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Legendary astronaut Buzz Aldrin announces the creation of the AXE Apollo Space Academy. No joke.

Now, the Unilever brand is pushing the envelope just a bit more in two ways: entering the Super Bowl advertising derby, and launching a Red Bull-esque promotion in which it promises to send 22 people just to the edge of space, with the tagline: "Leave a man, come back a hero."

The Super Bowl ad doesn't seem like such a big deal in comparison, but it will be for Axe. The brand will be airing a 30-second TV ad during the Super Bowl titled "Lifeguard" which, according to a press release, "includes a twist at the end" that aligns with a larger creative campaign scheduled for launch this month.

That other creative campaign — which Gaston Vaneri, Axe brand director, promised would take the brand "to new heights" — involves what it's calling the Axe Apollo Space Academy. The brand's new online contest promises to send winners to the edge of space and back aboard a private craft: a Lynx space plane built by the U.S. company XCOR Aerospace and operated by the tourism firm Space Expedition Curacao.

At a normal ticket price of $95,000, the plane is set to begin passenger flights in 2014. Winners of the Axe contest must write about why they should be chosen to fly, while others online will vote on the entries, and must attend a three-day training course. The deadline is Super Bowl Sunday, February 3.

"Space travel for everyone is the next frontier in the human experience," Buzz Aldrin, member of the 1969 Apollo 11 mission to the moon and the world's second moonwalker, after the late Neil Armstrong, said in a statement, according to Axe. "I'm thrilled that Axe is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space."
via: Dale Buss @ BrandChannel

"Hot Putt" and "High Street Hurdles", two new AXE EFFECT spots.

AXE brings their advertising back to where it was prior to the shift we saw with The Fear NO Susan Glenn spot that featured Kiefer Sutherland, with sexy athletic women doing Hurdles in the street and throwing a Shot Put ball through a window before pole vaulting in the Axe wearing guys room, or as Axe defines them: "Hot Putt" and "High Street Hurdles".

The campaign, 'First Impressions Count', comprises four 20-second films which — in typical Axe style — highlight the importance of well styled hair when meeting that special someone for the first time. The ad Axe camapign includes 4 commercials: The Track, Tribe, The Surgeon, and Burglar.
Client: Axe/Lynx
Campaign: Axe Hair Styling
The brief: to launch the updated AXE hair styling range with a new proposition that brings the brand’s unique promise of attraction to the category.

The creative idea, ‘First Impressions Count’ highlights the importance of well styled hair when meeting that special someone for the first time. The work features style conscious guys taking their time to get their hair just right in unexpected scenarios, needless to say, the women of their affections are suitably impressed.
David Kolbusz, Deputy Executive Creative Director at BBH London, said: “We wanted to capture a simple truth about guys and their grooming habits. Whenever a man sees a woman he fancies, he tends to touch up his hair before making the initial approach. We dramatised this behaviour by setting it in the most extreme of circumstances.”

Credits:
Creative Ad Agency: BBH, London
BBH Creative Team: Matt Fitch & Mark Lewis and Harry Orton and Robin Warman
BBH Creative Director: David Kolbusz
BBH Producer: Charlie Dodd
BBH Strategic Business Lead: Ngaio Pardon
BBH Strategy Director: Dan Hauck
BBH Strategist: Tim Jones
BBH Team Director: Heather Cuss
BBH Team Manager: Cressida Holmes Smith
Production Company: Outsider and Station Films
Director: Harold Einstein
Executive Producer: Eric Liney
Producer: Jon Stopp/Richard Packer
DoP: Danny Cohen
Post Production: The Mill
Editor/Editing House: The Mill
Sound: Factory

Axe, The Morning After Pillow. Typical Axe advertising...enjoy

Finally we provide you with the solution to the ONE "problem" AXE has! AXE Morning After Pillow!

Credits:
Advertising Agency: DDB Latina Puerto Rico
Creative Directors: Enrique Renta, Santiago Cuesta, Manuel Bordé, Leslie Robles
Copywriting: Manuel Bordé, Santiago Cuesta
Art Direction: Juan Carlos López, Luis Figueroa.
Account Team: Edgardo Manuel Rivera, Rafa Muñiz, Alexandra Arroyo, Hecmarylys Ortiz, Luis Velazquez
Director: Alejandro Pedrosa
Prod. Co.: Buena Vibra
Agency Producer: Loren Ortiz, Ive Negrón
Producer: Emil Medina
Music: Estudios Machina

A new ad campaign for AXE and their newest product Young/Mature. Get out those 3D glasses as the commercial uses some really nice stereoscopic 3D technology, but rest assured AXE loyalists it is still an AXE ad with sexy young men and women.

Credits:
Agency: Ponce, Buenos Aires
Client: Axe
Executive Creative Director: Ricardo Armentano
Executive Creative Director: Luigi Ghidotti
Creative Director: Mario Crudele
Creative Director: Lucas Cambiano
Art Director: Pedro Losada
Copywriter: Nicolas Zarlenga
Agency Producer: Brenda Morrison Fell
Production Company: Landia
Director: Maxi Blanco
Executive Producer: Claudio Amoedo
Production Director: Diego Dutil
Photography Director: Marcelo Lavitman
Editor: Pablo Colella
Post Production: Che Revolution Post
Music: George Barnett
Sound: Elefante Resonante

Axe has an Island, seriously they did. Promoting the His and Hers Axe Anachy the one-minute commercial entitled "Supplies," a speedboat speeds across the cerulean seas of the Caribbean to a soundtrack that would make any Miami Vice fan excited. The Axe ad also features an array of characters from girls pillow fighting, bartenders, masseuses, and pizza delivery guys all on their way to the Chaos Island.

