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Trocathlon is an event organised by Decathlon. At Trocathlon, people can sell their old sports equipment in order to buy brand new sports gear at Decathlon. The star of this ad is so excited about the whole deal he looks to be having some kind of orgasmic experience, this is the second spot created by the new creative agency &Rosàs appropriately entitled "oh my love".

Press plug for the crew at &Rosàs...
The objective was to get the largest number of people possible wanting to renew their equipment. So the idea was to awaken in them the need to use something new, always within a sporting context.
Using brand new gear renews your desire to practice sport.
The greatest sport in the world is the first campaign by for Decathlon.
&Rosàs is the name of the new agency following the departure of Oriol Villar. An agency that maintains the same work team, the same space, the same principles, the same enthusiasm and, above all, the same trust of its long-time clients: Pepsico, Honda, Casa Tarradellas, Dewar’s, Angulas Aguinaga, Damm... as well as our new client: Decathlon.
The raison d’ètre of Decathlon is to make sport easier and more accessible for everyone, and therein is born the inspiration for the new campaign: The greatest sport in the world, a close-up and optimistic approach, where anyone can feel identified and, above all, proud of doing sport in their own way, without the pressure of having to be the best and excel themselves every day.
Because it is not just a case of perseverance, exertion or sacrifice... sport means being happy doing what you like best. And, at a time when increasing number of people are taking part in sport, Decathlon wants to continue to make it easy for anyone to enjoy it, by offering tailor-made material of excellent quality that is accessible for everyone.
The greatest sport in the world aims to stand hand in hand with all sportspeople (some 87% of Spaniards practice some kind of sporting activity). And also with the people who do sport beyond the victories, to disconnect from work and their worries, and who change the rules in order to continue enjoying it in their own way. Because the good thing about sport starts instantly, with the rush of air into your face as you pedal, as you immerse yourself in freezing water without noticing the cold, or as you laugh at your first fall when windsurfing.

Credits:
Creative Ad Agency: &Rosàs, Barcelona Spain
Advertiser/Client: Decathlon
Project: Trocathlon
Title: Oh my love
Creative Director: Tuning
Art director: Dani Zomeño and Clara Quintana
Copywriting: Tuning
Account Direction: Juan Badilla and Edu Rojo
Agency Producer: Iria Martínez
Production: Garage Films
Director: Augusto de Fraga
Producer: Xavi Doncel
DOP: Oscar Faura
Video Postproduction: Fake
Audio Postproduction: BSO
Music: Trafalgar 13

If MiO changes your water, MiO Sport changes the game. Watch as Mio takes squirting to a whole new level in their latest commercial for MiO Sport.

Credits:
Agency: Taxi
Production: Steam Films, Toronto
Country: Canada
Director: Benji Weinstein
Executive Creative Director: Lance Martin
Creative Director: Jeff MacEachern
Art Director: Mike Lee
Copywriter: Mike Blackmore
Agency Producer: Cynthia Heyd
Client: Kraft Canada
Product: MiO Sport
Executive Creative Director: Lance Martin
Creative Director: Jeff MacEachern
Associate Creative Director/Writer: Mike Blackmore
Senior Art Director/Writer: Mike Lee
Writer: Mike Shuman
Digital Strategist: Zach Klein
Group Account Director: Daniel Shearer
Account Manager: Zak Usher
VP, Integrated Production: Cynthia Heyd
Post Production Manager: Athena Kouverianos
Agency Producer: Ben Sharpe

Production Company: Steam Films
Director: Benji Weinstein
Cinematographer: Tico Poulakakis
Production Designer: Michael Walker
Wardrobe Stylist: Sheri Warner
Hair, Make Up, Wigs: Helene MacKenzie
Behind the Scenes: Max Sherman
Casting Director: Andrew Hayes (Powerhouse Casting)
Production Manager: Rob Jacklin
Line Producer: Andrew Graham
Broadcast, Development & Digital+: Tasha Litt
Executive Producer: Krista Marshall / Jenn Sykes

Editorial Company: Posterboy Edit
TV Editor: Griff Henderson
Assistant Editor/Content Editor: Danica Pardo
Behind the Scenes Editor: James Arthurs
Executive Producer: Michelle Lee/Amanda Field

Colour Facility: Alter Ego
Colourist: Wade Odlum
Executive Producer: Greg Edgar
Post Production: The Vanity
VFX Supervisor: Sean Cochrane
VFX Artist: Naveen Srivastava
Flame Assistant: Michael Medeiros
Lead CG Artist: Josh Clifton
Executive Producer: Stephanie Pennington
Audio House: Eggplant Collective
Producer: Adam Damelin
Engineer: Nathan Handy
Executive Producer: Nicola Treadgold
Music Licensing: Girth Music
Director of Licensing: Danielle Lindy
Track: "Eye of the Tiger" by Survivor

Sport Chek get's us back into the hockey spirit early this summer with this great new Sid Lee created spot featuring Pittsburgh Penguins superstar Sidney Crosby. The 30-second ad features a group of young hockey players from Halifax (Crosby's hometown) all sporting Sport Chek's SC87 line of gear as they imitate Crosby in street hockey and amateur games.

