More than 2,000 years ago, China’s First Emperor built a burial complex guarded by a large terracotta army, intended to protect him in the afterlife. Now, some of those warriors are making the journey to Chicago’s Field Museum in their latest exhibition China’s First Emperor and His Terracotta Warriors, opening March 4, 2016.
The exhibition features more than 170 objects including stunning bronze artifacts, weaponry, and ten of the famed terracotta figures. Terracotta Warriors will introduce visitors to Qin Shihuangdi —China’s First Emperor—who united a country and built an army to last an eternity.
Around 7,000 of these six-foot-tall and taller warriors—significantly taller than men of the time—were found buried in three pits at the emperor’s tomb [Credit: Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shihuang’s Mausoleum Site Museum]An Emperor’s Rise to Power and Lasting Influence
One of greatest archaeological finds of the 20th century, the terracotta army was created by Qin Shihuangdi, the First Emperor of China. His rise to power in 221 BC ended an era known as the “Warring States” period, during which China was composed of seven competing states and was marked by instability and broken alliances.
Emperor Qin Shihuang, depicted here, commissioned the giant tomb for himself before he died [Credit: Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shihuang’s Mausoleum Site Museum]Qin Shihuangdi used an organized military, superior weapon technology, and a strong cavalry to defeat his enemies and establish a unified state. During your visit to the exhibition, you’ll discover crossbow bolts and a reconstructed wooden crossbow. This weapon revolutionized warfare, allowing archers to shoot nearly 900 yards, with less skill and strength than was needed for a bow and arrow. You will also encounter other weapons used by Qin military forces, including a long, chrome-plated sword, lance heads, dagger-axes, and spears.When the Terracotta Warriors were excavated from the emperor's tomb, starting in the 1970s, many were broken like these ones, and needed to be put back together by conservators [Credit: Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shihuang’s Mausoleum Site Museum]Although the First Emperor’s reign was relatively short, he enacted several important innovations that left a lasting impression on China. Many of these are still evident today. He worked to strengthen his newly founded empire by building a great wall (the pre-cursor to China’s “Great Wall”) to protect his land in the north and west. In an effort to increase trade, he constructed new roads and canals and even regulated cart axles so that wheels uniformly fit the newly constructed roads.This archer, one of the guardians of the emperor’s tomb, likely once held a crossbow [Credit: Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shihuang’s Mausoleum Site Museum]In order to rule effectively, a single currency, a standard form of writing, and a standardized system of weights and measures were all put into place. Examples of these innovations are all on display within the exhibition, including several Qin banliang (ban-lee-ang) coins—round coins each with a square hole—as well as a mold used to mass-produce these coins. This coin type became the standard form of Chinese currency for the next 2,000 years.
An Emperor’s Final Resting Place
Even though the Emperor made public improvements in his country, he was not without enemies; three unsuccessful assassination attempts increased his fear of death and drove his quest for immortality. With death constantly on the Emperor’s mind, and a desire to rule forever, Qin Shihuangdi began constructing a palace for his afterlife and instructed craftsman to make a terracotta army to protect him after his death.
The Chinese painted the Terracotta Army figures, but the pigments deteriorated over the years. Conservators try to preserve the remaining colors [Credit: Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shihuang’s Mausoleum Site Museum]For more than 30 years, legions of workers contributed to this massive undertaking—some even paying with their life. Around this underground palace were representations of the Emperor’s officials, warriors, buildings, parks, and animals—everything he would need to carry on his rule without end. The First Emperor even included what are believed to be acrobats, musicians, and exotic animals in his tomb to provide entertainment.Each warrior has a unique face and hairstyle due to different molds and details added by hand postconstruction [Credit: Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shihuang’s Mausoleum Site Museum]After the Emperor’s death, the terracotta warriors, generals, and others lay buried until 1974, when a farmer digging a well discovered them. Although the tomb itself was known historically and was visible on the landscape, the vast burial complex surrounding the site had been unknown until then. Archaeologists began work excavating the site, a process that continues today. Hundreds of pits, covering an area of nearly 22 square miles, have been located so far, and it is estimated that more than 8,000 figures were buried at the site.Chariots were an important part of China's army during the emperor's reign—hence the more than 130 models like this one discovered in the Terracotta Army pits [Credit: Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shihuang’s Mausoleum Site Museum]Terracotta Warriors has nine full-size human figures, including several warriors, a general, an acrobat, and an official, on display as well as one life-size horse. Although most of the clay figures have lost the bright hues of their original paint and only provide faded glimpses of the way the army looked during the Emperor’s lifetime, you will encounter two replica warriors, painted in the vivid purple, teal, and red that the terracotta army wore.
