Nike pumps up their game in the new "Counts" spot featuring a cast of celebrities and sports figures including: Kevin James, Edward Scissorhands, Ferris Bueller, Paul Blart, LeBron James, Kevin Durant, Rucker Park and few more and clips of many popular movies, you'll just have to watch it to soak it all in. The music is GROOVE ARMADA — I See You Baby.
Running counts. Jams count. Style counts. Splits count. Basketball, soccer, tennis, football, snowboarding, skiing, lacrosse, baseball, softball — those all count. Walking, flying, training, cardio, jumping, stacking, taking the stairs — they all count too. The Nike+ FuelBand. Life is a sport. Make it count. That's a lot of stuff to count.
Witness the trail of destruction Cristiano Ronaldo and his new Nike Mercurial Vapor IX football cleats leave behind as he explodes towards the goal in this new commercial by Nike.
Tiger Woods and Rory McIlroy hit the range in a new Nike commercial, "No Cup Is Safe". Tiger and Rory tee off in a battle that reminds us of the old Larry Bird vs Michael Jordan spot to see who has the best drive.
In a new commercial for Nike, "Hockey is Ours" some of Canada's best players like Steven Stamkos and P.K. Subban and a cameo from Russian star Alex Ovechkin team up with a bunch of local-rink players to declare that no matter what the NHL might do, they can't take away hockey.
Stamkos is shown holding up the spoils of a day spent ice-fishing, using frozen hamburgers as pucks, the ad also features appearances by Tessa Bonhomme and Sarnia Sting.
Credits: Written by Art Director Jed Heuer Directed by Tim Godsall
Introducing Nike Fuel Missions, the first game powered by your everyday movement via this movie style trailer/ad.
In a world conquered by cold, you'll have to earn your way out with the help of Calvin Johnson, Alex Morgan, Allyson Felix and Neymar Jr.
Press: Today NIKE, Inc. announced its first Nike+ Accelerator program, which will host 10 companies for a three-month immersive, mentor-driven startup accelerator powered by TechStars. The program aims to leverage the success of the Nike+ platform to support digital innovation by connecting with companies that share Nike’s commitment to help people live more active lives. The Nike+ Accelerator will accept applications from companies aiming to use Nike+ technology to create products and services that will inspire athletes across a broad range of activity and health goals including training, coaching, gaming, data visualization and quantified self.
The Nike+ Accelerator begins in March 2013 and will run through June, culminating in technology investor demonstration days including a day at Nike World Headquarters in Beaverton, Oregon, and a day in California's Silicon Valley.
The Nike+ Accelerator will be based in Portland, Oregon, near Nike World Headquarters. Once the companies have been selected, Nike will provide development tools, office facilities, technical platforms and support to create solutions leveraging the Nike+ Application Program Interface (API) and Nike+ mobile Software Development Kit.
Nike will also support the companies by providing access to a select list of Nike executives and external mentors. Mentors include Stefan Olander, Nike’s Vice President of Digital Sport; David Cohen, founder and CEO of TechStars; Naveen Selvadurai, co-founder of Foursquare; and quantified-self guru Tim Ferriss. The mentors will engage directly with participating companies during the Nike+ Accelerator. TechStars will facilitate the program, having successfully completed over 15 accelerator programs using their mentor-driven, deep immersion, three-month model. TechStars’ mentoring model has attracted more than $275 million worth of venture capital for the companies that have participated in past programs over the last six years of operation.
Visit nikeaccelerator.com for details and applications. The application deadline is February 3, 2013. Selected companies will be contacted by the end of February, and the program will begin in mid-March. press via:
Nike and the Michal Jordan brand "Jumpman23" want us to love the game no matter what. So, they give us a 2 minute epic web film featuring Dwyane Wade, Chris Paul and Carmelo Anthony. Credits: Ad Agency: Wieden + Kennedy,New York
New web film from Nike Running features a girl Alice who can't stop running, much to the despair of her boyfriend and the worry of her mom and dad. But hamstring and knee troubles are never a problem, because she's wearing Nike's Lunarglide + 3 Shields shoes.
Credits: Ad Agency: Wieden + Kennedy Portland Client: Nike Running Copywriter: Dylan Lee Copywriter: Icaro Doria Art Director: Guillermo Vega Producer: Felicia Glover Producer: Endy Hedman Executive Creative Director: Mark Fitzloff Executive Creative Director: Susan Hoffman Agency Executive Producer: Ben Grylewicz Project Manager: Krissy Brunsman Production Company: Park Pictures Director: Glue Society Line Producer: Michelle Currider Editorial Company: Joint Editor: Kyle Valenta Post Producer: Shelli Jury Post Executive Producer: Patty Brebner VFX Company: A52 VFX Supervisor: Megan Meloth Flame Artist: Paul Yacono Titles/Graphics: W+K Studio Music Company: Nelson Riddle Song: Lolita Ya-Ya Mix Company: Eleven Mixer: Jeff Payne
Nike Running have been following Ellie Goulding around the world, making a film about her music and her running. Here's a sneak peak of the film which is launching soon. Credits: Advertising Agency: AKQA, USA Creative Directors: Jake Cooper, Simon Schmitt Account Manager: Sarah Meynell Agency Producer: Charlotte Davis Production Company: The Cartel Director: Paul Minor Producer: Anne Johnson Director of Photography: David Lanzenberg Original music: Ellie Goulding / Under The Sheets Remixed: Jakwob Taken from Ellie Goulding ‘Run Into The Light’ EP Polydor. 2010 Mix/Producer: Alex Metric
We wont be seeing Lance Armstrong and Nike together any longer nor as chairman of LIVESTRONG, the cancer non-profit organization he founded. Nike gave him the boot today and Lance stepped down from Livestrong via a Tweet. Nike is continuing to support Livestrong...Rough day for Lance.
NIKE STATEMENT ON LANCE ARMSTRONG
Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner.
Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.
