Kmart knows how to communicate with kids in its latest ad that features a group of kid rappers called Da Rich Kidzz. Da Rich Kidzz, are a group of kid rappers from Minneapolis ranging in age from 10 — 13 years old, who have teamed up with Kmart and Shop Your Way to make a hip-hop music video all about riding their school bus back-to-school in style.
See more of the great work ad agency Draftfcb has been doing for Kmart lately, including the "Ship my Pants" and "Big Gas Savings" commercials here and here, and if you haven't seen Kmart's Yo Mama Joke's ad yet it's worth the view here.
Credits: Creative Advertising Agency: Draftfcb, Chicago Music: "My Limo" was rritten by Big Wiggles and Da Rich Kidzz
The University of Oklahoma wanted to position its new cancer center as the best in the region with a message of hope. Milwaukee agency BVK didn't want a maudlin ad full of hand holding, hugs, and worried children. "How do we do another spot about hope that feels fresh?" asks creative director Mike Holicek. They chose to focus on the hair loss that comes with chemotherapy—an often traumatic experience for women, who feel they are losing their femininity. Their 60-second spot flips that script: It opens with a woman at her lowest point, alone at dawn, head bald, a tear falling down her cheek. Then, as she goes about her morning routine, her hair grows back, little by little, scene by scene, until she has a full head of hair. The change is so gradual that there's a sudden moment of recognition when the viewer realizes what is happening—a spark of delight that hints at the longer glow of hope the client can provide.
COPYWRITING: The ad is understated and uncomplicated—ordinary domestic scenes with "little moments of real life that are not spectacular," says director Rafael Fernandez. The woman showers, dresses, and makes a sandwich for her daughter. "It's the mother's struggle, it's her moment," explains BVK executive creative director Rich Kohnke. The action takes place over several months, but it's shot as though it were a single morning—which makes the healing process feel quietly magical. At the end, a female voiceover says: "When you have every resource for beating cancer, you have every reason for hope. Pioneering research and treatments from the new cancer center at OU Medicine. Another level of medicine." On-screen copy adds: "Oklahoma's only comprehensive cancer center," followed by the OU Medicine logo and Web address.
ART DIRECTION: The woman's hair is the main visual motif. The agency considered using CGI to show the hair growing continuously. That felt over the top. Instead, Fernandez shot everything in camera. He filmed the scenes in reverse order, and had the actress cut her hair between each one—seven trims in all. The spot begins in gloomy dark blues, and then brightens—but not excessively. "We wanted to stay within the same universe and just come to the brighter version of that world," says Fernandez.
FILMING: The ad was shot in a single day in a house in the Brentwood section of Los Angeles. The camerawork is subtle and elegant. "Most of the shots have just a little bit of floating to them," says Fernandez. "It has that feeling that you're witnessing these scenes as a person there."
TALENT: The actress, Heather Ann Smith, was able to transition from despair to measured hope with simple movements and gestures. For the first scene (the last one shot), Fernandez helped to get Smith in the mind-set by narrating a piece of text he had written about "what I thought would go through someone's mind who is faced with a situation where the hopes and dreams of their life may never come to fruition." Shaving one's head is a drastic move for an actress, but after shooting, Smith landed a role on Torchwood that called for short hair. She also had the support of her fiancé, even though their wedding was approaching.
SOUND: The composer, Bryan Mir, came up with a Spanish-flavored acousticguitar track that the creatives felt, against all odds, fit perfectly. The client hated it. They went with an acoustic guitar track that was more toned down.
MEDIA: Broadcast and cable across Oklahoma and into neighboring states, where there aren't other major medical centers.