Excavations continue today, but the central tomb of Qin Shihuangdi remains sealed. Stories tell of a celestial ceiling mapped out in pearls and a mercury river, but none of these written accounts have been confirmed. Visitors to the exhibition will learn about the scientific investigations hoping to shed light on the mysteries of the tomb.
China’s First Emperor and His Terracotta Warriors was organized by The Field Museum in partnership with the Shaanxi Provincial Cultural Relics Bureau, Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shihuang’s Terracotta Army Museum of the People’s Republic of China. Major sponsors: Discover, Exelon, United Airlines.
China's First Emperor and His Terracotta Warriors is currently showing at The Field Museum, Chicago, and will run until January 8, 2017.
We all know where our favorite bottle of the bubbly comes from right? Champagne, France of course, and for those of you who didn't know that, the Champagne Bureau in the USA hopes to reclaim it's name and remind consumers of it's true and only origins with a new ad campaign. The first print ad “Maine lobster from Kansas” is a gentle reminder and to the point, created by ad agency Creature.
Full press release below, visit www.champagne.us for more.
Champagne Only Comes From Champagne, Reaffirms New Ad Campaign
Campaign Highlights Importance of Knowing Products’ True Geographic Origins WASHINGTON – The Champagne Bureau, USA, representing the growers and houses of Champagne, today launched a new national advertising campaign as part of a large-scale effort to reclaim its name in the U.S. marketplace. Champagne, the sparkling wine of legends, can only come from the unique region of Champagne, France, where centuries of experience with specific soils and climate have enabled the people to develop a tradition and expertise that makes all the difference. The ad campaign is designed to remind consumers of the unique role location plays in creating their wines and to tap into growing American consumer interest in geographic origin. Posing questions like “Maine Lobster from Kansas?” the ad reminds consumers of the importance of authenticity and of knowing products’ true origins.
The ad, which will appear in print, outdoor and digital formats and can be seen at www.champagne.us, highlights the gap between American consumers’ growing desire to know the true origins of their purchases and persistent legal loopholes that create confusion about where certain products actually originate. The campaign reminds consumers that Champagne only comes from Champagne, France, just as Napa Valley wines come from Napa Valley and Maine Lobster from Maine.
“More than ever before, U.S. consumers are seeking information about how and where their wine and other goods are produced,” said Sam Heitner, director of the Champagne Bureau, USA. “This campaign uses humor and well understood U.S. location based products to encourage consumers to take a moment and consider the authenticity of what they are buying. U.S. consumers are savvy and this reminds them to say ’of course not‘ when faced with products that lack authenticity and to seek out products that come from unique places like Champagne from Champagne, France, Maine lobsters from Maine and Napa Valley wines from Napa Valley, California.”
The ad highlights a legal loophole in federal law that allows a few U.S. sparkling wine producers to mislead consumers by labeling their products “Champagne” even though they do not originate from Champagne, France. In December 2006, Congress passed legislation banning the future misuse of 16 wine place names, including Champagne. While that seemed a step in the right direction, the legislation did not address the grandfathering of labels currently misusing Champagne’s name and those of 15 other wine regions.
Unfortunately, almost half of the bottles in stores and restaurants still misuse the Champagne name, which makes the grandfathering particularly problematic for consumers who want authentic Champagne. The United States is one of the last industrialized countries in the world to fail to adequately protect the Champagne name. In fact, the majority of the world’s countries, including the European Union, China, and a growing number of other wine-producing countries from Australia to Chile reserve the Champagne name for sparkling wines from Champagne, France. A bottle with the term “California Champagne” or “American Champagne” cannot be sold in Mexico and, come Jan 1, 2014, will not be able to be sold in Canada. In this area, the United States is out of step with the majority of truth-in-labeling laws.
The campaign uses light-hearted examples such as “Maine lobster from Kansas,” but the practice of misappropriating the names of other places is a trend that faces many regions, and it has the potential of misleading the consumer. “Truth-in-labeling is a very important issue for U.S. consumers and for the Maine Lobster community,” said Marianne LaCroix, acting executive director at the Maine Lobster Council. “We continue to see restaurants and retailers advertising Maine lobster, yet serving lobsters that are from other places. We are proud to stand with Champagne to remind U.S. consumers to know where their products come from and not stand for those who mislead.”
