Dolce&Gabbana continues to build Italian traditions into own adv campaigns. The cult fashion brand has presented a new series of prints which pick up a rhythm of the previous photo-sets (so, in last year are created posters with the Madonna in an image of the Sicilian housewife, also hot photos of the men, into styles of ancient Roman demigods). This time for advancement of a collection Spring/Summer 2011 brand has decided to remain within the limits of the traditional concept, having emphasized rough hot Italian emotions.
On prints the macho photo-models: Noah Mills, David Gandy, Adam Senn, Tony Ward, Sam Webb, Travis and Sam Whitman play roles as strict fathers, the Italian peasants and fishermen. Photos are literally impregnated by the hot southern sun, salty water, slightly audible smell of man's sweat and a fresh sea breeze. Men really enjoy heavy physical work...
The Real Italian Machos
For Woman's D&G Collections Spring/Summer are selected graceful Izabel Goulart, Isabeli Fontana, Alessandra Ambrosio, and Maryna Linchuck. While their men work under the destructive sun, beautiful women are doing the house duties with not smaller pride, than the queen manages state affairs. Despite external pride and coldness, they a spirit of passions — if they laugh, all around rejoices together with them but if they cry it is the most bitter tears. The charming ladies dressed into elegant dresses, fine underwear and may break any men's heart.
Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to ‘seek feeling’ – a dramatization of Volvo’s human-centric ethos.
The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.
The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…
“to feel to really feel is a rare thing these days”
…then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes.
And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.
Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.”
Marcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.”
As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water.
The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.
Credits: Project name: The Swell Client: Volvo: Tomás Caetano (Vice President Brand Marketing), Ingela D'Angelo, (Director, Marketing Communication), Magnus Brodd (Marketing Content Director), Anna Wirsen (Project Leader) Agency: Grey London Executive Creative Director: Nils Leonard Global Creative Director: Hollie Newton Creative Team: Hollie Newton / Jamie Starbuck / Howard Green Managing Partner: Nick Dutton Business Director: Camilla Ashenhurst Account Manager: Mel Caplan Agency producer: Harriette Larder Creative producer: Glen McLeod Planning Director: Matt Buttrick Planner: Hayley Cannon Production company: Academy Films Director: Marcus Söderlund Editor: Tom Lindsay @ Trim Producer: Medb Riordan Exec Producer: Lizie Gower DOP: André Chémétoff / Allan “Willy” Wilson Colourist: Aubrey Woodiwiss Post-production: Yourick Van Impe (Flame) & Aubrey Woodiwiss (grade) @ Electric Theatre Collective Audio post-production: Aaron Reynolds @ Wave Photographer: Gian Paul Lozza
Happy Day, everyone! If it's raining as much near all of you as it is over here in New York, I sincerely hope you're all staying dry! What's the best thing to do on a rainy day, in my opinion? Online (window) shop! I love learning about new and up-and-coming stores, as well as checking in with my favorite websites to see what was recently added to the inventory (or what's on sale!).
The store where this beautiful dress came from is certainly not unknown - this is the Glacier dress from the super-popular, super-lovely website Shabby Apple! This dress is part of their Berkshire line. I love what they have to say about this line of beautiful dresses:
"Made for the last breaths of summer, this line embraces the Woman-in-the-wild--with basic,feminine silhouettes in easy-to-wear fabrics that provide you the ease and comfort you need for a weekend getaway, a last summer barbecue, or even a long day at the office. Slip into one and feel the joy of the evanescent summer - you'll be glad you did."
I'm sold! As I sit in my apartment shivering and watching the students battle with umbrellas in the storm-like conditions, I could certainly go for a sweet, lingering summer day! Even though this line is inspired by the end of summer, I think this dress is totally a fall piece. It's made from the "sturdiest, no-fuss poly blend," and has the sweetest pinstripe detailing. I love the pleats in the skirt. I think this dress has an incredibly-flattering shape that anyone can wear! Look at those details! So pretty and graceful. Thank you, Shabby Apple, for making such a wonderful dress.
Suiting Up at Express
I've always loved the chic styles in the windows of Express! Whenever I need something classic and pretty for an event or a night out, I'm eager to check out what's new in the store. Right now I'm crazy about the women's suits that can be found in store or online. These tailored pieces are so flattering and would definitely make a statement.
I mean, look at how cute the Rouched Sleeve Jacket and Wide Leg Editor Pant Suit is! I think the silhouette is modern and just so classy. I could totally see myself wearing this to a job interview. Look at the Luster Tweed Jacket and Editor Pant Suit. The details on the jacket are lovely. I love the pockets. I think this suit can easily go from work to play with the addition of some fun accessories (a pretty necklace or a cute clutch).
Guess what, readers! Right now there's an Express sweepstakes taking place on their Facebook page! The Work It Sweepstakes is offering one winner a $500 Express Suiting Makeover! How great is that? Wouldn't you like the opportunity to add one of these cute suits to your wardrobe?
What Express suit do you like best? Where would you like to wear one of their suits, and how would you make it uniquely you?
Australian supermarket giant Woolworths enlisted the music and lovely voice of Gossling to sing Monday, Tuesday, Wednesday, I Love You in this new TV commercial.
Gossling is the name on the tip of everybody's tongue at the moment. "That voice" you may recognize from recent Triple J hit “Wild Love”, her performance as part of the wedding challenge on Channel 9's The Block, or perhaps from triple platinum, "Boys Like You" on which she guests with 360.
Hailing from country Victoria, Helen Croome developed her musical interests through her family and strong music culture in Albury/Wodonga. After putting her Psychology/Sociology studies on hold to concentrate on a Bachelor of Music (Composition), Croome met the musicians now joining her as Gossling.
Gossling's style is distinctive and sweet; mixing heart felt lyrics with graceful melodies. Prepare to be charmed, heart broken and delighted as Gossling enchants your ears and warms your heart.
The French actress Audrey Tautou embodying modern representation about the French elegance and refinement, became new person Chanel №5.
Audrey Tautou for Chanel №5
As well as all previous preview trailers of this brand, a new fairy tale on love have entrusted to remove not to the usual director, and eminent and besides traditionally having a cinema generality with the actress.
Elegant & graceful Chanel №5
One more remarkable fact — Audrey Tautou has played itself Coco Chanel in a biographic film "Coco avant Chanel".
Soundtrack: "I'm a Fool to Want You" Billie Holiday.
