Directorz’ Jeff Bednarz Directs New Texas Tourism Campaign For Traveltex.com. A Travelers’ Passport To A Place So Diverse and Original It’s Like A Whole Other Country. As bold and unique as the state it promotes, the new Texas Tourism campaign directed by Jeff Bednarz for agency Slingshot, recently launched on cable networks nationwide. “Great Outdoors,” “Live Music” and “Cowboys” highlight just a few of the amazing adventures that await travelers in Texas, from majestic vistas, to music country – a place that inspires exceptional music in all genres. Each spot concludes with an invitation to discover more at the Texas Tourism passport to the region: www.traveltex.com.
Director Bednarz and his crew traveled throughout the state for 15 days to film a range of experiences, from natural wonders to those created by Texans. “The state of Texas is so vast and so diverse, and people are wonderfully intriguing wherever you go,” says Bednarz. “As we embarked on the project, I looked at Texas – my home – as a different land, and through this road trip we enjoyed, and captured, just some of the awe-inspiring discoveries that await travelers.” To find out more about Jeff Bednarz and Directorz, please visit www.directorz.net.
Credits: Client: TEXAS TOURISM Director of Texas Tourism: Brad Smyth Deputy Director of Texas Tourism: Tim Fennell Advertising Coordinator: Jenny Poon Advertising Specialist: April Bear Advertising Agency: SLINGSHOT VP, Account Services: Tony Balmer Group Account Director: Drew Holmgreen Account Supervisor: Danielle Rector Account Executive: Rachel Massey ECD: Susan Levine Art Director: Clay Coleman Executive Producer: Ann Vorlicky Production Company: Directorz Director: Jeff Bednarz DP: Mark Thomas EP: John Gilliland Editorial/Post: Lucky Post Editor: Marc Chartrand Sound Design: Scottie Richardson
The landscape has remained unchanged since the Roman empire. Soft hills where barley and wheat are cultivated like 2.000 years ago surround Djemila, a city on an Algerian plateau built in 96 AD by the Roman army.
Archaeological site in Djemila, Algeria [Credit: ANSA]The settlement, which was inhabited until the 6th century, is one of many archaeological sites in Algeria, which has an unparalleled heritage in Africa. And the continent's largest country now means to exploit it in order to re-launch an international tourism business reduced to almost nothing in the past two decades.
Moreover, all Roman cities are in northern and central Algeria, the safest areas in the country with no major security issues. Djemila hosts a number of important buildings: an amphitheatre from the 2nd century, where performances and music festivals are still held, temples, prisons, altars, an arch dedicated to Caracalla and a magnificent baptistery from the 4th century which is still intact.
On Friday, the Muslim weekly holy day, the site is flooded with local tourists: women wearing the Islamic veil or Maghreb-style face veil, bearded men wearing long kaftans, lots of children observe with admiration and respect the remains of a faraway, ancient civilization and are friendly in welcoming the rare foreign visitors.
Inside the museum where extraordinary mosaics can be found depicting hunting scenes or joyous everyday scenes portraying men and gods, some glance elsewhere but most observe the figures with great attention.
What makes Algeria's archaeological sites extraordinary — from Djemila to Tipaza, Timgad and Tiddis — is the beauty, almost primordial, of the surrounding landscape which is rare in other parts of the Mediterranean.
'From a touristic standpoint, we are still children and need to become adult', Said Boukhelifa, a high official with the Algerian tourism ministry, told ANSAmed. "One thing is certain, we don't want to make mistakes which have been committed elsewhere. We are aiming for a tourism which respects nature, landscapes and our historic culture. This is the challenge we have to start from, after all the years that have been lost."
