For the Danish soccer league Superliga, Frame created this fast paced and fun title sequence featuring an amazingly skilled freestyle footballer and a million soccer balls going nuts.
More football, more tricks, more CG magic and more... well, balls! Nomint director Anders Schroder has created a soccer celebration for Danish league Superliga.
Anders and his studio Frame created this fast paced and fun title sequence featuring an amazingly skilled freestyle footballer and a million soccer balls going nuts, all for Danish football fans.
This is Anders's third football related film after his recent work for the spanish La Liga and last year's immensely successful Premier League project. via: Little Black Book
A new ad for Canal+, "Fuel for Fans" can only be truly be appreciated by die hard soccer fans who understand just how powerful the slide is as part of the goal scoring celebrations.
A stadium full of soccer fans are so excited about losing weight that they get naked, thanks to one streaker who triggered the chain reaction. Well this one awesome way to advertise, created by Cutwater for CoolSculpting.
“This is a category where no true brands exist. Products and services and the images typically used are a homogeneous blur,” said Chuck McBride, founder and executive creative director for Cutwater. “Our responsibility was to not just create a brand within the cosmetic medical device category but to create one that transcends into culture on the idea of self-confidence. Because it really isn’t about what you lose. It’s about what you gain.”
Credits: Client: ZELTIQ® Aesthetics, Inc. Product: CoolSculpting® Agency: Cutwater, San Francisco
Executive Creative Director / Copywriter: Chuck McBride Executive Creative Director / Art Director: Travis Britton Executive Producer: Daniel Tuggle Production Company: Interrogate Films Director: Jeff Labbe Executive Producer: Jeff Miller Line Producer: Sam Levene Editorial: Barbary Post Editor: Bob Spector Asst. Editor: Dani Sanchez Asst. Editor: Matt O’Donnell Executive Producer: Kristen Jenkins Smoke / Visual Effects: Greg Gilmore After Effects: Steve McEuen Sound Design: Pollen Sound Designer: Scot Stafford
The Adidas Ajax Experience prank might not go over so well here in North America but in Amsterdam, Adidas and the ad agency Iris pulled off an epic prank.
Imagine: The new home shirt of your favorite football/soccer team has arrived. You go to the fan shop to try one on and Adidas pulls this on you with the help of the entire Ajax soccer team.
A series of fake fitting rooms were installed inside the Ajax Experience, Amsterdam. Inside one room, one of the walls was fake with a two-way mirror. When fans entered the room and started trying on their jersey, the mirror/wall suddenly opened. And there were Ajax players Vurnon Anita, Kolbeinn Sigthorsson, Daley Blind, Jasper Cillessen, team captain Siem de Jong and women's team players and Leonne Stentler Babiche Roof to cheer them on.
Some people just can’t find peace: This time Thomas Müller challenges Neymar to a little soccer skills competition and the press is wondering if Pelé will be playing second fiddle in the football pantheon soon. But the legendary soccer artist doesn’t give up that fast. After all, the motto is: “We want more!”
