The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), announces its Fall 2013 global advertising campaign, cärpe-díem mañana, featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy. The new campaign finds Chloe setting off for college, and when one of the The Hilfigers’ youngest moves on campus to start her first year, the whole group of eclectic characters tags along to help her settle in. The campus is teeming with new faces as several new characters join the family shenanigans.

Now in its seventh season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

“Collegiate traditions and the preppy, Ivy League look were some of my earliest design inspirations and the starting point for our signature style,” said Tommy Hilfiger. “It was exciting to shoot this campaign at a location that embodies our brand heritage. There’s no better setting to highlight the collegiate prep inspirations, British sartorial influences and rich Anglo fabrics of the Fall 2013 runway collections.”

For Fall 2013, a select group of bloggers were invited to the campaign shoot where they were given behind the scenes access to the collection and Fall 2013 shoot. The bloggers were styled in looks from the collection before they were photographed alongside The Hilfigers, integrating these bloggers into the campaign experience and allowing them to develop exclusive content for their websites and social media channels. The bloggers announced the campaign to their global audiences just days before the images broke in September books.

Adding a new layer to the seasonal campaign, Lisa Birnbach, author of the The Official Preppy Handbook, created spirited, individualized head-to-toe descriptions for each character’s unique style that play on brand’s preppy-with-a-twist heritage. The quintessential cast of college characters includes the “Natty Professor,” the “A-Student,” the “Bookworm,” the “Ice Queen,” the “Après Dude,” the “Professional Student,” the “Social Chair,” the “Field Tripper,” the “Alum Prez,” the “Teacher’s Pet” and the “All American.” The head-to-toe images, accompanied by Lisa’s playful depictions, will be included in multi-page inserts in select September books, outdoor advertising and on tommy.com.

“Lisa Birnbach is a true prep connoisseur and the perfect person to characterize The Hilfigers’ unique prep style,” said Tommy Hilfiger. “I’ve loved working with Lisa throughout the years and we are excited to have her prep expertise included in this campaign season.”

“The Hilfigers continue to personify the global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for The Tommy Hilfiger Group. “This season we’re incorporating new content elements that celebrate the brand’s history of infusing an unexpected twist to preppy tradition. Lisa Birnbach’s playful depictions of the family’s iconic prep style add further emphasis to the youthful irreverence that has long been at the heart of the Tommy Hilfiger brand, while our global blogger partnerships celebrate the increasingly international outlook of preppy style in a way only Tommy Hilfiger has achieved. The Hilfigers campaign resonates globally with our consumers now more than ever and we are excited to continue bringing fans of the brand engaging, shoppable content each season.”

Photographed in a preppy, collegiate setting with hair by Eugene Souleiman, and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn, Tian Yi and two Basset Hounds named Morgan IV and V. New additions to the family this season include Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira.

“The heart of The Hilfigers campaigns is all about storytelling, and this season we really tried to take it to the next level,” said Trey Laird, Laird + Partners Chief Executive and Creative Officer. “With Chloe headed off to college, the whole clan descended on campus en masse! The university setting provided the ideal backdrop for not only that perfect fall collegiate feeling, but also new characters to bring it all to life.”

Cärpe-díem mañana will break worldwide Fall 2013 as a multi-media program with an online, print, outdoor and social media presence. The advertising campaign will break in September 2013 issues starting July 23 with full print ads running globally in key fashion publications such as Vanity Fair, Vogue, InStyle, ELLE, Glamour, GQ, Men’s Health and Esquire; multi-page inserts will be featured in select issues. New York City; key European cities such as London, Paris and Milan; and top districts in Hong Kong will have outdoor campaigns. Tommy.com and the brand’s Facebook, Twitter, Instagram and YouTube channels will feature the campaign images and video. For European consumers, a new feature on tommy.com will allow fans of the brand to seamlessly shop and discover the iconic Tommy Hilfiger products, collaborations and new collections.

