ShowBusinessMan [Search results for legend

  • A Day In The Life Of Phil The Legend for Dynafil

    A Day In The Life Of Phil The Legend for Dynafil

    How does an agency launch a medication to help with men's inability to copulate without being able to talk about the product? They do it by creating 'Phil the Legend,' a campaign incorporating; video stings, digital, a face print out, calendar, t-shirts etc

    Should you require further information please let me know and I will be happy to assist. Low res screen shots of blog and video stings attached, video files available on request as well as higher res versions.

    Phil is an average guy who has a really potent sexual allure, he thinks women can't resist him, it's hard for him because he is married but more so since he discovered how to get his confidence back.

    Credits:
    Client – PharmaDynamics
    Product – Dynafil
    Creative Agency – Saatchi & Saatchi, Cape Town
    Executive Creative Director – Gavin Whitfield
    Associate Creative Directors – Mimi Cooper & Yvonne Hall
    Copywriter – Mimi Cooper
    Art Directors–Yvonne Hall & Karen Vermeulen
    Director – Leigh Ogilvie
    Producers – Candice Brouwer, Alli Coetzee, Karen Kloppers, Shannon Gloyne
    Production company — Velocity
    Design – Studio Muti
    Digital Development – AtPLay
    Post-production — Deliverance
    Editors — Lucien Barnard & Ricky Boyd
    Sound – We Love Jam
    Phil the Legend — Adam Neil
    Account Manager — Taryn Pascal

    Digital Agency – AtPlay at Saatchi & Saatchi, Cape Town
    Creative Group Head – Alan Cronje
    Senior Designer – Peter Janse van Rensburg
    Designer – Myka Hecht-Wendt
    Front-end Development – Jason Walter
    Studio Manager – Robyn Silverstone
    Account Director – Mkhuseli Mancotgua

  • EA SPORTS NCAA Football 13 TV Spots

    EA SPORTS NCAA Football 13 TV Spots

    The latest ad campaign from San Francisco-based Heat for EA Sports NCAA Football 13.
    The campaign is directed by Moxie Pictures' Martin Granger, campaign consists of three commercials: Son, Tiger, and Wrong
    "Son"

    Now you can put a Heisman legend on any team you want. Just don't be surprised when your Buckeye dad doesn't like seeing a Michigan alum on his team. NCAA Football 13.

    "Tiger"

    How far would you go for the Heisman? Mike the Tiger puts RG3 on LSU, only to find out Les Miles isn't so pumped about it.

    "Wrong"

    Now you can put a Heisman legend on any team you want. But when that team is Georgia and that legend is Tim Tebow, well that's just wrong. Right?

    Credits:
    Client: Electronic Arts
    Product: NCAA Football 13
    Spot Titles: “Son”, “Tiger”, “Wrong”

    Agency: Heat
    Chairman/Executive Creative Director: Steve Stone
    Creative Director/Copywriter: Warren Cockrel
    Associate Creative Director/Art Director: Anna Rowland
    Senior Copywriter: Ben Salsky
    Senior Art Director: Mark Potoka
    Executive Content Producer: Brian Coate
    Content Producer: Jonathan Matthews
    Director of Account Services: Aaron Lang
    Account Director: Eddie Garabedian
    Business Affairs Manager: Russ Nadler

    Production Company: Moxie Pictures, New York
    Director: Martin Granger
    Director of Photography: Alar Kivilo
    Executive Producer: Karol Zeno
    Line Producer: Heidi Soltesz
    Production Designer: Ken Averill

    Editorial: Arcade Edit
    Editor: Greg Scruton
    Managing Partner Damian Stevens
    Executive Producer: Deanne Mehling
    Post Producer: Denice Hutton
    Assistant: Dean Miyahira

    Telecine: Co3
    Producer: Denise Brown
    Colorist: Dave Hussey

    Online & VFX: Chris Homel, Airship Post
    Producer: Terry O’ Gara

    Mix: One Union Recording, San Francisco
    Engineer: Joel Raabe

    Music Composition & Sound Design: Beacon Street Studios, Venice
    Composer: Andrew Feltenstein & John Nau
    Sound Engineer: Paul Hurtubise

