ShowBusinessMan [Search results for 2012 super bowl

  • Go Daddy Super Bowl XLVI "The Cloud" Sneak Peak with Danica Patrick and the PussyCat Dolls

    Go Daddy Super Bowl XLVI "The Cloud" Sneak Peak with Danica Patrick and the PussyCat Dolls

    Go Daddy is one of the first 2012 Super Bowl advertisers to give us a sneak peak at what they are up too. Go Daddy's Super Bowl commercials include two spots this year, "The Cloud" features Danica Patrick and The PussyCat Dolls and what seems to be some short of heavenly angel thing, which reminds me of the Axe Fallen Angel ads.

    The official press release:
    SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Super Bowl 2012 will mark a product milestone for Go Daddy. The world’s largest provider of Web hosting, domain name registrations and net-new SSL Certificates is known for its edgy ads with smokin’ hot Go Daddy Girls, but for the first time ever, Go Daddy is using one of its two edgy new Super Bowl commercials to specifically reference its cloud-based offerings.

    Go Daddy has long delivered services “in the cloud” – providing individuals and businesses more efficient and less expensive online options. Now, it’s taking its product marketing to Super Bowl viewers with fun references to Go Daddy’s innovative offerings such as 4th Generation Hosting, known as 4GH.

    The 30-second ad is called The Cloud. It features Go Daddy Girl Danica Patrick and the new Pussycat Dolls, along with several core product references in a “divine” setting. The Cloud is also Go Daddy’s most ambitious production in the company’s eight-year Super Bowl history. The storyline includes a revealing moment and an extravagant set design.

    “How can we produce a Super Bowl ad that’s fun, edgy, slightly inappropriate and also speak to cloud-based products?” asked Go Daddy CEO and Founder Bob Parsons. “Like only Go Daddy can … trust me, it’ll be as GoDaddy-esque as ever. Danica will surpass her most revealing Go Daddy moment, from back in 2008 when she gave us the big unzip!”

    Danica recently ranked the Internet’s Most Searched Athlete and she’s also a sort of Super Bowl staple. By most observers’ count, Danica has been in more Super Bowl ads than any other celebrity, and with this year’s campaign, she will have 11 big game ads on her resume, all with Go Daddy Productions.

    “Doing Go Daddy’s Super Bowl commercials is always interesting, but this year’s are epic,” Danica said. “The commercials are very funny – there’s physical humor, and in The Cloud there’s a big-time dance routine. Yes, I dance. And I’ll say this, the dance sequence is as GoDaddy-esque as it gets!”

    Go Daddy’s other 2012 Super Bowl ad also features Danica, along with her Go Daddy Girl colleague and fitness guru Jillian Michaels. Like Danica, Jillian is a strong woman and successful entrepreneur.

    “I like the way Bob and Go Daddy portray women as strong and successful,” Jillian said. “Yes, the commercials are edgy and hot … but the Go Daddy Girls always have the last laugh, they are the ones in control. A lot of people don’t realize this, but Bob’s executive staff is made up of more women than men.”

    The 30-second ad featuring Jillian and Danica is designed to bring massive consumer attention to the.CO domain, the Internet’s most popular new domain name extension. While Go Daddy is working to keep the specifics of the storyline under wraps for now, it has said the ad features a stunning international supermodel whose world-class body drew this comment from Jillian on-set: “If I made a DVD about how to get a body like hers, I’d be a gazillionaire.”

    .CO Internet S.A.S. CEO Juan Diego Calle makes a cameo appearance in the Internet-only version of the commercial, along with Bob Parsons. “Not only was filming the Super Bowl ad a fun way to spend a work day, we know it will help take dot-CO to the next level – driving more business and boosting brand awareness,” said Calle. “Last year’s Super Bowl ad helped us to finish our first year with more than one million dot-CO domain names registered by people in more than 200 countries – and made dot-CO the hottest new Web address in the world!”