Psy on the set of the Wonderful Pistachios "Get Crackin'" Super Bowl commercial shoot.(Photo by Susan Goldman)
Wonderful Pistachios announced today that international pop sensation, PSY, will star in the brand's first-ever Super Bowl spot, airing during the big game on February 3. This newest installment in Wonderful Pistachios' iconic "Get Crackin'" ad campaign will also be the first time the "Gangnam Style" rapper has ever been featured in a U.S. television commercial.

"The Wonderful Pistachios brand is fun, just like me," said PSY, "Also, I love pistachios and I look good in green. The Super Bowl is way too big for me," jokes Psy (real name Jai-Sang Park). "I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad."

PSY hit the American music scene last year when his quirky "Gangnam Style" music video went viral and later made headlines by becoming the first YouTube video to break a billion views.
"The Super Bowl is the most widely watched sporting event of the year, 'Gangnam Style' is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market," said Marc Seguin, Paramount Farms vice president of marketing. "It's a powerhouse combination."

Directed by Grammy-Award-winning director Mathew Cullen, the official PSY "Get Crackin'" commercial will debut during Super Bowl XLVII. The spot will continue to air on cable channels and primetime television after the premiere and can be seen online at www.getcrackin.com and www.youtube.com/wonderfulpistachios, where viewers can also watch previous "Get Crackin'" commercials featuring talent such as Manny Pacquiao, Honey Badger, and Keyboard Cat.

Fans can get in on the action by uploading a picture of how they "Get Crackin' Gangnam Style'" for a chance to win a 12-month lease of a 2013 Mercedes Benz SLK 250 — the same model convertible driven by the now notorious "Yellow Suit Guy." Full Wonderful Pistachios sweepstakes details can be found at www.facebook.com/wonderfulpistachios.
via: PR Newswire

Style Icon: Audrey Horne

My most recent style icon just so happens to be a fictional character - Audrey Horne from the television show Twin Peaks! The show, created by David Lynch and Mark Frost, ran from 1990 until 1991. It follows an FBI agent's investigation of a young woman's murder in the small town of Twin Peaks. I started watching the show on Netflix this summer and I was hooked from the start! There's all kinds of great drama, as well as lots of humor, too.

Audrey, the daughter of a wealthy hotel owner, was played by the super beautiful Sherilyn Fenn. Ah, just look at how perfect those brows are! Who wouldn't want to be this girl?

Audrey's look is all about the sweater. She's often seen sporting tight-fitting sweaters in soft colors: perfect for fall! The addition of the saddle shoes to this outfit make it so perfect. Sweet and fun. For anyone who thinks that a sweater and skirt combo is "too stuffy", or "too preppy", just take a gander at this next photo:

Um, hello! How sexy is that look? She looks great - super polished and very classy. Now if only I could learn to tie a cherry stem with my tongue... (Oh yeah, she looks great in a Little Black Dress, too!)

Aside from having great fashion sense, Audrey Horne is cool, intelligent, and confident. I think that makes her a pretty great style icon, wouldn't you say so?

The British Museum has acquired a digital copy of the Trust for African Rock Art (TARA) photographic archive to ensure that this important collection is preserved and made widely available, thanks to generous support from the Arcadia Fund. The 25,000 digital photographs of rock art sites from across Africa will be catalogued and made accessible through the British Museum’s online collection catalogue, drawing on documentation from TARA staff and archaeological and anthropological research. The Museum will digitise its own African pictorial collection of 19th and 20th century photographs alongside the TARA images to support the integration of this archive.

The TARA collection will be presented through the British Museum’s Collection Online and will form one of the most complete searchable databases on African rock art worldwide. Africa’s rock painting tradition is believed to date back at least 50,000 years while abstract engravings in the Cape, South Africa have been dated to 77,000 years of age.

