ShowBusinessMan [Search results for sexy ads

  • Super Bowl 2013 Ad Watch: Bar Refaeli The New Sexy Face of GoDaddy

    Super Bowl 2013 Ad Watch: Bar Refaeli The New Sexy Face of GoDaddy

    Ad agency Deutsch New York, is filming the one of 2 GoDaddy 2013 Super Bowl ads this week, GoDaddy also announced that one spot will feature supermodel Bar Refaeli with return GoDaddy girl, Danica Patrick, ironically in a spot entitled "Perfect Match".
    Story via USA Today: Sexy Super Bowl ads may emit a tad less sizzle this go-round — but two will feature knock-out supermodels.

    Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.

    She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.

    Both models are former Sports Illustrated swimsuit issue cover girls.

    But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses — as plans are right now. Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.

    "It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see — but you know is there."

    For Go Daddy, it's also an attempt to soften its image. "The new sexy at Go Daddy is all about the customer," says Barb Rechterman, chief marketing officer.

    This will be Refaeli's first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.

    Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.

    "I am a model who is well known for her body and feminine image," she says. "I'm not here to make people think I'm the next Einstein."

    The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy.

    Go Daddy won't reveal detailed contents of the spot, called "The Perfect Match." But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.

    While Refaeli's outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. "We're not thinking bikinis or anything like that," she says. "You might say we've come up in the world."

  • RedCoon Adds Celebrity Chef To The Sexy It Girls TV Ads

    RedCoon Adds Celebrity Chef To The Sexy It Girls TV Ads

    Online retailer RedCoon launches yet another racy TV spot featuring the sexy It Girls. The ad, entitled "Quality" features celebrity chef Alfons Beck attempting to cook up a meal for the RedCoon girls but finds it somewhat distracting with all the models.

    It Girls are: Micaela Schäfer, Jordan Carver, "bild.de advertising star 2013" Sandra Lang, Gina-Lisa Lohfink and Youtuberin "Sexy Julia".

    See more ridiculously stupid yet surprisingly sexy Redcoon spots HERE.

  • Bold and Playful New Ad Campaign for Playtex Fresh + Sexy Intimate Wipes Is Awesome

    Bold and Playful New Ad Campaign for Playtex Fresh + Sexy Intimate Wipes Is Awesome

    Playtex introduces "Fresh + Sexy" intimate wipes, designed for men and women to freshen up before and after doing the deed. The ad campaign which is getting mixed reviews from the internet community is the work of ad agency Grey, NY., is actually pretty awesome and all of us at Great-Ads love it. From the "Clean Pecker Taps It" clip above to prints that feature taglines such as: "A hard working beaver always finds more wood" and "A Clean Peach Always Gets Picked."

    Erik Rahner, group marketing director at parent company Energizer Personal Care said this about the product: "This product was designed to address an important consumer need. Sex isn't always a planned event that can be prepared for. With Fresh + Sexy wipes, couples now have a way to be clean and ready for even the most spontaneous moments. They can be ready for intimacy whenever—and wherever—the mood strikes."

    Elaine McCormick, creative director at Grey said this "We wanted to be fun and playful and bold all at the same time. And the campaign lets us be all those things." via: AdFreak

    Credits:
    Creative Ad Agency: Grey, New York

  • McDonald's Attempts To Make The Big Mac Sexy With 4 New Ads

    McDonald's Attempts To Make The Big Mac Sexy With 4 New Ads

    McDonald's creates some wacky new ads promoting the Big Mac with a series of spots ranging from "Sexy Time" to "Mouthopia". — Are you mouthinker enough to start thinking with your mouth? Mouthinking is a concept that's easy to understand—pick up a Big Mac. And then eat it. Now you're thinking with your mouth. TWYM.

