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In an era where digital and electronic inventions are consuming hours of our lives, its toys and devices are also making an impact on the way children play. Remember when fun was governed by games and activities like Red Rover, I Spy, Couch Forts and Hopscotch?

Kol Kid is helping parents and their children put down their devices with the launch of a cool new web app (Play Engine) that generates endless, simple play ideas like finger puppets, Simon Says or how to make a homemade printing press, for example. Kol Kid is a Toronto-based children’s store, making a stand to celebrate the value of simple play and illuminate the insight that tech toys can’t always fulfill the tactile joy of simple toys. Kol Kid has also released three online spots to springboard this communications campaign and help reinforce the store’s purchasing philosophy, which is to sell toys that fosters children’s imagination and play habits.

PRESS: Kol Kid’s new campaign by Tribal Worldwide — Toronto helps parents rediscover the value of simple play

In an era where so many digital and electronic toys task kids with a touch of a screen or hit of a button, Kol Kid, a Toronto-based children’s store is launching a new communications campaign that celebrates the value of simple play.

“After shopping at Kol Kid a few times I noticed they didn’t carry a single electronic toy,” says Sanya Grujicic, senior copywriter, Tribal Worldwide — Toronto. “After chatting with Lisa, the owner, our team soon realized there was a philosophy to her store that was much bigger than just toys. Technology is fundamentally changing the way children play.”

Developed by Tribal Worldwide – Toronto, the campaign launches with three 30-second web videos, directed by Tom Feiler of Code Film, that cleverly communicate how tech toys can’t always fulfil the tactile joy of simple toys.

“I’ve always been particularly tuned into childhood development,” says Kol Kid owner Lisa Miyasaki. “I’ve never been interested in toys that do the playing for you. We’ve always carried toys that are tactile and open-ended. Toys that foster a child’s imagination and allow them to create their own play scenarios.”

Putting the spotlight back on simple play activities that many parents grew up with, Kol Kid and Tribal have also launched Play Engine. A web app that generates endless, simple play ideas like finding shapes in the clouds, Simon Says or how to make a homemade printing press, for example. The playful app harnesses the utility of technology to help parents discover hours of imaginative, play ideas. Ultimately, helping kids and parents put down their devices.

In addition to the videos and the Play Engine, Tribal Worldwide — Toronto also refreshed the design of Kol Kid’s website adding new content and in-store photography by Tom Feiler, that helps bring the store's philosophy to the forefront. Print advertising and in-store signage are being developed as well, to further round out the campaign and drive traffic to the store.

Credits:
Creative Advertising Agency: Tribal Worldwide, Toronto, Canada
Managing Director: Andrew McCartney
Creative Directors: Louis-Philippe Tremblay, Denise Rossetto
Copywriters: Sanya Grujicic, Tiffany Chung
Art Director: Andrew Bernardi
Agency Producer: Andrew Schultze
Strategy: Lisa Hart, Dino Demopoulos
Production Company: Code Film
Director: Tom Feiler
Director of Photography: Alan Lukatela
Cameraman: Andrew Easson, Michael Tung
Sound: Shawn Kirkby
Line Producer: Magda Czyz
Post-Production Company: School Editing
Editor: Kyle McNair
Online Editor: Paul Binney
Colourist: Jason Zukowski
Audio House: Pirate Toronto
Audio House Director: Stephanie Pigott
Audio House Engineer: Jared Kuemper
Casting Agency: Andrew Hayes, Powerhouse Casting

WGBH's Emmy® Award-winning Design Squad Nation is introducing a revamped website to inspire the next generation of engineers. The online community is fueling kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you. Full press release below.

PBS KIDS' Design Squad Nation® Introduces Revamped Site To Inspire Community of Creative Kids
-- Emmy® Award-winning Team behind Design Squad Launches Extensive Updates and New Features to Inspire Next Generation of Engineers --
(Boston, MA, Tuesday, October 2, 2012) — WGBH announced the official launch of the revamped Design Squad Nation®, an online community that provides kids with a forum to express their adventurous, do-it-yourself spirit and share their creative ideas with other like-minded kids. Hot on the heels of a renewed DIY movement, the PBS KIDS Design Squad Nation website is the latest iteration of a franchise that includes a four-season run of the Emmy® and Peabody Award-winning TV shows Design Squad and Design Squad Nation. Design Squad Nation can be found at http://pbskids.org/designsquad/.