    Go Daddy partnered with.CO Internet for the first time in the 2011 Super Bowl with great success. As for its cloud-based products and services, Go Daddy has been in the cloud since before the term was coined. Not surprisingly though, most people have more awareness of Go Daddy’s commercial campaigns … that may change with this year’s advertising leap into the cloud.

    For the Pussycat Dolls, featured prominently in The Cloud’s outrageous dance scene, 2012 marks their first-ever Super Bowl commercial and serves as the unofficial launch of the new Pussycat Dolls.

  • Samsung Super Bowl Ad with Seth Rogen and Paul Rudd | El Plato Supreme

    Samsung Super Bowl Ad with Seth Rogen and Paul Rudd | El Plato Supreme

    Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung's Super Bowl XLVII ad for The Next Big Thing. The pair run into some issues with using the words: Super and Bowl and settle on "El Plato Supreme" and hashtags.

    Credits:
    Creative Ad Agency: 72andSunny

    For our fellow Canadian Super Bowl Fans, we will have some exclusive content available to Canadian fans prior to the Big Game.
    Let the game begin! As the official HDTV sponsor of the NFL and Super Bowl XLVII, Samsung Canada has something special for those eagerly anticipating The Next Big Thing in Super Bowl ads. Today, Samsung Canada has released a 60-second teaser ad, entitled "El Plato Supreme", on Samsung social channels as a lead up to the 2-minute ad for the big game on February 3, 2013.
    For the second year running, Canadian-based fans will be able to share in the excitement of the Super Bowl ad north of the boarder, with the full 2-minute ad "The Big Pitch," and an extended cut version with never-been-seen footage set to be released later this week. Consumers will have the opportunity to weigh in on their favorite moments using the hashtag #TheNextBigThing. This spot is in addition to two 15 second spots featuring Samsung SMART TV technology in the 2nd and 3rd quarter of the game.
    Additional unreleased content, including an exclusive teaser, will be posted later in the week via Samsung social media channels in North America. The full 2-minute ad will be released on game day followed by an extended cut version with never-been-seen footage through Samsung Canada social media channel links: www.facebook.com/SamsungCanada www.youtube.com/SamsungCanada www.twitter.com/SamsungCanada

    The Super Bowl is a global spectacle that millions of people crowd in front of their televisions for every year and with an estimated 7.3 million Canadian viewers taking in last year's Big Game, it's inevitable that social commentary takes place off the field. During the 2012 Super Bowl, a record 15 million tweets were tracked over the course of the game, with over 12 thousand per second. To ensure Canadians don't miss a minute, Samsung's SMART TVs feature on-screen connectivity to Twitter and Facebook applications via Social TV, allowing audiences to keep up with the action digitally and socially.

    In 2012, Samsung Electronics aired its first Super Bowl ad launching a new category of smartphones with the Galaxy Note. The ad, which was developed by 72 and Sunny, and LA-based agency won the Twitter Ad Scrimmage that included 30 brands and 42 spots. The Galaxy Note went on to sell 10 million devices globally in 9 months followed by the Note II which sold 5 million devices globally in 2 months.

  • Crash The Super Bowl is Back For 2013 In A Big Way

    Crash The Super Bowl is Back For 2013 In A Big Way

    Doritos recently announced the details of the seventh Crash The Super Bowl Ad Contest and as of today you can officially submit your ad! The 2013 Crash The Super Bowl VII should see some great consumer created ads considering this years grand prize winner is getting the opportunity to work with Michael Bay on the film "Transformers 4."

    Is your ad ready to be submitted? Check out the submissions already rolling in on the Doritos FaceBook App, more details below:

    What has become one of the most popular of all the Super Bowl Ads on game day are the finalist of the Crash The Super Bowl contest. Now the seventh year that Doritos is running the contest they kick it up big time by announcing this years winner has the opportunity to work with Michael Bay on the next installment of the “Transformers” movie franchise, along with a shot at a $1 million bonus!