  • Celebrity PSA Launch The Respect Challenge

    Celebrity PSA Launch The Respect Challenge

    Nicole Kidman, Gabrielle Union, Julianne Moore, baseball legend Willie Mays and more of Hollywood’s brightest are lending their voice to Futures Without Violence’s new Respect Challenge in a new PSA ad campaign.
    Press:

    Nicole Kidman credits her parents. America Ferrera thanks her fifth grade teacher. And Willie Mays recognizes the impact of his father. To kick-off an online campaign and contest called The Respect Challenge, the national nonprofit Futures Without Violence has produced a PSA that features top celebrities expressing their gratitude to a person who taught them a valuable life lesson — a lesson in Respect.
    The PSA, a key ingredient in the national Facebook campaign which launches on Monday, September 10, features responses from such VIP talent as Nicole Kidman, Ed Harris, Julianne Moore, Gabrielle Union, America Ferrera, Joe Torre, and Willie Mays. Aretha Franklin’s iconic song, “Respect,” provides the soundtrack for the video. The PSA will also be available on Facebook, futureswithoutviolence.org, giverespect.org. and YouTube.
    “There’s never been a better time for a national conversation about Respect,” says Esta Soler founder and president of Futures Without Violence. “Whether you’re on the political campaign trail, or just headed back to middle school, let’s stand up to bullies and remind them about Respect.”
    The interactive Facebook campaign, designed to celebrate everyday role models and heroes, provides an opportunity for the public to write an online thank you note, or post a thank you video about the person who taught them Respect. Two lucky entrants will earn a donation of $10,000 to a school or nonprofit organization of their choice, as well as a VIP trip to New York City to attend the Macy’s Thanksgiving Day Parade. After the initial entry period (September 10 – October 12), fans will be invited to vote on 10 finalists who have submitted a compelling written note or a video.
    Scheduled for an online launch on Monday, September 10, The Respect Challenge was introduced at the San Francisco Giants vs. Los Angeles Dodgers game on Sunday, September 9, when the Giants hosted their annual program, Strike Out Violence Day. Baseball legend Willie Mays, featured in the PSA, made a special appearance during the festivities.
    Futures Without Violence, a national nonprofit and social change organization with offices in San Francisco, Washington DC and Boston, created the campaign with the generous help of AKQA, one of the most-respected ideas and innovation agencies in the world. AKQA’s San Francisco Media team not only provided strategic consultation but secured more than $400,000 in donated online advertising space for the campaign and contest.
    Wildfire, a division of Google, and a leading social media marketing software provider, also volunteered their services to design and implement the Facebook application, and America Online’s in-house creative team offered their services to create compelling online banners and advertising units.
    Macy’s, the founding partner of the RESPECT! campaign, has a strong history of support for education and awareness programs that promote positive solutions for healthy relationships.
    “We hope that the positive stories generated through this campaign will remind us of the life-changing role that parents, teachers, coaches, and so many other mentors can have on shaping young lives,” said Martine Reardon, Macy’s Chief Marketing Officer.

    ABOUT FUTURES WITHOUT VIOLENCE:For more than thirty years, Futures Without Violence has been working to promote healthy relationships and safe communities that are rooted in respect. Our educational programs, leadership training and public action campaigns reach parents, teachers, coaches and mentors, as well as legislators, physicians, judges and service providers who are influential in shaping the lives of young people.To learn more, please visit us at Futures Without Violence.org.
    ABOUT THE RESPECT CAMPAIGN:RESPECT! is a social action campaign to raise awareness and engage individuals from all walks of life in positive solutions to end and prevent violence. The RESPECT! Campaign is an initiative of Futures Without Violence, and Macy’s is the Founding National Partner.

  • Addition Elle - Love & Legend

    Addition Elle - Love & Legend

    Model Georgina Burke stars in the new Mookai created ad for Addition Elle entitled "Love & Legend".

    Roslyn Griner, vice-president of marketing at Addition Elle, tells us via Marketing Mag “Make Love Your Legacy” is a deliberate attempt to break the stereotype of plus-size women being portrayed as the “funny one” or the “girl that doesn’t get the guy.”

    “She is the love interest, she’s the icon,” said Griner. “The goal is really to solidify and engage our customers with our brand and our story. Everybody sells clothes, but we wanted them to feel an emotional connection as well.”