Why it's important

By nature, every young kid is a budding engineer: building contraptions with glue and Popsicle sticks or sketching an idea for an automatic pet feeder. But as kids get older, they have fewer moments in their daily lives where they can develop those critical thinking skills. Design Squad Nation fuels kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you.

How it works

Kids can join Design Squad Nation for free; earn points by contributing ideas, sketches, and photos of the projects they dream up; and keep track of all the things they have made in their own profile pages. As users contribute more to the site, they earn more points and move up in rank from "Newbie" to "Phenom." The goal is to frame the design process as a game, encouraging a virtuous cycle that gets kids to continue sharing their own ideas while cheering on others to do the same.

Kids ask great questions that deserve great answers! On Design Squad Nation, engineer-hosts Nate Ball and Deysi Melgar respond to questions in a series of short videos posted online. One week, Nate will add his own ideas to kids' sketches of waterpark rides. The next, Deysi will share what's so amazing about NASA's Curiosity Mars rover. As mentors and guides, Nate and Deysi show kids how engineers see things through a creative lens, inspiring kids to do the same.

Video made for the YouTube Generation

Into fashion? We've got a video about how engineering connects to it. How about cooking, sports, camping, or dancing? We've got those, too, and we're rolling out more videos all the time-from cool stunts to how-tos. We know that kids have many interests, and that their favorites shift from one thing to the next. No matter what they are into, Design Squad Nation has a video, project, or inspiring example of how engineering can further their interests.

The team behind the site

A passionate team of educators, Emmy® Award-winning producers, and website engineers at WGBH created Design Squad (the TV show) and Design Squad Nation. And that team is constantly looking for new ways to share the power of engineering and inspire kids to dream big. Their efforts are garnering wide acclaim. Design Squad Nation just earned a 2012 Emmy Award in the category of New Approaches-Daytime Children's.

"More than a website, Design Squad Nation is a growing community built around the belief that through creative problem-solving and engineering, any kid can make a difference," says executive producer Marisa Wolsky. "We currently are hard at work to make this community bigger and stronger, inspiring a new generation of engineers to dream big and change the world."

Design Squad Nation invites the next generation of great thinkers to get involved at pbskids.org/designsquadnation. Viewers also can follow Design Squad Nation on Facebook and on Twitter.

We teamed up with superstar Noah Ritter to hear his thoughts about Dogs, Dinosaurs, and everything in-between. To further pursue his bright future as a paleontologist, we've set up a college fund for Noah so that he can continue his dream :) Good luck Noah!

At Freshpet, our dogs and cats aren’t just our pets. They’re part of the family. And as our families choose to eat fresh, less-processed foods, we thought it made sense that our pets should too. That’s why we made Freshpet. Freshpet isn’t found on the shelf like every other pet food. You’ll only find it in the Freshpet fridge. Just fresh meats and fresh veggies, and no preservatives.

Kmart knows how to communicate with kids in its latest ad that features a group of kid rappers called Da Rich Kidzz. Da Rich Kidzz, are a group of kid rappers from Minneapolis ranging in age from 10 — 13 years old, who have teamed up with Kmart and Shop Your Way to make a hip-hop music video all about riding their school bus back-to-school in style.

See more of the great work ad agency Draftfcb has been doing for Kmart lately, including the "Ship my Pants" and "Big Gas Savings" commercials here and here, and if you haven't seen Kmart's Yo Mama Joke's ad yet it's worth the view here.