“Every hockey player imagines being the star in the middle of an important game,” Sid Lee's executive creative director, Dave Roberts said in a press release, “In Canada, being a star means playing like Crosby. For us, this spot speaks to how much Canadians love the game and how much Canadians love Crosby.”

via:

Scion and global creative agency ATTIK are literally putting the pedal to the metal in the youth-focused automotive brand's national cross-media launch campaign for the all-new, 200hp, rear-wheel drive 2013 Scion FR-S sports coupe. Today, the brand and agency executives are very proud to detail their new "Driving is Back" campaign, which is currently debuting numerous advertising placements across the country. "Scion is extremely excited about the launch of the FR-S," said Jack Hollis, Vice President, Scion. "The rear-wheel drive sports car is the brand's halo car that pound-for-pound and dollar-for-dollar, is igniting the passions of a whole new group of driving enthusiasts.

Together with our partners at ATTIK, we are absolutely thrilled to kick-off the campaign inviting everyone to rediscover the fun of driving with the FR-S." "In this campaign, the radical new FR-S itself is first and foremost," began ATTIK co-founder and executive creative director Simon Needham. "To us, there are very few exciting cars out there that are also practical on some level… and the FR-S gets great gas mileage while maximizing performance. So naturally, our campaign demonstrates the power and handling of this amazing car – most often in the hands of drifting champ and renowned racing driver Ken Gushi, who drove the car in many of the exciting driving scenes. Across every campaign facet, our overall goals are to excite, inspire, drive people to explore the FR-S online and get them into dealerships and behind the wheel." The "Driving is Back" campaign was conceived by ATTIK's creative director Ron Lim, art director Mike Cornell and copywriter Andy Sciamanna, and its out-of-home elements are now live in 40 locations in 26 major U.S. markets.
Today, the first of three: 30 spots will break… not only on young adult-targeted cable outlets where viewers are accustomed to seeing Scion ads, but also via NBCU syndication, and on NBC, Fox and every major sports network. First comes "Bringing the Sport Back to the Car," which will begin and end a three-month TV buy. Different campaign spots will appear between June 25 and August 5, and more video ads (all commercials and videos were directed by Needham) will run on the brand's social media channels and website well into September. In print, the first spreads will begin to appear mid-June in Sports Illustrated, Maxim, Motor Trend, and Men's Journal, among many others. Banner placements are also blanketing most standard and some new targets for the brand starting today. "Since the FR-S is Scion's biggest push into the sport coupe market yet, we wanted to extend our reach beyond our typical media channels," Lim explained. "This car already has a lot of buzz around it, and we are aiming to build on that excitement. Of course, television is still a powerful mass medium. We also chose mainstream automotive pubs for the first time. Our campaign is much heavier in details than usual as well. We're psyched about our specs and so are the automotive tastemakers; it was important to reach enthusiasts this time out. Andy and Mike really sold the experience of driving the FR-S." Lim also shared insights into some of the more innovative media tactics the campaign will introduce in July. "We're also using smartphone apps to invite readers to watch the FR-S in action through Digimarc codes embedded in the print. Using their smart phones, consumers will be able to peek under the hood of the FR-S and see it in action. This is a great way to feature the very emotional driving experience within a static print ad." According to Lim, Scion and ATTIK chose Digimarc technology due to its successful integration with the Sports Illustrated Swimsuit issue earlier this year, citing its track record, its powerful security features, and its ability to seamlessly present video as part of the agency's print ad, which is entitled Video Test Drive. That ad is scheduled to run in the July 9 issue of Sports Illustrated. Finally, Scion's and ATTIK's executives are also putting the finishing touches on a powerful iAd that will appear in targeted apps for the iPhone and iPad and allow viewers to view videos and explore more features of the FR-S in amazing detail.
The brand and agency once again have many leading technology, creative, production and post-production partners to thank for their campaign contributions. Among those are commercial production company Blueyed Pictures, editorial company Lost Planet, CGI/VFX company Brewster Parsons, and music company Squeak E. Clean Productions. For ATTIK, additional credits include senior broadcast producer Patty Lum and senior account manager Michelle O'Hea, to name but a few.
Credits:

Client: Scion
Advertising Agency: ATTIK U.S.
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Art Director: Mike Cornell
Copywriter: Andy Sciamanna
Sr. Broadcast Producer: Patty Lum
Production Company: Blueyed Pictures
Director: Simon Needham
Directors of Photography: Brooks Guyere, Daniel Ardilley
Executive Producer: Jamee Natella
Producer: Jon Goldberg
Editorial Company: Lost Planet
Editor: Saar Klein
Executive Producer: Gary Ward
Producer: Jaclyn Paris
Graphics/VFX/Finishing Company: Brewster Parsons
Executive Producer: Darcy Parsons
Producer: Rebekah Koerbel
CG Artists: Denis Gauthier, Vonetta Taylor
Music/Sound Design Company: Squeak E. Clean Productions

William Hill begins 2013 with a humorous campaign created by start-up agency Fabula. The TV and print campaign is Fabula's first work for the UK's biggest bookmaker since winning the account in October 2012.

The strategy is new and created in collaboration with The London Strategy Unit. It brings to life the fact that as the UK's biggest and most trusted bookmaker — William Hill people are full of passion and knowledge of the subject and betting.

The TV campaign consists of a series of ads depicting what it might be like inside William Hill, the Home of Betting. The films give an insight into how dedicated and knowledgeable William Hill is about all sport and betting. Two ads primarily focus on football and horse racing, followed by four ads that push particular offers.

Three main characters feature in the ads – a manager, a trader, and a ‘mobile’/tech expert. The characters and colleagues are as passionate about sport as the viewers and suggest they “unleash your mobiles” and “fire up your ipads”, encouraging betting fans to download the William Hill app and bet online. A horse that finds its way into the office even has its name – “Download the app” – emblazoned across its horse blanket.

Each film ends with new William Hill strapline “You know where to come. William Hill, the Home of Betting”. The spots were directed by Peter Lydon, of production company 76 Ltd.

Says Yan Elliott and Luke Williamson, Fabula founders: “We are very excited to have created this new campaign for William Hill. Since winning the business less than three months ago we have created a series of seven ads straight out of the traps!”

Kristof Fahy, CMO, William Hill plc, adds: “I have always admired the work of Yan and Luke and with this campaign they continue to show the talent that they have. They quickly understood that it's the people and our passion that makes William Hill the UK's number one and have brought that to life through the new campaign.”

Credits
Client: Kristof Fahy, CMO, William Hill
Creative Ad Agency: Fabula http://fabulalondon.com/
Creative Directors: Yan Elliott, Luke Williamson
Art Director: Luke Williamson
Copywriter: Yan Elliott
Agency producer: Tania Kane
Planning: London Strategy Unit
Photographer: Mat Holyoak
Director: Peter Lydon
Producer: Cathy Hood
DOP: Lukas Strebbel
Production company: 76 Ltd
Editor: Spencer Ferszt
Editing company: Marshall Street Editors
Post production: The Mill
Sound design: Wave

Tennis Canada launch a national public service ad campaign promoting tennis participation for children across the country and the “Let’s Make Tennis Matter for Kids” fundraising initiative. The campaign includes three ads that highlight the fact that maybe, just maybe not every kid in Canada wants to play hockey and to give tennis a shot. Above, "Goaltending" and below "Penalty Box".

“We know that hockey in Canada is like a religion,” said Michael S. Downey, president and CEO, Tennis Canada. “But the truth of the matter is that not all kids are interested in lacing up their skates and hitting the ice for the first time. We want to ensure our sport is an option for those kids and their parents by increasing awareness and accessibility to Kids Tennis. This campaign and the resulting money raised will help us in achieving our mission of growing the sport of tennis across Canada.”

The campaign is the work of Toronto based Bensimon Byrne, Canada's largest independent agency. That sounds so good considering the recent mega Publicis/Omnicom merger.

Credits:
Creative Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Joseph Bonnici
Associate Creative Director / Art Director: Dan Strasser
Associate Creative Director/ Copywriter: David Mueller
Account Director: Mark Hewitt
Producers: Christine Pacheco, Michelle Pilling
French Producer: Claudia Theriault
Film Production: OPC
Director: Chris Woods
Executive Producer: Harland Weiss
Editing: Married to Giants
Editor: Graham Chisolm
Audio: Pirate
Director: Vanya Drakul
Transfer: Alter Ego
Online: Alter Edo
Online Editor: Darren Archim

Via: The Toronto Egotist

Sport Chek Mother's Day commercial shot in Toronto at the MasterCard Centre for Hockey Excellence and the CrossFit Colosseum. This commercial features Hockey Canada's Meaghan Mikkelson as she shows us what it takes to be an Olympic athlete.
Meaghan's mother Betsy shares unscripted words of encouragement over the video; similar to those she gave Meaghan as a child.