    Creative Credits:
    Advertising Agency: Mookai, Montreal
    Featuring the song "I Will" by Michael Bernard Fitzgerald, Canadian singer-songwriter.

  • Beyond El Dorado: Power and gold in ancient Colombia

    Beyond El Dorado: Power and gold in ancient Colombia

    More than 300 astonishing objects made from gold and other precious materials are presented in the major exhibition “Beyond El Dorado. Power and gold in ancient Colombia”, held by the British Museum in conjunction with the Museo del Oro, Bogotá. The exhibition opens on October 17, 2013 and will run through March 23, 2014.

    Beyond El Dorado: Power and gold in ancient Colombia
    Anthropomorphic pectoral, Colombia, Tairona, AD 900–1600
    [Credit © Museo del Oro–Banco de la República, Colombia]
    For centuries Europeans were dazzled by the legend of a lost city of gold in South America. The truth behind this myth is even more fascinating. El Dorado – literally “the golden one” – actually refers to the ritual that took place at Lake Guatavita, near modern Bogotá. The newly elected leader, covered in powdered gold, dived into the lake and emerged as the new chief of the Muisca people who lived in the central highlands of present-day Colombia's Eastern Range. This stunning exhibition, sponsored by Julius Baer, will display some of the fascinating objects excavated from the lake in the early 20th century including ceramics and stone necklaces.

    In ancient Colombia gold was used to fashion some of the most visually dramatic and sophisticated works of art found anywhere in the Americas before European contact. This exhibition will feature over 300 exquisite objects drawn from the Museo del Oro in Bogotá, one of the best and most extensive collections of Pre-Hispanic gold in the world, as well as from the British Museum’s own unique collections. Through these exceptional objects the exhibition will explore the complex network of societies in ancient Colombia – a hidden world of distinct and vibrant cultures spanning 1600 BC to AD 1700 – with particular focus on the Muisca, Quimbaya, Calima, Tairona, Tolima and Zenú chiefdoms. This important but little understood subject will be explored in this unique exhibition following on from shows in Room 35 such as Ice Age art: arrival of the modern mind, Grayson Perry: Tomb of the Unknown Craftsman, Afghanistan: Crossroads of the Ancient World and Kingdom of Ife: sculptures from West Africa in shining a light on world cultures through their craftsmanship.

    Although gold was not valued as currency in pre-Hispanic Colombia, it had great symbolic meaning. It was one way the elite could publicly assert their rank and semi-divine status, both in life and in death. The remarkable objects displayed across the exhibition reveal glimpses of these cultures’ spiritual lives including engagement with animal spirits though the use of gold objects, music, dancing, sunlight and hallucinogenic substances that all lead to a physical and spiritual transformation enabling communication with the supernatural. Animal iconography is used to express this transformation in powerful pieces demonstrating a wide range of imaginative works of art, showcasing avian pectorals, necklaces with feline claws or representations of men transforming into spectacular bats though the use of profuse body adornment.

    The exhibition will further explore the sophisticated gold working techniques, including the use of tumbaga, an alloy composed of gold and copper, used in the crafting the most spectacular masterworks of ancient Colombia. Extraordinary poporos (lime powder containers) showcase the technical skills achieved both in the casting and hammering techniques of metals by ancient Colombian artists. Other fascinating objects will include an exceptional painted Muisca textile and one of the few San Agustín stone sculptures held outside Colombia. Those, together with spectacular large scale gold masks and other materials were part of the objects that accompanied funerary rituals in ancient Colombia.

    Neil MacGregor, director of the British Museum said “Ancient Colombia has long represented a great fascination to the outside world and yet there is very little understood about these unique and varied cultures. As part of the Museum’s series of exhibitions that shine a light on little known and complex ancient societies this exhibition will give our visitors a glimpse into these fascinating cultures of pre-hispanic South America and a chance to explore the legend of El Dorado through these stunning objects.”

    “American Airlines and American Airlines Cargo are thrilled to be partnering with the British Museum on Beyond El Dorado: power and gold in ancient Colombia.” said Tristan Koch, Managing Director of Cargo Sales for EMEA – American Airlines. “American Airlines is a supporter of the arts in many cities that we serve around the world and it’s exciting to be linking the two destinations of Bogotá, Colombia and London by transporting precious passengers and cargo between them.”