Credits: Client: OU Medicine Agency: BVK, Milwaukee Executive Creative Director: Rich Kohnke Creative Directors: Mike Holicek/Mike Scalise Writer: Mike Holicek Art Director: Rich Kohnke Agency Producer: Allison Lockwood Account Supervisor: Tricia Lewis Account Executive: Ali Dawe Director: Rafael Fernandez, Green Dot Films Editor: Bryan Mir @ Blend Studios, Milwaukee Colorist: Mike Matusek @ Nolo Digital Film in Chicago Music: Bryan Mir @ Blend Studios, Milwaukee Sound Design/Audio Mix: Steve Kultgen @ Independent Studios in Milwaukee via: Tim Nudd | Adweek
Credits: Credits: Ad Agency: Venables Bell + Partners Executive Creative Director: Paul Venables Executive Creative Director: Will McGinness Creative Director: Erich Pfeifer Creative Director: Tyler Hampton Art Director: Rich North Copywriter: Daniel Bonder Director of Integrated Production: Craig Allen Agency Producer: Mandi Holdorf Production Company: Smuggler Director: Tom Guard Director: Charlie Guard Director of Photography: Joost Van Gelder Executive Producer: Patrick Milling Smith Executive Producer: Brian Carmody Executive Producer: Lisa Rich Executive Producer: Allison Kunzman Producer: Alexandra Lisee Editing Company: Rock Paper Scissors Editor: Ted Guard Sound Design: Therapy Sound Designer: Eddie Kim Music: The Ski Team Mix: John Bolen, Play Studios VFX: The Mill VFX Producer: Adam Reeb
The newest Audi ad entitled "Obsessed" features a couple who's son shares his father's passion for the Audi. The son builds his dream car with Lego while dad uses his tablet to admire the Quattro or is it the A5.
Credits: Ad Agency: Venables Bell + Partners Executive Creative Director: Paul Venables Executive Creative Director: Will McGinness Creative Director: Erich Pfeifer Creative Director: Tyler Hampton Art Director: Rich North Copywriter: Daniel Bonder Director of Integrated Production: Craig Allen Agency Producer: Mandi Holdorf Production Company: Smuggler Director: Tom Guard Director: Charlie Guard Director of Photography: Joost Van Gelder Executive Producer: Patrick Milling Smith Executive Producer: Brian Carmody Executive Producer: Lisa Rich Executive Producer: Allison Kunzman Producer: Alexandra Lisee Editing Company: Rock Paper Scissors Editor: Ted Guard Sound Design: Therapy Sound Designer: Eddie Kim Music: The Ski Team Mix: John Bolen, Play Studios VFX: The Mill VFX Producer: Adam Reeb
Just in time for today's Apple iPhone 5 launch hoopla Mondo Media (you the them, the online animated media empire that has bragging rights to over 1.2 billion YouTube views) brings Steve Jobs back to live in "Resurrection." The perfectly time animated parody features Steve Jobs rapping such lyrics as: "It's been awhile, but it's worth the wait...Cause I got the OS that makes ya salivate" and "I teabag Bill Gates from beyond the grave!" and my personal favorite "You'll still line up for iPhone 83."
So go on all you iPhone junkies, the 5 will be available to buy on September 21st go line up now you might be one of the first, I'm still loving my Andriod.
Credits: Directed by: Aaron Simpson Written by: Andy Ochiltree Music Production by: Markaholic http://www.markaholic.com/ Featuring: "Bownce" as Steve Jobs Eric Bauza as Tim Cook and Fanboy Mark Byers with backing vocals Produced by: Mondo Media Inc. Executive Producer: John Evershed
Producers: Stevie Wynne Levine, April Pesa Animation Production by: Smiley Guy Studios Executive Producer: Jonas Diamond Animation Director: Denny Silverthorne Producer: Mike Valiquette Production Manager: Julie Otten Animation Supervisor: Mateusz Garbulinski Design Concepts: Aaron Hong Editor: Denny Silverthorne Storyboard Artist: Stephanie Ramon Design Supervisor: Joel Chahal Design: Stephanie Ramon, Joseph Lague, Peter Habjan Background Design: Vladimir Kato Visual Effects: Joel Gregorio, Rich Duhaney Animation: Mateusz Garbulinski, Rich Duhaney, Nathan Carey, Kurtis Scott, Craig Schriver, Joseph Lague, Darien Ardell
Heinz has released a 30-second TV ad aimed at parents. The spot was created by Abbott Mead Vickers BBDO and features two young brothers. The older of the two tries to play games – such as football and hide and seek – with his younger sibling, who is unfailingly bad at them. At dinner, both are served beans on toast and the older boy spots an opportunity to remedy the problem, giving his younger brother a forkful of his beans to help "grow him up a bit". The ad ends with the line: "For kids that are full of beanz, it has to be Heinz." The work was written by Rich McGrann, art directed by Andy Clough and directed by Benito Montorio through Blink.
