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  • The Documents

    The Documents

    Damage your health

    Category: Business equipment & services
    Client: GrupoLand
    Agency: El Cuartel
    Country: Spain
    Creative Director: Pila Ruiz
    Art Director: Angelo Bacil y Manuel Crespo
    Copywriter: Sora Sans
    Account manager: Elena Fernández

    Inspired by a well-known advertising claim, this campaign from El Cuartel, Spain conveys a positive message about the brand. It extrapolates the health benefits to the company through a simple though striking visual image.