Switzerland not only offers unique nature to holiday guests, but also a world of traditions. More in vogue than ever, festivals enjoy new attendance records, wrestling festivals are sold out and rustic customs such as flag waving, alphorn and yodel go through an impressive revival. "In Switzerland history is not only written, but also lived," said Jürg Schmid, Director of Switzerland Tourism. With this film, we will bring those true traditions closer to potential holidaymakers this summer. Credits: Client: Switzerland Tourism Advert Title: The Visit Ad Agency: Leo Burnett Zurich Director Switzerland Tourism: Jürg Schmid Head of Marketing: Nicole Diermeier Head of Portal Management, eMarketing and IT: Thomas Winkler Online Marketing Manager: Thomas Brülhart Product Managers Summer: Eveline Feier, Livia Eberhard, Olivia Haldemann Executive Creative Director: Peter Brönnimann Creative Directors: Simon Staub, Diana Rossi Account Manager: Rolf Zimmermann Account Assistants: Rebecca Krausse, Sylvia Kohler Agency Producer: Suzana Kovacevic Director: Michael Fueter Production Company: stories AG Zurich Producer: Yves Bollag Line Producer: Bernd Gedeck Production Assistants: Heike Schreyer, Laura Rindlisbacher DoP: Pascal Walder Music: Spacetrain Zurich, Dave Macloed & Dean Montenegro Editing: Michael Fueter Postproduction Supervisor: Denis Spycher Color Grading: Fabian Kimoto Sound Effects: Gian Dolder Sound Mix: Jingle Jungle Zurich, Gregor Rosenberger
Every once in awhile a brilliant ad breaks through the rummage of new commercials and makes you realize just how brilliant some creatives are, this is new commercial promoting Swiss Tourism with the help of Martin Horat and ants....enjoy.
Martin Horat is a genuine Swiss "weather prophet" from the Muotathal in Central Switzerland — not an actor. He has provided us with a forecast for the coming winter.
Type of entry: Newspaper
Category: Travel, Transport & Tourism
Advertiser: WHITE COLLAR HIPPIES
Product/Service: CORPORATE CAMPAIGN
Agency: BBDO INDIA Mumbai, INDIA
Advertiser WHITE COLLAR HIPPIES
Product CORPORATE CAMPAIGN
Entrant BBDO INDIA Mumbai, INDIA
1 of 2 Campaign
Category: Travel, Transport & Tourism
Advertiser/Client: WHITE COLLAR HIPPIES
Product/Service: CORPORATE CAMPAIGN
Entrant Company: BBDO INDIA Mumbai, INDIA
DM/Advertising Agency: BBDO INDIA Mumbai, INDIA
Meydan Beach is the new exclusive beach experience you’ll do anything to be a part of. It features beautifully shot men and women going to great lengths (parachuting and digging) to arrive at this luxury destination. The call-to-action: Belong.
Geo: United Arab Emirates;
Category: Transport & Tourism;
Agency: Gyro;
Brand: Meydan Beach;
Advertising Agency: Gyro, Dubai, UAE;
Executive Creative Director: Guilherme Rangel;
Art Director: Charlotte Morand;
Copywriter: Neil Harrison;
Photographer: Uwe Koerner;
Production Company: Good Stills.
B.C based ad agency Eclipse Creative creates the Shrinking Mortgage for Island Savings — Island Savings Introduces the ‘Incredible Shrinking Mortgage’ to the Island. A Mortgage so revolutionary it will move you to party!
VICTORIA, BC June 6, 2013 — The rewards and benefits of Island Saving’s Incredible Shrinking Mortgage are undeniable, exceptional and a true leader in the market. A product so revolutionary, it’s liable to move people to celebration because of its unique step down feature.
Island Savings is putting a fun spin on mortgages with a playful “Mortgage Party” campaign running on Vancouver Island from April to the end of June. To emphasize the benefits of their new Incredible Shrinking Mortgage, Eclipse Creative has taken traditional forms of media and put an innovative twist on them. Their interactive stunt TSA, bursting flex form print ad, 3-dimensional mall posters, Facebook app, video-scribe pre-roll video, flash ads and creative bus ads with a party hat extension show that their new mortgage will give customers a reason to party!
“Mortgages can be such a daunting commitment,” notes Jason Dauphinee, Creative Director at Eclipse Creative.
“With this revolutionary product we wanted to get people excited about these great features. By truly thinking differently, Island Savings has allowed us to help grow their brand in a smart, honest and engaging way.”