Credits:
Creative Advertising Agency: Sid Lee, Canada
Directed by Tom Tagholm

A nostalgic new ad for Gatorade gives us a glimpse at the history of the brands trademark logo, the lightning bolt. The commercial features scenes with the KC Chiefs and New York Giants linebacker Harry Carson, Michael Jordan, Dwyane Wade, Serena Williams, and Peyton Manning.

“This was not just a commercial proposition. This is sport history,” says group creative director Brent Anderson. “The path of the lightning bolt just happens to travel through some of the most memorable and beloved moments over the past 48 years. The evolution of Gatorade is the evolution of sport."

The music is by the artist Jake Bug and song is called "Path of the Lightning Bolt”

Credits:
"The Lightning Bolt" is the story of how Gatorade was born in a University of Florida lab in 1965 and evolved to become part of many of history's most celebrated sports moments. From the very first bottle of Gatorade that came out of the lab, we are taken on a journey through time visiting some of the most iconic athletes in sports history.

Ad Agency: TBWA\Chiat\Day
Directed by Matthijis Van Heijningen

With the release of a documentary short film today, Zulu Alpha Kilo and Audi Canada have put the final touches on the Audi quattro® Experience. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro® slot car for the chance to test their on-track skills.

Using the world’s first iPad enabled slot car controller, visitors to the installation were able to take their A4 for a wild test-drive around hairpin turns, down long highway straightaways and through icy mountain passes – terrain that would get the better of lesser vehicles.

The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:

•A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
•3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
•Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
•High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function

The track also included this brilliant billboard...nice.
The film, entitled “Painting Coconuts”, captures the entire build through the eyes of track maker David Beattie of Slot Mods USA. Set behind the scenes leading up to launch of the Audi quattro Experience, the film offers a unique look into Beattie’s personal story, his passion for the art of custom track design and the sport of slot car racing. It also delves into his process and the challenges his team faced to execute a project with so many innovative features. The film was directed by Tamir Moscovici (Urban Outlaw) of Industry Films.

Zak Mroueh, President and Executive Creative Director of Zulu Alpha Kilo, said, “This was the perfect opportunity for us to reimagine what a test drive could be, and bring a truly unique and memorable experience to Audi fans.”

Jennifer Dobbs, Audi Brand Marketing Manager, said, “In every way, this innovative experience brings to life our passion for design, craftsmanship and sportiness. It’s also a perfect embodiment of the progressive ideals of the Audi brand and our desire to delight our customers in Canada.”

Captured through the eyes of track maker David Beattie of Slot Mods USA, the film offers a unique look into his personal story, passion for the art of custom track design and the sport of slot car racing.

It also delves into the process and challenges his team faced to execute a project with so many innovative features.

Credits:
Client: Jennifer Dobbs
Agency: Zulu Alpha Kilo
Executive Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Copy Writer: Jon Webber
Art Director: Simon Au
Agency Producer: David Isaac
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Production House: Industry Films
Digital Production House: Thinkingbox
Director: Tamir Moscovici
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Cinematographers: Anthony Arendt, Vinit Borrison
Post Production: Married To Giants And Alter Ego
Colourist: Wade Odlum
Editor: Paul Proulx
Audio House: Pirate Audio

Buckle up and hold on tight! To demonstrate that the all-new 2014 Subaru Forester puts the sport back in SUV, creative ad agency DDB Toronto created the Forester Family Rally. In a nutshell, they put families in a Forester on a rally course.
Press:

Toronto, April 10, 2013 — Subaru Forester Campaign Puts Real Families in the Driver’s Seat
Subaru Canada is inspiring families to experience the adventure and adrenaline of rally racing with the launch of its new 2014 Forester campaign, “Forester Family Rally.” Developed by the integrated groups of DDB Canada’s Toronto office, the comprehensive national campaign kicks off with the 30-second television spot, “Family Rally.”
Playing host to an organized rally event, the agency challenged six families to “hit the road” on a closed track, in the performance-driven Forester. The TV spot follows one of the six families conquering the mountainous terrain. It captures natural bursts of excitement as the family of four cheers on their mother with every twist and turn. The ad highlights some of the Forester’s new features like the X-MODE™, which sees the mother safely navigating the vehicle through challenging terrain with a swift push of a button. The spot drives viewers to visit www.familyrally.ca for a closer look at the new 2014 Forester, highlights from the other participating families’ rally runs and to enter a contest for the chance to compete in Subaru’s next family rally.
“With the new Forester launch, we wanted to pay tribute to Subaru's rich history and renowned reputation in rally racing” says Todd Mackie, creative director, DDB Canada. “By capturing the driving experience of real families on a rally track, we were able to depict the fun and adventurous spirit of the Forester, while demonstrating its high performance and handling.”
Via the “Forester Family Rally” hub, developed by Tribal DDB Toronto, users can watch each family’s rally run, switching camera angles for a closer look at the action, monitor each family member’s heart rates as their Forester goes through each turn of the track, view post-race interviews and check-out the results. For the truly adventurous, users can either book a test drive or register for a chance to compete in the next Forester Family Rally event via the microsite.
In August 2013, Subaru Canada will fly five qualifying families to Tremblant, Quebec for an action-packed, rally-themed competition. “ Developed by DDB Public Relations, the Forester Family Rally experience will kick off with adventure-themed competitions, including: rock climbing, go-karting and paddle boat racing, followed by a climatic performance family rally event on a closed course. Families will collect points over two days, with the winning family taking home a brand new 2014 Forester.
“The new 2014 Forester really puts the ‘sport’ back in SUV,” says Geoff Craig, director of marketing, Subaru Canada. “The campaign cleverly proves how everyday drivers can tackle a variety of terrains with confidence, reinforcing how the Forester is different from other compact SUVs, with its all-wheel-drive and superior road handling capabilities.”
Pre-roll, print, digital, social, public relations, radio, direct mail and in-dealership marketing round out this integrated campaign by driving traffic to the Forester Family Rally hub. Each program element contributes to create excitement and conversation surrounding the 2014 Subaru Forester, while encouraging families across Canada to qualify for the next Forester Family Rally event, taking place in August 2013.

Credits:
Client: Subaru Canada Inc.
Agency: DDB Canada, Toronto
Creative Director: Todd Mackie, Denise Rossetto Al
Associate Creative Director:
Copywriter: Allan Topol, Mark Biernacki
Art Director: Pete Ross
Agency Producer: Andrew Schulze
Account Team: Michael Davidson, SVP, Business Unit Director; Peter Brough, Account Director; Julia Morris,
Senior Account Executive; Lindy Scott, Account Coordinator
French Partners: Groupe Rinaldi: Jean-Charles Bullot, Creative; Maurice Rinaldi, President;
Tanya Fouleman, Account Executive
Strategy: Tony Johnstone, SVP Director of Strategic Planning; Sandra Moretti, Senior Strategist;
Kevin McHugh, Strategist
Social Media Strategy: Melissa Smich, Senior Cultivator; Ed Lee, Director, Social Media
Media: OMD: Michelle Jairam, Client Communication Director; Jennifer Thompson, Group Director of Strategy
Event Management: Vehicle Dynamics Group
Production Company: OPC & Family Style
Director: Chris Woods & GoodDearGood
Director of Photography: James Gardner
Line Producer: Oliver van Beek
Post-Production Company: Posterboy Edit
Editor: Mark Paiva & Danica Pardo (Pre Roll)
Online Editor: Axyz – Joel Saunders
Colourist: Alter Ego – Wade Odlum
Audio House: Grayson Matthews
Casting Agency: Jigsaw Casting – Shasta Lutz

For Immediate Release — Toronto, ON – April 30, 2013 – Dixie Outlet Mall, in Mississauga Ontario has released a new multi-media campaign encouraging women to let their shopper out.
“Dixie is a well-guarded secret for a lot of dedicated, extreme shoppers,” says Nicole Camara, Marketing Director for Dixie Outlet Mall, “We have over 100 brand name outlets that offer deeply discounted prices. So this campaign is about letting women know about who we are and what we offer. But we also want to let them know that when they come visit, they’re going to be going into battle with some pretty competitive shoppers.”
“Shopping is a sport as any woman will tell you,” says Stephen Jurisic, Executive Creative Director at john st., Dixie’s agency of record since October 2012, “and like any sport, it’s about technique, determination, and stamina. And sometimes, it’s also about a well-placed elbow.”
The Let Your Shopper Out campaign includes print featuring specially-modified accessories for the intense deal hunter, radio with not-so sincere apologies from shoppers who might have gone a little overboard shopping at Dixie, and online videos demonstrating unique shopping techniques used by women who will do anything for a deal.
The videos will be promoted through social media channels and shared over the next month on the Dixie Facebook page.
“Dixie is a little under the radar for a lot of women and we hope that this campaign will make them way more top of mind for shoppers,“ said Stephen Jurisic, Executive Creative Director at john st.
Let your shopper out: Change Room Let your shopper out: Line Up