    Bay who actually started his career in advertising had this to say: "...creating television spots and trying to make a name for myself, I can definitely relate to those who enter the Crash the Super Bowl contest," said Bay, who began directing commercials and music videos one week out of film school in 1989. "I know firsthand how challenging it can be to succeed in such a competitive industry, so I’m excited to help someone else truly make a name of their own."

    The contest invites people to use their own creativity to create homemade ads for the Doritos brand, the top two spots will air during the Super Bowl XLVII broadcast on Sunday, Feb. 3, 2013. One of the ads will be selected by America’s votes; the second by the Doritos brand team. The ad that ranks the highest on the USA TODAY Ad Meter rankings will be awarded the grand prize of working with Michael Bay, and if that ad lands at the top of the USA TODAY Ad Meter, Doritos will be handing its creator $1 million!

    The contest will run exclusively from a Crash the Super Bowl-branded app on the Doritos Facebook Page (www.facebook.com/DoritosUSA) for the first time. You can upload your 30 second commercial starting today Oct. 8, 2012 to Nov. 16, 2012. The app is designed to engage and socialize with consumers in a much broader way than in previous years with app features like a "Pitch In" tool that allows fans to interact with each other. The tool will also allow people to help ad creators by requesting or offering up props, talent and other items contestants might need to create their ads. The traditional toolbox is still available and loaded with the Doritos logos, product shots, music and animations for use in creating your ad. The gallery of submissions is already filling up.

    The top five ads will be announced in January 2013, awarded $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite. Then it will be up to fans to vote for their favorite ad, where they will tune in to learn for the first time which two ads will compete for the top spot in the USA TODAY Ad Meter. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
    • No. 1 spot on the USA TODAY Ad Meter wins you a cool $1 Million
    • No. 2 two spot on the USA TODAY Ad Meter wins you a $600,000 prize
    • No. 3 spot on the USA TODAY Ad Meter wins you $400,000

    Ram Krishnan, vice president of marketing for Frito-Lay North America added, "Over the past six years, our fans have created thousands of Doritos ads, dominating the USA TODAY Ad Meter year after year and making Doritos the brand to watch on Super Bowl Sunday. Every year, our fans deliver for us, so this year we’re bringing them a contest grand prize that we know will be a true game changer. The opportunity to work on a blockbuster film like ‘Transformers 4’ is an experience we know will help catapult our lucky winner to the big time."

    Consumer-created Doritos ads have ranked in the top-five of the USA TODAY Ad Meter the last six years, and in three of the last four years scored the No. 1 ranking, the campaign is clearly one of the greatest ad campaigns ever created.

    Sponsored Post for CTSB

  • Super Bowl 2013 Ad Watch: Bar Refaeli The New Sexy Face of GoDaddy

    Super Bowl 2013 Ad Watch: Bar Refaeli The New Sexy Face of GoDaddy

    Ad agency Deutsch New York, is filming the one of 2 GoDaddy 2013 Super Bowl ads this week, GoDaddy also announced that one spot will feature supermodel Bar Refaeli with return GoDaddy girl, Danica Patrick, ironically in a spot entitled "Perfect Match".
    Story via USA Today: Sexy Super Bowl ads may emit a tad less sizzle this go-round — but two will feature knock-out supermodels.

    Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.

    She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.

    Both models are former Sports Illustrated swimsuit issue cover girls.

    But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses — as plans are right now. Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.

    "It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see — but you know is there."

    For Go Daddy, it's also an attempt to soften its image. "The new sexy at Go Daddy is all about the customer," says Barb Rechterman, chief marketing officer.

    This will be Refaeli's first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.

    Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.

    "I am a model who is well known for her body and feminine image," she says. "I'm not here to make people think I'm the next Einstein."

    The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy.

    Go Daddy won't reveal detailed contents of the spot, called "The Perfect Match." But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.