Nicht mal im Café hat man seine Ruhe: Diesmal fordert Thomas Müller seinen Kontrahenten Neymar zum Trickwettkampf heraus. Und die Presse fragt sich, ob Péle bald nur noch die zweite Geige im Fußballolymp spielt. Doch so schnell gibt der legendäre Ballkünstler nicht auf. Schließlich lautet auch hier das Motto: „Lust auf mehr!“
Stardust acted as the fully integrated creative agency + production arm, from concept through final distribution, for a new campaign for China's wildly popular messaging app WeChat. The app is expanding its global reach, kicking off an international ad campaign this month, featuring soccer superstar Lionel Messi. Both spots have a fatherhood theme. In the first, Messi is shown trading voice messages (in Spanish) with Grandma, who is trying to soothe his crying infant son. He gets the baby to laugh by — surprise! — performing soccer juggling tricks shown to the baby via WeChat's video chat function. The video posted on YouTube by WeChat India netted more than 1.7 million views after just one week. The global campaign targets 15 markets, including Argentina and Spain where Mr. Messi is a superstar. The others are: Brazil, Hong Kong, India, Indonesia, Italy, Malaysia, Mexico, Nigeria, the Philippines, Singapore, South Africa, Thailand and Turkey. In addition to being posted on YouTube, the two spots will air on television in the 15 markets. There will be accompanying print and outdoor advertising in at least some markets. “Our goal was to show Messi in relatable, down-to-earth scenarios so our audience could easily identify with him and his use of the product; versus building the more common, larger-than-life concept around him that only puts distance between him, the product and the consumer base," Stardust Co-Owner/Managing Partner Dexton Deboree said in a statement provided by Tencent. “The opportunity for Stardust was one that really allowed Stardust to rely on our unique strengths to tackle a large brand’s challenge. We worked hand-in-hand with the team at Tencent and WeChat to concept a campaign that would work for launching their product to a large number of new countries, around the globe, while utilizing some consistencies between other non-US campaigns they had done in other markets, all within a single campaign, all within very tight logistics in both the execution and deployment.” “We were intimately involved from beginning to end. Both cultural and time zone challenges presented hurdles we don't usually have to jump. In this case, I think it is the versatility of the Stardust team that allowed us to work across 3 time zones seamlessly,” added Stardust Co-Owner and ECD Seth Epstein. WeChat already has more than 300 million registered user accounts, including 70 million outside China, mostly in Asian markets. WeChat started as a messaging app similar to WhatsApp, but the addition of video calls, photo sharing, location-based services and other Social features also make it similar to Instagram, Facebook, Twitter and Skype. WeChat's popularity outside of China has soared recently, growing by 20 million registered user accounts to reach 70 million in only six weeks. The growth is attributed to promotional campaigns, special WeChat deals provided through some Asian telco operators, and the increasing number of smartphone users in target markets. WeChat has not officially launched in the U.S., though Tencent has an American office doing groundwork and studying the market.
Credits: Client: WeChat Spot Titles: “Good Luck”: 30; “Father’s Day”: 30 Creative Advertising Agency & Production Company: Stardust Executive Creative Director: Seth Epstein Managing Partner/Executive Producer: Dexton Deboree Copywriter(s): Seth Epstein & Dexton Deboree Director: Seth Epstein Live Action Executive Producer: Dexton Deboree Producer: Sarah Casillas Local (Spain) Live Action Executive Producer: Esther de Udaeta & Ernest Gual Line Producer: Thersea Lucas
Visual Effects Company: Stardust Art Director/Lead Designer: Ling Feng Designers: Lynn Cho, Luis Salcedo, Karen To Editor: Fred Fouquet Flame Artist: Todd Mesher 2D Animators/Compositors: Taekyu Kim, Richard Taylor, Pietro Desopo Rotoscope/Clean-Up Artist: Michael Plescia
Music & Sound Design Company: Stardust Sound Design & Mix: Brian Peyton Music Composer: Jesse Mattson
Sony and the creative ad agency gave three Australians experiences they'd never had in this touching new commercial campaign entitled "Never Experienced."
The spots share the stories of Robert, Josh, and young Grace who have yet to experience three things, from as simple as seeing an ice-cream truck, the ocean and in Josh's case playing soccer in front of 18,000 people. These brilliantly executed spots are a nice reminder to some of us who take what we have and do for granted.
Havas captured their stories in 4K detail using the Sony PMW-F55 camera.
Watch all three stories below individually.
Robert's experience, he has not taken a holiday for 30 years or ever been to the ocean
Josh's experience, a footballer who has never played in front of 18,000 fans.
Grace's experience, she has never seen an ice-cream truck.
Credits: Creative Advertising Agency: Havas Worldwide, Sydney, Australia The music/song track is ‘Marie Curie’ by composers: George Nicholas & Alex Cameron of the band Seekae.
New York-based advertising upstart Interplanetary recently tapped Table of Content and Hooligan to help create two spots for the Leukemia & Lymphoma Society (LLS). "Today” (:60) and “Soccer” (:30) were directed by Rick Knief and edited by Eric Carlson.
