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The Best Buy "Game On" ad campaign has mom kick it up a notch...literally.
Credits:
Advertising Agency: CP+B, USA
Worldwide Chief Creative Officer: Rob Reilly
Vp Creative Director: Steve Babcock
Creative Director: Dave Cook
Associate Creative Director: Brandt Lewis
Senior Copywriter: Rich Ford
Vp Executive Integrated Music Producer: Bill Meadows
Senior Integrated Producer: Ramon Nuñez
Jr. Integrated Producer: Ben Majoy
Integrated Account Coordinator: Caitlin Sullivan
Production Company: Mjz
Director: Craig Gillespie
Executive Producer: Emma Wilcockson
Producer: Deb Tietjen
Director Of Photography: Gyula
Editorial Company: No6
Post Producer: Leslie Tabor
Editor: Chan Hatcher
Editor: Kevin Zimmerman
Music Company: Honor Roll Music & Thwak! Music
Composers: Alex Wurman, Read Fasse
Animation Company: Stardust
Visual Effects Company: Method Studios
Visual Executive Producer: Robert Owens
Visual Effects Producer: Paula Jimenez

Trocathlon is an event organised by Decathlon. At Trocathlon, people can sell their old sports equipment in order to buy brand new sports gear at Decathlon. The star of this ad is so excited about the whole deal he looks to be having some kind of orgasmic experience, this is the second spot created by the new creative agency &Rosàs appropriately entitled "oh my love".

Press plug for the crew at &Rosàs...
The objective was to get the largest number of people possible wanting to renew their equipment. So the idea was to awaken in them the need to use something new, always within a sporting context.
Using brand new gear renews your desire to practice sport.
The greatest sport in the world is the first campaign by for Decathlon.
&Rosàs is the name of the new agency following the departure of Oriol Villar. An agency that maintains the same work team, the same space, the same principles, the same enthusiasm and, above all, the same trust of its long-time clients: Pepsico, Honda, Casa Tarradellas, Dewar’s, Angulas Aguinaga, Damm... as well as our new client: Decathlon.
The raison d’ètre of Decathlon is to make sport easier and more accessible for everyone, and therein is born the inspiration for the new campaign: The greatest sport in the world, a close-up and optimistic approach, where anyone can feel identified and, above all, proud of doing sport in their own way, without the pressure of having to be the best and excel themselves every day.
Because it is not just a case of perseverance, exertion or sacrifice... sport means being happy doing what you like best. And, at a time when increasing number of people are taking part in sport, Decathlon wants to continue to make it easy for anyone to enjoy it, by offering tailor-made material of excellent quality that is accessible for everyone.
The greatest sport in the world aims to stand hand in hand with all sportspeople (some 87% of Spaniards practice some kind of sporting activity). And also with the people who do sport beyond the victories, to disconnect from work and their worries, and who change the rules in order to continue enjoying it in their own way. Because the good thing about sport starts instantly, with the rush of air into your face as you pedal, as you immerse yourself in freezing water without noticing the cold, or as you laugh at your first fall when windsurfing.

Credits:
Creative Ad Agency: &Rosàs, Barcelona Spain
Advertiser/Client: Decathlon
Project: Trocathlon
Title: Oh my love
Creative Director: Tuning
Art director: Dani Zomeño and Clara Quintana
Copywriting: Tuning
Account Direction: Juan Badilla and Edu Rojo
Agency Producer: Iria Martínez
Production: Garage Films
Director: Augusto de Fraga
Producer: Xavi Doncel
DOP: Oscar Faura
Video Postproduction: Fake
Audio Postproduction: BSO
Music: Trafalgar 13

It is widely believed around the world that the Land Rover Discovery 4, or LR4, is one of the very best off-roading vehicles that money can buy. However Land Rover’s recent “Born Free” commercial falls short of convincing viewers that this is true. Although the brand is known as the pioneer of bringing off-road vehicles “on-road” for everyday use, in the face of ever increasing luxury 4x4 competition, Land Rover’s latest commercial fails to convey that they are in the business of manufacturing the finest off-road vehicles on earth.

To begin on a good note, the commercial is set to the classic Andy Williams Born Free tune, which appropriately inspires a feeling of adventure in viewers and a yearning for the great outdoors. The background music is also appropriate as it ties in Land Rover’s connection with the Born Free Foundation, a conservation organization that the brand has supported for many years.
The “Born Free” commercial’s focus, however, is a vibrant young couple who repeatedly visit a dry-cleaner with their dirty laundry. In three visits, they drop off sand filled desert clothing, soaking wet clothes, and leaf covered jungle clothing. The worker behind the counter is obviously puzzled about what they’ve been up to, and the ad paints a stark contrast between the adventurous lives of the couple and the humdrum existence of the man who runs the store.

While viewers are as intrigued as the dry-cleaner as to where this this couple has been and what they have been doing, it isn’t clear until the last few moments when the worker goes to the window and sees them driving away that this is a Land Rover commercial, let alone a car commercial. Unfortunately for Land Rover, viewers are left with more of an opinion of the adventurous couple than the vehicle they drive, which is a shame because the LR4 is truly an impressive ride.
Although Land Rover’s competitors show off the sleek lines, luxurious interiors, and ideal environments for their vehicles, Land Rover only offers us glimpses of what the LR4 is all about. And while it is true that the ad is successful in that it makes viewers want to know more about the vehicle, the “Born Free” commercial is obviously an example of marketing a lifestyle rather than a product. Only time will tell if this ploy is a successful one, but when you’ve got a product as remarkable as the LR4—you’re going to sell it no matter how it is marketed.
This guest post was contributed by Brittany Larson of Elite Auto Brokers.