Credits: Creative agency: Abbott Mead Vickers BBDO Copywriter: Rich McGrann Art director: Andy Clough Agency planners: Lucy Howard, Hannah Banfield Producers: Paul Goodwin, Hannah Bhattachejee Media agency: Vizeum Production company: Blink Director: Benito Montorio Post-production company: MPC via: CampaignLive UK
Tiësto, the Dutch DJ is the latest famous face to appear in the advertising campaign for Acer, encouraging people to explore beyond their limits.
The musician, voted #1 DJ by Rolling Stone Magazine appears in a new online film for the brand which breaks globally on 3 May.
In the spot, created by Mother, we are introduced to Tiësto’s assistant Vernon who shares his boss’s love of music and uses his Acer Aspire P3 both for work and exploring life beyond his day job.
Vernon organises Tiësto’s schedule on his Ultrabook™, but in his free time he uses it for DJing, to the annoyance of everyone but his boss.
Vernon’s DJ skills come in handy when Tiësto gets trapped inside a zorb during a live gig and he is called in to take over the decks. Not only does he save the day with his Acer Aspire P3, but he also gets the girl, in this case the model, Poppy Delevigne.
All media across Europe was planned and purchased by DWA, the Acer agency of record for EMEA media buying. The mix includes a heavy investment across online media with a significant focus on delivering rich ad interaction, video plays, social sharing and mobile distribution. Chris Bagnall, DWA’s Managing Director Acer Client Services said “this campaign evolves the explore beyond limits Acer brand promise and takes it to a new level for 2013. We are making full use of an online environment to engage people through a variety of different platforms, formats and targeting techniques”.
Credits Creative Agency: Mother Art Director: Mother Copywriter: Mother Planner: Mother Agency Producer: Mother Director: Traktor Production Company: Traktor Producer: Rani Melendez Editor: Rich Orrick Post-Production: MPC VFX: MPC VFX Producer: Julie Evans VFX Supervisor: Kamen Markov Grade: George K Audio Post-Production: 750MPH DoP: Ben Seresin Media Agency: DWA
To begin with I suggest to look at a picture in the big permission.
There is such Chinese artist which is known enough in China. In particular, the picture «Chinese servants» — gives very good understanding about world system in understanding of Chineses in which centre of the Universe without fail settles down Celestial. For the interested China far not a secret, that Chineses the nation haughty though Chineses will not say directly to you it.
Plot strange enough. Naked and not so naked white aunts in the foreground, some sit on the earth. And Chineses also it is not visible, only are looked through somewhere on a background. At once there is a question on the picture name. Where, actually, servants. It is known, who the Chinese language is extremely rich on symbols and hints that promoted a wide circulation of allegories not only in the literature, but also in the Chinese art as a whole. I do not speak about riches of the numerology, leaving in an extreme antiquity.
For understanding of a plot of a picture, it is necessary to mean, that it is written in the beginning of 2009 when the world crisis generated by the USA, has captured a planet.
China, the unique country which crisis has avoided and on which, the West rests hopes, that China will pull out them from an economic crisis.
Therefore three plates up to the top filled with meal, it is possible to consider as a hint — guzzle the western barbarians, China is rich enough not to allow to die with hunger and you. Clear business, that at barbarians cannot be any culture of meal. They do not own the sticks, therefore the best for them is hands and like a dog from the earth.
Any country in the world has no the history comparable on duration with history of China. Any nation has no the number comparable to number of Chineses. Now supervises over China Hu Jintao. Pay attention to the Chinese on a background and compare to photo Hu.
Hu Jintao in image Chinese the hard workers which fruits of works feed also the western rabble in the foreground which in any way does not appreciate it, spilling meal on the earth. By the way, about the USA. Quite probably, that the grown fat aunt in the picture centre, just also is image of America. Interesting analogies are traced and with other silhouettes. One more hint contains in the form of the poured stain. Compare a stain to a USA map.
The broken egg too is simple so, it symbolises the broken financial system of America.
I think, that in a picture weight of other allegories which to the western sight simply are not clear. Thus the picture name sets thinking — who will be actually the servant in this world?
When Droga5 got in touch with New York to ask if they wanted to pitch on a commercial to launch the new hydrogen powered Toyota they jumped at the chance to be involved in such a pioneering point in the history of motoring. Droga5 then received a truly brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels. Brief The brief called for simplicity, elegance, and sophistication in the film, whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car and was something we were thrilled to be a part of. The sensibilities of the project were completely aligned with our creative approach and working methods as a studio. Approach Working closely with the creative team at Droga5, our winning response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic. The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it’ is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion. Post production and animation was expertly handled by the talented team at Analog.