    Big Mac — "Mouthopia"

    Big Mac — "Big Mac Attack"

    Big Mac — "Mouth Soirée"

    Credits:
    Advertising Agency: Translation, New York, USA
    Chief Creative Officer: Chris Cereda
    Associate Creative Director, Copywriter: Brad Harvey
    Associate Creative Director / Art Direction: Ryan Boblett
    Senior Content Producer: Tennille Teague
    Account Supervisors: Kent Rademaker, Katie McNulty
    Group Account Director: Ben Gladstone
    Head of Content Production: Miriam Franklin
    Directed by BUCK
    Executive Creative Director: Orion Tait
    Creative Director: Thomas Schmid
    Executive Producer: Anne Skopas
    Producer: Katie Boote
    Art Direction: Thomas Schmid, Fede Reano
    Design: Thomas Schmid, Fede Reano
    Editorial: Gareth O’Brien
    Animation: Nicolo Bianchino
    Props & Construction: Fede Reano, Emmanuelle Leleu, Martina Stiftinger, Sebastian Iglesias
    Composite: Seth Ricart, Fede Reano, Eric Conception, Alex Mapar
    Lead Colorist / Color Correction: Seth Ricart
    Directed by BUCK
    ARF & Co DIrector: Alex Fernbach
    Sound Mixing Co: Heard City
    Sound Mixer: Keith Reynaud
    Music: PT Walkley

  • Looking Back On Samsung and BETC Sexy Smart TV Commercial

    Looking Back On Samsung and BETC Sexy Smart TV Commercial

    Great-Ads looks back on Samsung Smart TV's spot "Seductive Motion" come behind the scenes with a sexy girl, a Smart TV, a stampede of men and see how they took over downtown Buenos Aires to create this great commercial with 12 million plus views to date. The lovely model is Angela Bellotte who also models for Victoria's Secret. Full commercial below.

    Credits:
    Ad Agency: BETC, London
    Executive Creative Director: Neil Dawson
    Production Company: RSA Films
    Director: Mat Kirtby

  • GoDaddy "Your Big Idea" Super Bowl Ad

    GoDaddy "Your Big Idea" Super Bowl Ad

    In typical GoDaddy style they have released the first of two Super Bowl ads early and there are no hot girls, which actually a pleasant surprise. The commercial, "Your Big Idea" features a few people who have the next "Big Idea" but fall short of living the dream.

    If you were expecting Danica Patrick or model Bar Refaeli in something sexy, not to worry you can view other racy GoDaddy ads here until then.

    Creative Credits
    Ad Agency: Deutsch, New York
    Production Company: Biscuit Filmworks
    Editorial/Post Production: The Cutting Room
    VFX: The Mill

  • Two Sexy New Commercials For The Fiat 500

    Two Sexy New Commercials For The Fiat 500

    Two new ads for the Fiat 500 Abarth, above is the spot "Topless" for the Cabrio model that features a lovely young lady enjoying the beach and a scorpion (what else would you expect) that cunningly unties her bikini top. The tagline for the Fiat 500c Abarth spot — small, wicked and now topless.

    Below is the "Test Track" spot which is billed as the only electric that turns “you” on, the ad shows a female test-driver entering the passenger's side of the vehicle, then the car whips around a curve, losing control. The crew rushes to her rescue only to find her and the driver in a very precarious position. The new Fiat 500e: environmentally sexy.

    Fiat's "Seduction" Super Bowl commercial is still our favorite, see it HERE.

  • Christy Turlington Still Looks Sexy In Calvin Klein's New Ads

    Christy Turlington Still Looks Sexy In Calvin Klein's New Ads

    Christy Turlington looks fabulous in new Calvin Klein underwear ads, but not everyone in the ad biz thinks so. Business Insiders Jim Edwards believes the ad is so heavily photoshopped that Christy is unrecognizable (full article below, via) what do you think?

    Calvin Klein has begun a new round of advertising for its underwear line, and this ad — like almost all CK advertising — looks fantastic.

    But can you guess who the new face of Calvin Klein Underwear is? Here's a clue: She replaced 29-year-old Lara Stone in the role.

    In fact that image is Christy Turlington, 44-year-old mother of two, who makes a return to the CK brand 25 years after she first started modeling for the company in 1988.

    Unfortunately, the ad is so heavily art directed, Photoshopped and airbrushed that she's barely recognizable.

    Don't get us wrong, Turlington remains one of the world's great beauties, even in middle-age. You can see a recent video of her below. But Turlington is famous for her large eyes, sweeping oval features, and her super-straight nose. In this ad, her nose appears to have been largely removed."

    A recent interview with Turlington and Harper's Bazaar Executive Editor Laura Brown as they revisit the supermodel's most memorable magazine covers.