Credits:
Creative Ad Agency: john st., Toronto
Co-Executive Creative Director: Stephen Jurisic, Angus Tucker
Art Director: Denver Eastman
Copywriter: Jacob Greer
Account Team: Amelia MacGregor
Producer: Carrie Weston
Production Partners: Soft Citizen, Graydon Sheppard.
Editing Partner: Bijou Editorial, Melanie Hider
Sound Company: Pirate Toronto
Song by Ariel and the Undertow

The trail is based around the concept of 'Stadium UK' — bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 Games. Designed to be used across all the BBC's television, radio and digital Olympic content, it features the specially commissioned music First Steps by Elbow.

BBC comes under fire recently for their animated ad promoting the 2012 Olympics for copying the Lloyds TSB ad. Ironically both promotional spots were created by the ad agency Rainey Kelly Campbell Roalfe Y&R. The BBC’s trailer features the UK as a huge stadium with athletes preparing and competing for the Games which start on July 27.

Lloyds TSB’s ‘For the Journey’ adverts are known for their animated characters and utopian landscapes set to the classical piece Eliza's Aria by Elena Kats-Chernin.

The BBC advert featured cartoon swimmers in lanes created by buoys cast out by a fisherman, a BMX rider on a cliff edge and track cyclists racing around quarries.

Here's our new London 2012 TV ad (above). The ad brings together some of the favourite characters from previous Lloyds TSB adverts and shows how we're bringing London 2012 closer to communities all across the UK.

And, the ad features a new version of Eliza Aria, the great piece of music that's become as synonymous with Lloyds TSB TV adverts as the familiar voice of Julie Walters.

BBC 2012 marketing head Louisa Fyans said: ‘Animation enabled us to deliver to this brief and helped us create something really special for the BBC's London 2012 campaign.’

It was seen by millions – as Gary Lineker and his cohorts pulled in a peak of 15.5 million, averaging 13 million for the game.

The advert — which uses the tagline ‘wherever you are, never miss a moment with the BBC’ — will be used in the title sequence for the BBC’s Olympics TV coverage.

A Rainey Kelly spokesman said: ‘It is the culmination of a lot of hard work and we are very excited to feel part of the inspiration that this summer will bring.’

New TV ad for Amstel Lager, extended version of the story of boxer, Thapelo ‘Tick Tock’ Mokoena.

This is the story of an impatient young boxer who goes for a title before he is ready and falls. But with the help of the community learns to take his time and rediscover his love for the sport.

Credits:
Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance

Category: Sportswear;
Client: Mizuno;
Agency: Talent Comunicação, São Paulo;
Chief Creative Director: João Livi;
Creative Director: Alexandre Nego Lee;
Creative Director: Rodrigo Bombana;
Art Director: Daniel Chagas Martins;
Copywriter: Fábio Saboya;
Photographer: Marcel Valvassori.

Nike pumps up their game in the new "Counts" spot featuring a cast of celebrities and sports figures including: Kevin James, Edward Scissorhands, Ferris Bueller, Paul Blart, LeBron James, Kevin Durant, Rucker Park and few more and clips of many popular movies, you'll just have to watch it to soak it all in. The music is GROOVE ARMADA — I See You Baby.

Running counts. Jams count. Style counts. Splits count. Basketball, soccer, tennis, football, snowboarding, skiing, lacrosse, baseball, softball — those all count. Walking, flying, training, cardio, jumping, stacking, taking the stairs — they all count too. The Nike+ FuelBand. Life is a sport. Make it count. That's a lot of stuff to count.

Suzy Favor Hamilton, three-time Olympian and now the $600-an-hour call girl appeared in several commercials, a look back at two of our favorites. The Nike ad from way back featured the sexy Hamilton in a Friday the 13th-ish horror themed spot (Why Sport? You'll Live Longer) that was pulled off the air by NBC after receiving thousands of compliants making light of violence against women.

Her image could hardly have been better: Athletic. A knockout. All-American. So accomplished and so wholesome that Disneyland hired her for speaking engagements, the Big Ten named an award after her and the Wisconsin Potato and Vegetable Growers Association made her their pitchwoman.

An "escape," she called it, that was really a way of masking an American Dream coming unhinged — a real-life tragedy that undercut the myth that success, wealth and fame is a surefire path to happiness.