“Napa Valley wines come from Napa Valley and Champagne comes from Champagne, France. These are important facts that consumers need to be able to believe in when they see these names on wine labels,” said Linda Reiff, executive director of the Napa Valley Vintners. “Unfortunately we all have to fight to protect our names as some seek to profit off them by deceiving consumers. We are honored to be a part of Champagne's advertising campaign and hope it encourages consumers to demand more truthful and accurate wine labeling.”
The ads will appear in a wide range of print and digital formats including placements in The New Yorker, Food & Wine, and Travel + Leisure as well as on billboards in New York, San Francisco, Los Angeles and Washington, DC and online on a wide variety of sites including New York Times.com, Vanity Fair, GQ and the Wall Street Journal.
To dramatize the Weather Channel's new Android app that alerts users down to the exact minute of impending weather changes, iris developed 15- and 30- second commercials in which they soaked unsuspecting travelers in a place originally designed to protect you from the elements: a bus shelter.
Over the last year, swine flu, or H1N1, has received a lot of press. Though it can be a particularly strong strain of the flu virus, it is important to remember that it is just that: the flu virus. In most cases, this flu is nothing to get too alarmed about. It is, however, important to take precautions to avoid catching any flu, including getting the flu vaccine.
This year’s regular flu vaccine will not protect you from the Swine Flu, but there is a special vaccine for this strain. Anyone who has a compromised immune system, as well as young children and the elderly, may particularly need to get a flu vaccine.
The Swine Flu has received so much attention because it is a new strain of flu virus. This is important simply because the fact that it’s new means that our population has little immunity from it, so it spreads more easily from person to person.
To prevent the spread of swine flu, and other viruses, there are some precautions that all of us should take. The first is to stay home when you’re sick. This helps avoid the spread of viruses. Secondly, cover your sneezes and coughs. And, finally, wash your hands frequently. When you’re not able to wash your hands, hand sanitizers are a good substitute, so long as they are alcohol based.
Symptoms of the swine flu are not that different than the symptoms of other flu viruses. They include:
fever, which is usually high, but unlike seasonal flu, is sometimes absent;
cough;
runny nose or stuffy nose;
sore throat;
body aches;
headache;
chills;
fatigue or tiredness, which can be extreme;
diarrhea and vomiting, sometimes, but more commonly seen than with seasonal flu.
More serious cases of the swine flu can include a respiratory infection or pneumonia. If you have a bad cold coupled with extreme fatigue and body aches; it’s often wise to assume that it’s the flu and visit your doctor. There are flu medications that, when taken early enough after onset, can shorten the duration of both the swine flu and seasonal flu.
Flu complications are the most likely in the elderly, the very young, and those with medical problems. These people should be vaccinated, and should seek treatment early. Nearly all of the deaths that have occurred from this year’s swine flu outbreak have been among those who already suffered from ill health.
If you’re healthy but interact with the public, a vaccine might still be a wise idea; just to ensure you stay well this flu season. The swine flu has not had nearly the impact that was predicted. However, this is likely because most of the population heeded the warnings, got their vaccinations and looked for signs of illness.
It’s likely that this strain of flu may be here to stay. But, as we develop immunity to it through outbreaks and vaccinations, it should no longer be something for which we have so much concern.
END7 asked celebrities including Emily Blunt, Eddie Redmayne and Priyanka Chopra to watch a powerful new video. See how they reacted to people suffering from neglected tropical diseases. The Public Awareness (PSA) ad campaign, called "How to Shock a Celebrity" begins by showing us the reactions of famous actors and musicians watching video of tropical-disease sufferers, the clip then turns us viewers to watch.
Most people have never heard of these seven diseases, but as you'll see on the video, NTDs can be horrific and are a major reason why poor communities stay trapped in poverty. It costs just 50 pence to treat and protect one person for an entire year. Visit http://www.end7.org/ to take action today. We would love for you to join us on the journey to 2020 — together we can see the end!
END7 aims to raise the public awareness and funding required to cover the cost of distributing medicine and setting up treatment programs for NTDs. A big problem is that NTDs affect neglected communities — the world's poorest people. So END7 is about providing them with a voice to help address a big problem. Emily Blunt ("Salmon Fishing in the Yemen," "Devil Wears Prada"); Eddie Redmayne ("Les Miserables," "My Week with Marilyn"); Tom Felton ("Harry Potter" series); Yvonne Chaka Chaka (South African pop star); Tom Hollander ("Pirates of the Caribbean," "Pride and Prejudice"); and Priyanka Chopra (leading Bollywood actress and international recording artist) are featured in the video and are END7 supporters. Visit http://www.end7.org/ to join the fight.