    Source: The British Museum [August 04, 2013]

  • Nike SB Eric Koston 2 — The Legend Grows Commercial

    Nike SB Eric Koston 2 — The Legend Grows Commercial

    The new Nike SB Eric Koston 2nd edition commercial features a long list of cameo apperences as the skateboarder wows the onlookers with some epic tricks. The all-star cast includes: Tiger Woods, Kyrie Irving, Neymar Jr., Allyson Felix, Danny Kass, Sean Malto, Wieger Van Wageningen, Ishod Wair, Alex Olson, Neckface, Giovanni Reda, and Jake Phelps, who watch in amazement as the legend of Eric Koston grows and...he saves a baby too.

  • So Real It's Scary #2 LG Stage Fright

    So Real It's Scary #2 LG Stage Fright

    The legend goes that a lot of men have issues in the men's room when somebody is looking at them. To test just how lifelike the new LG IPS 21:9 UltraWide monitor is, LG did a special psycho-physical test in the men's room.

    After the amazing success of the LG So Real It's Scary film (with to date an accumulated 20+ million views...) SuperHeroes got the scary task to develop the successor. And here it is! Again under the umbrella of So Real It's Scary, we proudly present STAGE FRIGHT...

    The legend goes that a lot of men have issues in the men’s room when somebody is looking at them… So we spend two days in a men's room in the World Fashion Centre in Amsterdam, treating unsuspecting men to a very special challenge. Will they be able to fight their stage fright?

    The psycho-physical experiment is demonstrating just how lifelike the image quality of the new IPS 21:9 UltraWide monitors is. So lifelike, it even influences men’s physical abilities. via: SuperHeroes Blog

    Credits:
    Creative Ad Agency: Super Heroes, Amsterdam

  • The Wild Magic of Greece's Meteora: Video

    The Wild Magic of Greece's Meteora: Video

    Perched upon wild crags, the complex of Greek Orthodox monasteries called Meteora justify their name in Greek as each of the six monasteries looks like it is “suspended in the air” or “in the heavens above.”

    The Wild Magic of Greece's Meteora: Video
    The Moni Rousanou and Moni Ayou Nikolaou in Meteora, Greece [Credit: Oren Rozen/WikiCommons]
    Built on natural sandstone rock pillars in the 14th century, the monasteries were a haven for ascetic monks who wanted to remain untouched by the secular world or undesired intruders. Later on, they became a refuge for those who wanted to avoid the occupying forces of the Ottoman Empire.


    Athanasios Koinovitis founded the first Meteoron monastery on Broad Rock between 1356 and 1372. Christian legend has it that he did not scale the crag but he was carried up by an eagle. Initially there were more than 20 monasteries built but only six survive today. Four of them are inhabited by men and two by women. With less than ten monks in each monastery, they are now mostly tourist attractions. However, they remain the most important monasteries in Greece, second only to Mount Athos.

    Meteora are located at the northwest edge of the Thessaly Plain, near Pineios River and the Pindus mountains in central Greece. The nearest town is Kalambaka.

    The Meteora monasteries complex is included in the UNESCO World Heritage List.

    Author: Philip Chrysopoulos | Source: Greek Reporter [January 01, 2015]

  • Meet the archaeologists making ancient rock art into 3D reality

    Meet the archaeologists making ancient rock art into 3D reality

    High in the Italian Alps, thousands of stick-like images of people and animals, carved into rock surfaces, offer a tantalising window into the past. Archaeologists believe that the earliest of these 150,000 images date from the Neolithic but that most originate from the Iron Age. The UNESCO-protected ‘Pitoti’ (little puppets) of the Valcamonica valley extend over an area of some three square kilometres and have been described as one of the world’s largest pieces of anonymous art.

    Meet the archaeologists making ancient rock art into 3D reality
    An event taking place next Monday (18 January 2016) at Downing College, Cambridge, will give the public an opportunity to learn more about a fascinating project to explore and re-animate the Pitoti of Valcamonica. Displays and hands-on activities staged by seven of the institutions involved in the EU/European Research Council-funded ‘3D Pitoti’ digital heritage project will show visitors how archaeologists and film-makers have used the latest digital technology to explore an art form often portrayed as simplistic or primitive.

