Press:
The unconditional love between people and their pets is at the center of the new Iams marketing campaign – Keep Love Strong. The new advertising campaign, created by Saatchi & Saatchi out of New York, will feature both television and print ads showcasing the important role premium nutrition like Iams plays in keeping a dog or cat’s body as strong as their love.

“One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.”
“Every day we’re inspired by the stories we hear from our consumers about the love they have for their pets and the important role Iams plays in those relationships,” said Ondrea Francy, Iams general manager. “One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.”

For the first time ever, Iams allowed its Facebook fans to decide which commercials air first by leveraging crowd sourcing by asking them to choose the stories that spoke to them the most through “liking”, “sharing” and “commenting” on Facebook in November. The winning spots will air on national TV beginning Dec. 3.

“At Iams, we trust our fans and value their opinions a great deal, so we wanted to give them an opportunity to participate in choosing our next commercial,” said Francy. “Pet owners continue to love Iams and with the launch of this new campaign, we feel positive it will resonate strongly with even more animal lovers since this bond is universal among all pet owners.”

Winning TV Spots Chosen by Iams Facebook Community:

Iams Dog Food Commercial (above): Keep Love Strong — Welcome Home: Rocky the dog didn't know why Dawn was gone for so long, but when she showed up in military camouflage, he was there ready to greet her with the biggest welcome home. So, to keep Rocky strong and healthy, Dawn chooses Iams dog food.

Iams Cat Food Commercial (below): Keep Love Strong — Unspoken: Ziggy the cat showed up on Jake's doorstep, and they took him in. Jake's family thought they saved Ziggy, but as Ziggy helped open the doors to Jake's very private world, it became clear that he was the lifesaver.
Press via:

Credits:
Ad Agency: Saatchi & Saatchi, NY.

Blackberry shares some love stories in the smartphone maker's latest marketing campaign entitled "BBM Love and Latte".

The BlackBerry Messenger has played Cupid for many love stories. One such love story is of Mahek and Siddharth. Watch and cherish how their love story blossomed over BBM conversations and coffee.

The latest ad from Pampers entitled "Love Sleep Play". There are a million ways to love, a million ways to sleep, and a million ways to play. The differences don't matter. What matters is that every baby has the freedom to love, sleep & play their way.

Credits:
Creative Advertising Agency: Saatchi & Saatchi

Pampers is launching its first new campaign in a decade with a film made entirely from YouTube clips. The user generated videos, capturing ‘real’ babies special moments have been edited together to launch Pampers new Love, Sleep & Play brand campaign.
Created by the global P&G team at Saatchi & Saatchi, the multi-media marketing campaign is set to launch across several key markets in Western Europe this Summer and will feature the inspiring and emotive 'Love, Sleep & Play' video, which brings to life Pampers’ philosophy for bringing up babies.
The film captures genuine baby moments reinforcing Pampers’ belief that there are many ways to raise a baby, none of which are right or wrong, but fundamentally all babies need for their happy, healthy development is Love, Sleep & Play.

Wendy's puts our Tweets to music with Volume 1 of the Pretzel Bacon Cheeseburger Love Songs experience.

You had me at Pretzel Bun. VML, USA takes the love tweets and posts about Wendy's new Pretzel Bacon Cheeseburger, and turns them into love song lyrics with this comical web film/ad.

" You love it. We love song'ed it. If you want your comment sung in Vol. 2, try our new Pretzel Bacon Cheeseburger and then tweet and post your love, using #PretzelLoveSongs.

Credits:
Advertising Agency: VML, USA
Creative Director: Chris Corley
Copywriter: Maggie Harn
Art Director: Jess Elwood
Agency Producer: Gary Granger
Executive Creative Director: Aaron Evanson
Chief Creative Officer: Debbi Vandeven
Production Company: Liquid 9
Director: Dan Gedman / Liquid 9
Executive Producer: Chris O'Connor / Liquid 9
Art Directors: Frank Oviedo, Sunny Stanila / Liquid 9
Editors: Curtis Schmidt, Ryan Lewis / Liquid 9
Sound Design / Composition: Patrick Meagher / Liquid 9

I love hemp!

