New creative work from Dr Pepper and Deutsch LA. It’s the first year of the College Football Playoff and to celebrate this “One of a Kind” season, the campaign introduces Larry Culpepper, a longtime Dr Pepper “concessions guy” with a deep-rooted passion for college football. As you’ll see from the work, Larry is a true “One of a Kind” in his own right and a humorous representation of Dr Pepper’s longtime relationship with college football - a relationship rich in history and steeped in tradition.
In fact, Dr Pepper was the first major brand to partner with ESPN and the new College Football Playoff, and the first two ads featuring Larry launched this opening weekend to introduce this “One of a Kind Season” to college football fans everywhere.
In “Meet Larry,” - airing nationally and online - Larry shows viewers his excitement after having seen all there is to see when it comes to college football, until now. The one thing he hasn’t seen? A college football playoff. And that is why Larry is declaring this season the first and only one that counts.
Larry gets closer to the action in “Larry on the Field,” which launches nationally in a couple weeks. He screams, he laughs and he chats up the players as he uses his role as a Dr Pepper vendor to get on the sidelines. His genuine excitement is likely to touch any true college football fanatic.
Dr Pepper will also be releasing additional spots featuring Larry as this “One of a Kind” season unfolds, where he will discuss relevant topics such as the Selection Committee and the new National Championship trophy presented by Dr Pepper.
The campaign was helmed by Caviar Content’s Emmy-nominated Jonathan Krisel, director and co-creator of the hit IFC series, Portlandia.
Creative Credits: Ad Agency: Deutsch LA Chief Executive Officer: Michael Sheldon Chief Creative Officer: Pete Favat EVP, Executive Creative Director: Brett Craig Creative Director, (Writer): Ryan Lehr Creative Director, (Art Director): Erick Mangali Copywriter: Trey Tyler Art Director: Michael Delahaut Director of Integrated Production: Vic Palumbo VP/Executive Producer: Lisa K. Johnson Senior Integrated Producer: Molly Tait Production Company: Caviar, Los Angeles CA
Company Nike declared the beginning of cooperation with French Football Federation and has presented new design of the team form which combines French style and traditions with the main innovative brand ideas — as much as possible high quality at the minimum influence on environment. Alou Diarra, Yann MVila, Abou Diaby, Florent Malouda, the trainer Laurent Blanc, and also the president and general director Nike Mark Parker officially presented the new team form.
The new equipment was created with use of innovative Nike technology «Dri-FIT» thanks to which the moisture is deduced on a fabric surface, and the body of the sportsman remains dry even during very intensive trainings. The new form does not constrain movement, it's almost weightless and does not irritate a skin. Besides, the T-shirt consists on 96% from polyester, and on 4% — of a clap, and shorts are made of a microfibre.
Dri-FIT: the New Innovative Nike Technology
One of details of the new National Team Form — the inscription «Nos Differences Nous Unissent», printed under FFF logo (French Football Federation). Also Nike Football plans to start new adv campaign under name Vive Le Football Libre («Long live free football!») which will reflect spirit of a new era of the French football. Campaign includes adv prints, Internet banners, and also TV-spots.
NFL Sunday Night Football returns tonight, but before Carrie Underwood was chosen to sing the new Sunday Night Football theme song NBC held open auditions to find their new voice. See what happens when stars like Heidi Klum, Howie Mandel, Joan Rivers, Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Jillian Michaels, Billy Bush, Ken Jeong, Mika Brzezinski, and Joe Scarborough take their best shot.
Faith Hill's 2012 Sunday Night Football theme song is still wicked awesome, watch it here.
Here's a little behind the scenes of Carrie Underwood video shoot of the Sunday Night Football on NBC theme song...
Faith Hill's 2012 Sunday Night Football theme song is still wicked awesome, watch it here.
The FA has launched a new advert to remind people about the importance of Respect in our national game. The film looks at the potential of ‘corrective’ technology – think ED209 from Robocop — to deal with the problems of raging touchline parents, the loss of referees, foul mouthed players or abusive managers. The Respect program was launched in 2008 and although there is much still to do, after five seasons across all levels of football on field discipline has improved, assaults on referees have fallen, 5,000 more match officials have been recruited and the environment of children’s football has improved.
Dermot Collins, The FA’s Respect Manager, said: “The application of technology is an ongoing discussion in Football. This film takes a light hearted look at how it can be applied to improving behaviour in the Grassroots Game but ultimately the solution is in our own hands. We all have a part to play.”
