The card is the first on what partners and clients look at acquaintance to the representative of the company. For this reason manufacturing of cards should be carried out by professionals, and the design of cards is obliged to be harmonious and modern. Possibilities of modern digital printing of cards allow to make representation production in deadlines.
Business cards is your reputation
Printing of business cards — one of the most offered services in the market of operative polygraphy. Practically each small printing house, each print-salon include manufacturing of cards in the list of the services. Cards are that production without which any company does not manage.
The corporate style of any enterprise includes business cards. And where as not at manufacturing of business cards to clear up imaginations in a scope of various grades and kinds of papers. Printing of business cards widespread enough service among printing houses.
Online printing of business cards
Company «PsPrint» offers services in design and printing of business cards: experts of the company are ready to develop both unilateral, and the bilateral card and also to apply non-standard decisions on manufacturing of cards. As well as any production of company «PsPrint», business cards can be ordered through the Internet, that considerably will save your time.
In an era where digital and electronic inventions are consuming hours of our lives, its toys and devices are also making an impact on the way children play. Remember when fun was governed by games and activities like Red Rover, I Spy, Couch Forts and Hopscotch?
Kol Kid is helping parents and their children put down their devices with the launch of a cool new web app (Play Engine) that generates endless, simple play ideas like finger puppets, Simon Says or how to make a homemade printing press, for example. Kol Kid is a Toronto-based children’s store, making a stand to celebrate the value of simple play and illuminate the insight that tech toys can’t always fulfill the tactile joy of simple toys. Kol Kid has also released three online spots to springboard this communications campaign and help reinforce the store’s purchasing philosophy, which is to sell toys that fosters children’s imagination and play habits.
PRESS: Kol Kid’s new campaign by Tribal Worldwide — Toronto helps parents rediscover the value of simple play
In an era where so many digital and electronic toys task kids with a touch of a screen or hit of a button, Kol Kid, a Toronto-based children’s store is launching a new communications campaign that celebrates the value of simple play.
“After shopping at Kol Kid a few times I noticed they didn’t carry a single electronic toy,” says Sanya Grujicic, senior copywriter, Tribal Worldwide — Toronto. “After chatting with Lisa, the owner, our team soon realized there was a philosophy to her store that was much bigger than just toys. Technology is fundamentally changing the way children play.”
Developed by Tribal Worldwide – Toronto, the campaign launches with three 30-second web videos, directed by Tom Feiler of Code Film, that cleverly communicate how tech toys can’t always fulfil the tactile joy of simple toys.
“I’ve always been particularly tuned into childhood development,” says Kol Kid owner Lisa Miyasaki. “I’ve never been interested in toys that do the playing for you. We’ve always carried toys that are tactile and open-ended. Toys that foster a child’s imagination and allow them to create their own play scenarios.”
Putting the spotlight back on simple play activities that many parents grew up with, Kol Kid and Tribal have also launched Play Engine. A web app that generates endless, simple play ideas like finding shapes in the clouds, Simon Says or how to make a homemade printing press, for example. The playful app harnesses the utility of technology to help parents discover hours of imaginative, play ideas. Ultimately, helping kids and parents put down their devices.
In addition to the videos and the Play Engine, Tribal Worldwide — Toronto also refreshed the design of Kol Kid’s website adding new content and in-store photography by Tom Feiler, that helps bring the store's philosophy to the forefront. Print advertising and in-store signage are being developed as well, to further round out the campaign and drive traffic to the store.
Credits: Creative Advertising Agency: Tribal Worldwide, Toronto, Canada Managing Director: Andrew McCartney Creative Directors: Louis-Philippe Tremblay, Denise Rossetto Copywriters: Sanya Grujicic, Tiffany Chung Art Director: Andrew Bernardi Agency Producer: Andrew Schultze Strategy: Lisa Hart, Dino Demopoulos Production Company: Code Film Director: Tom Feiler Director of Photography: Alan Lukatela Cameraman: Andrew Easson, Michael Tung Sound: Shawn Kirkby Line Producer: Magda Czyz Post-Production Company: School Editing Editor: Kyle McNair Online Editor: Paul Binney Colourist: Jason Zukowski Audio House: Pirate Toronto Audio House Director: Stephanie Pigott Audio House Engineer: Jared Kuemper Casting Agency: Andrew Hayes, Powerhouse Casting
"Tastes change, fashions change, and the advertiser has to change with them." Thomas J. Barrat, aka. "the father of modern advertising".
The industry of advertising has not failed to realize the emergent customization of literally anything that surrounds us. Being one of the many social changes the digital world has brought, advertisers soon understood the benefits of tailoring their products to specific audiences. This goes in line with other customization trends that this decade of the twenty-first century has seen, such as 3D printing technologies allowing you to have a different -and brand new!- cereal bowl every day; or the striking objects and architectures that digital design has freed from the idea of 'the mass'.