I love New York!

I love Obama!

I love pig!

And what you love, my dear readers?

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The little evangelist of BBC's Digital Radio, the legendary D Love is back spreading the love this Christmas in sweet new commercial simply entitle "D Love". In it the doctor of love educates a husband on what his wife really wants this year under the tree, with lines like "Can you romance a lady to the sounds of a toaster Clive?" and "it's smooth sounds will make her go weak at the knees" it wasn't hard to convince Clive to forget about that toaster.

Credits:
Client: BBC/Digital Radio
Creative Ad Agency: RKCR/Y&R London
Production: Red Bee Media and The Sweet Shop
Director: Peter Martin
Executive Creative Director: Toby Talbot
Art Director: Al Brown
Copywriter: Algy Sharman
Producer: Joanna Yeldham
Account Director: Charlie Smith
Account manager: Ben Boyles

“Romeo, Romeo, where art thou Romeo?”

If the modern woman uttered these lines from her balcony, you can bet your bard Romeo would not be there to hear them. In fact, the modern Romeo would most likely be at his best friend Julian’s place having a few beers while watching `the game’. Sure, it is not the traditional plot of a romance, but stories of a man and woman falling in love are of little importance to cinema audiences these days. The new niche market is man and man love stories.

No, I’m not referring to Brokeback Mountain syndrome, rather the current cinema trend of bromantic comedies. Gone are the days when audiences would fork out their hard earned cash to see any film where Hugh Grant would stutter, twitch and be British for two hours before sweeping the girl off her feet. No longer do people turn to butter at the sight of Julia Roberts flashing her signature smile whilst wondering whether they can climb into her mouth. Instead, audiences now want their romantic comedies served with a large side of testosterone.

Coined in the nineties, the term bromance refers to a close but non-sexual relationship between straight men. The portrayal of this form of homosocial intimacy on the big screen isn’t a new phenomenon. One only has to look at films such as Wayne’s World and Dumb and Dumber for examples of early bromantic comedies, whilst themes of bromance are evident in movies like Good Will Hunting and Clerks. However, only recently has the bromantic comedy formula emerged as a stand-alone genre.

Why, you ask? Blame filmmaker Judd Apatow and his uber-successful films Talladega Nights: The Ballard of Ricky Bobby and Superbad which highlighted the box-office earning potential of the male love story. Initially the first two or three films were a clever twist on the formula of a tired genre; boy meets boy, boy loses boy, boy gets boy back. Yet bromantic comedies are now as frequent as Lindsay Lohan at a bottle shop.

I guess you cannot blame Apatow for every entry into the never-ending stream of bromantic comedies. That would be like blaming George Clooney for Ocean’s Twelve, when really he was only partially responsible. Plus there have been some hilarious films under the bromantic comedy umbrella such as Pineapple Express, The Wedding Crashers and Role Models. But their entertainment value is dimmed under the sheer weight of unoriginal movies raining down.

It is ironic that given bromantic comedies were initially a fresh take on a spent genre, their greatest problem is the same as the original genre from which they were born. After just seven years of mainstream success, already this cinema trend has become generic. All it takes to make and sell one of these films is a blossoming bromance (obviously), two semi-appealing lead actors and a few penis jokes. Done. Before you can say `dude’, males in their teens to late twenties are queued up down the block to see the latest thing they have seen before.

The reality is that as long as the formula continues to create box-office revenue, Hollywood studios will keep pumping out bromantic comedies as often and fast as they can until audiences spontaneously self-combust under the sheer weight of onscreen homosocial intimacy. In the meantime, the success of the genre (within a genre) makes me wonder whether we will see the emergence of a bromantic comedy sub-genre. Perhaps fromantic comedies will be the next big earner. After all, who would not want to watch a love story between two people with Afros? Or perhaps toemantic comedies will take over. A price cannot be put on the entertainment value of seeing two kindred spirits’ united by their love for feet and toes in the manner to which Luis Bunuel was accustomed. It would have my ticket. Oh, what a grande take it would be on the notions of timeless romance.