The thrilling second chapter of the epic HOW TO TRAIN YOUR DRAGON trilogy brings us back to the fantastical world of Hiccup and Toothless five years after the two have successfully united dragons and vikings on the island of Berk. While Astrid, Snoutlout and the rest of the gang are challenging each other to dragon races (the island's new favorite contact sport), the now inseparable pair journey through the skies, charting unmapped territories and exploring new worlds. When one of their adventures leads to the discovery of a secret ice cave that is home to hundreds of new wild dragons and the mysterious Dragon Rider, the two friends find themselves at the center of a battle to protect the peace. Now, Hiccup and Toothless must unite to stand up for what they believe while recognizing that only together do they have the power to change the future of both men and dragons.
Director: Dean DeBlois Starring: Jay Baruchel, Gerard Butler, Craig Ferguson, America Ferrera, Jonah Hill, Christopher Mintz-Plasse, T.J. Miller, Kristen Wiig
On Sunday, on May, 17th, US president Barack Obama has made speech at university I Notr-will give the State of Indiana, considered largest Catholic university of the country.
Obama has risen on a tribune in a professorial cloak as has honourable scientific degree. Speech of the president, basically has been devoted a problem of abortions.
In beginning Barack Obama has called supporters and opponents of abortions not to be so irreconcilable to the point of view of the opponents, to respect each other and to aspire to mutual understanding. Speech has been apprehended extremely emotionally: while supporters interrupted time and again the president with an applause, opponents were not kept from barrackings "Abortion is a murder!", "Cease to kill our children!"
On the eve of arrival of the president to criticism Notes-ladies called a management I Notr-will give to cancel the appointed event, however their appeal has been ignored.
"I do not consider, that discussions on an abortion problem should be stopped, — has declared Obama. — Everyone will be and to protect henceforth the point of view, passionately and with conviction... But let's work together reducing number of the women daring at abortion. Let's reduce number of not desired children. We will assist also support to the women bearing the child". By approximate calculations, to the Mr. of the president listened not less than 12 thousand persons.
Some students have decorated the hats-konfederatki with a symbol of the protest against abortions — a cross and traces of children's legs.
Supporters of the American president could be noticed on inscriptions on headdresses — "Viva Obama".
During speech of the president the protesting scanned outside of an audience: "One, two, three, four. Throw Obama out the door!". The police has detained, on different data, from 22 to 27 persons expressing the disagreement with a position of the American leader.
It is necessary to notice, that about half from 60 million the Catholics living in the USA, agree with the right of the American women to abortion. Approximately 42 % insist that abortions should be outlawed.
All around the hull of the longest Viking warship ever found there are swords and battle axes, many bearing the scars of long and bloody use, in an exhibition opening in Copenhagen that will smash decades of good public relations for the Vikings as mild-mannered traders and farmers.
A violent animated backdrop to a reconstructed Viking warship [Credit: Guardian]"Some of my colleagues thought surely one sword is enough," archaeologist and co-curator Anne Pedersen said, "but I said no, one can never have too many swords."
The exhibition, simply called Viking, which will be opened at the National Museum by Queen Margrethe of Denmark on Thursday, and to the public on Saturday, will sail on to to London next year to launch the British Museum's new exhibition space.
In contrast to recent exhibitions, which have concentrated on the Vikings as brilliant seafarers, highly gifted wood- and metal-workers, and builders of towns including York and Dublin, this returns to the more traditional image of ferocious raiders, spreading terror wherever the shallow keels of the best and fastest ships in Europe could reach, armed with magnificent swords, spears, battleaxes and lozenge-shaped arrows. "The arrow shape did more damage," Pedersen explained, "the wounds were bigger and more difficult to heal than a straight-edged slit."
Other powers employed the fearless warriors as mercenaries, including Byzantium and Jerusalem, but some were anxious to keep weapons of mass destruction out of their hands: a Frankish law forbade selling swords to Vikings. They got them anyway, as the exhibits prove.
A skull from a grave in Gotland bears the marks of many healed sword cuts, but also decorative parallel lines filed into the warrior's teeth, like those recently found on teeth from a pit of decapitated bodies in Dorset, in what must have been an excruciating display of macho bravado.
"Probably only a small percentage of the Vikings ever went to sea on raiding parties, but I think those who stayed home would have told stories of great warriors, great ships and great swords they had known," Pedersen said. "It was very much part of the culture."