Advertisers have slowly, but steadily, started to implement this new approach in a variety of ways, both virtual and analog. While predicting the future is always a slippery thing to do, one could start to see a tendency to favour all things bespoke, to the detriment of audiences understood as homogenous masses of identical individuals. This had started shyly with the television, where toys would be advertised in the middle of children’s programs, and alcoholic beverages after late-night movies. The exploitation of these customization techniques, however, has undergone a radical makeover with the arrival of the Internet and the subsequent acceptance of the digital realm. Customization of a company's advertising campaigns comes hand in hand with other public relation strategies, as a matter of fact, and is intimately related to the company's brand identity. When a PR agency embarks the task of developing developing a corporate brand identity, it will typically begin by asking just that: who are our customers? Clarifying what your audience’s needs are is a step in the right direction when it comes to bespoke advertising, based on the potential customers' specific tastes and likings, rather than blindly advertising to an obscure mass of unknown individuals.
You might have realized that the advertising in sites such as YouTube or your e-mail service provider varies according to your latest web searches or the messages you have exchanged with your contacts. Indeed, the algorithm sometimes gets things wrong, such as the day my German boyfriend sent bussi (kisses), and a bunch of adverts of Finnish bus companies (bussi) appeared in Suomi all over my web browser! If you are yet to realize about these changes, you might well have received a newspaper in the post, with your own name printed in the headline instead! University prospectuses these days are also customized to the prospective student's interests, and displaying their name on every other page. Could this be the doomsday of mass advertising?
Advertising is arguably as old as human society, and it started as a way to inform the public, ie. the audiences and potential clients, about one's own services. Never before, however, has advertising had the possibility of selecting its audiences as carefully as before. Flyers have been put up by blacksmiths and doctors alike, while stall owners at markets have sung and shouted about their products in all cities worldwide. Nowadays, more than a decade into the twenty-first century, it is more urgent than ever to utilize digital technologies in order to do something that these advertising methods did not: optimization. These methods were targeting all passers-by, without carefully selecting them in order to direct their message only to those who might have been interested in the services offered. In other words, optimized advertising means sending out one's message only to interested audiences, and thus avoiding unnecessary expenses.
Moving away from mass advertising means entering an era of optimal advertising. Thankfully, this is possible because the means are now available. All successful businesses are acutely aware of it, but not all strands of possibility have been explored. Television and cinema, not to mention newspapers, are only the grandparents to the new universes of interactive and multi-media advertising that gadgets such as tablets and smartphones have opened before us. Advertising brought to you in a silver tray.
A guest post from Fortune PR.
Photo Credit: Mackenzie King addressing an outdoor audience on his Western Tour, 1941. William Lyon Mackenzie King. Library and Archives Canada, C-068667
A new campaign entitled "A Baker’s Dozen" is launching in Ted Baker stores worldwide on Thursday 18th October 2012, (Ted Baker is a global Men's and Women's fashion brand). The campaign consists of 13 illustrations of artwork, commissioned by Ted alongside the prestigious Association of Illustrators. Each print depicts just one of the things that makes Britain great, including fish & chips, village fates, gardening and the full English breakfast. Each print is one of only 1000, and each has been personally signed and numbered by the artist and will be available to a few fortunate customers. The campaign will also have a web film of the making of A Baker’s Dozen which will be available here to view on the 16th of October. And, yes fellow Torontonians, Ted Baker is opening their first store in Yorkdale Shopping Center very soon I'm told!
PRESS RELEASETED BAKER COMMISSIONS THE PERFECT BAKER’S DOZEN Ted Baker London is proud to announce an exciting collaboration with the prestigious UK-based Association of Illustrators (AOI) to commission ‘A Baker’s Dozen.’ A group of talented artists have created bespoke pieces of artwork, each with a Great British theme, especially for Ted’s loyal customers. Amongst the themes represented are fish and chips, drinking tea, village fetes and gardening; all of Ted’s favorite pastimes. The beautiful personally signed prints will be gifted to Ted enthusiasts worldwide who spend over $250 on the new Fall 2012 collections from October 18, 2012. Purchasers will need to be quick; each signed and numbered image is part of a print run of just 1000 to be distributed worldwide. ‘A Baker’s Dozen’ is comprised of thirteen prints, with a fourteenth mini print created for online purchases only. Ted has captured the exciting illustration process on film, from the conception of an idea, through to the artists hard at work, and finally to the printing and signing of the pieces. This unique behind-the-scenes film will be available to view at www.tedbaker-london.com
About Ted Baker London: Established in 1988, Ted Baker London has grown from its humble roots as a shirt specialist in Glasgow, to a global lifestyle brand with over 200 locations in Europe, the U.S., Australia, Middle East, Far East and Southeast Asia. No ordinary designer label, Ted Baker offers menswear, womens wear, accessories (and everything in between), and is renowned for its quality and distinctive use of pattern and colour. The brand’s unconventional approach to fashion, irreverent sense of humour and, above all, unswerving attention to detail appeals to style-conscious men and women who trust Ted to deliver that certain something... a little out of the ordinary. www.tedbaker-london.com
The Association of Illustrators: The Association of Illustrators (AOI) is a non-profit trade association with a membership that includes freelance illustrators, agents, clients, students and colleges. Established in 1973, it is the leading body to represent illustrators in the UK and also campaigns for illustrators’ rights, continually working to increase the professional standing of illustrators, commercially and artistically. The AOI works to improve contract content and contracting practice extended to illustrators by commissioners. It publishes a quarterly magazine, ‘Varoom!’ and produces the annual ‘Images’ competition and touring exhibition, now in its 36th year, which celebrates the best in contemporary British illustration.