“Romeo, Romeo, where are thou Romeo?”

Memo to Juliette: he is over at Julian’s placing playing footsy and sucking his toes.

From Italy comes this heart warming love story of a beautiful young couple for the Italian magazine "La Cucina Italiana" (the Italian Kitchen). The ads message is simple: "Where there is love, any match can work", La Cucina would love for us to open our pallets to the idea of a lobster dish served with potato and the message is served to us via this couple in turmoil. The woman, aka the potato feels that she is not good enough for her lover, the man, aka the lobster, our lobster man opens his heart to his lover, the potato woman and makes her understand that their love is real and strong enough to work together forever...or until someone eats them.

But wait, there are more couples foods food dishes in crisis, below is the second commercial from the campaign, in it onion woman and yogurt man are on the verge of ending it all...

Credits:
Creative Ad Agency: BBDO, Milan, Italia
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Christian Andrea Longhi
Copywriters: Georgia Ferraro, Samantha Scaloni
Director: Luca Lucini
Production company: Filmini
Music: Dadomani Studio

Body Shirt: Summer Collection

Happy Day, everyone! If it's raining as much near all of you as it is over here in New York, I sincerely hope you're all staying dry! What's the best thing to do on a rainy day, in my opinion? Online (window) shop! I love learning about new and up-and-coming stores, as well as checking in with my favorite websites to see what was recently added to the inventory (or what's on sale!).

The store where this beautiful dress came from is certainly not unknown - this is the Glacier dress from the super-popular, super-lovely website Shabby Apple! This dress is part of their Berkshire line. I love what they have to say about this line of beautiful dresses:

"Made for the last breaths of summer, this line embraces the Woman-in-the-wild--with basic,feminine silhouettes in easy-to-wear fabrics that provide you the ease and comfort you need for a weekend getaway, a last summer barbecue, or even a long day at the office. Slip into one and feel the joy of the evanescent summer - you'll be glad you did."

I'm sold! As I sit in my apartment shivering and watching the students battle with umbrellas in the storm-like conditions, I could certainly go for a sweet, lingering summer day! Even though this line is inspired by the end of summer, I think this dress is totally a fall piece. It's made from the "sturdiest, no-fuss poly blend," and has the sweetest pinstripe detailing. I love the pleats in the skirt. I think this dress has an incredibly-flattering shape that anyone can wear! Look at those details! So pretty and graceful. Thank you, Shabby Apple, for making such a wonderful dress.

Suiting Up at Express

I've always loved the chic styles in the windows of Express! Whenever I need something classic and pretty for an event or a night out, I'm eager to check out what's new in the store. Right now I'm crazy about the women's suits that can be found in store or online. These tailored pieces are so flattering and would definitely make a statement.

I mean, look at how cute the Rouched Sleeve Jacket and Wide Leg Editor Pant Suit is! I think the silhouette is modern and just so classy. I could totally see myself wearing this to a job interview. Look at the Luster Tweed Jacket and Editor Pant Suit. The details on the jacket are lovely. I love the pockets. I think this suit can easily go from work to play with the addition of some fun accessories (a pretty necklace or a cute clutch).

Guess what, readers! Right now there's an Express sweepstakes taking place on their Facebook page! The Work It Sweepstakes is offering one winner a $500 Express Suiting Makeover! How great is that? Wouldn't you like the opportunity to add one of these cute suits to your wardrobe?

What Express suit do you like best? Where would you like to wear one of their suits, and how would you make it uniquely you?

Roslyn Griner, vice-president of marketing at Addition Elle, tells us via Marketing Mag “Make Love Your Legacy” is a deliberate attempt to break the stereotype of plus-size women being portrayed as the “funny one” or the “girl that doesn’t get the guy.”