Today only a handful of isolated cultures still engage in rock art and a few sites are still used for rituals, such as fertility and rainmaking, showing that it is still a living form of expression. TARA’s work over the last 30 years has created one of the best and most extensive photographic surveys of African rock art. Highlights from this collection include images of sites across the Fezzan of Southwest Libya, with dates ranging from 10,000 BC to 100 AD. These include sites in the Messak Sattafet as well as in the Acacus Mountains, (part of the Tadrart-Acacus trans-frontier UNESCO World Heritage site) and depict a wide range of subjects, such as hippopotami, men in chariots and hunting scenes.
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There is a survey of South African sites showing the different styles and subject matters of the Khoi, San and other groups from thousands of years ago to the recent past day. The collection also includes engravings and graffiti by European settlers in the late 19th and early 20th centuries. In east Africa, the TARA archive contains geometric paintings and engravings by Twa forager-hunters as well as paintings of livestock, shields and clan markings made by Maasai and Samburu pastoralists in rock shelters. In addition to these depictions there are images of rock gongs, rocks with natural resonance once used for communication and divination.

As rock art can be susceptible to destruction by natural and man-made events, and, in most cases, is fairly inaccessible geographically, this project will allow a greater access to rock art images and research for both academic and general audiences. By integrating these images with existing African collections, the British Museum is able to offer new insights into the techniques and tools used, the subjects represented and the people that made them.

The project will take five years and involve research by Museum staff and on-going collaboration with TARA, as well as involving African communities. Through the incorporation of this collection into the British Museum’s online database, people across the world will be able to both use and contribute to the archive and its documentation. Partnership between TARA and the Museum will help preserve and disseminate this important collection and establish it as a major academic resource. By combining a wide range of research from the Museum, TARA’s international network and colleagues in Africa, the archive will capture and preserve knowledge about rock art for future generations.

Source: The British Museum [February 18, 2013]

Press: Samsung Electronics has today revealed a new UK marketing campaign for its Galaxy Alpha smartphone. The £10 million campaign which includes TV, print, PR, search, social media, digital display and out-of-home, takes Samsung into new territory with the launch of an epic TVC featuring pop star Lily Allen.

The TVC will debut in the UK from this Saturday, 20th September with a one minute primetime spot. As the latest member of Samsung’s popular Galaxy smartphone range, the TVC demonstrates the role the Galaxy Alpha plays in the lives of everyday Britain, capturing the spirit, diversity, quirkiness and vibrant culture of the people that live here.

Filmed on location around England and directed by the acclaimed Josh & Xander, the TVC ‘Right up our street’ is set to the soundtrack of Lily Allen’s ‘As Long As I’ve Got You,’ and features the Galaxy Alpha throughout, showing it naturally entwined in the everyday lives of Alpha Britons, who embody the spirit of new modern Britain and its stylish youth culture.

Commenting on the launch campaign, Russell Taylor, Vice President of Corporate Marketing, Samsung UK & Ireland said: “The Galaxy Alpha is a smartphone that pushes the boundaries in terms of its style and technology and we wanted a campaign that was culturally relevant with young minded consumers. Our goal is to bring this mobile brand platform to life in a way that is relevant to our audience.”

Lily Allen commented: “I’m proud to be British, and it’s exciting to be involved with a campaign intended to be a love letter to my home country. Samsung and Josh & Xander have done an amazing job, the Alpha Briton campaign represents all the things I love about Britain; fashion, music, family...it’s all there.”

The Galaxy Alpha print and digital display campaign will show how Samsung’s beautifully designed new smartphone represents an alternative style choice and capture the uniqueness of British people. The TVC will feature 56 real-life Alpha Britons, some of whom also appear through-out the other elements of the campaign, who will each demonstrate their independent, varied and eclectic style choices.

Logan Wilmont, executive creative director at Cheil UK, the creative agency behind the campaign, added: “Britain is an amazingly diverse and creative culture. We have come through a difficult few years and have emerged as a positive confident and optimistic place. But sometimes we forget that. We wanted to celebrate that optimism. Samsung are the most popular phones in the UK, used by more people on more devices than any other phone. And we love the fact we fit so perfectly into this new Britain. And Lily Allen is the perfect encapsulation of all this. Positive, populist, stylish and fun.”