Creative Credits: Production Company: ATYP Directors: Merlin Nation, Chris Angelkov Executive Producer: Debbie Crosscup Client: Toyota Campaign: The Turning Point Agency: Droga5 NY Creative Chairman: David Droga Chief Creative Officer: Ted Royer Executive Creative Director: Neil Heymann Creative Director: David Gibson Creative Director: Nathan Lennon Copywriter: Johan Gerdin Digital Designer: Devin Croda Chief Creation Officer: Sally-Ann Dale Head of Broadcast Production: Ben Davies Broadcast Producer: David Fisher Group Brand Strategy Director: David Gonzales Communications Strategist: Elsa Stahura Junior Brand Strategist: Emily Mulvey Group Account Director: Steven Panariello Account Director: Bola Adekoya Account Manager: Dave Murphy Director of Digital & Integrated Marketing Strategy: Kimberley Gardiner Post Production/Animation: Analog Grade: The Mill Producer: Heath Raymond Telecine: Matt Osborne/Mikey Rossiter Music: Rob Burger Music Composer: Robert Burger Sound: Heard City Mixer: Phil Loeb Voiceover: Brian Bascale
In the SXSW 2013 opening keynote, Bre Pettis said, "When you combine friendship plus tools, you can make anything." He did that in his NYC loft. Next year, Lowe Campbell Ewald will move 600+ employees to a city that just filed for bankruptcy. Why? To make its loft. Despite what you might read in the media, Detroit is quickly becoming rich in creativity, innovation and inspiration. With tech investors like Detroit Venture Partners, it's becoming easy for startups to create an opportunity. And in Detroit, everything needs help, so there are endless opportunities. With a "we're all in this together" mentality, everyone is becoming friends and utilizing their skills to not only help one another, but define Detroit's future. Whether you're a designer, an innovator, an entrepreneur or an investor. The talent is moving to Detroit. And so should you. This video has been created by Lowe Campbell Ewald for the 2014 SXSW Interactive PanelPicker.
Credits: Writer & Speaker: Iain Lanivich Director: Brett Warkentien Camera & Audio: Mark Preston Producer: Victoria Marzec Production Assistant: Steve Carr Editor: Kirk Carson Audio Engineer: John D'Agostini PR & Communications: Mary Evans Special Guests: Kevin Krease, Garret Koehler, & Henry Balanon
The immersive world of PS3 is brought to life in the fantasy fairground setting depicted in the ‘Family Day Out’ TV commercial, which sits at the heart of the new campaign.
As a family arrives and tours the entertainment stalls, different family members explore rich, interactive experiences demonstrating the proposition that PS3 provides "a world of endless family fun".
By directly referencing a variety of entertainment and gaming experiences available on the platform – from motion control games on Sports Champions 2, and HD movies on demand such as Ice Age 4, to new ways of playing on Wonderbook and games for everyone such as Little Big Planet Karting, the ad also underlines the promise that PS3 brings the family together – whatever their particular interest or taste.
The accompanying print execution invites mums to enter the world of PS3 by visiting playstation.com/family to discover and learn more about the different features the console offers. Digital creative draws on elements of both the TV and print work to further drive traffic online.
“With a world of gaming and entertainment titles, this campaign for PlayStation 3 takes a unique take on play, igniting the imagination of our audience to discover a range of new experiences as a family” says Al Moseley, Executive Creative Director at 180 Amsterdam.
The campaign began airing on December 7 in the UK where it will run until the end of the year, will also be seen in Ireland, Poland, Austria, Russia, Denmark, Finland, Norway, Sweden, Belgium and the Netherlands.
Credits: Creative Agency: 180 Amsterdam Creative Directors: Graeme Hall and Martin Terhart Art Director: Robbie Graham Copywriter: Rachel Holding Production company: Park Pictures Directed by: Ben Dawkins Post-production: Glassworks, Amsterdam.
So Carl's Jr. and Hardee's are launching the Jim Beam Bourbon Burger with a new commercial starring Supermodel Heidi Klum. Klum takes on the iconic role of Mrs. Robinson in the new ad for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25, until then a behind the scenes clip is all we have.