Island Savings has also found a way to give back to the Vancouver Island community through the campaign and remain true to their core brand values. Their Facebook contest allows visitors to select an Island housing charity to receive $1 with their entry.
“We’re always looking at how we can support the vitality of the communities where both our members and employees live and work,” says Bronwyn Dunbar, Senior Manager of Marketing & Community Investment, Island Savings.
“With the launch of our new mortgage product, we saw alignment with Island housing charities that our research shows continue to need support.”
About Eclipse Creative Eclipse Creative is an award-winning, full-service communications agency located in Victoria, BC. In addition to Island Savings, Eclipse Creative’s client list includes Tourism Victoria, Victoria Hospitals Foundation, Rogers’ Chocolates, and Money Mart to name a few. Founded in 1999, Eclipse has built their business by working collaboratively with clients and supplying concept-driven results. For information about Eclipse Creative, visit www.eclipsecreative.ca
To help warm up the Calgary Philharmonic Orchestra Chorus this winter season, Calgary Tourism asked Calgarians to tweet their tips on how to keep warm in Calgary's winter wonderland.
The performance was filmed at the Jack Singer Concert Hall in the Calgary EPCOR Center, and the singing tweets are set to O Fortuna.
NEW YORK, NY—As one of the nation’s top academic medical centers, NewYork-Presbyterian Hospital is well known for the latest in innovative clinical research and advanced medical treatments. What was not well understood, however, was the way its doctors, nurses and staff routinely go above and beyond to care for their patients before, during and after surgery. In fact, many people believed quite the opposite was true. This esprit de corps is critical to what these individuals do every day, and has resulted in countless incredible medical outcomes for patients and their families. To showcase this remarkable standard of care, Munn Rabôt asked real patients to share their inspiring stories in television commercials for NewYork-Presbyterian as part of the hospital’s “Amazing Things Are Happening Here” campaign, introduced in 2011. To select patients, Munn Rabôt uses a comprehensive screening process where patient cases supplied by the hospital are reviewed, and patients are then interviewed in consideration for the final filming of the ads. In order to truly emotionally engage the viewer with these stories of extraordinary personal and medical care, we use 60-second ads so that these narratives can completely unfold.
As we’ve learned throughout the duration of the “Amazing Things” campaign, no two stories are the same, and any patient could have an unbelievable experience to share. One such patient we met who had a compelling story was retired Lieutenant Colonel John O’Brien. Now 52, John had served four tours as a Special Operations officer in the Middle East. The recipient of a Purple Heart and a Bronze Star for his service to his country, John is without a doubt an American hero—but not without a cost. As John explained during our in-depth interview, the horrors seen during war can leave both the mind and the body ravaged. Over 500,000 United States participants in the Middle East conflicts may suffer from Post-Traumatic Stress Disorder (PTSD), and John O’Brien is one of them. As Munn Rabôt’s CEO, Orson Munn, states, “Many of these individuals are severely wounded, and, while it is not as apparent as a missing limb, having PTSD can be just as crippling and disabling.” Confronting the terrors of war—especially when returning home after four tours—takes an entirely new kind of bravery and courage. NewYork-Presbyterian Hospital has been working diligently to pioneer new medical and virtual therapies to help those with Post-Traumatic Stress Disorder. According to Munn, once he heard that the hospital was leading a clinical trial to help returning soldiers cope with PTSD, he “wanted to get the word out” because “these people have served our country to protect our freedom—the least we can do is give them the help they need and the support they deserve.” NewYork-Presbyterian will launch five advertisements beginning April 29th accompanied by an online microsite featuring retired Lieutenant Colonel John O’Brien and his medical team, Drs. JoAnn Difede and Judith Cukor. With these unique ads, NewYork-Presbyterian and Munn Rabôt draw awareness to the common biases associated with seeking mental health treatment. Lt. O’Brien unmasks the stigma associated with PTSD treatment—the perception that seeking therapy means you’re “weak.” In the candid, engaging manner that the “Amazing Things” campaign is known for, John explains his struggles with PTSD and his treatment at NewYork-Presbyterian: “[It’s] brought me to a point in my life where I can really start to move on and do the things I want to do.