    The exhibitors from Austria, Italy, Germany and the UK will show that the thousands of Pitoti can be seen as “one big picture” as dozens of artists, over a period of some 4,000 years, added narratives to the giant ‘canvases’ formed by sandstone rocks scraped clean by the movement of glaciers across the landscape. The images are etched into the rock surfaces so that, as the sun rises and then falls in the sky, the figures can be seen to gain a sense of movement.

    Displays will introduce visitors to the scanning, machine learning and interactive 3D-visualisation technologies used by Bauhaus Weimar, Technical University Graz, and St Pölten University of Applied Sciences to record, analyse and breathe life into the Pitoti. Cambridge archaeologists Craig Alexander, Giovanna Bellandi and Christopher Chippindale have worked with Alberto Marretta and Markus Seidl to create Pitoti databases using Arctron’s Aspect 3D system.

    The scanned images of the Pitoti are stored in the rock-art research institute in Valcamonica, Centro Camuno di Studi Preistorici, and have given the project’s team an unprecedentedly rich resource to play with in exploring the power of graphic art in combination with other media.

    The 3D Pitoti team members attending next week’s event will engage with visitors who will be given the chance to experience the scanner, UAV (unmanned aerial vehicle), computer sectioning, and the Pitoti ‘oculus rift’ virtual reality experience, made possible by using advanced imaging systems which are creating a new generation of ‘real’ images. The live demonstration of the interactive 3D Pitoti children’s app, developed by Archeocammuni and Nottingham University, is likely to prove popular with younger visitors who will have the chance to handle the technology and ask questions. Also taking part in the event will be the renowned craftsperson Lida Cardozo Kindersley who will demonstrate the art of letter cutting as an intensely physical process.

    Meet the archaeologists making ancient rock art into 3D reality
    Eleanora Montinari [Credit: CCSP/3-D Pitoti with permission of Marc Steinmetz/VISUM]
    Archaeologists increasingly believe that the Valcamonica images may have been one element in a kind of ‘proto-cinema’ that might have involved other ‘special effects’. “When I first saw the Pitoti, my immediate thought was that these are frames for a film. Initially I envisaged an animated film but over time I’ve come to realise that the quality of colour, the play of light and shadow, and the texture of the rocks, make the Pitoti much more sophisticated than 2D animated graphics. That’s why we need to work in 3D,” says Cambridge archaeologist and film-maker Dr Frederick Baker, one of the founding participants in the project.

    “Many of the images at Valcamonica are contemporary with classical Greek art but are an under appreciated form of art. I believe that the Pitoti are an example of minimalism, an early precursor to work by Alberto Giacometti and Pablo Picasso. They can be just as powerful as the classical art of Athens and Rome in their own way. By showcasing our project in the neo-classical setting of Downing College, we are highlighting this clash of visual cultures and using the digital to raise the appreciation of what has been seen as ‘barbarian’ or ‘tribal’ art.”

    Members of the 3D Pitoti team captured thousands of images of people, sheep, deer, horses and dogs found on the Valamonica rocks. The digitised images gave the project a ‘casting directory’ of thousands of ‘characters’ in order to create imagined narratives. The creation of moving images using pixels, or dots, echoes the making of the Pitoti which were pecked out of the rock by people striking the surface with repeated blows to produce lines and shapes.

    Dr Sue Cobb, from the University of Nottingham, who led the international team of scientists, said: “Thanks to the 3D Pitoti project, archaeological sites and artefacts can be rendered in stunningly realistic computer-generated models and even 3D printed for posterity. Our tools will give more people online access to culturally-important heritage sites and negate the need to travel to the locations, which can be inaccessible or vulnerable to damage.

    “We overcame a number of technical challenges to innovate the technology, including developing weatherproof, portable laser scanner to take detailed images of the Pitoti in situ in harsh, rugged terrain; using both a UAV and glider to take aerial shots of the valley for the computer model and processing huge masses of data to recreate an immersive, film-quality version of the site in 3D.