Press via: In yet another fast food first, Carl’s Jr.® and Hardee’s® will begin selling burgers with the distinctive taste of a branded, distilled spirit when they introduce the new Jim Beam® Bourbon Burger this week. A mature burger for mature tastes, the Jim Beam Bourbon Burger features rich and tangy sauce flavored with Jim Beam bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun. The Jim Beam Bourbon Burger is available now at all Hardee’s restaurants and at all Carl’s Jr. locations starting tomorrow.
“Higher-end restaurants have long served menu items flavored with branded spirits but, until now, they had yet to find their way onto fast food menus and we considered it our mission to change that,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “The sweet, smoky flavors of Jim Beam bourbon go really well with the great taste of a charbroiled burger, and the folks at Jim Beam were just as excited about the pairing as we were. While there is no residual alcohol in the sauce, that wonderful bourbon taste remains and is enhanced by the smoky flavors of bacon, the spice of pepper-Jack cheese, the salty-crunch of crispy onion straws, and fresh lettuce and tomato. And, who better to help us promote this burger for grown-up tastes than the incomparable Heidi Klum?”
The Jim Beam Bourbon Burger is available as an entrée for $3.59 or as a combo meal with fries and a drink for $6.09 at Carl’s Jr. and $5.59 at Hardee’s. Prices may vary by location.
Supermodel Heidi Klum takes on the iconic role of Mrs. Robinson in the new commercial for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25.
“For Carl's Jr. and Hardee's, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys,” said Glenn Cole, founding partner and CCO at 72andSunny. "In casting the new Mrs. Robinson, we hoped to find someone with as much savvy, sophistication and sex appeal as the original Mrs. Robinson. In Heidi Klum, we got a wildly successful producer, businesswoman, TV host and one of the most iconic supermodels of all time. Not a bad day at the office."
“The Bourbon Burger is no ordinary burger. It was truly the star of this commercial and I was proud to play the supporting role,” said Klum. “I’m not sure who had more touch-ups – me with the hair and lip gloss or the Bourbon Burger with the readjusting of the lettuce, spritzing of the tomatoes and fluffing of the bun.”
Credits: Production Company: Smuggler Director: Jun Diaz Executive Producer/Partner: Patrick Milling Smith Executive Producer/Partner: Brian Carmody Executive Producer/COO: Lisa Rich Executive Producer: Laura Thoel Line Producer: Martha Davis Director of Photography: Sal Totino
Chief Creative Officer: David Angelo Executive Creative Director: Colin Jeffery Creative Director: John Battle Creative Director: Jason Karley Associate Creative Director/Art Director: Blake Kidder Associate Creative Director/Copywriter: Patrick Almaguer Head of Production: Carol Lombard Executive Producer: Christopher Coleman
VFX/Color: The Mill VFX Supervisor: Phil Crowe Color: Adam Scott Executive Producer: Sue Troyan Producer: Sabrina Elizondo 2D Artists: Tara Demarco, Gareth Parr
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), announces its Fall 2013 global advertising campaign, cärpe-díem mañana, featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy. The new campaign finds Chloe setting off for college, and when one of the The Hilfigers’ youngest moves on campus to start her first year, the whole group of eclectic characters tags along to help her settle in. The campus is teeming with new faces as several new characters join the family shenanigans.
Now in its seventh season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
“Collegiate traditions and the preppy, Ivy League look were some of my earliest design inspirations and the starting point for our signature style,” said Tommy Hilfiger. “It was exciting to shoot this campaign at a location that embodies our brand heritage. There’s no better setting to highlight the collegiate prep inspirations, British sartorial influences and rich Anglo fabrics of the Fall 2013 runway collections.”
For Fall 2013, a select group of bloggers were invited to the campaign shoot where they were given behind the scenes access to the collection and Fall 2013 shoot. The bloggers were styled in looks from the collection before they were photographed alongside The Hilfigers, integrating these bloggers into the campaign experience and allowing them to develop exclusive content for their websites and social media channels. The bloggers announced the campaign to their global audiences just days before the images broke in September books.
Adding a new layer to the seasonal campaign, Lisa Birnbach, author of the The Official Preppy Handbook, created spirited, individualized head-to-toe descriptions for each character’s unique style that play on brand’s preppy-with-a-twist heritage. The quintessential cast of college characters includes the “Natty Professor,” the “A-Student,” the “Bookworm,” the “Ice Queen,” the “Après Dude,” the “Professional Student,” the “Social Chair,” the “Field Tripper,” the “Alum Prez,” the “Teacher’s Pet” and the “All American.” The head-to-toe images, accompanied by Lisa’s playful depictions, will be included in multi-page inserts in select September books, outdoor advertising and on tommy.com.