Credits:
Creative Advertising Agency: Draftfcb, Chicago
Music: "My Limo" was rritten by Big Wiggles and Da Rich Kidzz

Kids say the funniest things. For those tricky moments, there's Kid's Corner, only on Windows Phone. Now you can hand over your phone without fear, because Kid's Corner gives your little ones access only to the apps, games, videos and music you choose for them, so you can relax and let them play, knowing little fingers can't get into your address book, apps

Credits:
Ad Agency: Jam, London, UK
Creative Director: Wayne Deakin
Creatives: Luke Norton, Drew Wolf
Agency Producer: Veronica Saez
Copywriter: Luke Norton
Production Company: Agile Films

Vancouver, September 5, 2013 – DDB Canada is pleased to announce that the British Columbia Automobile Association (BCAA), after an extensive search, has selected the Vancouver office as its agency of record (AOR), responsible for the BCAA brand and its lines of products and services. As its new agency partner, DDB Canada will help BCAA drive new membership, introduce new products and further strengthen the organization’s relationships with its 800,000+ members across British Columbia.

“BCAA started in the area of roadside assistance, but has evolved into a multifaceted brand that places its members and customers at the heart of every service it provides,” says Lance Saunders, executive vice president managing director, DDB Canada, Vancouver. “When you truly look after your members and customers, like the way BCAA does, they can become strong brand advocates, harnessing the power of word of mouth, digital and social tools to spread positive messages. For an agency, this is a dream foundation to build from.”

Effective September 2013, DDB Canada/Vancouver will provide strategy, creative, media buying and planning services, in partnership with OMD Vancouver.

“We are excited to partner with DDB Canada,” says Heidi Worthington, senior vice president and chief marketing officer, BCAA. “At BCAA, we consider our agency as a strategic partner. DDB combines award-winning creative with insight-rich strategy, which will help to further strengthen the BCAA brand. Our trust and reputation with our members and customers is the foundation for our growth. It is from this solid base that BCAA will continue to provide an outstanding experience with our insurance, roadside assistance services, and further expand our product offerings and member savings partners worldwide.”

About BCAA

BCAA is one of the most trusted organizations in British Columbia, serving one in four B.C. households. With over 800,000 Members, BCAA provides an array of home, auto and travel insurance products, roadside assistance and Member savings at over 150,000 partner locations worldwide. J.D. Power has ranked BCAA “Highest In Customer Satisfaction among Home Insurance Providers in Western Canada” two years in a row (2012 and 2013) – details at jdpower.com. Now in its 107th year, BCAA has over $400 million in annual sales, 27 locations and over 900 employees. To learn more about the benefits of BCAA Membership, visit bcaa.com and for more information on the BCAA Road Safety Foundation visit bcaaroadsafety.com

About DDB Canada

Named Strategy’s 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a “total communications company” whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Worldwide (digital and social), Karacters Design Group, RAPP Canada (direct) DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

Finally a McDonald's ad we like, although totally unrealistic the spot is pretty funny. Nothing beats a kid and his grandfather out fishing.
Credits:
McDonald's Fries: Best Fries on the Planet
Advertising Agency: Leo Burnett, USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Directors: Avery Gross, Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
Production Company:
TV: O Positive
Director: Kenny Herzog
Editorial: Whitehouse Post
Editor: Nikki Vapensky

Here's a new commercial for Turkish Airlines featuring NBA 30,000 point man Kobe Bryant and soccer star Lionel Messi. The two sporting icon get showoff their competitive spirit as they try to out do each other and win over the admiration of the kid before the stewardess wins in the end with a bowl of ice cream.

Credits to follow.

Levi's newest Go Forth commercial ad campaign for 2012 entitled "Thread", the spot features "This Is A Pair Of Levi's" a 60 second spoken word poem, written by W+K copywriter Erin Swanson.

This is a pair of Levi's®,
buttons and rivets and pockets and cuffs,

and the thread that holds it together.

When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;

It's the thread in your seams that's tied to your dreams.