    Meet the archaeologists making ancient rock art into 3D reality
    Michael Holzapfel (left) and Martin Schaich (right) [Credit: ArcTron/3-D Pitoti with permission of Marc Steinmetz/VISUM)]
    “With our new story-telling app, users can scan and animate 3D Pitoti images to construct their own rock art stories from the thousands of fascinating human and animal figures discovered so far. The aim is to show to public audiences that with archaeology there isn’t a single answer to the art’s meaning –there are theories and interpretations — and to teach the importance of the rock art as a biographical record of European history.”

    Next Monday’s event will include a test screening of a 15-minute 3D generated film called ‘Pitoti Prometheus’ which reimagines the story of Prometheus (who, according to legend, created men from clay) by animating digital images captured in Valcamonica. The fully finished film will be launched later in the year.

    The film’s 3D engineer Marcel Karnapke and film-maker Fred Baker (contributing via Skype) will take part in a discussion at the end of the day, enabling the audience to ask questions about the film and the unfolding of an ambitious project which breaks new boundaries in terms of European cross-disciplinary collaboration.

    “We use the word ‘pipeline’ to describe the process by which we’ve scanned and channelled the rock art images through time and space to bring them to mass audiences,” says Baker. “It’s a pipeline which stretches well beyond what we’ve produced and future technologies will undoubtedly open up new understandings of art forms that communicate so much about humanity and our relationships with each other, with the environment, and with imagined worlds.”

    Next Tuesday morning (19 January 2016), a series of talks and workshops, aimed primarily at academics, will take place at the McDonald Institute for Archaeological Research. The two days of events are the official culmination of the 3D Pitoti project. For details of Monday’s event, which is free of charge, go to http://3d-pitoti.eu/

    Source: University of Cambridge [January 14, 2016]

  • The Springtime of the Renaissance. Sculpture and the Arts in Florence 1400-60 at the Palazzo Strozzi

    The Springtime of the Renaissance. Sculpture and the Arts in Florence 1400-60 at the Palazzo Strozzi

    Palazzo Strozzi is presenting The Springtime of the Renaissance. Sculpture and the Arts in Florence, 1400-1460, an exhibition which sets out to illustrate the origin of what is still known today as the “miracle” of the Renaissance in Florence predominantly through masterpieces of sculpture, the form of figurative art in which it was first embodied. Following its debut in Florence, where it is on view from 23 March to 18 August 2013, the exhibition will be shown at the Musée du Louvre in Paris from 26 September 2013 to 6 January 2014.


    The lengthy preparation that has gone into the staging of the exhibition, which is curated by Beatrice Paolozzi Strozzi, director of the Museo Nazionale del Bargello, and Marc Bormand, curator-in-chief of the Département des Sculptures in the Louvre, has been accompanied by an extensive restoration campaign in both Italy and France with joint funding from the Fondazione Palazzo Strozzi and the Louvre. Visitors to the exhibition are able to admire many Renaissance masterpieces, including works by Ghiberti, Donatello, Dello Delli, Filippo Lippi, Nanni di Bartolo, Agostino di Duccio, Michelozzo, Francesco di Valdambrino and Mino da Fiesole, in their newly-conserved splendour.

    One of the most significant projects undertaken for this exhibition is the conservation of Donatello’s imposing bronze statue depicting St Louis of Toulouse, 1425, from the Museo dell’Opera di Santa Croce where it has been throughout the restoration in a workshop especially set up in the museum and open to the public. The conservation was entrusted to Ludovica Nicolai, who was responsible for restoring Donatello’s David in the Bargello, with the assistance of the Opificio delle Pietre Dure’s scientific laboratory. The procedure was directed by Brunella Teodori, Soprintendenza Speciale PSAE e per il Polo Museale della città di Firenze.

    The exhibition will be presented in ten theme-based sections.

    Section I: The Legacy of the Fathers

    The exhibition opens with an intriguing overview of the rediscovery of the classical world with some splendid examples of the 13th and 14th century works by Nicola and Giovanni Pisano, Arnolfo, Giotto, Tino di Camaino and their successors, who also assimilated the expressive richness of the Gothic style, in particular from France.