“She is the love interest, she’s the icon,” said Griner. “The goal is really to solidify and engage our customers with our brand and our story. Everybody sells clothes, but we wanted them to feel an emotional connection as well.”

Creative Credits:
Advertising Agency: Mookai, Montreal
Featuring the song "I Will" by Michael Bernard Fitzgerald, Canadian singer-songwriter.

To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation invited moms to what they thought was a regular school play. Instead, each kid read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too. Developed by DDB Canada's Toronto office, the integrated campaign encourages women to take better care of their health. Full press below.

Toronto, January 24, 2013 — Heart disease and stroke is a leading cause of death for women in Canada1, yet 80 per cent of the risks can be reduced through lifestyle changes. To encourage women to prioritize their own well-being, Becel® recently launched a heartwarming integrated advertising campaign encouraging moms to take action and take better care of their health.

Becel® is the founding sponsor of the Heart and Stroke Foundation’s The Heart Truth™ campaign, which calls on women to put their own health first by assessing their risk for heart disease and stroke, talking to their doctor, and making heart healthy lifestyle choices in order to enjoy a long and healthy life with their loved ones.

“Heart disease and stroke take one in three Canadian women before their time2, resulting in too many children losing their mothers,” says Margaret McKellar, senior marketing manager – Spreads Canada. “Becel wants to drive home the relevance of heart disease and stroke with women and provide them with the tools necessary to make positive changes in their lives.”

With moms more likely to listen to their children than a marketing message, Becel® enlisted the help of elementary school students of an Ottawa public school to surprise their moms by reading aloud heartfelt letters explaining, in their own words, how well their mothers take care of them. The emotional live event created in partnership with the Heart and Stroke Foundation, was filmed for the campaign.

“Women put too much pressure on themselves and sometimes are so focused on the health and happiness of their family that their own health is sacrificed,” says Denise Rossetto, mother of twins and creative director at DDB Canada. “If a woman doesn’t look after herself, she may not be around for her family.”

Developed by DDB Canada’s Toronto office, the national integrated campaign, includes English and French versions of the spot “Love Letters,” an online video, entitled “It’s OK Mom” that people can personalize to encourage a mom and share with their social networks, and digital advertising, which is being supported with public relations and a blogger outreach program. To learn heart healthy tips, get a behind-the-scenes look of the commercial and read the children’s love letters, consumers can visit the campaign site: Becel.ca/EncourageAMom.

The campaign is the result of collaboration between Becel’s agency partners, with DDB Canada’s Toronto office responsible for the strategy, mass, digital and social executions, working closely with DDB Canada Montreal (French adaptation), Edelman (public relations and social media), Mindshare (media), Integrated (shopper marketing) and Ariad Communications (eblast), in partnership with Sapient who is responsible for Becel.ca.

The “Love Letters” TV spot launched on January 21, 2013, followed by cinema and digital campaign elements in market the first week in February for Heart Month.

DDB Canada has partnered with Unilever Canada as Becel’s agency of record since 2009.

K-Y demonstrates the product’s lubricating attributes, the ads make use of a classic metaphor: the human body is a machine. That’s why we see K-Y oiling the gears of the super complex “love machines” – they are actually “screwing” and “nailing” machines. The campaign tagline is imprinted on the machinery: “Lube your Love Machine”

Credits:
Advertising Agency: DDB
Campaign: KY Love Machines
Executive Creative Director: Marco Versolato
Creative Director: Keka Morelle, Fabio Brandão
Copywriter: Marcos Abrucio, Gustavo Tasselli
Art Director: Ulisses Razaboni
Art Buyer: Clariana Costa/ Alessandra Salles
Ilustrator: Marco Cezar
Hand photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
Less: 24\7id
Account Supervisor: Fernanda Marin/ Georgia Carvalho/Giordana Luna/ Patricia Lucato
Advertiser’s Supervisor: Andrea Bo

This Christmas fall in love all over again with Sears at the airport and run into the appliances...again.
Sears gives us this Christmas Holiday season's romantic comedy of the year with a great new ad, "Connecting Flights". The spot shows us how sometimes you fall in love, and sometimes you run into it. The commercial disguised as a movie trailer, tells the story of a young couple (Eddy and Shannon) who meet and fall in love at an airport after having their flights cancelled, sadly it ends much the same but still as funny as the original couple who ran into the fridge in the "Beach" ad, see it HERE.