Matt Pye, COO at Cheil UK, added: “This is the first time we’ve worked with Samsung to create a brand platform in the UK, and significantly, one that will influence the way Samsung devices are marketed in the future. The platform holds exciting potential for future activity and I couldn’t be prouder that our teams have been a part of putting that in place.”

Creative Credits:  
· Creative agency: Cheil UK
· Creative Directors: Dave Newbold & Jim Eyre
· Copywriter: Dave Newbold
· Planners: Tony Evans / Jason Kidd
· Agency Producer: Alex Davis
· Account Handlers: Andrew Boatman / Fraser Campbell
· Media Agency: Starcom MediaVest
· Director: Josh & Xander
· Production Company: RadicalMedia
· Production Company Executive Producer: Ben Schneider
· DOP: Ross McLennan
· Post Production Company: Absolute Post
· Audio Post Production: Universal Music Publishing
· Editor: Paul Watts

DDB New York just launched a new global campaign, featuring supermodel Miranda Kerr, for Reebok's new Skyscape shoe...and looks looks stunning in it.

An everyday shoe for active and casual wear, Skyscape features 360 degrees of foam comfort in a fun, flirty silhouette that pairs perfectly with jeans, skirts or yoga pants. The challenge behind Skyscape was to create a stylish shoe that would keep women comfortable when they are on their feet all day running errands, meeting friends, commuting to work or going to the gym. Rather than just thinking about comfort underneath the foot, Reebok wanted the foot to be enveloped in comfort. In the research and development phase, Reebok looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras.

The Skyscape upper is crafted using the same manufacturing techniques and processes as molded foam bras, but using materials that have been optimized for the stresses and strains placed on the feet all day. The seamless, 2-way stretch material creates a soft, comfortable envelope around the top and sides of the foot, while allowing for natural foot movement and breathability. The sole of the shoe resembles cloud-like pillows, and provide cushioning, comfort and flexibility for all-day comfort. The flirty lace-up silhouette comes in a broad range of colors to match any outfit or mood.

A fully integrated marketing campaign featuring style icon Miranda Kerr will launch the shoe, which hits retail outlets globally in March. With TV, print, retail, PR an digital components, the campaign works on all channels to demonstrate the way Skyscape feels and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on. Both the film and static elements of the campaign playfully center on this idea and were brought to life by legendary fashion photographer Gilles Bensimon, who captured the static imagery, and famed music video director Dave Myers who shot the TVC. DDB New York is the creative agency behind the campaign.

“I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality,” said Miranda Kerr. “My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym, and because they’re lightweight and compact they’re also great for travel. Skyscapes come in a range of fashionable colors so there’s a pair for every outfit!”

Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape. It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry. At Reebok, we’re constantly looking for new ways to develop the best footwear and the innovative processes we’ve incorporated to develop Skyscape have created a shoe that you really have to try on to believe.”

Creative Credits:
Ad Agency: DDB New York
Campaign: “Layers Off”
Client: Reebok
Product: SkyScape
Celebrity Spokesperson: Miranda Kerr

Chief Creative Officer: Matt Eastwood
Creative Director, Art: Mariana Costa
Creative Director, Copy: Julie Beasley
Head of Production: Ed Zazzera
Senior Producer: Heidi Baltzer
Senior Business Manager: Lynda Blaney-Smith
Global Business Director: Chris Tussing
Management Supervisor: Damaris Marszalek
Account Supervisor: Amanda Foderaro

Production Company: Radical Media
Director: Dave Meyers
Executive Producer: Jim Bouvet, Maya Brewster
Head of Production: Frank Dituri
Producer: Carla Tate

Editorial: Rock Paper Scissors
Editor: Mikkel Neilsen
Executive Producer: Eve Kornblum

Cue (the brand design company) creates an expression to celebrate the fifty year relationship between Frank Sinatra and Jack Daniel's Whiskey with very limited edition "Sinatra Select".