"I do not expect people to understand," Favor Hamilton said in a frenzied burst of tweets after details about her secret life became public Thursday in a report on The Smoking Gun website. "But the reasons for doing this made sense to me at the time and were very much related to depression."

Suzy Hamilton looked great in the shower in this Pert Plus commercial (below), she also appeared in ads for Reebok, Clairol, Oakley, Kikkoman Foods, Nordic Track, Viactiv Calcium Chews, sadly she will now only be remembered as a high price call-girl.

As London hosts the 30th modern edition of the Olympic Games, Dr Craig Barker from the University's Nicholson Museum and Michelle Kiss, a Year 10 work experience student from William Carey Christian School, evoke the ancient Olympic spirit with a look at the origins of the world's oldest sporting festival that may provide parallels for the next three weeks of competition in London.

• The first Olympic Games took place in 776 BC at Olympia in Greece, a sanctuary site devoted to the Greek god Zeus. The ancient Olympics were held every four years, a tradition that remains today. However, whereas cities around the world compete to host the modern games, ancient-world athletes always competed in Olympia.

• Olympia boomed as the games increased in importance — a statue of Zeus was one of the Seven Wonders of the ancient world — before the games were eventually abolished by the Roman emperor Theodosius I in 394 AD, supposedly because they were reminiscent of paganism. While there is much talk of the legacy of London 2012, Olympia and its athletic stadium is an important historical and archaeological site.

• In 2012, news surfaced that Australia's men's basketball team travelled to London in business class while their female equivalents languished in economy. However, during the first ancient games, gender equality in sport was even worse: women couldn't compete. Competitors were split into two groups, boys (12-18 years) and men (18+ years). Horses were also split into colts and fully grown age groups.

• While the composition of the crowds of spectators is less well understood, it's likely that only males and young girls were allowed to watch.

• In antiquity, a lit flame was tended throughout the celebration of the Olympics, and the idea of the fire was reintroduced in 1928 in Amsterdam. Every four years the Olympic flame is lit in front of the Temple of Hera then carried by torch to the host city. The torch relay was not an ancient practice and was introduced at the controversial 1936 Berlin Olympics.

• Judges were handpicked from people living in Elis, the area surrounding Olympia. The 'Elean Judges' enforced strict rules on the competitors: fines were issued for failing to arrive on time for the training period, cheating and for cowardice.

• Events in the ancient Olympics included foot races, discus, jump, javelin, boxing, pentathlon, pankration (a blend of boxing and wrestling) and chariot races. Most events, including the races, discus and javelin, took place in the Stadium of Olympia with other events taking place in the surrounding area.

• Before the start of any Olympic Games a truce would be announced, proclaiming that all wars, disputes and death penalties be put on hold until the end of the games. This truce also guaranteed athletes a safe journey to Olympia in the month leading up to the games. The truce was written on a bronze discus and placed in Olympia. The modern International Olympic Committee has revived the tradition of the truce, and all 193 United Nations member states have, for the first time, united to co-sponsor the Olympic Truce Resolution for the 2012 London Olympics.

• the sixth-century BC wrestler Milo of Croton, who was said to have died when he was wedged against a tree during a display of strength gone wrong and subsequently devoured by wolves

• Astylos, also of Croton, who competed at Olympic Games between 488 and 480 BC, but was expelled from his home city when he agreed to compete for Syracuse, and so can lay claim to being the first free-agent in sporting history

• Roman emperor Nero, who despite being thrown from his chariot in the 10-horse race at the 67 AD games, was still proclaimed the winner on the grounds that he would have won had he been able to complete the race

Puma introduces us to it's newest technology in running shoes with the commercial above for PUMA Mobium shoe, the running shoe that was inspired by cats, yes cats, see video below.

A cat's paws contract to provide propulsion and expand to provide cushioning. PUMA Mobium Elite's Expansion Pods, inspired by a cat's paw, adapt to your foot with every step. Welcome to Adaptive Running.

Press:
PUMA Launches The Nature of Performance in 2013.
PUMA Celebrates A Year Of Innovation With Groundbreaking Performance Product Introductions & New Campaign Launch 2013 signals a pioneering year for PUMA, as the global sportlifestyle brand re-energizes its performance positioning through the introduction of a new cross-category performance platform — The Nature of Performance. The Nature of Performance underpins a new creative and marketing campaign, in addition to serving as the inspiration for a collection of innovative new products in the Football, Running, Training and Fitness categories.