It's the sole in your feet that keep the beat;

You're gonna be great, you're gonna be great, you're gonna be great;
You're gonna find the cure, you're gonna be famous, you're gonna be shameless.
Spittin' seeds in the wind, tap dancing with your shoe laces pinned, to the back
of a bus at the end of the road, at the bottom of the ninth, with a crown on your head

You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero! You got a hero's grip. Swingin' by a
single stitch. You follow your heart, follow the leader, you're the leader;

Are you joking, are you breaking, are you shaking? You're the next living leader of the world. You're a kid. Holding onto the thread. That holds it together.

This is a pair of Levi's®

Credits:
Ad Agency Wieden + Kennedy
Directed by Lance Acord
Copywriter: Erin Swanson
Creative director: Tyler Whisnand

Consumers will have the opportunity to share their own messy moments through a Delta #HappiMess social media sweepstakes, which was kicked off August 11. The user-generated content will be aggregated and showcased at delta.com/happimess. The contest will also be supported in a dedicated digital campaign, featuring banners that will play :15 second “HappiMess” vignettes lifted from the main TV spot.

Credits
Client: Delta Faucet
Agency: Leo Burnett Chicago
Campaign: HappiMess
TV Spot: HappiMess Anthem
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
VP Creative Director: Jo Shoesmith
Associate Creative Director: Greg Nobles
Associate Creative Director: Brooke Anderson
Executive Producer: Tom Kerimidas
Producer: Rena Dusenbury
Production Company: Furlined
Director: Yael Staav
VFX/SPX: The Mill
Editorial: White House Post
Editor: David Cea
Music Track – ‘We Belong’ performed by RAC featuring Katie Herzig
Music Editorial – Yessian Music
Director of Photography: Max Goldman

To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation invited moms to what they thought was a regular school play. Instead, each kid read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too. Developed by DDB Canada's Toronto office, the integrated campaign encourages women to take better care of their health. Full press below.

Toronto, January 24, 2013 — Heart disease and stroke is a leading cause of death for women in Canada1, yet 80 per cent of the risks can be reduced through lifestyle changes. To encourage women to prioritize their own well-being, Becel® recently launched a heartwarming integrated advertising campaign encouraging moms to take action and take better care of their health.

Becel® is the founding sponsor of the Heart and Stroke Foundation’s The Heart Truth™ campaign, which calls on women to put their own health first by assessing their risk for heart disease and stroke, talking to their doctor, and making heart healthy lifestyle choices in order to enjoy a long and healthy life with their loved ones.

“Heart disease and stroke take one in three Canadian women before their time2, resulting in too many children losing their mothers,” says Margaret McKellar, senior marketing manager – Spreads Canada. “Becel wants to drive home the relevance of heart disease and stroke with women and provide them with the tools necessary to make positive changes in their lives.”

With moms more likely to listen to their children than a marketing message, Becel® enlisted the help of elementary school students of an Ottawa public school to surprise their moms by reading aloud heartfelt letters explaining, in their own words, how well their mothers take care of them. The emotional live event created in partnership with the Heart and Stroke Foundation, was filmed for the campaign.

“Women put too much pressure on themselves and sometimes are so focused on the health and happiness of their family that their own health is sacrificed,” says Denise Rossetto, mother of twins and creative director at DDB Canada. “If a woman doesn’t look after herself, she may not be around for her family.”

Developed by DDB Canada’s Toronto office, the national integrated campaign, includes English and French versions of the spot “Love Letters,” an online video, entitled “It’s OK Mom” that people can personalize to encourage a mom and share with their social networks, and digital advertising, which is being supported with public relations and a blogger outreach program. To learn heart healthy tips, get a behind-the-scenes look of the commercial and read the children’s love letters, consumers can visit the campaign site: Becel.ca/EncourageAMom.

The campaign is the result of collaboration between Becel’s agency partners, with DDB Canada’s Toronto office responsible for the strategy, mass, digital and social executions, working closely with DDB Canada Montreal (French adaptation), Edelman (public relations and social media), Mindshare (media), Integrated (shopper marketing) and Ariad Communications (eblast), in partnership with Sapient who is responsible for Becel.ca.