Jack Daniel’s Sinatra Select is a special edition whiskey crafted to honor Frank Sinatra’s fifty-year friendship with Jack Daniel’s. Frank was a fiercely loyal, lifetime fan of the brand, and Sinatra Select was designed to be both a classic expression of style and an homage to two American icons. This exclusive outpouring of the distiller’s craft is matured in proprietary oak barrels for a bold flavor, timeless character and exceptional smoothness. Sinatra Select will be available at high-end retail stores and major airports worldwide, debuting in Las Vegas and later spreading to destinations including New York, London, Sydney and Singapore.

Frank Sinatra lived a style that was truly his own. His independent spirit made him stand out in his time, and continues to distinguish him today. The design for Sinatra Select balances Jack Daniel’s legacy and Frank Sinatra’s legacy with a look that is sleek and stylish, a reflection of Sinatra’s timeless good taste.

The vessel designed for Jack Daniel’s Sinatra Select is a taller, sleeker interpretation of the Jack Daniel’s Tennessee Whiskey bottle, with a weighted base, an embossed metal shoulder label and a medallion featuring an icon of Frank’s familiar fedora.

Sinatra Select incorporates many of the brand's defining elements, and adds new ones specific to this expression. The capsule features the Jack Daniel's Country Club logo created by Frank to adorn a blazer he wore in the 1950s—a statement of his independent way of living.

Sinatra Select is packaged within a bespoke bottle made for this special edition product. The branded box incorporates a medallion with the Frank Sinatra fedora icon and orange ribbon. The color orange works as the perfect complement to Sinatra Select's classic black color palette. Sinatra said that orange is the happiest color, and often used a bright orange pocket handkerchief to add some pop to his tailored suits and tuxedos. Inside is a special book that tells more about the story of Frank’s fifty-year relationship with Jack Daniel’s.

This super-premium offering from Jack Daniel’s celebrates a man who lived without hesitation or compromise. The result is a distinctive expression of style and grace, in keeping with the kindred spirit that it honors.

Credits:
All images and story via: Cue Brand Design.

In other Whiskey news, see the Holiday Whiskey Advent Calender created by Drinks by the Dram HERE.

Psy's "Gangnam Style" has come to Xbox Kinect's Dance Central 3, no really it is look they got a TV commercial and everything. We knew this was just a matter of time now didn't we, and this should be no surprise either...Psy is actually in the running for Time Magazines Person of the Year, don't believe me huh? See image below from Time's website.

The #1-selling and highest rated dance game for Kinect is back! Check out the new Gameplay video featuring Psys "Gangnam Style". The hottest songs, the hottest moves — prepare to own the dance floor with Dance Central 3. Where better dancers are made.

Ikea just launched its first music video-style commercials in the UK, and the adverts look great. The first, released to day is "Playin' With My Friends", Ikea says the ad is about bringing people together the party season and they do a good job of it.

Peter Wright, marketing manager for UK and Ireland at Ikea, said he plans to completely "transform and revitalize" the brand in the UK with its latest ads taking on the form of "music videos". He went on to say, "[Ikea is] moving from talking about products to talking about activities in the home. It's actually going to be done in the style of music videos. They're all up and coming artists so there will be a series of up and coming re-recording of tracks."

We'll be looking forward to seeing more this campaign, full credits and song/music artist to come.

See the behind scenes making of the advert HERE and meet Darren The Bear.

Updated: The music is a remake of the song "Playing With My Friends" by BB King and Robert Cray.
Credits:
Creative Ad Agency: Mother, London
Director: Dougal Wilson
Production Co.: Blink
Producer: Ewen Brown
Editor: Ed Cheesman
Editing House: Final Cut
Post Production: MPC

As London hosts the 30th modern edition of the Olympic Games, Dr Craig Barker from the University's Nicholson Museum and Michelle Kiss, a Year 10 work experience student from William Carey Christian School, evoke the ancient Olympic spirit with a look at the origins of the world's oldest sporting festival that may provide parallels for the next three weeks of competition in London.