“Lisa Birnbach is a true prep connoisseur and the perfect person to characterize The Hilfigers’ unique prep style,” said Tommy Hilfiger. “I’ve loved working with Lisa throughout the years and we are excited to have her prep expertise included in this campaign season.”
“The Hilfigers continue to personify the global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for The Tommy Hilfiger Group. “This season we’re incorporating new content elements that celebrate the brand’s history of infusing an unexpected twist to preppy tradition. Lisa Birnbach’s playful depictions of the family’s iconic prep style add further emphasis to the youthful irreverence that has long been at the heart of the Tommy Hilfiger brand, while our global blogger partnerships celebrate the increasingly international outlook of preppy style in a way only Tommy Hilfiger has achieved. The Hilfigers campaign resonates globally with our consumers now more than ever and we are excited to continue bringing fans of the brand engaging, shoppable content each season.”
Photographed in a preppy, collegiate setting with hair by Eugene Souleiman, and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn, Tian Yi and two Basset Hounds named Morgan IV and V. New additions to the family this season include Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira.
“The heart of The Hilfigers campaigns is all about storytelling, and this season we really tried to take it to the next level,” said Trey Laird, Laird + Partners Chief Executive and Creative Officer. “With Chloe headed off to college, the whole clan descended on campus en masse! The university setting provided the ideal backdrop for not only that perfect fall collegiate feeling, but also new characters to bring it all to life.”
Cärpe-díem mañana will break worldwide Fall 2013 as a multi-media program with an online, print, outdoor and social media presence. The advertising campaign will break in September 2013 issues starting July 23 with full print ads running globally in key fashion publications such as Vanity Fair, Vogue, InStyle, ELLE, Glamour, GQ, Men’s Health and Esquire; multi-page inserts will be featured in select issues. New York City; key European cities such as London, Paris and Milan; and top districts in Hong Kong will have outdoor campaigns. Tommy.com and the brand’s Facebook, Twitter, Instagram and YouTube channels will feature the campaign images and video. For European consumers, a new feature on tommy.com will allow fans of the brand to seamlessly shop and discover the iconic Tommy Hilfiger products, collaborations and new collections.
This 45 second film debuted on 12 in-arena screens and projected on the court before player introductions at Nets season opener on November 3, and will be shown at home games throughout the season and used in other promotional capacities. Three important elements came into play with the film. Not only would it be debuted before the team’s season opener, but the game also marked the first game of the high-visibility Brooklyn franchise and the initial game at the NBA’s newest arena, the Barclays Center.
The Famous Group, who have worked with the Nets since 1997, developed the theme “Arrival in Brooklyn” and conducted a live action shoot portraying Nets players in and around the new arena. Stars such as Deron Williams, Joe Johnson, Gerald Wallace and Kris Humphries, are shown arriving by taxi, subway and sidewalk, intercut with shots of uniformed players inside the Barclays Center. The film adheres to the Nets‘ iconic black & white branding, shot entirely in b&w and featuring players dressed in white shirts and black suits and ties. The film’s feel is reflected in the score, an original hip-hop track composed and performed by John Forté entitled “Brooklyn.” “We wanted an idea that was as big and grand as the Barclays Center, and fresh and cool as Brooklyn,” said Andrew Isaacson, executive producer, The Famous Group. “This film captures that attitude.”
Credits: Client: Brooklyn Nets Project: “Arrival to Brooklyn” in-arena game day open Production Company: The Famous Group, LA/NY The Famous Group Directors – Jesse Austin and Hemu Karadkar Executive Producer – Andrew Isaacson Producer – Will Hyde Art Director – Jesse Austin Editors – Steve Davis and Jaron Halmy Production Coordinator – Brandon Grabowski Animator – Luis Gonzalez Animator – Rachel Arnold Animator – John Dougherty Line Producer — Jennifer Pearlman Production Supervisor – Jessica O'Brien Director of Photography – Connor O'Brien Music: “Brooklyn – Something to Lean On” – John Forté Brooklyn Nets Senior VP, Event Marketing & Community Relations — Petra Pope Director, Game Presentation — Paul Kamras Video Manager — Rich Mallon Video Coordinator – Paul Connors
Kevin Spacey is brilliant in the new ad campaign for American Airlines created by the ad agency McCann, London, enjoy a sneak peek of the spot set to air in a couple of days.