PUMA's Nature of Performance platform is a red thread that unifies all of PUMA's performance categories with a consistent voice, look and feel. Grounded in nature and the athlete's innate desire to perform at their best level, The Nature of Performance takes us on a journey that is at once personal and universal. Through it, we come to understand certain campaign insights:

• The Nature of PUMA Football: Whether it's in your nature to be power hungry, a glutton for speed or a control freak, PUMA builds inspired products to amplify you and your team's instincts.
• The Nature of PUMA Running: It's in our nature to disrupt the monotony of running. It's making a routine run feel fresh again, and it's in our nature to get you out the door.

PUMA also partnered with video production house Juliet Zulu to develop a series of technical films and TVCs for The Nature of Performance that will roll out online, by category, beginning in February 2013.

"With The Nature of Performance, we've found our own unique voice within the performance space," said Filip Trulsson, Director of International Marketing at PUMA SE. "The platform works across all of our sport categories and offers a compelling and effective way to convey pinnacle performance PUMA products and the user experiences at its most natural state."

The Nature of Performance platform launch coincides with a series of innovative new product introductions in Spring/Summer 2013, including ground-breaking footwear and apparel styles for Running and Training.

PUMA Mobium Elite is a first generation PUMA Adaptive Running™ shoe that's built on a system of interdependent technologies that are proprietary to PUMA. The patent-pending technologies of the Mobium Bands, the Windlass Chassis and the Expansion Pods work together allowing the shoe to expand and contract as the foot naturally does through the gait cycle. PUMA has identified this new category of running — Adaptive Running — after two years of intense biomechanical research, development and testing. PUMA Mobium Elite encourages a more natural movement and efficient stride.

In addition to innovative new product introductions, PUMA is also introducing for 2013 a unique naming and labeling concept designed to make it easy for consumers to identify which products best fit their performance needs. The PUMA CELL system consists of 14 CELL names, each of which corresponds to a specific key performance benefit — dryCELL for moisture management, visiCELL for increased visibility and powerCELL for compression, to name a few. PUMA CELL is a proprietary system the brand has developed to ensure product benefits are clearly communicated and identifiable to the consumer.

I love everything about this campaign, especially Puma Designer Raymond Horacek (video below) who quotes the great architect Antoni Gaudi, "...man does not create, he discovers" in his design process. Raymond and the PUMA Innovation Team studied the way big cats move and how the human foot changes in length, height and proportion during the running step that gave birth to Adaptive Running.

Credits:
Creative Advertising Agency: Droga5
Video Production House: Juliet Zulu

It's a Pepsi “Showdown”, with a verbal spar between New Orleans Saints quarterback Drew Brees and One Direction. The superstars meet at a late night talk show green room that unfortunately has only one remaining can of Pepsi. A hilarious throw down of accolades ensues in the popularity contest over the coveted refreshment. The escalating standoff finally comes to a halt when 1D'’s Harry Styles offers Drew a place in the band in exchange for the Pepsi. For all you 1DB fans, go behind the scenes of this odd ball pairing of sport and music in the behind the scenes footage clip after the credits below.

Credits:
Client: Pepsico North America
Spot Title: "Showdown”
Agency: TBWA\CHIAT\DAY
Global Creative President: Rob Schwartz
Art Director: Chris MacNeil
Copywriter: Michelle Lewis
Managing Director: Bill Brooks
Group Account Director: Grace Hao
Execuitve Producer: Anh-Thu Le
Assistant Producer: Stephanie Dziczek
Production Company: harvest
Director: Baker Smith
Executive Producer: Bonnie Goldfarb
Executive Producer: Rob Sexton
Head of Production: Niko Whelan
Producer: Vincent Oster
DP: Eric Treml
Art Director: Charles Infante
Editorial: Whitehouse Post
Editor: Rick Lawley
Director of Post Production: Sue Dawson
Executive Producer: Joni Williamson
VFX: Framestore
Executive Producer: James Razall

The thrilling second chapter of the epic HOW TO TRAIN YOUR DRAGON trilogy brings us back to the fantastical world of Hiccup and Toothless five years after the two have successfully united dragons and vikings on the island of Berk. While Astrid, Snoutlout and the rest of the gang are challenging each other to dragon races (the island's new favorite contact sport), the now inseparable pair journey through the skies, charting unmapped territories and exploring new worlds. When one of their adventures leads to the discovery of a secret ice cave that is home to hundreds of new wild dragons and the mysterious Dragon Rider, the two friends find themselves at the center of a battle to protect the peace. Now, Hiccup and Toothless must unite to stand up for what they believe while recognizing that only together do they have the power to change the future of both men and dragons.

Director: Dean DeBlois
Starring: Jay Baruchel, Gerard Butler, Craig Ferguson, America Ferrera, Jonah Hill, Christopher Mintz-Plasse, T.J. Miller, Kristen Wiig