    Section II: Florence 1401. The Dawn of the Renaissance

    The ‘new era’ coincided with the start of the new century and is represented in the exhibition by two panels depicting the Sacrifice of Isaac by Lorenzo Ghiberti and Filippo Brunelleschi from the Baptistry doors, and Brunelleschi’s model for the cathedral dome. At that time, the writings of the great Humanists, singing the praises of the Florentine Republic’s political achievements, its economic power and its social harmony, were spreading the legend of Florence as heir to the Roman Republic and as a model for other Italian city-states.

    Section III: Civic and Christian Romanitas

    Monumental public sculpture, through the masterpieces of Donatello, Ghiberti, Nanni di Banco and Michelozzo, created for the city’s major construction sites – the Cathedral, the Bell Tower, Orsanmichele – is the first and loftiest expression of the transformation under way and of the triumph of Florence and its civilisation.

    Section IV: “Spirits” Both Sacred and Profane; Section V: The Rebirth of the Condottieri

    The exhibition also sets out to illustrate the other themes of classical antiquity that were assimilated and transformed through sculpture in this new Renaissance language, which lent its voice not only to the city’s creative fervour but also to its spiritual and intellectual mood.

    Section VI: Sculpture in Paint

    Sculpture, and more especially statuary, was thus to have a tremendous impact on the painting of the leading artists of the time, men such as Masaccio, Paolo Uccello, Andrea del Castagno, Filippo Lippi and Piero della Francesca.

    Section VII: History “in Perspective”

    The search for a “rational” space and Brunelleschi’s discovery of perspective were implemented in the most advanced forms in the art of sculpture, in Donatello’s bas-reliefs – for instance in the predella of his St George from the Bargello or in his Herod’s Banquet from the Musée des Beaux-Arts in Lille. This echoed well into the middle part of the century in the work of Desiderio da Settignano and Agostino di Duccio in an ongoing dialogue/debate with painting, including that of the classical era.

    Section VIII: The Spread of Beauty

    From the 1420s onwards, the new standards of sculpture perfected by the great masters and illustrated in the exhibition by several masterpieces such as Donatello’s Pazzi Madonna from Bode Museum in Berlin, the Kress Madonna from the National Gallery in Washington, and the Madonna from the Diocesan Museum of Fiesole attributed to Brunelleschi, spread out via a seemingly endless output of bas-reliefs for private devotion (in marble, stucco, polychrome terracotta and glazed or “Della Robbia” terracotta), which fostered the widespread propagation of a taste for the ‘new’ beauty in every level of society.

    Section IX: Beauty and Charity. Hospital, Orphanages and Confraternities

    At the same time, the most prestigious artistic commissions in Florence, which were almost always from public entities, began to focus on venues of solidarity and of prayer (churches, confraternities and hospitals), where sculpture once again played a primary role.

    Section X: From City to Palace. The New Patrons of the Arts

    Thus, arranged around the city’s absolute symbol – the wooden model of Brunelleschi’s Cupola for Santa Maria del Fiore – the exhibition offers a retrospective of themes and types of sculpture that were also to have a crucial impact on the development of the other figurative arts, in a direct debate with their classical predecessors, from the tombs of the Humanists, to the inspiration provided by ancient sarcophagi, to the rebirth of the equestrian monument and the carved portrait. The carved portrait, which became popular towards the middle of the century – in the marble busts of Mino da Fiesole, Desiderio da Settignano, Antonio Rossellino and Verrocchio – heralds the transition from the fiorentina libertas, represented by public patrons, to the private patronage that already bore the mark of the Medici family’s impending hegemony. This transition is effectively captured in the culmination at the end of the exhibition with the Wooden Model of Palazzo Strozzi, the most illustrious private residence of the Renaissance.

    Source: Palazzo Strozzi [March, 2013]

  • Shaq and Tyga Star In Newest Foot Locker Reebok Ad

    Shaq and Tyga Star In Newest Foot Locker Reebok Ad

    Foot Locker and Reebok have brought together NBA Legend Shaquille O'Neal and hip-hop superstar Tyga in it's latest commercial where Tyga needs a left device to raise him to Shaq's level to have a conversation. As you can see there is a large height differential, so Tyga constructs a way to even the playing field.

    Credits:
    Advertising Agency: BBDO, New York, USA
    Full credits after the clip.