About NewYork-Presbyterian Hospital NewYork-Presbyterian Hospital ranks #7 on U.S. News & World Report™’s Honor Roll of America’s Best Hospitals. The institution is comprised of two acclaimed medical centers, NewYork-Presbyterian Hospital/Columbia University and NewYork-Presbyterian Hospital/Weill Cornell Medical Center and is affiliated with two Ivy League medical institutions, Columbia University College of Physicians and Surgeons and Weill Cornell Medical College. About Munn Rabôt, LLC Founded in 1995, Munn Rabôt is a full-service advertising agency based in the Flatiron district of Manhattan. The agency is renowned for its work with clients like the New York Philharmonic, BMW Motorcycles, Bessemer Trust, Citigroup Private Bank, Land Rover of North America, the New York State Department of Tourism and Emory Healthcare, among others.
Legendary astronaut Buzz Aldrin announces the creation of the AXE Apollo Space Academy. No joke.
Now, the Unilever brand is pushing the envelope just a bit more in two ways: entering the Super Bowl advertising derby, and launching a Red Bull-esque promotion in which it promises to send 22 people just to the edge of space, with the tagline: "Leave a man, come back a hero."
The Super Bowl ad doesn't seem like such a big deal in comparison, but it will be for Axe. The brand will be airing a 30-second TV ad during the Super Bowl titled "Lifeguard" which, according to a press release, "includes a twist at the end" that aligns with a larger creative campaign scheduled for launch this month.
That other creative campaign — which Gaston Vaneri, Axe brand director, promised would take the brand "to new heights" — involves what it's calling the Axe Apollo Space Academy. The brand's new online contest promises to send winners to the edge of space and back aboard a private craft: a Lynx space plane built by the U.S. company XCOR Aerospace and operated by the tourism firm Space Expedition Curacao.
At a normal ticket price of $95,000, the plane is set to begin passenger flights in 2014. Winners of the Axe contest must write about why they should be chosen to fly, while others online will vote on the entries, and must attend a three-day training course. The deadline is Super Bowl Sunday, February 3.
"Space travel for everyone is the next frontier in the human experience," Buzz Aldrin, member of the 1969 Apollo 11 mission to the moon and the world's second moonwalker, after the late Neil Armstrong, said in a statement, according to Axe. "I'm thrilled that Axe is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space." via: Dale Buss @ BrandChannel
The history of the horse is the history of civilisation itself. The horse has had a revolutionary impact on ancient civilisations and this major exhibition explores the influence of horses in Middle Eastern history, from their domestication around 3,500 BC to the present day. Britain’s long equestrian tradition is examined from the introduction of the Arabian breed in the 18th century to present day sporting events such as Royal Ascot and the Olympic Games.
Fragment of a carved relief featuring three horses drawing a chariot. From the north-west palace, Nimrud, Assyria (modern-day Iraq). Neo-Assyrian, 9th century BC. [Credit: BM]Important loans from the British Library, the Fitzwilliam Museum and the Royal Armouries, as well as rare material from Saudi Arabia, will be seen alongside objects from the British Museum’s exceptional collection, including famous pieces such as the Standard of Ur and Achaemenid Persian reliefs. Supported by the Board of Trustees of the Saudi Equestrian Fund, the Layan Cultural Foundation and Juddmonte Farms. In association with the Saudi Commission for Tourism & Antiquities.
The domestication of the horse more than 5,000 years ago dramatically changed human history. Domestication is thought to have first happened on the steppes of South Russia with horses being introduced into the Middle East around 2,300BC. Before this introduction, asses and donkeys were used for transport, predominantly as harness animals pulling cumbersome but technologically advanced vehicles — as seen on objects found at the Royal Cemetery of Ur -but gradually horses became the means of faster transportation for these early societies.
The exhibition includes one of the earliest known depictions of a horse and rider: a terracotta mould found in Mesopotamia (Iraq) dating to around 2,000 – 1,800 BC. Horses became a vital component in warfare and hunting, as reflected in the art of ancient Assyria, where elaborate and ornate horse trappings and ornaments were developed reflecting the prestige and status of horse, charioteer and rider.