Credits Advertising agency: Man+Hatchet (http://www.manplushatchet.com) Creative Director: Henry Cowling Senior Creative: Rob Wakefield Creative Team: Phil Lethbridge, Barry Fearn Account Director: Simon Oldridge Account Manager: Sophie Kay Production Company: Man+Hatchet Producer: Simon Sanderson Director: Will Tribble SFX: Chris Green VFX: Tony Lymboura Concept artist: Robert Cheetham
The latest ad campaign from San Francisco-based Heat for EA Sports NCAA Football 13. The campaign is directed by Moxie Pictures' Martin Granger, campaign consists of three commercials: Son, Tiger, and Wrong "Son"
Now you can put a Heisman legend on any team you want. Just don't be surprised when your Buckeye dad doesn't like seeing a Michigan alum on his team. NCAA Football 13.
"Tiger"
How far would you go for the Heisman? Mike the Tiger puts RG3 on LSU, only to find out Les Miles isn't so pumped about it.
"Wrong"
Now you can put a Heisman legend on any team you want. But when that team is Georgia and that legend is Tim Tebow, well that's just wrong. Right?
Credits: Client: Electronic Arts Product: NCAA Football 13 Spot Titles: “Son”, “Tiger”, “Wrong”
Agency: Heat Chairman/Executive Creative Director: Steve Stone Creative Director/Copywriter: Warren Cockrel Associate Creative Director/Art Director: Anna Rowland Senior Copywriter: Ben Salsky Senior Art Director: Mark Potoka Executive Content Producer: Brian Coate Content Producer: Jonathan Matthews Director of Account Services: Aaron Lang Account Director: Eddie Garabedian Business Affairs Manager: Russ Nadler
Production Company: Moxie Pictures, New York Director: Martin Granger Director of Photography: Alar Kivilo Executive Producer: Karol Zeno Line Producer: Heidi Soltesz Production Designer: Ken Averill
Football players have accepted characteristic football "pleasure poses": Buffon shouts "yeah!", rejoicing to a victory, Heinze is proud of the won cup, and excentric Trochowski rejoices to the hammered goal.
Celebrate. Anytime. Anywhere.
Here only surroundings around absolutely not football so habitual gestures are looked, to put it mildly, ridiculously. Slogan Puma: "Celebrate. Anytime. Anywhere." It urged to reflect advertising idea of "an eternal holiday", a condition of soul which does not depend on time and circumstances around.
For the Danish soccer league Superliga, Frame created this fast paced and fun title sequence featuring an amazingly skilled freestyle footballer and a million soccer balls going nuts.
More football, more tricks, more CG magic and more... well, balls! Nomint director Anders Schroder has created a soccer celebration for Danish league Superliga.
Anders and his studio Frame created this fast paced and fun title sequence featuring an amazingly skilled freestyle footballer and a million soccer balls going nuts, all for Danish football fans.
This is Anders's third football related film after his recent work for the spanish La Liga and last year's immensely successful Premier League project. via: Little Black Book
Sunday Night Football returns Sunday Sept. 7th. It's not just a game but a rallying point, a tradition, an activity that brings people together.
In this heartfelt and emotional promo-series we follow the American family to see how Sunday Night Football is woven into the very fabric of their everyday lives. The #1 show in Prime Time is back...via NBC Sports on YouTube
New TV commercial/advert for FIFA 13.FIFA 13 is the world's most exciting football club, and the world's most exciting football club deserves a clubhouse to match. Loaded with the likes of Messi, Cahill, Hart, Benzema, Oxlade-Chamberlain, and Harry Redknapp, FIFA 13's club is a place where all of your football and gaming fantasies come to life. The FIFA 13 advert also features some pretty awesome music, the song is "Can You Feel It" by Freak Power that has been remixed by Fatboy Slim. Credits: Ad Agency: Wieden + Kennedy Amsterdam
For all you NFL Football fans, here is the new NBC intro/opening commercial video for 2012 Sunday Night Football with Faith Hill. "Waiting All Day for Sunday Night" is set to the original Joan Jett song, "I Hate Myself for Loving You". Brought to by Verizon Wireless of course.