• The first Olympic Games took place in 776 BC at Olympia in Greece, a sanctuary site devoted to the Greek god Zeus. The ancient Olympics were held every four years, a tradition that remains today. However, whereas cities around the world compete to host the modern games, ancient-world athletes always competed in Olympia.

• Olympia boomed as the games increased in importance — a statue of Zeus was one of the Seven Wonders of the ancient world — before the games were eventually abolished by the Roman emperor Theodosius I in 394 AD, supposedly because they were reminiscent of paganism. While there is much talk of the legacy of London 2012, Olympia and its athletic stadium is an important historical and archaeological site.

• In 2012, news surfaced that Australia's men's basketball team travelled to London in business class while their female equivalents languished in economy. However, during the first ancient games, gender equality in sport was even worse: women couldn't compete. Competitors were split into two groups, boys (12-18 years) and men (18+ years). Horses were also split into colts and fully grown age groups.

• While the composition of the crowds of spectators is less well understood, it's likely that only males and young girls were allowed to watch.

• In antiquity, a lit flame was tended throughout the celebration of the Olympics, and the idea of the fire was reintroduced in 1928 in Amsterdam. Every four years the Olympic flame is lit in front of the Temple of Hera then carried by torch to the host city. The torch relay was not an ancient practice and was introduced at the controversial 1936 Berlin Olympics.

• Judges were handpicked from people living in Elis, the area surrounding Olympia. The 'Elean Judges' enforced strict rules on the competitors: fines were issued for failing to arrive on time for the training period, cheating and for cowardice.

• Events in the ancient Olympics included foot races, discus, jump, javelin, boxing, pentathlon, pankration (a blend of boxing and wrestling) and chariot races. Most events, including the races, discus and javelin, took place in the Stadium of Olympia with other events taking place in the surrounding area.

• Before the start of any Olympic Games a truce would be announced, proclaiming that all wars, disputes and death penalties be put on hold until the end of the games. This truce also guaranteed athletes a safe journey to Olympia in the month leading up to the games. The truce was written on a bronze discus and placed in Olympia. The modern International Olympic Committee has revived the tradition of the truce, and all 193 United Nations member states have, for the first time, united to co-sponsor the Olympic Truce Resolution for the 2012 London Olympics.

• the sixth-century BC wrestler Milo of Croton, who was said to have died when he was wedged against a tree during a display of strength gone wrong and subsequently devoured by wolves

• Astylos, also of Croton, who competed at Olympic Games between 488 and 480 BC, but was expelled from his home city when he agreed to compete for Syracuse, and so can lay claim to being the first free-agent in sporting history

• Roman emperor Nero, who despite being thrown from his chariot in the 10-horse race at the 67 AD games, was still proclaimed the winner on the grounds that he would have won had he been able to complete the race

A new TV ad for Lexus entitled "Walk The Walk", not sure whats better the music (song title is "Snowflake" from the Bristol, England duo Malachai) or the blonde starring down the sexy brunette, ok maybe she's not but it sure would have made for a better ad if she did. The spot is promoting the Lexus All-Weather Drive and never sacrifice style, even if your get frost bite on your feet ladies!

Credits:
Client/Spot Title: Lexus “Walk the Walk”
Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Director: Jason Stinsmuehlen
Associate Creative Director: Andrew Smart
Senior Art Director: Ryan DiDonato
Executive Producer: Sam Walsh
Producer: Jenny Valladares
Production Company: Serial Pictures
Director: Jonas Akerlund

Executive Producer: Violaine Etienne
Line Producer: Leslie Vaughn
Editorial Company: JumP
Editor: Richard Cooperman
Asst. Editor: Dustin LaForce
Producer: Gavin Carroll
Executive Editorial Producer: Betsy Beale
Post/Effects Company: A52
Producer: Scott Boyajan
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Audio: Juice Studios
Mixer: Bob Gremore
Music: “Snowflake” by Malachai
Color: Company 3
Colorist: David Hussey

After 17 years ebay finally straightens out their logo. Ebay announced that coming this fall we can expect to see their new logo go live.