Riding became an essential part of society during the Achaemenid period (5th -4th century BC), a cylinder seal of Darius, dating to 522 – 486 BC shows the king hunting lions in a chariot, and famously, the Achaemenid’s introduced ‘post horses’ which were used to deliver messages on the royal road. The horsemen of the Parthian Empire (3rd century BC – 3rd century AD) were celebrated by Roman authors for the ‘Parthian shot’, in which an apparently retreating rider would shoot arrows backwards whilst on horseback. The renown of Parthian horsemen is shown in their representation on terracotta plaques and bronze belt buckles in the British Museum collection.
Arabic, Persian, Turkish and Mughal miniature paintings, ceramics and manuscripts all attest to the growing importance of the horse in the Islamic world from the 7th century AD. Exquisite Mughal miniatures depict princes with their valued Middle Eastern steeds, horses that were famed for their speed and spirit. A magnificent Furusiyya manuscript, dating to the 14th century AD, on loan from the British Library, is a beautifully illustrated manual of horsemanship, including information on proper care for the horse, advanced riding techniques, expert weapon handling, manoeuvres and elaborate parade formations.
The horse has a long history on the Arabian Peninsula, becoming an important cultural phenomenon and a noted part of the traditional Bedouin way of life. The ‘Arabian horse’ was developed through selective breeding, and with features including a distinctive head profile and high tail carriage, the Arabian is one of the most familiar horse breeds in the world. The exhibition includes ‘Gigapan’ panorama photography of rock art which show horses in scenes of various dates from sites in Saudi Arabia, as well as loans of objects from Qaryat al-Fau which include wall paintings and figurines.
The importance of fine horses in the Middle East is explored through the fascinating Abbas Pasha manuscript (dating to the 19th century and on loan from the King Abdulaziz Public Library, Riadyh). This document is the primary source of information about the lineage of the purebred Arabian horses acquired by Abbas Pasha (the viceroy of Egypt) throughout the Middle East.
The story of the Arabian breed of horse is examined in parallel to that of Wilfrid Scawan Blunt (1840-1922), poet and agitator, and Lady Anne Blunt (1837-1917), the granddaughter of Lord Byron. The Blunts travelled widely in the Middle East and established a celebrated stud for purebred Arabians, which was crucial for the survival of the Arabian breed, at Crabbet Park in Sussex, and another outside Cairo in Egypt.
Horses, including Arabians had long been imported from the Middle East to Britain, but from the 17th century, three Arabian stallions in particular were introduced, which, bred with native mares, produced the Thoroughbred breed, now the foundation of modern racing; some 95% of all modern Thoroughbreds are descended from these three horses. Paintings and prints, trophies and memorabilia explore their remarkable success and their influence on sport and society, from early race meetings through to modern equestrian events.
Faissal Ibn Abdullah Ibn Muhammad Al-Saud, Minister of Education and Chairman of the Board of Trustees of the Saudi Equestrian Fund said "It is well known that the horse has played a crucial role in the development of civilization, and that a close bond exists between horses and men. I am very pleased that it has been possible to support this exhibition in London which gives us an opportunity to look at different aspects of the history of the Arabian horse and the context from which it emerged."
The exhibition runs until 30 September 2012 and is part of the celebrations for the Diamond Jubilee.
The J. Paul Getty Museum today placed on view a Decree Relief with Antiochos and Herakles, the first Greek loan to arise from a 2011 framework for cultural cooperation between the Getty and the Hellenic Republic Ministry of Culture.
Decree Relief with Antiochos and Herakles, about 330 B.C. Greek; found in Athens. Marble. Lent by the National Archaeological Museum in Athens and the Hellenic Republic, Ministry of Culture and Tourism.On loan from the National Archaeological Museum in Athens, the marble relief bears a historical decree, dated to 330 B.C., which honors Prokleides, a military officer (taxiarch) in the Athenian army. The relief will be on view at the Getty Villa for three years in a second-floor gallery devoted to Religious Offerings.