Credits:
Ad Agency:Mcgarrybowen, Chicago
CCO: Ned Crowley
GCD/ART DIRECTOR: Kevin Thoem
GCD/COPYWRITER: Lee Remias
Director of Production: Lisa Burke Snyder
Executive Producer: Marianne Newton
Production Coordinator: Julia Pepe
Music Producers: Marisa Wasser, Morgan Thoryk, Brandy Ricker
Production Company: Supply & Demand Integrated
Director: Matt Lenski
Founder / Managing Partner: Tim Case
President / Managing Partner: Charles Salice
Exec. Producer / Partner: Kira Carstensen
Head of Production: Alexis Kaplan
Line Producer: Rita Le Roux

Integrated campaign brings GE Monogram to Canadian travelers
via enRoute and Air Canada Maple Leaf Lounges

Press: Toronto – March 4, 2014 – GE Monogram is proud to announce their partnership with EnRoute, Air Canada’s inflight travel magazine, for a new integrated content series highlighting notable chefs and food personalities in Canada. This is part of a broad initiative with Spafax – an international leader in content marketing and custom publishing. The upcoming campaign titled ‘GE Monogram Presents The Chef Series,’ will run across several platforms with the goal of providing rich content to consumers in transit.

The integrated campaign will include a print component in the spring and fall issues of enRoute, featuring a series of seven full page editorials known as “The Chef Series,” which will present a distinct interview with a chef or food personality. The campaign’s video element will involve award winning chef interviews shot in a GE Monogram kitchen space. The video series will air on Air Canada’s inflight video systems during the fall, but is also scheduled to air on the Food and Documentary channels. Both the print and video series will live online at enroute.aircanada.com for the duration of the campaign, where users can experience content as it’s published.

To complement the campaign, GE Monogram will hold a contest in August for Air Canada Maple Leaf Lounge guests in Toronto, Montreal and Vancouver airports, whereby GE Monogram displays will be set up, inviting lounge guests to enter for a chance to win two tickets to enRoute’s 2014 “Canada’s Best New Restaurant” event held in Toronto in November 2014, including return flight and accommodations.

Who better than Jennifer Love Hewitt to tell us how much we will love the new Tee Hoodie from Old Navy?

Durex condoms creates a digital love website experience with this great new interactive ad. I know, we're smarter than that but it's still a pretty cool idea, check it out here at The Durex Digital Love Experience

Credits:
Advertising Agency: Buzzman, Paris, France
Creative Director: Georges Mohammed‐Chérif
Art Director: Louis Audar
Copywriter: Tristan Daltroff
Account Managers: Thomas Granger, Caroline Vicariot
Tv Producers / Art Buyers: Vanessa Barbel, Angel Diop
Digital Producers: Laurent Marcus, Julie Bourges
Community Manager / Pr: Nicolas Mirguet, Wale Gbadamosi Oyekanmi, Ugo Orlando, Fannie Outrey
Social Media Coordination: 90:10 Group
Film Production: Frenzy
Director: Aoife Mccardle
Digital Production: Les 84
Published: October 2011

Carmelo Anthony hires a team of "extra Melos" to wear all his Approved Foot Locker gear at the same time in the new Foot Locker TV ad. The Tear Away commercial featuring James Harden and Russell Westbrook with the mustard is below.