    While Refaeli's outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. "We're not thinking bikinis or anything like that," she says. "You might say we've come up in the world."

  • Bridgestone Releases 2012 Super Bowl XLVI Teaser Ads

    Bridgestone Releases 2012 Super Bowl XLVI Teaser Ads

    Bridgestone is among one of the first 2012 Super Bowl XLVI advertisers to start building up the hype to the Super Bowl ad game with a teaser campaign. "Performance Balls and Puck" commercials, launched during the Bridgestone Winter Classic hockey game on NBC. Sports commentators Mike Milbury, Barry Melrose, Dick Vitale and Michelle Beadle compete to be the first to the scoop in the "Time to Perform" press conference.

    The engineers at Bridgestone are about to make a very important announcement: they're going to take their vast knowledge of performance on the road and bring it to the playing fields of the world; a bold move that promises to revolutionize sports as we know it.

    Follow the biggest sports reporters as they try to break the story of how Bridgestone is going to attempt to revolutionize the world of sports by bringing their tire technologies to each sport. Stay tuned at facebook.com/BridgestoneTires leading up to Super Bowl XLVI. The spot features: Michelle Beadle, Dick Vitale, Barry Melrose, Mike Milbury and Kenny Smith.

    Sports legend Dick Vitale is tracking the Bridgestone story but a rising star in Michelle Beadle thinks she will get the scoop first. Follow the story at facebook.com/BridgestoneTires to learn more about Bridgestone taking their innovative tire technologies into the world of sports.

    The latest announcement left the world's leading sports announcers speechless and tweet-less.

  • Century 21 2012 Super Bowl XLVI Ad Teaser

    Century 21 2012 Super Bowl XLVI Ad Teaser

    Century 21 is keeping their 2012 Super Bowl ad top secret but they wanted to start a buzz with this teaser.

    The CENTURY 21 Super Bowl Commercial Committee won't tell Steve Daingerfield any secrets about the big ad. Not to worry — He's going to pay a visit to some other real estate companies to try his luck finding out about their Super Bowl Commercials

  • GoDaddy's "Body Paint" 2012 Super Bowl Commercial is Leaked

    GoDaddy's "Body Paint" 2012 Super Bowl Commercial is Leaked

    In typical GoDaddy fashion, they leak their 2012 Super Bowl XLVI commercial early. This years Super Bowl ad features Danica Patrick and Jillian Michaels are painting a naked model's body with messages about the company's.co domain names.

    Come on GoDaddy you guys should be able to do better than this, it's getting old.

  • Audi Vampire Party 2012 Super Bowl Teaser Ad

    Audi Vampire Party 2012 Super Bowl Teaser Ad

    Yet another sneak peek preview into what we can expect to see from Audi and their 2012 Super Bowl commercial, vampires have a party.

    The Audi Vampire Party Super Bowl full teaser ad below.

    Credits:
    Ad Agency: Venables Bell & Partners

  • Chevy Silverado 2012 Super Bowl XLVI Ads "Dave Drove A Ford"

    Chevy Silverado 2012 Super Bowl XLVI Ads "Dave Drove A Ford"

    Chevy creates an epic end of the world Super Bowl ad and slams Ford in the process.
    2012 Chevy Super Bowl XLVI Commercials: A man drives his Chevy Silverado through an apocalyptic world predicted by the Mayan calendar. Unfortunately, not everyone makes it to the meeting point. Dave didn't make, Dave drives a Ford, best part of this ad has to be the Twinkies.

  • Elton John Regis Philbin & Melanie Amaro Star in Pepsi's Super Bowl XLVI Commercials

    Elton John Regis Philbin & Melanie Amaro Star in Pepsi's Super Bowl XLVI Commercials

    Regis Philbin makes a cameo in one Pepsi Max's 2012 Super Bowl ads...
    In the check-out line, the Coke Zero driver is hoping to quickly pay for a delicious Pepsi MAX without anybody noticing. Unfortunately for him, the transaction doesn't go as planned.