The Women’s Interlink Foundation (WIF) has launched an initiative whereby scarves made by vulnerable young Bengali women will be sold in the UK through Topshop, with all the profits going back to the women. The charity’s Key To Freedom initiative, which is supported by HRH the Duke of York, provides women in West Bengal in India who have been exposed to domestic abuse, and in most cases trafficked into the sex trade, with skills to earn an income. The initiative is supported by a point-of-sale, digital and social media campaign by Mother. Each Bengali woman signs a swing tag attached to the hand-printed scarf she has created which carries the call to action “Share how you wear your scarf at Keytofreedom.org” — encouraging people who buy the garment to submit pictures of themselves wearing it. These images will form the basis of the brand’s social presence and provide content for its Facebook page at Facebook.com/KeyToFreedom. Key To Freedom branded scarves will go on sale in Topshop in London, New York, Las Vegas, LA, Hong Kong and Melbourne on July 16th. WIF provides accommodation in safe houses for the women where they are taught sewing and textile printing. The Indian printed designs available Topshop are an example of the garments the women hope to produce to help them become economically independent. Kieran Bradshaw, strategist at Mother, said: “We have a great set-up with WIF, a beautiful product and now a great brand, so this initial launch is just the starting point in being able provide an income for the girls and to build a sustainable social enterprise model. “
Credits: Creative Advertising Agency: Mother, London Art Director, Copywriter, Planner, and Agency Producer: Mother
New pro bono work from Campbell Ewald (CE), the creative agency behind a new campaign for non-profit Keep Oakland Beautiful called “Litter is Bad.” Although parts of Oakland are undergoing re-gentrification, the city still suffers from a rampant litter problem. To further Keep Oakland Beautiful’s mission of creating and sustaining a beautiful, clean, green and litter-free city, the campaign shows just how bad litter can be. From cigarette butts that brag about dirtying up the sidewalks and harming dogs to an abandoned sofa looking forward to being set on fire by vandals, this new work personifies litter to emphasize the severity of the issue at hand.
Credits: CE CREATIVE: Chief Creative Officer: Mark Simon Executive Creative Director: Jim DiPiazza Associate Creative Director/Copy: Becca Loose Associate Creative Director/Art Direction: Vanessa Witter Art Director: Meggie McArthur Interactive Designer: Eric Dominguez Flash Desiger: Gonzalo Enriquez
CE ACCOUNT: Managing Director: Angela Zepeda Senior Account Supervisor: Matt Clark
CE MEDIA: Director Media Planning: Karen Campbell Associate Director Media Planning: Jennifer Accad Senior Media Planner: Jon Perez Assistant Interactive Media Planner: Tara Hana Director Local Media Buying: Linda Southern Associate Director of Local Media Buying: Allison Jones
CE SOCIAL: Director of Digital Operations: James Sanders Social Media Manager: Stacey Vick Senior Community Manager: Jennifer Murphy
CE PRODUCTION: Executive Producer: John Haggerty Assistant Producer: Chris Robertson Senior Production Artist: Renee O’Brien Retouching Supervisor: Scott Kessler Senior Art Buyer: Tat Luneva-Evenchik
CE PROJECT MANAGEMENT: Senior Digital Project Manager: Amy Ruud Production Company: At Swim Executive Producers: Tomas Krejci, Michael Appel Director: Nicolas Iyer Producer: Theresa Martin Director of Photography: Thomas Lembcke Editorial Company: Big Block Executive Producer: Leslie Sorrentino Producer: Lauren Thorne Lead Flame Artist: Brian Shneider Audio Mixing: The LA Studios General Manager: Jane Curry Mixer: David Guerrero
Sound Design: Yessian Sound Designer: Jeff Dittenber Head of Production: Michael Yessian Chief Creative Officer: Brian Yessian Retouching: Joe Notaro / Hand Digital Printing: Darrin Day / Circle Graphics Media: Jill Schuster & Lindsay Warners / OAG Clear Channel OOH Chrystal Sisco / Comcast Dion Carrancho / NCC Media Jill Kregel / RocketFuel Erin Seramur / RadiumOne
Company «PsPrint» offers services in design and printing of business cards: experts of the company are ready to develop both unilateral, and the bilateral card and also to apply non-standard decisions on manufacturing of cards. As well as any production of company «PsPrint», business cards can be ordered through the Internet, that considerably will save your time.
![[Guest Post] The Doomsday of Mass Advertising](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1pzoCH_IVH8fd0V5fUusRpsUQJz01b0b3MVnaDLvaj-mRIcQDg5ik5lTO50MkjAbQwgJ0NQJHME_SvBEfGGoYkEVM1Maetc1WqvdIORlNDuHhUNJ404aygDiIyeU1bbPBotZiCw9IqhoP/s1333/Doomsday+Advertising.jpg)