Some of the objects assembled from collections in 12 countries, such as a heap of walnut-sized pieces of amber, or jewellery made to incorporate Islamic and Byzantine coins, probably did come through trade. Others, such as a pair of brooches from the grave of a Viking woman made from gold intricately twisted into tiny animals, originally panels chopped up from a shrine made in Ireland to hold the relics of a saint, certainly were not.
One magnificent silver collar found in Norway has an inscription in runes saying the Vikings came to Frisia and "exchanged war garments with them" – but that may be a black joke. Iron slave collars from Dublin confirm that the wealth they sought wasn't always gold and silver.
This is the largest Viking exhibition in more than 20 years, bringing together loans from across Europe, including hoards from Yorkshire, Norway and Russia, a silver cross and a diminutive figure of a Valkyrie, a mythological battlefield figure, both found in Denmark only a few months ago. Loans from Britain include some of the famous Lewis chessmen carved as fierce Viking warriors, biting on the edge of their shields in an ecstasy of rage.
The most spectacular object, fitting into the gallery with just 1.7 metres (5ft6in) to spare – the new space in Bloomsbury has already been measured carefully – is the sleek, narrow hull of the longest Viking warship ever found, specially conserved for the exhibition and on display for the first time. Just over 36m in length, it was built to hold at least 100 men on 39 pairs of oars.
The ship was found by accident at Roskilde, home of the famous Viking ship museum. The museum was built 50 years ago to hold a small fleet of Viking boats that were deliberately sunk 1,000 years ago to narrow and protect the approach to the harbour. In the 1990s, workers building an extension chopped through the massive timbers of what turned out to be nine more ships, including the awesome length of the warship, estimated to have taken around 30,000 hours of skilled labour to build: only a king could have afforded such a vessel.
Recent scientific tests show it was built from oak felled in 1025 near Oslo, probably for King Cnut the Great – the sea-defying Canute to the English – who conquered England in 1016, and Norway in 1028. Only a quarter of the timbers survived, but they included the entire length of the keel.
Although the exhibition includes sections on Viking politics, strategic alliances through marriage and trade, and beliefs including the contents of the grave of a sorceress with her iron magic wand and little pots of narcotic drugs, the warlike tone was dictated by the ship, which was itself a weapon of war. Vikings sang about ships – one refers to a new ship as "a dragon" – played as children with toy ships and, if rich enough, were eventually buried in ships.
The displays and some of the contents will change in London, but in Copenhagen the ship is spectacularly displayed against an animated backdrop of stormy seas and a ferocious raid that leaves the target settlement in flames.
The animation was made in the United States and the Danish team was initially dismayed as it appeared to show raiders attacking a much later medieval walled town. Eventually, curator Peter Pentz said, a Hampshire site saved the film: they agreed it was plausible that the towers and curtain walls could represent the ruins of a Roman shoreline fort, such as Portchester castle near Portsmouth.
As well as the swords, some bent like a folded belt to destroy their earthly use as they went into a warrior's grave, there is one unique weapon, a battleaxe with an intricately decorated golden shaft. Such golden axes are described in the sagas, but this, from a settlement in Norway, is the only real example ever found.
"I think the main point was to impress, not to kill somebody," Pedersen said, adding with satisfaction: "but you can kill somebody with it if you want.
Viking, National Museum of Denmark, Copenhagen, until November 17 2013
Author: Maev Kennedy | Source: The Guardian [June 19, 2013]
Juniper Jones recently completed a new series of commercials cfor AMC's new reality show, Immortalized and things do get a little strange.
Immortalized, dives into the quirky and peculiar world of competitive taxidermy, and they wanted the commercial campaign to celebrate this unique brand of weirdness.
These spots are a spin on stories featured in so many nature documentaries where wild animals face off against one another in an effort to survive; a mother hen must protect her chicks from a cunning fox, for example. This concept plays into the theme of competition so prevalent in the show.
They also wanted to take the idea of these docs a step further and turn it completely on its head. Instead of taking place in the actual jungles of Africa or the forests of rural America, the animals are put in a diorama type set straight out of an eccentrically mad section of The Museum of Natural History. In the world of taxidermy the competition is just as fierce, and in the end, provides for captivating and bizarre results. Where else could you find a frankensteinian creature with the body of a gazelle and the head of a boar?