The brand image campaign serves as a call to action with the promising hope of a cancer cure — thanks to treatments advanced by LLS. The spots will broadcast on network and cable stations across the nation on donated airtime. Actor Michael C. Hall (Dexter), a Hodgkin's lymphoma survivor himself, narrated the spots.
“The creatives (Bruce Lee, Jill Mcclabb, and Chris Parker) and agency producer Terry Debonis were all open and collaborative throughout the process and a joy to work with,” remarks Rick Knief, director, Table of Content. “And by teaming up with Hooligan, and having TANQ handle all the graphics and visual effects, it was one-stop shopping for Interplanetary.”
"Interplanetary has a lot of great editors and directors in their rolodex, so we were honored that they turned to us for such an inspiring campaign,” adds Eric Carlson, senior editor/partner, Hooligan.
“Today” imagines a day everyone hopes to remember: the day cancer is cured. Big news (not yet revealed to the viewer) sweeps across the city, halting everyday moments in homes, laundromats, diners, offices, gyms and train stations. Crowds gravitate towards TVs, computers and cell phones before the spot’s big reveal: a newspaper headline reading, “CANCER CURED!” The news culminates on a Times Square billboard before the closing montage shows various characters celebrating and embracing with loved ones afflicted by cancer.
Filming “Today,” Knief aspired to capture emotions of an ordinary day becoming extraordinary.
“The vignettes needed to tell the back story of an average day, while at the same time, intrigue viewers leading up to the big news,” he explains. “I shot at 40 frames per second to give the piece a heightened reality. We all want to imagine a day when cancer is cured, what it would be like, and how it will affect us emotionally.”
“Some of these moments could have played out the whole 60 seconds,” Carlson expounds on editing the spot. “I just tried to find little eye movements, or maybe a hand gesture to best capture each emotion. The big-picture goal was communicating the weight of the coming news through all the various reactions before revealing what it actually was. We held it as late as possible to let the quietness of the imagery develop and draw the viewer in.”
"Eric’s knack for finding the best moments and organizing them in a way that allowed us to experiment and explore was critical to making these spots shine,” adds Knief. “It also made for a smooth collaboration bringing Interplanetary into the editing process.”
“It was a fun day for the crew and all of the kids,” Knief recalls. “We shot at 270 frames per second to capture and emphasize the intensity of the kids playing. The languid feeling of the images really allowed for the message, delivered through graphics and voiceover, to come through loud and clear.”
Reflecting on directing a positive campaign for such an important cause, Knief describes it as an experience he and his production team will always remember:
“This job was profoundly close to me both professionally and personally,” concludes Knief. “With myself, and many others involved with this campaign, having lost loved ones to cancer, we all came out of the job inspired with the promising hope for a cure one day.”
Credits: Client: Leukemia & Lymphoma Society SVP, Marketing Lisa Stockmon Sr Creative Director: Robert Santangelo VP, Marketing & Creative Services: Martanne Kaczmarkiewicz
Ad Agency: Interplanetary Sr Producer: Terry DeBonis Partner, Creative Director: Bruce Lee Partner, Creative Director: Jill McClabb Art Director: Chris Parker Managing Director: Joe Dessi Production Co: Table Of Content Director: Rick Knief Producer: Michelle Towse
Nike pumps up their game in the new "Counts" spot featuring a cast of celebrities and sports figures including: Kevin James, Edward Scissorhands, Ferris Bueller, Paul Blart, LeBron James, Kevin Durant, Rucker Park and few more and clips of many popular movies, you'll just have to watch it to soak it all in. The music is GROOVE ARMADA — I See You Baby.
Running counts. Jams count. Style counts. Splits count. Basketball, soccer, tennis, football, snowboarding, skiing, lacrosse, baseball, softball — those all count. Walking, flying, training, cardio, jumping, stacking, taking the stairs — they all count too. The Nike+ FuelBand. Life is a sport. Make it count. That's a lot of stuff to count.