Official Press Release: Kevin Spacey, the Academy Award-winning actor, takes on three new roles as part of a campaign to promote American Airline’s unique brand philosophy of understanding the individual flyer.
The 60-second ad ‘The Individual’ breaks on UK television on 12th November. Kevin Spacey appears as a slick designer type, a creative screen writer and a Malibu family guy and finally as himself in the series of ads. Director Chris Palmer of Gorgeous who’s previous work included the Skoda ‘Baking Of....’ and the Budweiser ‘Lyrics’ ad, worked closely with Kevin Spacey in developing and bringing to life the three characters who reflect the broad American Airlines premium flyer demographic. American Airlines is tapping into the rich values associated with ‘Modern America’; egalitarianism, primacy of the individual and the impeccable but informal approach to customer service. All the characters are united at the end of the film in their appreciation of American Airlines understanding ‘what makes me, me, whoever I happen to be. Two additional 20 second ads bring the proposition to life. ‘Multiple Meals’ shows the three characters having distinctive dining habits, all of which are accommodated by American Airline’s ‘Dine Upon Request’ service. In ‘Multiple Boarding’, the characters are shown checking in their various ways, from a traditional boarding pass to a smartphone option. The campaign is backed by out-of-home advertising and digital activity which has also been created by McCann, and ties in with American Airline’s evolved ‘discerning flyers’ strategy, developed to widen American’s appeal, to be more inclusive of a wider audience for First and Business. The first screening of the Advertisement on TV will break on UK television on 12th November at 6.05 pm on ITV1 during the International Football match between England and Spain.
Maria Sebastian, Vice President, Sales and Marketing EMEA at American Airlines comments: We believe that this new campaign is an exciting development for American Airlines as we have Kevin Spacey creating a number of unique characters purely for our campaign. It’s interesting and engaging – but crucially, it also conveys our service ethos, treating discerning customers as individuals.”
Geoff Smith and Simon Butler, Co-Creative Directors at McCann London, said of working with Spacey: “The casting of Kevin Spacey for the trio of roles was crucial to the emotional appeal of this ad, and his performance really lifts it to a higher level. He manages to combine an everyman quality with an indefinable touch of class, which sits seamlessly with the ‘discerning flyers’ message that the ad conveys.”
Chris Palmer says: “Kevin Spacey really nailed the characters, as you'd expect. I can't imagine any other living actor who could have transformed into such diverse and believable characters. It was weird shooting with him as a totally different character each day. The crew didn't recognise him when he came on set, even on the third day. You completely forgot it was Kevin Spacey in there. In fact, it was a bit of shock to see him as himself on day four.”
Credits: Project: The Individual Client: Stephen Davis Head of Marketing EMEA American Airlines Agency: McCann London Brief: American Airlines is the airline that treats you like an individual Copywriter: Geoff Smith Art Director: Simon Butler Creative Directors: Geoff Smith & Simon Butler Worldwide Chief Creative Officer/TM: Bill Oakley Director: Chris Palmer Production Company: Gorgeous Producer: Michaela Johnson Agency Producer: Paula Mackersey
What could be better than a new TV ad that features the original 1981 song Rapture by Blondie? How about a few dozen little people dancing in a glass of Baileys Cream with Spirit? Choreograph a beautiful routine, classy dresses and you have the makings of the new commercial for Baileys entitled "Pour Spectacular" and it is truly just that.
Credits: Agency: BBH, London Spot: 'Pour Spectacular' Global Brand Director: Garbhan O’Bric Creative Team (film): Kat Bojcuk and Steve Sorec Creative Director: Rosie Arnold Producer: Victoria Baldacchino Commercial Strategy Director: Heather Alderson Strategic Business Lead: Richard Lawson Team Director: Rachel Parry Team Manager: Lucy Nebel Film Production Company: Riff Raff Films Director: Megaforce Executive Producer: Matthew Fone Producer: Michaela Johnson DoP: Dan Landin Editor/Editing House: The Quarry, Paul Watts and Scott Kato Sound: Soundtree/Wave Post Production: The Mill Lead Flame: Ben Turner & Gary Driver Flame Assists: Grant Connor, Hugo Saunders & Bevis Jones VFX Shoot Supervisors: Ben Turner & Francois Roisin Telecine Artist: Mick Vincent CGI Lead: Francois Roisin VFX Production: Chris Baten CGI Team: Dan Moore, Emily Medger, David Knight, Chris McDonald, Stuart Turnbull, Jake Flint Concept Art: Jimmy Kiddell Matte Painting: Antoine Birot, Callum Strachan, German Casado Print Photographer: Norman Jean Roy /CLM Art Director: Charlene Chandrasekaran Creative Director: Rosie Arnold BBH Print Producer: Rachel Wickham Designers: Dominic Grant and Rich Kennedy Packshot Photographer: Laurence Haskell
A short film written and directed by freelance copywriter Jon Murray. The dystopia in this short film doesn't involve a barren post-apocalyptic wasteland. There is no alien race harvesting human bodies for energy. Or turning us into pets. There are no cannibal gangs. No zombies. No robots with AI that go rogue. And no deathmatches for the purpose of population control and/or entertainment.