Ebay President, Devin Wenig tells us all about it...

"Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today."

Read the full statement HERE. Below for all you infographic lovers are some interesting stats on just how ebay is doing.

The latest ad for the Audi SQ5 is knocking women off their feet. Set in the contemporary and glamorous city of Barcelona, the Audi SQ5 advert illustrates that it's only when form and function work together that progress can be achieved.

The Audi SQ5. Engineered beautiful. Style is not enough. At Audi we believe that something can only be considered truly beautiful if its style is matched by its substance.

Credits:
Creative Ad Agency: BBH, London

The Melancholia

I had the privilege of catching a screening of Lars Von Trier's Melancholia at last night's Talk Cinema event on campus. I'd been wanting to see this movie since I saw the trailer over the summer (and after hearing about all of the controversy at Cannes), and I thought I was going to have to wait until November to see it. Luckily, my friend saw the email for the event and we were able to grab some $5 tickets yesterday! Since movies tickets usually cost $11, this was a total steal.

The movie was great. The actors' performances were brilliant. The score was beautiful. The visuals were breathtaking. I also really fell in love with the style of the sisters, Justine (played by Kirsten Dunst) and Claire (played by Charlotte Gainsbourg). I loved the slouchy tees and sweaters, the fitted pants, the polished riding outfits. Of course, the wedding fashions were lovely, too. I especially loved the bare-faced, no-makeup look that both sisters sported throughout the majority of the film. Stunning. I wanted to leave you with a few stills so you can get a feel for the style!

Want to learn more about the film?

Psy is Crackin Gangnam Style in the Wonderful Pistachios commercial.
Korean pop sensation, PSY, gets crackin' with Wonderful Pistachios #crackinstyle. First aired during the 2013 Super Bowl.

Take a look at the behind the scenes action on the set of the Wonderful Pistachios Super Bowl 2013 commercial below.

Seedwell Produces “Rewind YouTube Style 2012″ featuring the years top stars on YouTube including PSY, WOTE and Star-Studded celebrity cast.

YouTubers were invited to star in a mash-up of culturally defining moments of 2012. Can you spot all the references? See the full list of who made the grade here.

PRODUCTION CREDITS:
Produced by: Creative Digital Studio Seedwell
Directed by Peter Furia | Produced by Michael Rucker, Peter Furia, and Beau Lewis
Executive Producers: Lee Hunter, Michael Rucker, Kevin Allocca, Dom Elliott
Associate Producers: Catherine Goldschmidt and David Fine | Assistant Director: Beau Lewis
Director of Photography: Catherine Goldschmidt (http://catherinegoldschmidt.com)
Edited by Peter Furia and David Fine
Music Composer: Jeff Kite (http://jeffkitemusic.com) | Choreography by SuzE Q (http://suzeqrocks.com)
Production Designers: Michele Yu and Cindy Chao | Stylists: Esha Gupta and Alexandra Schardt
Make-up & Hair: Jenna Tucker, Caroline Ramos, Michele Ramos
Gaffer: Daniel McNutt | Key Grip: Lev Karamov | Location Mgr: Dan Eason | Studio Mgr: Whitney Rosenthal
Color Correction by Peter Brunet | Visual FX by Monstro (http://monstrodesign.com)
End Card Designed by Vanessa Johnston | End Card Characters by Fuji Dreskin
1st AC: Sebastian Sokolowski | 2nd AC: Joe Bou | Steadicam Operator: Brian Freesh
Electrician: Joey Kennedy | Best boy electric: Derek Hoffman | Best boy Grip: Josh Markvan
Grip: Efrem Karamov | 4th Electric: Greg LeFevre | Audio Playback: Phil Amidon | DIT: Peter Brunet | Production Stills: David Fine
BTS Camera: Anthony Cote and Natasha Blass | BTS Edited by Alex Mallonee | BTS Assistant Editor: Alexandra Schardt
PA’s: Alex Mallonee, Julio Newman, Sydney Veazey, Hank Hartnell, Justi Reynolds, Vanessa Augustin, Alexander Hernadez

The campaign, 'First Impressions Count', comprises four 20-second films which — in typical Axe style — highlight the importance of well styled hair when meeting that special someone for the first time. The ad Axe camapign includes 4 commercials: The Track, Tribe, The Surgeon, and Burglar.
Client: Axe/Lynx
Campaign: Axe Hair Styling
The brief: to launch the updated AXE hair styling range with a new proposition that brings the brand’s unique promise of attraction to the category.