    Below, a teaser and behind the scenes of the Pepsi Super Bowl commercial starring Elton John and Melanie Amaro in the "Kings Court" ad.

    Credits:
    Ad Agency: TBWA\Chiat\Day

  • 1st Bank Super Bowl Bathroom Break Ad

    FirstBank will urge all Super Bowl viewers to take a washroom break during the game in their 2012 Super Bowl commercial contribution.

    “At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom.” (Long pause.) “Seriously.” (Long pause once again.) Three seconds from the commercial’s end, a supered tag adds that FirstBank has “better customer service.”

    Credits:
    Advertising Agency: TDA_Boulder, Boulder, USA

  • Chevy Sonic "Stunt Anthem" 2012 Super Bowl XLVI Commercial

    Chevy Sonic "Stunt Anthem" 2012 Super Bowl XLVI Commercial

    Rob Dyrdek performs some cool stunts in another Chevy 2012 Super Bowl Commercial, this one entitled "Stunt Anthem". The ad features all-new Chevy Sonic and this Sonic is up for some adventure as Dyrdek take's the Sonic first time skydiving, bungee jumping, kick flipping, and performing with OK GO.
    The song and music is "We Are Young" by the band Fun featuring Janelle Monàe.

    Credits:
    Advertising Agency: Goodby Silverstein & Partners, USA
    Creative Director: Jeff Goodby
    Executive Creative Directors: Jamie Barrett, Hunter Hindman
    Associate Creative Director / Art Director: Nick Spahr
    Associate Creative Director / Copywriter: Jonathan Graham
    Director of Broadcast Production: Cindy Fluitt

    Executive Producer: Hilary Coate
    Senior Producer: Michael Damiani
    Assistant Producer: John Riddle
    Agency Music Supervisor: Todd Porter
    Group Account Director: Todd Grantham
    Account Director: Steve Barry
    Account Manager: Brendan Pascoe
    Assistant Account Manager: Phong Tran
    Operations Director: Christine Piper
    Senior Business Affairs Manager: Karen Keoleian
    Business Affairs Associate Manager: Heidi Killeen
    Production: Biscuit Filmworks
    Director: Noam Murro
    Managing Director: Shawn Lacy
    Director of Photography: Jeff Cutter
    Executive Producer: Colleen O’Donnell
    Line Producer: Jay Veal
    Production Designer: Bruce McCloskey
    Editorial: Arcade Edit
    Editor: Stewart Reeves
    Assistant Editor: Luke McIntosh
    Producer: Kirsten Thon-Webb
    Post Production / VFX: Method Studio
    VP of Production: Gabby Grourrier
    Executive Producer: Stephanie Gilgar
    Sr. VFX Supervisor: Rob Hodgson
    VFX Supervisor / Creative Director: Benjamin Walsh
    CG Supervisor: Jason Schgardt
    Executive Producer: Gabby Gourrier
    Head of Production: Stephanie Gilgar
    VFX Producer: Krystina Wilson
    VFX Coordinator: Anastasia Von Rahl
    Lead Compositor: Dominik Bauch
    Lead Lighter: Kevin Sears
    Post Production / VFX: Method Studio
    Matte Painting: Mike James, Danny Janevski, David Woodland
    Senior Compositor: Gabriel Reichel
    Roto: David Orman, Ben Tanti
    VFX Supervisor: James Rogers
    Executive Producer: Andrew Robinson
    VFX Producer: Jayne da Costa
    Telecine: Company 3
    Colorist: Stefan Sonnenfeld
    Music Licensed Track: ‘Looks Like We Made It’ Performed by Barry Manilow
    Courtesy of Arista Records LLC Arrangement by Sony Music Licensing
    Written: Will Jennings, Richard Kerr
    Published: Irving Music / BMI
    MIX: Lime Studios
    Engineer: Rohan Young
    Assistant Engineer: Jeff Malen
    Producer: Jessica Locke

  • The "Chevy Happy Grad" 2012 Super Bowl XLVI Ads

    The "Chevy Happy Grad" 2012 Super Bowl XLVI Ads

    This is Zack Borst's winning entry into Chevrolet's Route66 competition, the Chevy ad will appear during the 2012 Super Bowl XLVI. See what happens when a high school grad mistakes the neighbor's car for his own.