The “Love Letters” TV spot launched on January 21, 2013, followed by cinema and digital campaign elements in market the first week in February for Heart Month.

DDB Canada has partnered with Unilever Canada as Becel’s agency of record since 2009.

1. Bear vs. Trailer
In this classic Twinkies ad, a bear tears open a yellow trailer because it looks like a Twinkie, and is disappointed to find that all there is to eat inside is humans and mutters “Where’s the cream filling?”

2. "Celebrating 90 years as America's favorite chocolate cupcake"

Happier times, back in 2009 Hostess celebrated 90 years of goodness with the cup cakes.

Credits:
Advertising Agency: Bernstein-Rein.
Executive Creative Director: Arlo Oviatt.
Creative Director: Elizabeth Paolini.
Art Director: Paul Prato.
Copywriter: Becky Ervin

3. From 1970 The Twinkies "Space Kids" Commercial

4. Bye bye to the Hostess Ho Hos — Another 70's Commercial

5. Another vintage ad celebrating 40 years of the Hostess Ding Dongs

Ding Dongs — named for chiming bells used in vintage Hostess television commercials — are ringing 40 sweet years as one of America's all time favorite snack cakes. Just one bite of the iconic chocolate cake enrobed with chocolate icing and Hostess' signature rich creamy filling leaves little doubt as to the source of Ding Dongs' enduring appeal.

6. "It's A Kids World" A 1976 Hostess Commercial

A kid's world is a special world and Hostess is a part of it- Hostess and kids, they go together...well they did but not anymore: -(

7. Hostess Fruit Pies The Magician commercial from 1973

Fruit Pie the Magician was first introduced in 1973! Created by artist Don Duga.

8. Let's Not Forget The Hostess Chocodiles.

These chocolate-covered Twinkies had a fierce following.

9. 1986 Hostess Pudding Pie Commercial

From 1986, this Pudding Pie ad featured a young Joey Lawrence.

The news that Hostess Brands Inc. is shutting down operations in the U.S. is particularly sad as it represents the death of an iconic brand, a brand that has been part of American pop culture for years.

Two new ads for the Apple iPhone 5 began airing yesterday, the first entitled Discover and the second Brilliant. The ads spotlight all the functionality of the device by reminding everyone that yes there still is an app for that, and that.

Are these getting old yet? Maybe not for all you Apple iPhone Loyalist, but considering Samsung put it's ad campaign for the Next Galaxy S4 in the hands of a 10 year old kid, maybe we should be watching for what BlackBerry has planned with their "Keep Moving" campaign.

Or...we could all just unplug for an afternoon and just dance.

1791 Denim. 100% Made in the USA. Radio host Glenn Beck's new denim and clothing brand 1791 which originally launched as a charity clothing line 11 months ago, released a new commercial and web film (film below) promoting the clothing line.

Beck who was critical of the Levi's "Go Forth" campaign and complained that it "glorifies revolution"..."I put on a pair of old Levi’s and I said to my wife, ‘I love Levi’s! I’ve loved them since I was a kid. They’re my favorite jeans! I don’t know why I don’t wear them all the time!’ I am turning my red tabs in. I will not wear a pair of Levi’s. Won’t do it."

What's a man to do? You start your own denim shop! I have to be honest as a Canadian I have no positive or negative opinion of Glenn Beck, but I am really liking this 1791 Supply & Co. stuff.

See the Levi's Go Forth ad "America" that set Beck off Here.

Pepsi Next creates an insane "Party" commercial to air during Super Bowl XLVII. In this ad, typical parents come home to find their house filled with foam and hundreds of people dancing. Their son Brandon quickly distracts his angry parents from the party with Pepsi Next. A guy duct taped to the ceiling? A unicorn DJ?? A jock pouring milk over his own head??? The real cola taste of Pepsi Next successfully overshadows the mayhem and destruction happening all over their property. You're a good kid, Brandon.

Credits:
Ad Agency: TBWA/Chiat/Day, L.A.

