Apparently Pfister Furniture is so good it will make parents break up with their kids. The new commercial entitled "Break Up" for the Swedish furniture company features a mom and dad gently asking their son to leave the nest in favor of room for more furniture.
Australian furniture retailer Freedom, unveils a risque TV commercial campaign featuring a an older couple admiring the furniture in their neighbors house in a peeping Tom style spot. The older couple seems to be admiring the furniture in an apartment across from their own as a sexy young couple get it on.
Tagline: "The Freedom Sale, For Whatever Turns You On".
Credits: Creative Ad Agency: M&C Saatchi, Sydney Australia.
To commemorate La-Z-Boy's 85th anniversary, the campaign includes a TV commercial promoting a national sales event. "We're excited about this promotional spot and feel it's the perfect time to invite customers to come see our collection of customizable home furnishings, including sofas, sectionals, ottomans and more," said Doug Collier, Chief Marketing Officer and President International at La-Z-Boy. "The anniversary commercial celebrates our 85-year history by having a little fun with Brooke and poking some fun at ourselves, while showing our beautiful and unexpected home furnishings."
La-Z-Boy's agency of record, RPA, teamed with @radical.media Director Dave Meyers to create four TV commercials, a pair of online videos, four national print ads and other digital content.
The first TV commercial, which started airing in early August, "Big Deal/Anniversary Sale," opens on Shields in the midst of an elegantly decorated living room, calmly discussing La-Z-Boy's 85th anniversary sale. "Eighty-five years, that's a really big deal," she says. "They don't need some loud ad that screams 'sale!'- just me telling you about the great deals on gorgeous furniture." Just then, horns trumpet, balloons drop from the ceiling and a nine-foot tall flashing sign lit up with "85th Anniversary Sale" slides across the set. "Guys, I thought we weren't doing this?" Shields asks with a confused yet playful and cheeky tone.
"For a household name, Brooke maintains a down-to-earth, relatable persona that's genuinely approachable," said RPA CD Jules Fox. "The situational humor used in the campaign plays on Brooke's lighthearted personality and appeals to the sensibilities of our target audience."
"Shut Up" introduces an incredulous neighbor who yells "Shut up!" and punches Shields every time she learns that a new piece of furniture came from La-Z-Boy, inspiring the spooked spokeswoman to begin replying to her inquiries via text message from a safe location. Late 2012, the TV campaign continues with "Elephant," which demonstrates the advantages of previewing purchases with La-Z-Boy's online customization tool and stars a life-sized computer-generated elephant, and later "Neighbor" will air featuring a binocular-wielding snoop who cannot fathom the beautiful living room is all made by La-Z-Boy.
The TV commercials will run on more than 30 cable networks in the U.S. and Canada, including HGTV, Food Network, Lifetime, Oxygen and USA. Two online videos, a Q&A with Shields where the actress talks openly about working with La-Z-Boy and a flipbook, which rapidly cascades through La-Z-Boy-designed rooms, will live on http://www.la-z-boy.com/. Print will appear in a variety of publications such as "Better Homes & Gardens," "Country Living" and "Martha Stewart Living" and online units will run as pre-roll or banners.
Credits: Client: La-Z-Boy Agency: RPA "Big Deal/Anniversary" first air date: 07/31/12 "Shut Up" first air date: 08/21/12 "Elephant" first air date: 11/13/12 "Neighbor" first air date: 12/25/12 EVP, ECD: Joe Baratelli SVP, GCD: Pat Mendelson CD/Art: Jules Fox CD/Copy: Alicia Dotter Agency Executive Producer: Gary Paticoff Agency Senior Producer: Selena Pizarro Agency Assistant Producer: Whitney Young Production Co: @radical.media Director: Dave Meyers DP: Joseph Yacoe Executive Producer: Jim Bouvet/Frank Scherma Line Producer: Scott Cunningham Production Designer: Tyndall Arrasmith Editorial Company: Spotwelders Editor: Paul Sabater Executive Producer: David Glean Telecine Company: CO3 Telecine Artist: Stefan Sonnenfeld Telecine Executive Producer: Rhubie Jovanov Visual Effects Company: Baked FX VFX Supervisor: George A. Loucas VFX Producer: Jessie Mizrahi Title Design: Bl:nd Creative Directors: Erik Buth Executive Producer: David Kleinman
IKEA's latest advert features Gnomes who sabotage a couple who are trying to improve their garden. The commercial that is a music video features music by The Palace Of Budapest Philharmonic Orchestra and The Heritage Singers doing a cover song of the Mötley Crüe song Time for Change.