Credits: Client: AMC Networks Creative Director: BJ Smith Production Company: Juniper Joness Director: Kevin Robinson Creative Director: Kevin Robinson Executive Producer: Susie Shuttleworth Associate Producer: Zachary Goldberg Director Of Photography: Christopher Pearson Production Designer/ Art Director: Michael Bednark Editor: Eli Mavros Sound Design: Digital Arts
New Snackin' with Sasquatch commercial: "Poker" Jack Link's Beef Jerky. You have to know when to hold 'em. Know when to fold 'em. Know when to walk away. Know when just keep your trap shut and let the Sasquatch win.
New Snackin' with Sasquatch commercial: Coffee Break. "Why humans start morning with dangerous, scalding-hot beverage that gives bad breath and makes insane. Coffee bad. Sasquatch protect from it."
New Snackin' with Sasquatch commercial: Camouflage. You can take Sasquatch out of the wild, but you can't take the wild out of Sasquatch.
Credits:Advertising Agency: Carmichael Lynch, USAChief Creative Officer: Dave DammanAssociate Creative Director / Art Director: Brad HarrisonSenior Copywriters: Tim Blevins, William BloomfieldDirector of Integrated Production: Joe GrundhoeferExecutive Content Producer: Freddie RichardsAccount Executive: Sofya GutermanAccount Director: Holly WheelerProduction Company: MJZDirector: Rocky MortonSenior Executive Producer: Scott HowardProducer: Donald TaylorDirector of Photography: Mattias RudhEditing House: HutchCo TechnologiesEditor: Jim HutchinsAsst. Editor: Joaquin MachadoExecutive Producer: Jane HutchinsPost Production / Special Effects: Rabbit ContentCreative Director: Nick LosqExecutive Producer: Joby BarnhartProducer: Lloyd DsouzaMusic House: Black IrisSound Designer: Francois Blaignan, Joel WatersAudio Mix: Lime StudiosMixer: Joel Waters
Official movie trailer for the upcoming Dr. Seuss' The Lorax movie, can't wait to discover the legend of the Lorax for myself.
In theaters: March 2nd, 2012 Director:Chris Renaud Cast: Danny DeVito, Zac Efron, Ed Helms, Taylor Swift, Rob Riggle, Betty White The 3D-CGI feature Dr. Seuss' The Lorax is an adaptation of Dr. Seuss' classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted's dreams. Rob Riggle will play financial king O'Hare, and beloved actress Betty White will portray Ted's wise Grammy Norma.
In this latest FTW interview, EA SPORTS FIFA 14 Producer and pretty handy footballer Kantcho Doskov discusses new Skill Moves and even demoing one for real — a move Ronaldo likes to do from time to time.
It's a combination from a previous skill move called the 'Reverse Step Over'. Step over the ball, touch it with your instep, then use the outside of your other foot to knock it in the opposite direction, completely fooling a defender face to face on the wing.
Kantcho also has a tip for people playing FIFA 14. Use the Left Trigger to protect the ball, this way you can slow down the pace of the game and take advantage of player runs and build up play.
NEW YORK, NY—As one of the nation’s top academic medical centers, NewYork-Presbyterian Hospital is well known for the latest in innovative clinical research and advanced medical treatments. What was not well understood, however, was the way its doctors, nurses and staff routinely go above and beyond to care for their patients before, during and after surgery. In fact, many people believed quite the opposite was true. This esprit de corps is critical to what these individuals do every day, and has resulted in countless incredible medical outcomes for patients and their families. To showcase this remarkable standard of care, Munn Rabôt asked real patients to share their inspiring stories in television commercials for NewYork-Presbyterian as part of the hospital’s “Amazing Things Are Happening Here” campaign, introduced in 2011. To select patients, Munn Rabôt uses a comprehensive screening process where patient cases supplied by the hospital are reviewed, and patients are then interviewed in consideration for the final filming of the ads. In order to truly emotionally engage the viewer with these stories of extraordinary personal and medical care, we use 60-second ads so that these narratives can completely unfold.