  • 15 Second Lexus Teaser Ad for the 2012 Super Bowl XLVI

    15 Second Lexus Teaser Ad for the 2012 Super Bowl XLVI

    Lexus will have an ad in the 2012 Super Bowl XLVI for the first time ever. It features the all-new GS, and they have started promoting it with a 15 second teaser ad.

    Credits:
    Ad Agency: ATTIK in association with Lexus

  • Official 2012 Honda CR-V Super Bowl Commercial "Matthew's Day Off" Extended Version

    Official 2012 Honda CR-V Super Bowl Commercial "Matthew's Day Off" Extended Version

    To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a 2012 Super Bowl commercial. They cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda's fresh twist and wonderful homage to this '80s classic.

    They also hid over two dozen references to the movie throughout the commercial. Some are obvious, some are very subtle. See how many you can find. #dayoff

    Credits:
    Advertising Agency: RPA, USA
    Executive Creative Director: Joe Baratelli
    Group Creative Director: Jason Sperling
    Creative Director: Chuck Blackwell
    Associate Creative Director / Copywriter: Ken Pappanduros
    Art Director: Ariel Shukert
    Copywriter: David Sullivan
    SVP, EP: Gary Paticoff
    Senior Producer: Isadora Chesler
    Director of Business Affairs: Maria Del Homme
    Production Co: Moxie Pictures
    Director: Todd Phillips
    DP: Larry Sher
    Executive Producer: Lizzie Schwartz
    Head of Production: Roger Zorovich
    Line Producer: Salli Zilles
    Production Supervisor: Barry Heaps
    Production Designer: Shepherd Frankel
    Editorial Company: Union Editorial
    Editor: Jim Haygood
    Executive Producer: Michael Raimondi
    Producer: Lynne Mannino
    Asst. Editor: Dylan Firshein
    VFX/Telecine: The Mill
    Managing Director: Ben Hampshire
    Telecine Artist: Adam Scott
    Lead Flame Artist: Andy Bate
    Producer: Enca Kaul
    Music: Beacon Street Studios
    Composers: Andrew Feltenstein, John Nau
    Mixer: Paul Hurtubise
    Executive Producer: Adrea Lavezzoli
    Producer: Caitlin Rocklen

  • The Dog Strikes Back 2012 Volkswagen Super Bowl Commercial

    The Dog Strikes Back 2012 Volkswagen Super Bowl Commercial

    The Dog Strikes Back, extended version of the Volkswagen 2012 Super Bowl commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and a few Star Wars superstar's make a surprise appearance.

    Credits:
    Advertising Agency: Deutsch, Los Angeles, USA
    Chief Creative Officer: Mark Hunter

    Group Creative Directors: Michael Kadin, Matt Ian
    Associate Creative Director / Copywriter: Brian Freidrich
    Associate Creative Director / Art Director: Mark Peters
    Director of Integrated Production: Vic Palumbo, Victoria Guenier
    Senior Producer: Jim Haight
    Associate Producer: Marina Korzon
    Prod. Co.: Park Pictures
    Director: Lance Acord
    Exec. Producer: Jackie Kelman Bisbee
    Exec. Producer: Mary Ann Marino
    Line Producer: Pat Frazier
    Editorial: Union Editorial
    Editor: James Haygood
    Assistant Editor: Dylan Firshein
    Exec. Producer: Michael Raimondi
    Senior Producer: Joe Ross
    Post Facility: CO3
    Colorist: Stefan Sonnenfeld
    VFX: A52
    Producer: Megan Meloth
    VFX Supervisor: Patrick Murphy
    Sound Design: 740 Sound Design
    Music: James Brown "Get Up Off of That Thing”
    Music/Original Score: Elias Arts
    Audio Post: Lime Studios
    Mixer/Owner: Mark Meyuhas
    Assistant Mixer: Matt Miller
    Producer: Jessica Locke

