This great new ad for ARCO High Quality Gas entitled "Pumping" could have just as easily been a new spot for Viagra or Cialis.

Director Jordan Brady of Superlounge has collaborated with agency OgilvyWest on a new spot for ARCO. Being confident about gasoline is a rarity. Spot-on creativity by the agency joined with relatable casting by Brady, drives audiences to “pump with confidence.” Motivation has never come so easy.

"Everyone at Ogilvy is very hands-on,” explains Superlounge’s Jordan Brady. “I learned a lot from the creative team. How do you motivate people about gasoline? Prices fluctuate and, frankly, it's not something people like to talk about. But the team found a way to motivate, crafting an anthem-like spot. Having fueled up at ARCO for years now, I've always pumped with confidence.”

Credits:
Client: ARCO
Advertising Agency: OgilvyWest
Chief Creative Officer: Bill Wright
Chief Creative Officer: James Dawson-Hollis
Art Director: Euan Au
Copywriter: Brock Johnson
Senior Producer: Cindi Blondell
Group Account Director: Evelyn Borgatta
Account Supervisor: Florence Pique-Monnier

Getting to a million miles isn't typical. But neither is Joe. See his remarkable story:

Joe just reached one million miles in his 1990 Honda Accord! To celebrate this extraordinary feat, we surprised Joe with an over-the-top parade in his honor. Watch what happened. Way to go, Million Mile Joe!

Driving a Honda for a million miles is an extraordinary feat. So how did Joe do it? For starters, he's read and followed his owner's manual and maintenance schedule to the letter. He's also a stickler for fluids, he checked them weekly, switched them seasonally (10W-30 in summer and 5W-30 in winter), and changed them every 5,000 miles. He's been loyal to the same brand of oil and never let it go below a quart low.

You know how most people let their fuel go to almost empty? Joe never did. He's also a creature of habit, using only Honda air, oil and fuel filters. Joe never rode heavy on the brakes, and changed the fluid every few years. He's also replaced the fuel pump, both cooling fans and the radiator twice.

Besides his fastidious maintenance, Joe's Accord made it to one million miles because he's loved it. He's treated it with respect and always drove it responsibly. In fact, Joe has only gotten one speeding ticket in a million miles-that must be some kind of record. When it comes to driving, Joe's the man.

Check out Joe's story at http://www.MillionMileJoe.com

Dana Carvey & Kevin Nealon as Hans & Franz join Aaron Rodgers in the newest State Farm commercial "Trainers."
Aaron Rodgers is surprised at the gym when America’s favorite fitness buffs recognize him as the “Discount Double Check Guy”. See how they pump up his workout regimen to take savings to a whole new level.

So The New Yorker magazine has an iPhone app, and they created a 5 minute web film featuring Lena Dunham, Jon Hamm, and Alex Karpovsky to introduce the app to us all.

Pump My Teapot!

In 1962, one covert group stood as the first and only defense against outside threats. From the shadows, The Bureau defended the world, protected humanity and erased the truth.

Credits:
Creative Ad Agency: Team One
Chief Creative Officer: Chris Graves
Executive Creative Director: Alastair Green
Associate Creative Director: Phil Henson
Copy Writer: Patrick O’Rourke
Art Director: Sean Lockhart
Executive Producer: Sam Walsh
Producer: Jenny Valladares
Production Co.: Recommended Media
Director- Henry Hobson
EP- Phillip Detchmendy
Line Producer- Trevor Jones
DP: Adam Kimmel
Editor: Gabe Diaz
VFX: The Mill
EP- Stephen Venning
Producer- Jessica Ambrose
Nuke- Victor Duncan and Zack Cole
CG- John Leonti, Tom Graham, Tim Hanson
Color: The Mill
Colorist- Adam Scott
Sound Design and Composition: Robot Repair
Douglas Darnell, West Coast Creative Director
Kael Alden, Composer
Stock Music: Pump Audio Music Licensing
Audio Mixing: Juice Studios
Mixer: Bob Gremore