Credits: Written, Directed & Produced by Jon Murray Cinematographer: Robert Lyte Editor: Steve McGregor Motion Graphics: Steve McGregor Executive Producer: Michelle Rich Colourist: Conor Fisher Costume Design: Casey Dutfield Starring the wonderful Daniel Stolfi and the lovely Jen De Lucia Special thanks to Posterboy Edit & Alter Ego via: Glossy
A typical family hums to the music of Ozzy Osbourne's song Crazy Train in the new Honda Pilot TV ad entitled "Road Trip"."Road Trip" stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of "Crazy Train," the other passengers follow one by one, adding drum beats and sound effects until they're jamming with the full force of the tune. The spot will air during prime network programming such as "Dancing With the Stars," "Big Bang Theory," "The Biggest Loser" and the BCS National Championship. "The campaign is built to generate awareness of this major vehicle redesign and to continue to differentiate this new, upscale Pilot from the competition," said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc. "The advertising demonstrates the Pilot as a capable vehicle with legitimate seating for eight and a newly refined exterior." "We knew the cast was going to be as integral to the spot as what they were singing. It was important to find actors, especially the kids, with a true love for the song," said RPA CD/Art Nathan Crow who teamed with CD/Copy Adam Lowrey for this campaign. Aside from running on TV, the spot will appear on Honda's website and on YouTube and in-theater during November, taking advantage of the high-traffic Thanksgiving weekend. The Pilot campaign featured a YouTube home-page takeover in early October. Other online activations include rich media banners and home-page takeovers on CNN.com. Print media, which can be seen in "National Geographic," "Sports Illustrated," "Shape" and other titles, features a striking roasted-plum background and describes everyday adventures that are made better with the refined Pilot.Credits: Agency: RPA ECD: Joe Baratelli GCD: Jason Sperling CD/Art: Nathan Crow CD/Copy: Adam Lowrey Agency Executive Producer: Gary Paticoff Agency Senior Producer: Brian Donnelly Production Co: Imperial Woodpecker Director: Stacy Wall DP: Salvatore Totino Executive Producer: Doug Halbert Line Producer: Jeff McDougal Production Designer: Tony Gasparro Editorial Company: Bikini Edit Editor: Avi Oron Executive Producer: Gina Pagano Visual Effects Company: Mass Market Lead Flame Artist: Kim Stevenson Visual Effects Executive Producer: Lexi Stern Visual Effects Producer: Blythe Dalton Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
In Mother's first TV and web campaign for Castello Cheese, we are introduced to the Marquis de Castello, a man with a passion for cheese, women and wild parties. Set in a lavish castle, the spot is set in the 18th Century with a modern twist. Each cheese brings a different mood to the party at the House of Castello seducing the revelers until dawn. Everyone is talking about the Marquis de Castello®... Take a deeper look inside the House of Castello®, an adventurous world of decadence and extraordinary cheeses. This is the world where Castello® was created. From rich and feisty Creamy Blue to the invigorating and full-bodied Herrgård®, from the fiery and experimental Black Pepper Halo to the seductive Creamy White. Credits: Client: Castello Cheese Spot Title: "Marquis De Castello" Ad Agency: Mother London Production Company: RSA London Director: Jonas Akerlund DP: Tim Bret-Day Producer: Scott Horan Editorial Company: Fresh Editorial/Los Angeles, CA Editor: Richard Cooperman Executive Producer: Sean DeVeaux Post Production: The Moving Picture Company, London Sound Production: Siren, London Music Production: Massive Music, Amsterdam
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