Credits:
Ad Agency: BBH London
Directed by Tim Godsall.
via:Fastcocreate.com

In typical Axe fashion, a woman's torso is the star in the newest commercial for Axe Hair entitled "Office Love." I hate to admit it but I like it. Axe claims, "it's not our fault we're visual creatures....Hair. It's What Girls See First."

Credits:
Ad Agency: BBH, New York

Here is a favorite Halloween thriller from your friends at AXE. Even the walking dead come out smelling great with the AXE Effect in play. You gore and horror buffs, see if you can catch all the references.

The Axe Effect: to him she was just another one. To her, he was the one...typical Axe advertising. More Axe HERE.

Credits:
Creative Ad Agency: Lowe, Dubai, UAE.

The newest ad for Axe teaches the boys how to stay awake with AXE Rise Shower Gel and keep up with your Brainy Girl.

Credits:
Agency: BBH London
Client: Axe
Director: Tim Godsall
Global Brand Director: Giovanni Valentini
CW: David Kolbusz
Prod. Co.: Biscuit Filmworks UK
CW: Simon Pearse
CW: Dan Morris
AD: Emmanuel Saint M'leux
AD: Charlene Chandrasekaran
AD: Rob Ellis
CD: David Kolbusz
Producer: Rachel Hough
Team Director: Nic Manser
Strategy Director: Tim Jones
Production Company: Biscuit Filmworks
Director: Tim Godsall
Producer: Rick Jarjoura
DOP: Stephen Keith-Roach
Post Production: Framestore
Editor/Editing House: Work Post
Sound: Factory Studios

To spread peace and bring people together for the better, we must teach love instead of prejudice. Young people are the future, and AXE and Zoran Petrovski want peace to start with you. Make love, not war.

Lynx, better known as Axe is taking their Lynx Effect campaign from scantly glad women chasing men to preparing mankind for the 2012 end of the world. Apparently this is it, the final fragrance from Lynx, Axe or whatever they call it depending on what part of the world you live in.

Now someone correct me if I'm wrong, the Lynx 2012 commercial at about the: 23 second spot as our hero is building his arc is carving a potato...is that what I think it is? And you can forget what I said earlier about the sexy women, they show up at about the: 45 second mark, in pairs of course their getting on the arc!

The Axe Fireman ad. What's sexier than a Fireman? AXE women seem to go for Astronauts.
Apperantly nothing beats an Astronaut. Ever.

Credits:
Ad Agency: BBH London

From AXE Argentina comes the art of massage in the "Moments of Truth" web film ad campaign. No need for any more info, it's just another over sexed typical AXE ad.

Here is an interesting analysis of the AXE Susan Glenn commercial, it is lengthy but you can't help but watch it (a few times myself) know matter what your views are on the whole Illuminati and Symbolism thing.

The Groxt has his own interpretation of the Illuminati and the symbolism found within the Susan Glenn Axe spot, he claims and actually makes some very compelling points that show the rapture, earthquake, day of the lord and on and on...

Personally, I enjoyed the fact of just how detailed he was in dissecting the spot frame by frame.
Discovered via: Agency Spy

New Axe Anarchy Commercial, "Unleash the Chaos." The ad is just another AXE spot, but the music used for the commercial is beautiful; the song is "Mir Stanke Le (Harvest Song from Thrace)" by The Bulgarian National Radio And Television Female Vocal Choir.

Credits:
Advertising Agency: Buzzman, Paris, France
Creative Director: Georges Mohammed‐Chérif
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Account Managers: Thomas Granger, Julien Levilain, Olivier Lopez
Director: Wilfried Brimo
TV Producers: Coralie Cupillard, Edouard Bonnet
Production: Wanda
Post Production: One More
Sound Production: The

Apparently anarchy is coming to Axe, the newest ad campaign for AXE. They have also introduced a Graphic Novel that is going to be written by you! Check it out for yourself here.

An Astronaut never has to find the perfect gift, Happy Valentines Day from AXE. Check out more AXE spots HERE.

If you have been following the adventures of the AXE Apollo Astronaut ad campaign and wondering where the story goes after he steals the girl from the Fireman and Lifeguard, now we know. In the latest AXE commercial for the Deep Space Body Wash our hero the Astronaut makes his way into the shower to lather up with Deep Space shower gel after well watch the ad and figure it our for yourself.

The was created by the creative ad agency BBH and if you haven't been following, the Fireman spot can be seem HERE and the Lifeguard spot HERE.

Fun new print ad campaign for the new and improved AXE Shower Gel, "The Cleaner You Are...The Dirtier You Get." Above are the Corset, Whip, and Whipped Cream print ads from ad agency, BBH.

Credits:
Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Copywriter: Richard Mcgrann
Art Director: Andy Clough
Photographer: Dimitri Daniloff
Typographer: Ali Augur
Art Buyer: Jeremy Gleeson
Account Supervisor: Keir Mather
Account Manager: Katja Dienel