The relief takes the form of a stele, a stone slab decorated with images and text, crowned with the figures of Herakles and his son Antiochos, who was the mythical hero of the tribe Antiochis. Herakles is depicted as an athletic nude, holding a club and the pelt of the Nemean Lion he vanquished, referring to the first of the twelve labors he had to perform. Seemingly the elder, Antiochos wears a dignified mantle and holds a staff (no longer visible, but probably added in pigment). Both father and son heroes were the subject of cult worship, and are shown standing within a small temple framed by columns and a pediment.
Written in ancient Greek below the figures, an inscription describes the honors bestowed upon Prokleides by his soldiers and comrades, all members of an elite infantry corps known as the epilektoi. This is the earliest known inscription referencing the epilektoi, a group of men bound together by their military service, participation in sacrifices and theatrical performances, and membership in the Athenian Council. According to the decree, Kephisokles of the village of Alopeke proposed the resolution to praise Prokleides, who “has well and with distinction taken care of security,” and crown him with a gold diadem worth at least 1,000 drachmas (an enormous sum, considering the average worker in classical Athens could support a family of four on one drachma a day).
Soon after arriving at the Getty, the stele was photographed using a technique that captures the object numerous times with varying degrees of raking light. The resulting composed image reveals the shallow lettering with unprecedented depth and clarity and enables a more accurate reading of the inscription. A transcription of the ancient Greek text, translation, and detail photography of the historical inscription accompanies the installation.
“The Antiochos relief commemorates the affection and respect of troops for their commanding officer,” explains Claire Lyons, acting senior curator of antiquities at the Getty Villa. “We are delighted that it will be on view at the Getty Villa in time for Memorial Day, when we honor the contributions of fallen soldiers to their communities and country.”
This long-term loan results from the Framework for Cultural Cooperation signed in September 2011, which provides for joint scholarship, research projects, loans, and exhibitions between the Getty and the Hellenic Republic. “As part of this framework of cooperation between the Hellenic Republic Ministry of Culture and the Getty Museum, we are pleased to have the Antiochos relief on display at the Getty Villa,” said Maria Vlazaki-Andreadaki, director general of archaeology in Athens. “We believe that this collaboration will promote classical studies in the United States and will spread the values and the spirit of ancient Greek civilization.”
Historical Background
The relief was discovered in 1922 in the foundations of a house in the Athenian neighborhood of Dourgouti. In antiquity, the area was known as Kynosarges and was the site of a public gymnasium and a sanctuary of Herakles, the greatest of the Greek heroes. Believed to have stood in this sanctuary, where several other inscriptions mentioning the tribe Antiochis were found, the relief was a votive dedication erected in a prominent public location befitting a successful military leader.
The Antiochos relief is a primary document of democracy, and the language of its inscription shows that voting and public speech were deeply ingrained in civic life two centuries after the foundation of democratic political institutions in Athens.
The creation of the Attic tribes was the most important feature of the revolutionary reorganization of Athenian politics that followed the overthrow of the tyrants in 508 B.C. In this system, ten tribes composed of approximately 3,000 citizens and their families were created. Each tribe was assigned the name of a mythical Athenian hero: Antiochos was the eponymous hero of the tribe Antiochis.
Drawn from villages in three distinct zones of the Athenian territory—the coast, the inland farming region, and the urban/suburban zone—the tribes represented the entire citizenry of Athens. Josiah Ober, Professor of Political Science and Classics at Stanford University, observes: “Imagine a reorganization of the United States that would require citizens from Maine, Texas, and California to work, fight, and feast together on a regular basis. The communities constituting the tribe of Antiochis included Alopeke, the philosopher Socrates’ home village—so we might even imagine that a descendant of Socrates as among the signatories to the decree.”
At the very edge of the continent, half an hour off kilter with the rest of the world, there's a tendency towards the unexpected.
While filming a commercial for Newfoundland and Labrador Tourism, the crew spotted these two unlikely friends near Cape St. Mary's Ecological Reserve on the southwestern part of the Avalon Peninsula. Which begs the question, what else would you expect in a place with its very own time zone?