Here's a new commercial for Turkish Airlines featuring NBA 30,000 point man Kobe Bryant and soccer star Lionel Messi. The two sporting icon get showoff their competitive spirit as they try to out do each other and win over the admiration of the kid before the stewardess wins in the end with a bowl of ice cream.
New York Red Bulls soccer star Thierry Henry collaborates with Brooklyn pop-artist Tristan Eaton to create a 24 x 21 ft mural inspired by the City of New York. The result: sports meets art in an urban setting.
Credits: Production Company — RehabStudio, mural artists include Peachbeach, Lucia Ferro, Petros Xristoulias, and Ricardo Drummon.
Built — Reinvented 2012 Camry — Release date Oct. 16, 2011
Pit Stop — Reinvented 2012 Toyota Camry — Release date Oct. 24, 2011
Press and Credits: Saatchi & Saatchi LA Creates Campaign for the Reinvented 2012 Toyota Camry
“It’s Ready. Are You?” Touts Vehicle Innovation and Performance
Saatchi & Saatchi LA today announced the launch of the reinvented 2012 Camry campaign, one of the largest integrated marketing campaigns the agency has developed for Toyota Motor Sales, U.S.A., Inc. “It‟s Ready. Are You?” demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling.
The campaign centers around six TV spots, beginning with the 30-second “Built,” which will make its national debut on October 16 during NBC's Sunday Night Football. The spot uses stunning animation and visual effects to highlight the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase.
“For nearly 30 years, Camry has been an icon of durability, quality and reliability. But with the new model, Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty,” said Chris Adams, executive creative director at Saatchi & Saatchi LA. “With the „Built‟ commercial, we had a lot of fun literally showing this reinvention in progress. It truly is a car built around the needs of today's drivers.”
Another 30-second TV spot, “Pit Stop,” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry's performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24.
Two additional TV commercials will roll out later this year. Further, broadcast momentum continues into next year with two spots in the Super Bowl and the Toyota Halftime Report.
The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.
Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.
To set the stage for the 2012 model launch, Toyota and Saatchi & Saatchi LA launched the Camry Effect website, which is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experiencehttp://www.toyota.com/camryeffect. The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect”
Coca-Cola shows us we still have reasons to believe in a better world with the Rivalry Wallet campaign. Here's the story line: A wallet is planted in Portugal's Benfica Soccer club MegaStore, the wallet has a rival club's ticket inside and it's just days before a big match. What would you do? It was nice to see that 95% of the people returned the wallet, and not only were they given a ticket to the game, but they were honored on the big jumbo tron.
These Manchester United and Manchester City supporters prove that rival fans are often more similar than they think in the latest commercial for ESPN entitled "Born Into It."
The It's Not Crazy, It's Sports ad campaign continues on with an extended bit to the above ad, the video below gives non-English football (you know the soccer football) fans a few definitions so us Americans can better understand what they are saying.
Credits: Advertising Agency: Standard Advertising, Osaka, Japan Production company: THE DIRECTORS ALLIANCE Producer: Nick Uemura Director: Yuji Shiota Director of Photography: Martin Ahlgren Sound: Jónsi ”Grow Till Tail” Cast: Keisuke Honda
When was the last time you and your friends gathered around the television to watch a good game of pétanque? Pétanque players, knitters, fishermen,... they don't get the glory soccer players get. But wouldn't it be nice if for once they got some more support? Coca-Cola Zero asked 5 ordinary people if they could film them while going about their hobbies. "They had no idea we were about to turn their quiet pastime into a crazy experience, just by adding zero each time".
Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.
The video is part of the Coca-Cola Zero "Just Add Zero" campaign, which shows that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories.
Creative Credits: Advertising Agency: Duval Guillaume and Antwerp, Belgium Creative Directors: Geoffrey Hantson and Katrien Bottez Art Director: Tim Schoenmaeckers Copywriter: Niels Sienaert Digital Strategic Planners: Kris Hoet and Sophie Jadoul Head of Interactive Concept: Frédéric De Vries Production Company: Made in Brussels Post Production: ACE image Factory Editors: Stijn Deconinck, Stefan Rycken Sound Production: Raygun