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Happy Man

Alka-Seltser positioning in the former Soviet Union countries is a remedy against hangover. That gives a lot of inspiration for ads. A hangover can be very dangerous, that's why you need a remedy that will quickly get everything in order.

The Ukrainian agency PROVID (former PROVID/BBDO) proceeds with its anti-hangover campaign with a new, New Year image.

Advertised brand: Alka-Seltzer;
Advertising Agency: PROVID (Kiev, Ukraine);
Creative Director: Kirill Chichkan;
Art Director: Denis Music;
Copy-writer: Sergii Zinoviev;
Photographer: Igor Chursin;
Post Production: Denis Music.

Re-imagining Alka-Seltzer

Idea
NEXT MORNING EVEN AFTER HARD PARTIES YOU’LL BE HAPPY TO WAKE UP WITHOUT A HANGOVER.

Solution
DEVELOP A SERIES OF PRINT ADS OF THE BIGGEST BOOZY OCCASIONS LIKE NEW YEAR’S EVE, BIRTHDAYS AND CHRISTMAS. THROUGH A SIMPLE TWIST OF THE PHRASE, WE HIGHLIGHT THE KEY PRODUCT BENEFIT OF NOT HAVING A HANGOVER THE FOLLOWING DAY.

Credits:
Ad Agency: BBDO, Russia
Chief Creative Officer – Igor Lutz
Creative Director – Mihai Coliban
Senior Art Director – Aaron John Nielsen
Copywriter – Andrey Sivkov
Producer – Marina Shponko
Account Director – Darya Arkharova
Senior Account Manager – Boris Sorokin
Production Studio – ‘Masked Brothers’

From Warner Bros. Pictures and Legendary Pictures comes "The Hangover Part III," the third and final film in director Todd Phillips' record-shattering comedy franchise. This time, there's no wedding. No bachelor party. What could go wrong, right? But when the Wolfpack hits the road, all bets are off.

In other Wolfpack sightings, Ken Jeong played his typical funny self in a new Miller Time commercial, see the "Ken" ad HERE.

Welcome back Ferris! If you don't want to know what or who Broderick is acting as Ferris Bueller for in a Super Bowl commercial for, don't read on.

Jalopnik says the Bueller spot is for Honda: "A source familiar with Honda's operations hinted to us earlier this year that the company was going to do a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick. The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V. Honda is pouring a lot of money into this ad and, according to our source, hired The Hangover writer/director Todd Phillips to put it all together."

New ad for Virgin Mobile is actually a cool short animated web film done entirely with Crayons. The ad depicts a young man experiencing a "hangover-esque" night fueled by his decision to cut everything from his life that's costing him too much both emotionally and financially, not the least of which is his cell phone carrier. Credits:
Created by the ad agency: Mekanism, for Virgin Mobile.

Check out funny man Ken Jeong in Miller Lite's newest commercial. The ad features Ken leaving viewers to wonder what it would be like to hang out with the actor, who will also be staring in the upcoming Hangover Part III movie due out soon....Ya, he's the guy from that thing.

Credits:
Ad Agency: Saatchi & Saatchi