    Credits Con't:
    Chief Creative Officer: David Lubars
    Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
    Associate Creative Director & Copywriter: Jessica Coulter
    Associate Creative Director & Art Director: Matt Sorrell
    Executive Producer: Anthony Curti
    Executive Music Producer: Melissa Chester
    Production Company: O Positive
    Director: Jim Jenkins
    Executive Producer: Ralph Laucella
    EP/Line Producer: Marc Grill
    Director of Photography: Jeff Cutter
    Editorial: Mackenzie Cutler
    Editor: Ian Mackenzie
    Assistant Editor: Nick Divers
    Executive Producer: Sasha Hirshfeld
    Sound Design: Sam Shaffer
    Sound: Heard City
    Sound Mixer: Keith Reynaud
    VFX / Conform: Schmigital
    Smoke Artist: Jimmy Hayhow
    Color: CO3
    Colorist: Tim Masick
    GFX: Hornet inc
    Designer / Animator: Santa Maria
    Music: Philip Quinaz

  • The myth of Cleopatra at Pinacotheque de Paris

    The myth of Cleopatra at Pinacotheque de Paris

    Cleopatra is without a doubt one of the most famed historical personalities in History’s pantheon, alongside Caesar, Charlemagne, Napoleon or De Gaulle.

    The myth of Cleopatra at Pinacotheque de Paris
    On the purely archaeological level, many pieces have been destroyed. On the historical level, the accounts and opinions are still widely debated. All that is left of her is the notion of an outstanding beauty, of fantastical love affairs with the two most powerful men in the world at that time, an image that was created during her lifetime and that took on an unimaginable scale as soon as she vanished, to be transformed into an ancestral myth, which never ceased to be taken up in all its forms and in all periods.

    No Queen throughout time has remained more famous in the world than Cleopatra even though we still do not know exactly what she looked like. She was shown as Egyptian, obviously, but also as Nubian or African and black, never as the Greek she was in fact. Imagined as irresistible, she is even shown as having been the most beautiful women in the world whose nose remains famous thanks to Pascal’s phrase: “Had Cleopatra’s nose been shorter, the face of the earth would have been changed.”

    The myth of Cleopatra at Pinacotheque de Paris
    The head of a statue depicting Cleopatra (69-30BC), the last active pharaoh of Ancient Egypt,
    is displayed as part of the exhibition entitled "the myth of Cleopatra" on April 9, 2014
    at the Pinacotheque in Paris [Credit: AFP/Eric Feferberg]
    She was a young Greek queen, 18 years old – descendant of Ptolemy the First, son of Lagos, general of Alexander the Great, who was endowed with Egypt at the Emperor’s death and who became Pharaoh in order to emphasize his power and to govern that province. After her death, she became one of the most enduring myths in the history of mankind.

    Throughout the centuries she became the most representative image of an Egypt that has in fact absolutely nothing to do with what was the Ancient Egypt of the Pharaohs, Memphis or Tutankhamen.

    From the genuine Cleopatra to all her most famous incarnations, from Sarah Bernhardt to Liz Taylor and Monica Bellucci, it's all an attempt to tell who that young queen was and how that woman’s myth took hold of her own life, so as to turn it into an authentic living legend, which none of us, old or young, wherever we are on this earth, can ignore.

    The myth of Cleopatra at Pinacotheque de Paris
    People look at the head of a statue depicting Julius Caesar (100-44BC) as they visit the exhibition entitled "the myth of Cleopatra" on April 9, 2014 at the
    Pinacotheque in Paris [Credit: AFP/Eric Feferberg]
    Everything is regarding Cleopatra. From the soap we use every day, stamped with her profile, or the glue, up to the merest fancy dress party where Cleopatra’s clothes and her famous headdress are seen and are often the most noticed.

    The supposed romance she entertained with Caesar then with Mark Anthony, she became all by herself, through her own death, one of the most classical images of her character.

    The exhibition was made possible, due to the complicity with Italian partner Arthemisia and with Mrs. Iole Siena and her team that enabled its first presentation in Rome. It is also due to the outstanding work carried out by the exhibition’s curator, Giovanni Gentili that this show has managed to take on this depth and this importance in the Pinacotheque de Paris.

    It also due to the presence of the foremost specialists of each of the experts fascinated by Cleopatra’s myth, that this exhibition is so all-encompassing.

    Source: Beyluxe [April 11, 2014]

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