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Nancy thanks Honda for helping her son Steven get a great deal on his Pilot during Happy Honda Days.

The latest rendition of the “Happy Honda Days” holiday campaign begins today and features various amusing thank-you letters to Honda dealers from “Happy Honda Days” shoppers and their loved ones. These personalized stories of happiness come with every Honda.

Developed by Honda’s long-standing agency of record, RPA, six comical TV spots showcase the Honda product line and various standard features such as rearview camera, Pandora® internet radio or Bluetooth® HandsFreeLink®.

“It’s critical for our holiday campaign to break through the clutter during this time period, and we’re confident that these lighthearted spots will stand out,” said Susie Rossick, senior manager, regional marketing, American Honda Motor Co., Inc. “Because this is the ninth chapter of ‘Happy Honda Days,’ the phrase has become shorthand for dealers who rally around the concept each year and consumers who instantly recognize the name from a trusted brand and know it’s a great time to buy.”

Each spot opens on someone thanking Honda for giving their friend or relative a great deal on a new car. The narrator gives a detailed account of why the car is such a great purchase. Precocious Samantha loves getting rides in her big sister Laura’s new Civic while rocking out to her USB-connected iPod®. Doting Nancy loves her son Steve’s new Pilot with its Bluetooth and rearview camera. Spikey-haired tween Pete is grateful for his Dad’s Accord; its low cost equals more presents, and Pandora distracts Dad from his son’s paintball escapades.

Kate thanks Honda for helping her friend Lisa get a great deal on her Odyssey during Happy Honda Days.

Pete thanks Honda for helping his dad get a great deal on his Accord during Happy Honda Days.

Samantha thanks Honda for helping her sister Laura get a great deal on a Civic during Happy Honda Days.

Credits:
Agency: RPA
EVP, CCO: Joe Baratelli
SVP, GCD: Jason Sperling
VP, CD: Curt Johnson
CD: Alicia Dotter
ACD: Sarah May Bates
SVP, Executive Producer, Content: Gary Paticoff
Agency Senior Producer: Fran Wall
Production Company: Moxie Pictures
Director: Frank Todaro
Executive Producer: Robert Fernandez, Karol Zeno, Roger Zorovich
Producer: Laura Heflin
Editing Company: The Reel Thing
Editor: Lance Pereira
Flame Artist: Moody Glasgow
Executive Producer: Doug Kleckner
Telecine: Co3
Colorist: Beau Leon

The first music magazine in the world that plays the music you are reading about. That’s the idea of the project created and developed by the Ogilvy Brazil and its digital team to make a difference for its client Billboard.

Now, the readers would just need to touch their mobile phones over the Billboard’s cover and listen to a top list of music bands Billboard is talking about in that edition. How? No app downloads, no QR codes, no Bluetooth and 100% wireless.

The shopper only needs to carry modern mobile with NFC (Near Field Communication) technology that comes in almost all new models. The secret of the action is a NFC sticker behind the cover that transmits the music to the consumers with a single touch.

After a period of tests in selected newsstands and bookstores in Sao Paulo, Billboard Brazil publishers are now ready to change the music magazine as we know in a large scale. Readers have just become listeners.

Credits:
Title: The End of the Silent Magazine
Agency: Ogilvy & Mather Brazil
Title: Billboard Magazine Brazil- The End Of The Silent Magazine
CCO: Anselmo Ramos
ECD: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Juliana Martins
Head of digital: Daniel Tartaro
User Experience Director: Pablo Moura
Production Company: Bossa Nova Films
Director: Tiago Soban

“Equus the Trailer” highlights Equus’ premium luxury features and outstanding performance and refinement. The spot mimics an action movie trailer, featuring Equus as the main character and the film’s hero. The familiar deep baritone of the voice-over actor takes the audience through the 30-second trailer, citing “critics” calling the Equus “Colossal,” “Epic” and “Astoundingly Powerful.”

On Hollywood’s biggest night, Hyundai takes center stage for the fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast on February 24 on ABC. A total of nine ads will air: seven 30-second spots during the ceremony and two 30-second ads during pre-show coverage. The commercials highlight seven different Hyundai models and focus on Hyundai’s growing premium line up. The voice-over man is Academy Award-winner Jeff Bridges.

Hyundai Genesis — The "Paparazzi" ad plays on another movie-star theme as paparazzi cameras frantically try to capture one of Hyundai’s big stars, the Genesis, as it races down the road.

Hyundai Elantra — "Elevator Pitch" commercial uses the concept of pitching a big idea to a movie producer – with the big idea being the award-winning Elantra. The spot highlights Elantra’s heated front and rear seats, Bluetooth enabled features and exceptional horsepower numbers.

Trash Talk with the Smiths | "Driving Home" and "Rehearsing", In the Kenny Smith house, it's never "just a game" the Santa Fe ads.

Hyundai Azera | "Thanks"

They even got into the Harlem Shake craze by celebrating the delivery of the first Veloster RE:MIX Edition.

So, now that Google Glass is a reality are you ready for the newest Art Copy&Code project? Google introduces the "Talking Shoe", still in it's very early stages the idea is simple: anyone and anything can be a storyteller.

To explore the world of connected objects, Google partnered with artist Zach Lieberman and YesYesNo to create a smart sneaker with personality that talks back and can connect the wearer’s activity to the web. Using an accelerometer, a gyroscope, Bluetooth and some other off the shelf technologies, the Talking Shoe translates the wearer’s movements into funny, motivating and timely commentary. The things it says can be posted to Google+ by the user, sent to real-time ad units, if the user chooses to, and broadcast via onboard speakers. It can talk to the world and to the web. The collected data then gets pushed to a web app on your mobile device and translated in real-time into funny and motivating commentary which then gets pushed to banners and social media, creating new, interesting content in the digital world from something happening live in the physical one...all thanks to your sneakers. Keep them clean! Learn more at Art Copy&Code.