Tennis Canada launch a national public service ad campaign promoting tennis participation for children across the country and the “Let’s Make Tennis Matter for Kids” fundraising initiative. The campaign includes three ads that highlight the fact that maybe, just maybe not every kid in Canada wants to play hockey and to give tennis a shot. Above, "Goaltending" and below "Penalty Box".

“We know that hockey in Canada is like a religion,” said Michael S. Downey, president and CEO, Tennis Canada. “But the truth of the matter is that not all kids are interested in lacing up their skates and hitting the ice for the first time. We want to ensure our sport is an option for those kids and their parents by increasing awareness and accessibility to Kids Tennis. This campaign and the resulting money raised will help us in achieving our mission of growing the sport of tennis across Canada.”

The campaign is the work of Toronto based Bensimon Byrne, Canada's largest independent agency. That sounds so good considering the recent mega Publicis/Omnicom merger.

Credits:
Creative Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Joseph Bonnici
Associate Creative Director / Art Director: Dan Strasser
Associate Creative Director/ Copywriter: David Mueller
Account Director: Mark Hewitt
Producers: Christine Pacheco, Michelle Pilling
French Producer: Claudia Theriault
Film Production: OPC
Director: Chris Woods
Executive Producer: Harland Weiss
Editing: Married to Giants
Editor: Graham Chisolm
Audio: Pirate
Director: Vanya Drakul
Transfer: Alter Ego
Online: Alter Edo
Online Editor: Darren Archim

Via: The Toronto Egotist

Kmart says they are totally cool with you and everyone else to ship your pants, say it fast 10 times and then see if you feel like a 10 year-old kid again.

Credits:
Ad Agency: Draftfcb
Chief Creative Officer: Todd Tilford
EVP Executive Creative Director: Jon Flannery
SVP Creative Director: Howie Ronay
VP Creative Director, Copywriter: Sean Burns
Agency Producer: Chris Bing
Production Company: Bob Industries
Executive Producers: TK Knowles, John O'Grady, Chuck Ryant
Producer: Brian Etting
Director: Zach Math

The NBA is out with two new commercials, "The Disappearing Act" is directed by Spike Lee and stars Magic Johnson, Steve Nash, and Chris Paul.

CP3 bursts on and off the court in a puff of smoke, so fast that at one point he leaves the court and appears at a table in a diner with other point guard greats, Magic and Nash. In a flash, CP3 is headed back to the hoop and scores!

Credits:
Ad Agency: Goodby Silverstein & Partners.

Check out Chris Paul in the "Born To Assist" State Farm Insurance ad, this kid can act too.

National Maritime Museum Cornwall is bringing the Vikings to Cornwall in a new major exhibition called Viking Voyagers, opening on 20 March 2015. The new exhibition, featuring nationally and internationally historically significant artefacts, explores what is behind the popular myth of the bloodthirsty raiders, what it meant to become a Viking and shows how their mastery of maritime technology was the secret to their success.

Ships and boats were vital to Viking expansion; they explored and colonised, were invaders and migrants and the seas and rivers were the highways and byways to amassing huge wealth and power through raiding and trading.

Their power was built on their knowledge of boatbuilding and their seafaring skills, enabling them to sail across the Atlantic’s icy waters to Newfoundland and Iceland, down to the warm Mediterranean to Istanbul and as far East along the river Volga as Ukraine and Russia.

Visions of horned helmets, unkempt beards and fearsome raiding fighters carried by longships that were dragon headed war beasts come to mind when thinking of Vikings. However, this new show dispels the myth and reveals that just like us they also wore jewellery, combed their hair and many were entrepreneurs, using smaller boats and ships to do business and seek new opportunities far from their Scandinavian homelands.

This new show invites you to encounter these Norse voyagers and the people and things they met along the way, contrasting the mayhem of the raiders, pillagers and ransackers with the resourceful trader, boat builder, craftsman and family man, woman and child.

The humanising of the Vikings is conveyed through engaging interactive displays that amplify what life was like as a Viking. With institutional and loaning partners including the British Museum, National Museum of Ireland, National Museum of Denmark and Manx National Heritage and others, a stunning number of artefacts show a culture that enjoyed ostentation and hierarchy as well as ritual, religion and the simplicity of family life.