James Harden likes to keep his Approved Foot Locker gear fresh. Russell Westbrook tests the limits of that dedication. So he always wears more than one. The Beard wins. Approved.

The third commercial entitled "Yacht" features Westbrook, Harden, Love and even Chris Bosh is the best of the Foot Locker ads.

Russell Westbrook, James Harden and Kevin Love are sporting new Foot Locker Approved gear. There's no way they're getting it wet. Chris Bosh wants to see how far they'll go.

And finally, here is a quick behind the scenes video of the four NBA stars from the making of the "Approved" spot.

Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director / Copywriter: Alex Taylor
Associate Creative Director / Art Director: Jason Stefanik
Executive Producer: Anthony Curti
Assistant Producer: Lawrence Chen
Music Producer: Melisa Cheste

Foot Locker Approved | Behind The Scenes

Totally unrelated to advertising but just too amazing not to share with you all. Remember Michael Winslow? You know the guy from the Police Academy movie who played Sgt. "Motor Mouth" Jones....ya the guy who made all those cool sound effects with his voice. If you thought he was awesome in the movie then you will love what he did on the "Senkveld med Thomas og Harald" show where he does Led Zeppelin's Whole Lotta Love.

Los Angeles-based ad agency Arcana Academy are reminding consumers that the mattress is often the scene for many familial ups and downs in “Life Before Your Eyes,” a poignant brand affinity spot for mattress giant Sealy Posturepedic.

Taking the cheeky and avant-garde creative under the brand’s category re-defining ‘Whatever You Do In Bed, Sealy Supports It’ campaign into new emotional territory, the spot recounts the story of a family moving across the country. When they hit a bump in the road, the mattress flies off the back of their moving track and the seminal moments in lives flash before viewers’ eyes.

“People fall in love with their bedding, their pillows and even their bed frame, but ask around and you might be surprised to discover that most people aren’t sure what brand of mattress they sleep on, let alone express an emotional connection to it,” said Arcana Academy co-founder Lee Walters. “If you love your mattress, is it possible for it to love you back? This spot says, yes. Definitely.”

“Life Before Your Eyes” will debut on April 1 and air during heavy retail periods throughout May, June, July and August. In between those periods, it will act as a brand affinity spot to broaden consumers’ perceptions of Sealy Posturepedic mattresses.

Credits:
Title: Life Before Your Eyes
Client: Sealy
Agency: Arcana Academy, Los Angeles
Executive Creative Director: Shane Hutton
Executive Creative Director: Lee Walters
Art Director: Lee Walters
Art Director: Alex Esseveld
Copywriter: Shane Hutton
Copywriter: Agustin Sanchez
Executive Producer: Florence Babbitt
Agency Producer: Jessica Darke
Agency Producer: Denice Hutton
Account Executive: Elizabeth Miller
Directors: Annabel Jankel and Jackson Jankel-Morton
Production Company: Curious Pictures
Director of Photography: Martin Ahlgren
Executive Producer: Bill Reilly
Line Producer: Carol Haak
Editorial: Arcana Academy
Editor: Keith Hamm
Animation and Visual Effects Company: Big Block
Managing Director, Big Block: Kenny Solomon
Executive Producer, Big Block: Leslie Sorrentino
Producer, Big Block: Cindy Chapman
VFX Supervisor: Randall Smith
Lead/Designer: Curtis Doss
Flame Artist: Brian Schneider
Animator: Peter Sperrazza
Colorist: Bob Curreri, Cinelicious
Sound Design Company: Eleven Sound
Executive Producer, Eleven Sound: DJ Fox
Sound Engineer, Eleven Sound: Scott Burns
Music Company: Egg Music
Original Music: Brack Herfurth, Egg Music
Executive Producer, Egg Music: Eric Fawcett
via: Glossy

Red M&M sings Meatloaf's "Anything For Love" in the "Love Ballad" 2013 Super Bowl commercial featuring Naya Rivera. The fun spot has our favorite M&M sitting at piano before panicking about just what he wont do.