As we’ve learned throughout the duration of the “Amazing Things” campaign, no two stories are the same, and any patient could have an unbelievable experience to share. One such patient we met who had a compelling story was retired Lieutenant Colonel John O’Brien. Now 52, John had served four tours as a Special Operations officer in the Middle East. The recipient of a Purple Heart and a Bronze Star for his service to his country, John is without a doubt an American hero—but not without a cost. As John explained during our in-depth interview, the horrors seen during war can leave both the mind and the body ravaged. Over 500,000 United States participants in the Middle East conflicts may suffer from Post-Traumatic Stress Disorder (PTSD), and John O’Brien is one of them. As Munn Rabôt’s CEO, Orson Munn, states, “Many of these individuals are severely wounded, and, while it is not as apparent as a missing limb, having PTSD can be just as crippling and disabling.” Confronting the terrors of war—especially when returning home after four tours—takes an entirely new kind of bravery and courage. NewYork-Presbyterian Hospital has been working diligently to pioneer new medical and virtual therapies to help those with Post-Traumatic Stress Disorder. According to Munn, once he heard that the hospital was leading a clinical trial to help returning soldiers cope with PTSD, he “wanted to get the word out” because “these people have served our country to protect our freedom—the least we can do is give them the help they need and the support they deserve.” NewYork-Presbyterian will launch five advertisements beginning April 29th accompanied by an online microsite featuring retired Lieutenant Colonel John O’Brien and his medical team, Drs. JoAnn Difede and Judith Cukor. With these unique ads, NewYork-Presbyterian and Munn Rabôt draw awareness to the common biases associated with seeking mental health treatment. Lt. O’Brien unmasks the stigma associated with PTSD treatment—the perception that seeking therapy means you’re “weak.” In the candid, engaging manner that the “Amazing Things” campaign is known for, John explains his struggles with PTSD and his treatment at NewYork-Presbyterian: “[It’s] brought me to a point in my life where I can really start to move on and do the things I want to do.
About NewYork-Presbyterian Hospital NewYork-Presbyterian Hospital ranks #7 on U.S. News & World Report™’s Honor Roll of America’s Best Hospitals. The institution is comprised of two acclaimed medical centers, NewYork-Presbyterian Hospital/Columbia University and NewYork-Presbyterian Hospital/Weill Cornell Medical Center and is affiliated with two Ivy League medical institutions, Columbia University College of Physicians and Surgeons and Weill Cornell Medical College. About Munn Rabôt, LLC Founded in 1995, Munn Rabôt is a full-service advertising agency based in the Flatiron district of Manhattan. The agency is renowned for its work with clients like the New York Philharmonic, BMW Motorcycles, Bessemer Trust, Citigroup Private Bank, Land Rover of North America, the New York State Department of Tourism and Emory Healthcare, among others.
Introducing mbrace2, the most comprehensive cloud-based telematics system on the road today. No matter where the road may take you, the new Mercedes-Benz mbrace2™ system lets you stay connected and stay in touch all from one place: your Mercedes-Benz.
Mercedes-Benz introduces us to the Mbrace2 Telematics System with this new TV ad entitled "All From One Place". The commercial puts a Benz owner in various scenes from a stadium full of fans, in front of a burning house, on a stock exchange floor, in the middle of violent storm, at a party and on a date while he explains to us how the system helps him optimize his daily life with sports information, weather, business news, restaurant listings and such...all from the comfort of his shiny new Mercedes.
The system actually has some very cool features like "Travel Zones" and "geo-fences" the Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights. It also has "Mercedes Benz Apps," a suite of in-vehicle versions of social media platforms as well as things like Google Local Search. The company says it also includes update software that automatically updates apps via the cloud...not too shabby at all, so they've basically installed your smartphone into the dash of your car.
Credits: Ad Agency: Goodby, Silverstein & Partners.
Moms Demand Action For Gun Sense In America and Canadian ad agency Grey create a powerful new print ad, the headline reads: "One child is holding something that's been banned in America to protect them. Guess which one." One child is holding a copy of the Charles Perrault version of Little Red Riding Hood book which was banned in a number of California schools, the second child is holding a Bushmaster XM-15.
See the "How Many More Rounds" TV commercial also from the Moms Demand Action campaign HERE.
Credits: Creative Ad Agency: Grey, Canada Moms Demand Action [Link]
Google launches Ingress, a worldwide mobile reality game. Ingress is a project of former Google director of geo John Hanke and Niantic Labs, a start-up within Google. "This grew out of us thinking about notions of ubiquitous computing," Hanke said. "The device melts away."
This world around you is not what it seems. Our future is at stake, and you must choose a side. A mysterious energy has been unearthed by a team of scientists in Europe. The origin and purpose of this force is unknown, but some researchers believe it is influencing the way we think. We must control it or it will control us. "The Enlightened" seek to embrace the power that this energy may bestow upon us. "The Resistance" struggle to defend, and protect what's left of our humanity. Install Ingress and transform your world. www.ingress.com/
Norman, a house cat is the new Eco-Warrior for WWF (World Wildlife Foundation) Canada in this new web film created by the Toronto based agency John St.
Meet Norman. He's not your everyday house cat. Little by little he's helping to save our oceans.