  • Hot Charlene and Geeky Carl Taking Care of Biz Over At GoDaddy

    Hot Charlene and Geeky Carl Taking Care of Biz Over At GoDaddy

    Ever wonder just how GoDaddy works on the inside, wonder know more. Ad agency Deutch creates their first commercial for GoDaddy, "Otter". Say bye bye to Danica Patrick and hello to Charlene, as she is called, she is the "how GoDaddy attracts domain name customers." Then there is Carl. "Carl is how GoDaddy keeps customers."

    The commercial “captures what we wanted to do really well,” said Warren Adelman, the new chief executive at GoDaddy, whose decision it was to end the era of what the founder, Bob Parsons, called “GoDaddy-esque” ads.

    “We wanted to acknowledge our past,” Mr. Adelman said, and “not walk away from” it, but also begin to talk more about “products and services” and “who we are.”

    Greg DiNoto, chief creative officer at Deutsch New York, said: “The sexy side of GoDaddy has had a purpose, to get attention. We wink at that and use it to open a door to another side of GoDaddy, as a reliable tech company, that consumers need to know about.”

    As for fans of the “GoDaddy-esque” approach, Mr. DiNoto said, “consumers appreciate brands that don’t walk away from where they’ve been.” Mr. Adelman put it this way: “We hope they have a really good sense of humor; they’ve demonstrated that in the past.”

    Credits:
    Ad Agency: Deutsch, New York.

  • Suzy Favor Hamilton In Knock Out Nike Commercial

    Suzy Favor Hamilton In Knock Out Nike Commercial

    Suzy Favor Hamilton, three-time Olympian and now the $600-an-hour call girl appeared in several commercials, a look back at two of our favorites. The Nike ad from way back featured the sexy Hamilton in a Friday the 13th-ish horror themed spot (Why Sport? You'll Live Longer) that was pulled off the air by NBC after receiving thousands of compliants making light of violence against women.

    Her image could hardly have been better: Athletic. A knockout. All-American. So accomplished and so wholesome that Disneyland hired her for speaking engagements, the Big Ten named an award after her and the Wisconsin Potato and Vegetable Growers Association made her their pitchwoman.

    An "escape," she called it, that was really a way of masking an American Dream coming unhinged — a real-life tragedy that undercut the myth that success, wealth and fame is a surefire path to happiness.

    "I do not expect people to understand," Favor Hamilton said in a frenzied burst of tweets after details about her secret life became public Thursday in a report on The Smoking Gun website. "But the reasons for doing this made sense to me at the time and were very much related to depression."

    Suzy Hamilton looked great in the shower in this Pert Plus commercial (below), she also appeared in ads for Reebok, Clairol, Oakley, Kikkoman Foods, Nordic Track, Viactiv Calcium Chews, sadly she will now only be remembered as a high price call-girl.

  • Sexy New "Christmas for Grown Ups" Ad by Ann Summers NSFWish

    Sexy New "Christmas for Grown Ups" Ad by Ann Summers NSFWish

    Ann Summers, the UK based lingerie and novelty retailer launched their 2012 "Christmas For Grown Ups" TV ad campaign. Two ads began airing last night, above is the after 9PM version and below the after 11PM extended uncut version.
    The advert was created in house, media planning and buying by Goodstuff, the ad was produced by Jo Tanner and Mark Howard at Us London.
    This one is the uncut extended version that will only be airing after 11pm on TV in the UK, and most definitely NSFWish.

  • Uncover Adriana Cernanova's Secrets with the Wonderbra Decoder

    Uncover Adriana Cernanova's Secrets with the Wonderbra Decoder

    Use the Wonderbra Decoder to uncover Adriana's secrets, that's right kids QR Codes put to great use thanks to this creative use of Ms. Cernanova's assets. With the app You simply point your smartphone at Wonderbra ads, which include print, outdoor, video, and it lets you see beneath model Adriana Cernanova's clothing to her underwear. Considering the fact she's a professional underwear model, you're going to see sexy underwear. If your a fan of the model, you can see her giant sized WonderBra Ultimate Plunge billboard HERE.

    Other than the use of the lovely Adriana there is nothing new here, it's very similar to what clothing retailer "MooseJaw" did last year with their X-Ray App. An augmented reality experience designed to work with the Moosejaw Winter Catalog, see it in action below.