  • The Bark Side 2012 Volkswagen Super Bowl Commercial Teaser

    The Bark Side 2012 Volkswagen Super Bowl Commercial Teaser

    Volkswagen,VW releases a teaser ad preview of their 2012 Super Bowl XLVI commercial with a chorus of barking dogs. A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. If you love Star Wars and Volkswagen, you can create your very own Intergalactic Invite to your Big Game party here at http://vw.com/star-wars-invite

    Credits:
    Advertising Agency: Deutsch, Los Angeles, USA

  • Toyota Camry Reinvented 2012 Ad Campaign

    Toyota Camry Reinvented 2012 Ad Campaign

    Built — Reinvented 2012 Camry — Release date Oct. 16, 2011

    Pit Stop — Reinvented 2012 Toyota Camry — Release date Oct. 24, 2011

    Press and Credits:
    Saatchi & Saatchi LA Creates Campaign for the Reinvented 2012 Toyota Camry

    “It’s Ready. Are You?” Touts Vehicle Innovation and Performance

    Saatchi & Saatchi LA today announced the launch of the reinvented 2012 Camry campaign, one of the largest integrated marketing campaigns the agency has developed for Toyota Motor Sales, U.S.A., Inc. “It‟s Ready. Are You?” demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling.

    The campaign centers around six TV spots, beginning with the 30-second “Built,” which will make its national debut on October 16 during NBC's Sunday Night Football. The spot uses stunning animation and visual effects to highlight the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase.

    “For nearly 30 years, Camry has been an icon of durability, quality and reliability. But with the new model, Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty,” said Chris Adams, executive creative director at Saatchi & Saatchi LA. “With the „Built‟ commercial, we had a lot of fun literally showing this reinvention in progress. It truly is a car built around the needs of today's drivers.”

    Another 30-second TV spot, “Pit Stop,” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry's performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24.

    Two additional TV commercials will roll out later this year. Further, broadcast momentum continues into next year with two spots in the Super Bowl and the Toyota Halftime Report.

    The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.

    Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.

    To set the stage for the 2012 model launch, Toyota and Saatchi & Saatchi LA launched the Camry Effect website, which is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experiencehttp://www.toyota.com/camryeffect.
    The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect”

  • Doritos Crash The Super Bowl Announces Finalist for Super Bowl XLVI Ad Contest

    Doritos Crash The Super Bowl Announces Finalist for Super Bowl XLVI Ad Contest

    Doritos announces the five finalists in the Doritos' 2012 "Crash the Super Bowl" ad contest. All 5 ads below and in no particular order.

    Sling Baby, by Kevin Willson

    Mans Best Friend, by Jonathan Friedman

    Dog Park, by Tyler Dixon

    Hot Wild Girls, by Brad Scott.

    My personal favorite of the bunch is "Bird of Prey", come on who doesn't like a human bird man.

    Bird of Prey, by Joby Harris

  • "Cheetah" Official Hyundai Veloster Turbo Super Bowl Spot

    "Cheetah" Official Hyundai Veloster Turbo Super Bowl Spot

    Credits:
    Hyundai, Cheetah & Think Fast 2012 Super Bowl Ad
    Agency: Innocean
    Producer: Jen Weinberg
    CD: Robert Prins, Max Godsil, & Eric Spinger
    Editorial Company: Cut + Run
    Editor: Steve Gandolfi
    Production Company: Rattling Stick
    Director: Daniel Kleinman