There is an urgent need and opportunity for Canada to meet the increasing national and international demand for sustainable seafood products, while changing the way we fish. It’s time for a new sustainable vision on how to steward and protect our oceans, and the wildlife that inhabit them. Learn more about him and his mission at http://www.wwf.ca/seafood
Credits:Ad Agency: John St. Toronto, Canada Co-Creative Director & Partner: Stephen Jurisic & Angus Tucker Art Director: Denver Eastman Copywriter: Jacob Greer Account Team: Melissa Tobenstein & Amelia MacGregor Producer: Shawna McPeek Production Partners: Aircastle Films, Will Beauchamp & Jamie Cussen Sound Company: The Dark Studio, Grant Edmonds and Gabe Knox Press:
Some Canadians might not know how important it is to choose sustainable seafood. But WWF-Canada has found someone who does: Norman the Eco-warrior cat. Norman and WWF-Canada have teamed up to promote Loblaw Companies Limited’s commitment to sustainably source 100% of seafood sold in its retail locations by the end of 2013. Why use a cat? “The idea that even the fish in cat food will be sustainable is a great way to communicate the scope of the commitment,” said Stephen Jurisic, Co- Creative Director at john st. “And who cares more about fish than a cat?” “Canadians want sustainable seafood options, and we’re proud that Loblaw, a longtime WWF partner, is making it easily available across the country,” said Hadley Archer, Vice-President of Strategic Partnerships, WWF-Canada. “We hope that Norman will encourage Canadian consumers to choose sustainably-sourced seafood at their local grocery store, thanks to Loblaw’s world-leading commitment.” The campaign’s centerpiece is a short online documentary that chronicles Norman’s commitment to living a more sustainable life – one that includes upcycling, energy and water conservation and in-home garbage sorting programs. The film will be promoted through social media channels and leveraging WWF’s passionate fans and followers. You can watch it on WWF-Canada’s facebook page: http://www.facebook.com/WWFCanada “The internet is pretty big on cats, “ says Jurisic, “if this gets half the love Ninja Kitty got, we’d be very very happy.” john st. Team
Saatchi & Saatchi Brussels today launch the latest instalment in the ‘Samsonite VERSUS the World’ campaign. ‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. Brought to life via a series of tongue-in-cheek videos, the POS and instore campaign will also run online from 11th August, 2014.
Following on from the success of the campaign’s earlier films, the latest work introduces the many features of the Samsonite range by subjecting each product to rigorous, real-life testing. Five new products are put through their paces in a series of unexpected endurance trials in the Samsonite Quality Lab.
Creative Director of Saatchi & Saatchi Brussels, Alexander Cha’ban said “The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”.
Samsonite VERSUS Small Spaces The new Pop-FreshTM case is the ideal size for on-board luggage, and the ultimate cabin companion, easily gliding through a high-rise obstacle course of tight spaces.
Samsonite VERSUS Everything Twice. At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTMcase remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security.
Samsonite VERSUS International Weather Forecast. Whether it’s raining cats and dogs in the UK, buckets in Belgium or nails in Canada, disastrous weather is no match for the Samsonite RainsportTM Umbrella. Constructed of storm-proofed material and innovative ‘floating ribs technology’, the ultra-flexible umbrella keeps the carrier dry in even the most extreme conditions.
Samsonite VERSUS Boarding Time. In a race against time with a remote-controlled car, the new Samsonite X-Pression +TMcase emerges triumphant. The winning feature is the 360° spinning wheels that offer extreme maneuverability to help speed through airport checkpoints with the greatest of ease and agility.
Samsonite VERSUS Risky Business. Even when under attack from flying tennis balls, the new TriForceTM laptop case offers the ultimate protection for your business essentials. With 360° shock absorbing casing and extra corner cushioning for a laptop, the TriForce case will protect against any unexpected falls or bumps.
Creative Credits: Creative Director: Alexander Cha’ban AD: Arnold Hovaert Copy: Damien Veys Production company: Denzzo Production Director :Lars Damoiseaux Producers: Jeroen Berx, Bea Catteeuw Account Director: Jonathan Moerkens
On the beach, the sun isn't your only enemy, and thankfully Hawaiian Tropic is there to protect you. Make sure to watch the ad to the end.
Credits: Creative Ad Agency: JWT, Paris, France Executive Creative Director: Ghislain de Villoutreys Art Director: Cindy Manautou Copywriter: Lydie Eliasberg TV Producer: Charlotte Saint-Paul Production Company: Standard Post-Production Company: One More