The adverts, which launch on Saturday 13 April, look at a family trying to transform their garden with IKEA outdoor furniture, but they have some opposition to the change, from the ultimate embodiment of everything that’s tired and dreary about British gardens – the garden gnome. The gnomes will do anything possible to keep the garden the way that they like it – kitsch and dull. Every improvement the family makes, hanging colorful SOLVIN DEN solar-powered lights, erecting a KARLSÖ gazebo and introducing the ARHOLMA outdoor sofa, angers the gnomes, who do anything to stop the family.
The campaign, which features a 60 second TV ad and a 2 minute music video, uses the insight that although the UK are a house-proud nation who love their gardens, we simply aren’t making the most of them, whether big or small or come rain or shine. The campaign is intended to inspire people to give as much thought to how they furnish their outdoor space as they would any room inside of their house, showing off some of the most inspiring IKEA solutions along the way, whatever the weather.
Credits: Client: Ikea Creative Agency: Mother, London Director: Mike Maguire Production Co.: Biscuit Filmworks Managing Director: Shawn Lacy Executive Producer: Orlando Wood/ Colleen O’Donnell Head of Production: Rachel Glaub Producer: Gustav Geldenhuys Production Designer: Alexis Ross Editor: Ed C @ Final Cut Post Production: The Mill Audio post-production: 750mph DoP: Ulla Pontikos
UPDATE: April 26, The Gnomes speak:
This has gone on long enough, IKEAS attempt to throw us out and replace us with affordable flat packed garden furniture is simply ridiculous. The time has come to fight back!
We, the garden gnomes of the United Kingdom are uniting as we fight to bring back our rightful place in the luscious green gardens up and down this beautiful country.
We have Billy, admit that we belong in gardens and he shall not be harmed. Your choice....
Rent-A-Center and ad agency Occam have some fun with their latest ad entitled "Strip Search" where they express that uncomfortable credit check feeling with being naked in public.
"If you've ever had an extensive credit check at a typical retail store, then you know how exposed it can make you feel. Well that's not the way Rent-A-Center does things. Instead you can buy brand-name electronics, computers, appliances and furniture with no credit check".
Finding a new place in a tight housing market can be challenging, and desperate house hunters are known to forget their common sense when looking for an attractive and cheap rental property. To raise awareness about this, lejebolig.dk wants to remind people that using their common sense is crucial when entering the market for rental properties in Denmark.
This is why Lejebolig.dk has put common sense to the test by showing potential renters a flat where all is not quite as it seems. In a newly released prank film, featuring an actor that plays a landlord, tenants are introduced to what they think could be the place of their dreams.
However, when the landlord leaves his guests alone for a few minutes, the flat soon turns into a “ghost house” where furniture moves and creepy sounds can be heard. The result is an entertaining film that raises awareness about remembering one's common sense when looking for a new home at a desperate housing market.
The most recognised Japanese designer of present Tokujin Yoshioka has developed unique installation for the house of fashion Hermes in Tokyo.
Small video the screen and a silk scarf in a show-window create effect of optical illusion, that the girl blows on a scarf.