The creative idea, ‘First Impressions Count’ highlights the importance of well styled hair when meeting that special someone for the first time. The work features style conscious guys taking their time to get their hair just right in unexpected scenarios, needless to say, the women of their affections are suitably impressed.
David Kolbusz, Deputy Executive Creative Director at BBH London, said: “We wanted to capture a simple truth about guys and their grooming habits. Whenever a man sees a woman he fancies, he tends to touch up his hair before making the initial approach. We dramatised this behaviour by setting it in the most extreme of circumstances.”

Credits:
Creative Ad Agency: BBH, London
BBH Creative Team: Matt Fitch & Mark Lewis and Harry Orton and Robin Warman
BBH Creative Director: David Kolbusz
BBH Producer: Charlie Dodd
BBH Strategic Business Lead: Ngaio Pardon
BBH Strategy Director: Dan Hauck
BBH Strategist: Tim Jones
BBH Team Director: Heather Cuss
BBH Team Manager: Cressida Holmes Smith
Production Company: Outsider and Station Films
Director: Harold Einstein
Executive Producer: Eric Liney
Producer: Jon Stopp/Richard Packer
DoP: Danny Cohen
Post Production: The Mill
Editor/Editing House: The Mill
Sound: Factory

adidas NEO Label signs Selena Gomez as their new style icon, Pulse Films director D.A.R.Y.L. delivers a dynamic new ad, which debuted last Friday, for Adidas NEO, the brand's youth orientated label starring their new global style ambassador Selena Gomez.
In the dead of night a group of teens embark onto the back streets of Los Angeles to paint the city NEO... Leaving their green trail over walls, billboards and street signs. Selena and her allies gather on top of a building to tag a water tower with their distinctive calling card, before the sun rises to reveal a unique impression of Adidas Neo on the familiar skyline of Downtown LA.Credits:
Pulse Films and directed by D.A.R.Y.L.

Below, adidas NEO takes window shopping to a new level with an interactive digital window concept that connects to your smartphone, making it possible to shop at their store after hours without an app or scanning a QR code.

By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window's shopping bag instantly appears on your mobile ready to save, purchase or share with friends.

This window was installed in September 2012 at the adidas NEO Nürnberg store for a six-week pilot test.

French Football Federation

Company Nike declared the beginning of cooperation with French Football Federation and has presented new design of the team form which combines French style and traditions with the main innovative brand ideas — as much as possible high quality at the minimum influence on environment. Alou Diarra, Yann MVila, Abou Diaby, Florent Malouda, the trainer Laurent Blanc, and also the president and general director Nike Mark Parker officially presented the new team form.

The new equipment was created with use of innovative Nike technology «Dri-FIT» thanks to which the moisture is deduced on a fabric surface, and the body of the sportsman remains dry even during very intensive trainings. The new form does not constrain movement, it's almost weightless and does not irritate a skin. Besides, the T-shirt consists on 96% from polyester, and on 4% — of a clap, and shorts are made of a microfibre.

Dri-FIT: the New Innovative Nike Technology

One of details of the new National Team Form — the inscription «Nos Differences Nous Unissent», printed under FFF logo (French Football Federation). Also Nike Football plans to start new adv campaign under name Vive Le Football Libre («Long live free football!») which will reflect spirit of a new era of the French football. Campaign includes adv prints, Internet banners, and also TV-spots.

On New Orleans Bourbon Street, Wonderful Pistachios set up a "Gangnam Style" flash mob to celebrate the PSY Super Bowl commercial.

...and a good time was had by all.