These archaeological finds, which are over 1000 years old, include weaponry, jewellery, household implements, slave chains and coins, richly showing the global reach of the Vikings and their ships.

Richard Doughty, Director of National Maritime Museum Cornwall says: “It is enormously exciting for National Maritime Museum Cornwall to be bringing the Vikings to Falmouth and hosting historically significant artefacts, in what is undoubtedly our most important exhibition to date. The Museum’s legacy of award winning work has now afforded us the opportunity to access national and international collections, securing loans with major partner Museums, and offering Cornwall and the South West a unique first in being able to see these items outside of these national and international institutions.”

“This new state of the art show has taken years to develop. You might think you know the Vikings but you will have never experienced them in the way this new exhibition promises. All I can say is watch out, the Vikings are coming!”

The theatre is provided by a beach market scene. A full scale replica of a 14m coastal cargo Viking ship, from 11th century Denmark, invites you to climb aboard and discover what it was like to sail and row in these awe inspiring vessels, and explore the wares they carried.

The iconic Viking small boat, a 6m Norwegian faering, built by ‘apprentice Viking boat builders’ from Falmouth Marine School, is the centrepiece of a ‘touch and feel’ boat builder’s yard. Visitors can hold tools and materials used to design these clinker-built ships with their shallow drafts, which allowed them to navigate inland rivers and conquer kingdoms.

The history of Britain and Ireland was transformed by the impact of Viking raiding and colonisation. We still utter their words in our everyday language such as starboard, berserk, kid and ransack. What began as small encampments up river grew to be Viking towns such as Dublin, which for a time was the centre of the European slave trade. Cornwall was very much part of the Irish Sea world, and the exhibition will reveal tantalising evidence for Vikings in Cornwall.

Dr Tehmina Goskar, Exhibitions Registrar at the Maritime Museum says: “The story of the Vikings is incredibly alluring. Not only have they left us with a legacy of beautiful storytelling in their Sagas but also an astonishing material culture. Above all, the Vikings were sailors, their men, women and children thrived because of their skills with boats and seafaring so with our harbour location, celebrating the sea and small boats, there is no better place to come to hear their stories.

“I am completely delighted to bring amazing Viking antiquities to Cornwall for the very first time, some of which have never been on display in any museum before. Working closely with our Guest Curator Dr. Gareth Williams of the British Museum, a world-leading expert in the Vikings and also an outstanding Viking re-enactor himself, has been an immense privilege and a lot of fun, and hopefully visitors will feel this from the way we tell the story of the Viking Voyagers in the show.”

The two year exhibition, funded by a grant from the Heritage Lottery Fund and a number of generous trusts and foundations, aims to show how the Vikings were a maritime culture, not an ethnic group but something you became when you wanted an adventure.

Ben Lumby, Exhibitions Manager concludes: “Aboard their ships Vikings reached further than any culture had before them and they have left huge legacies behind since the 300 years of the Viking Age from the 8th to 11th centuries. This atmospheric exhibition will evoke the Viking world through thought-provoking stories, stunning exhibits and engaging interactives which take you on an epic journey. We invite you to discover who the Vikings really were and what was the secret to their success. ”

Viking Voyagers runs from 20 March 2015 to 22 February 2017.

Source: National Maritime Museum Cornwall [Jabuary 16, 2015]

Adidas invited a group of people to take the stage in support of TeamGB, as part of the campaign a photo booth was installed. The surprise of a lifetime was unveiled at Westfield Stratford City as adidas brought astonished shoppers face to face with David Beckham.

This campaign got me thinking of two things, what a genuinely great person Beckham is, he seems be an approachable celebrity unlike so many celebrities are today, and secondly this sweet kid...it was hard for myself to hold back a tear as I watched this boy who just met his idol cry. It got me thinking who would I cry for, who would make you cry?

Credits:
Adidas Take The Stage Campaign was created by Sid Lee.