Futuristic designer Tokujin Yoshioka
Studio Tokujin Yoshioka created in 2000, makes out interiors and exhibition spaces for Issey Miyake, Hermes, Muji and Peugeot, and also is actively involved in sphere of industrial design. Designer Tokujin Yoshioka is known all over the world for the experiments with furniture from glass, a paper and other materials.
The exhibition "The Roman villa in Chatalka site. The wealth of a Thracian aristocrat" is a result of a successful collaboration between the National Institute of Archaeology with Museum and the Regional Museum of History Stara Zagora. It presents the lifestyle of wealthy Thracian aristocrats, owners of villa rustica, built in the 1st c. AD in Chatalka site, close to the city of Stara Zagora.
The exhibition includes valuable artifacts found in Roshava Dragana tumulus, where some of the family members who possessed the estate were buried, as well as items from other tumuli of the necropolis of the villa.
Protective and offensive weapons, a rare bronze helmet mask among them, refer the owners to the local military aristocracy. The gold jewellery and breastplates found in graves of a man and a woman, and the gold wreaths confirm their high social status. Luxury items imported from the East and Italy, parts of the furniture, such as candelabrum with an image of herma with faces of two youths, balsam-containers and perfume vessels reflect their exquisite lifestyle.
The implements attest to the main activities of men and women who lived in the villa. Various inquisitive objects, usually neglected and forgotten in the museum depots, are displayed for the first time at one place. Agricultural tools, model mould and pottery indicate the source of the wealth of the owners of this estate. Votive tablets of the Thracian Horseman discovered close to the residential sector of the architectural complex and the mound necropolis of the villa reveal the Thracian origin of the inhabitants.
Group of silver cups of Boscoreale type and rare glass vessels found near the city of Stara Zagora, complete the notion of the rich urban life of the local Thracian aristocracy comparable to the lifestyle of the Roman nobles in Italy.
The opening is on May 22nd 2015 in the National Museum of Archaeology, Sofia. The exhibition will be on display until September 10th, 2015.
Source: National Institute of Archaeology with Museum, Bulgarian Academy of Sciences [June 01, 2015]
In a series of prints for school of design George Patterson Y&R have reflected creative flight of thought of young graduates.
News Limited Award School presents...
The Australian school of advertising and design News Limited Award School again advertises the graduates, more precisely, their final works.
Embodiment of design & fresh creative thought
The design school informs on release of the new catalogue on which newly-baked designers worked. On idea of founders of posters, graduates Award School is an embodiment of design and fresh creative thought.
Consumers are urged to cheer up tired old outdoor furniture in a new ad created by 18 Feet & Rising for AkzoNobel brand Cuprinol. The ad shows a wooden garden chair that has seen better days on its back in the garden having a tantrum, unlike their earlier advert where the Garden Shed spit up milk the chair is a little more in control. When its owner gives it a new coat of paint from the Cuprinol Shades range, the chair is instantly cheered up and behaves itself. It is the latest in Cuprinol’s ‘Cheer it up’ campaign, reminding people that tired old wood can be given a new lease of life with Cuprinol Shades. The new spot ends with a call to action – a special offer on testers of 3 for £1.
Cuprinol’s Shades range has 92 different colours, larger than any competitor colour range in a market that is likely to grow significantly over 2013. This range is the focus of the brand’s marketing communications for the year. Kathryn Ledson, Marketing Manager Specialist Brands at Akzonobel, said: "Cuprinol has always been passionate about protecting garden wood and enhancing outdoor spaces. We want our new campaign to show people how simple it can be to add personality and colour to outside spaces and inspire people to ‘Cheer It Up!' With the new range of Garden Shades, it’s the perfect time to brighten up Britain’s gardens." Credits: Ad Agency: 18 Feet and Rising Creatives: Anna Carpen/ Stephen de Wolf/ Behrad Taherparvar Account Director: Adrienne Little Agency Producer: Emily Hodgson & Julia Methold Director/Production Company: Suthon Petchsuwan Producer: Hugh Bacher Post Production: Mum films Media agency: Mediacom