See how deceptive the Nike Hypervenom really is in the latest ad for Nike Football, spot title: "Deadly Breed". Below Nike and Brazil striker Neymar Jr. unveil the new Hypervenom football boot in Rio de Janeiro.
Peyton Manning & Eli Manning are back with another summer jam for DirecTV.
Following summer 2013's wildly popular “Football on Your Phone #FYOP,” the two NFL QBs rap their way through a FANTASY FOOTBALL DREAM WORLD inspired by DIRECTV’s new, exclusive Fantasy Zone Channel.
Creative Credits: Ad Agency: Grey N.Y. President, Chief Creative Director: Tor Myhren Executive Creative Director: Dan Kelleher Group Creative Director: Doug Fallon, Steven Fogel Creatives: Kim Nguyen & Marques Gartrell Agency Executive Producer: Andrew Chinich Agency Producer: Lindsay Myers Production Company: DNA, Inc., Hollywood, CA Director: Director X Producer: Justin Diener Production Supervisor: Tara Martin Director of Photography: Omer Ganai Editorial Executive Producer (person & company): Maura Woodward, Cosmo Street Editorial Producer (person & company): Heather Richardson, Cosmo Street Editor (person & company): Tom Scherma, Cosmo Street Assistant Editor: Dave Otte, Cosmo Street Mixer + Sound Designer: David Wolfe for Mister Bronx Audio Music: Butter Music & Sound Creative Director : Andrew Sherman Executive Producer: Ian Jeffreys Produced and mixed by Glen Cavanaugh Additional vocal mixing by Richard Furch at mixHaus studios On-set recording services by Studio 101 NOLA Post VFX (company): Method Studios NY VFX Supervisors: Jay Hawkins & Doug Luka Producer: Carlos Herrera Casting: Caballero Casting & Avenue 3 Casting
Lowe's Home Improvement celebrates the return of NFL Football with fun new ads created by BBDO New York. The campaign includes 4 spots from the "Make Your Football Self Happy" with commercials entitled: Snack, Thank You, Pep Talk, and Early Start.
Creative Credits: Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Lauren Connolly, Tim Bayne Creative Directors: Molly Adler, Mike Sweeney Art Director / Copywriter: Matt Vescovo Executive Producer: Diane McCann Senior Producer: Melissa Bemis Head of Music Production: Rani Vaz Production Company: Epoch Director: Michael Downing Director of Photography: Toby Irwin Edit House: Mackenzie Cutler Editor: Ian Makenzie Mix: Sound Lounge Mixer: Tommy Jucarone Visual Effects House: The Mill
Supply & Demand director Gerard de Thame has wrapped the director’s cut of “Forever Faster” for Puma, work that continues to separate the brand from the sporting pack with an open invitation to join its rebellious cause.
“One of the main things Puma wanted to get across was a different message than the likes of Nike and Adidas whose athletes often tow the line and take themselves far too seriously,” say de Thame on Puma’s new branding platform. “Puma’s whole approach is: ‘we are different, we are individuals’ in work that is told in a very unique way.”
“Forever Faster” sidesteps convention by striking a rebellious pose using the world’s fastest man – all to prove that when you set the pace, you’re the one to chase. Rather than mimic serious-minded pleas we are introduced to the wise cracking persona of Usain Bolt, who instead revels in impatience, hostility and a bevy of impossible odds.
De Thame’s director’s cut sees a more rhythmic spot than the agency’s earlier version, focusing on the world’s fastest man as he speaks of Puma’s primal call. “It was a great collaboration between Gerard and the agency,” explains Tim Case, Supply & Demand’s Founder / Managing Partner. “Matt Anderson and Jeff Benjamin were fantastic, it was fun to be around and watch them develop this with Gerard. Usain Bolt turned out to be a terrific guy.”
The campaign was a competitive pitch, the commercial forming after different machinations of the original idea. “At one point we almost went with Usain hopping fences and jumping into people’s swimming pools,” de Thame reveals. “That was quite interesting, but the idea was eventually dropped.”
A desire to reference branding from the 70s was also examined before production, a move recalling one of Puma’s greatest marketing moments when Pele wore their black and gold Puma King boots, specially-crafted for Pele during the 1970 World Cup. In a beautiful piece of marketing excellence, Pele effortlessly pushed the brand by asking the referee to stop a game moments before the final whistle – just to tie up his Puma laces as everyone watched enthralled.
Shooting on location in Italy with Oscar-winning cinematographer Mauro Fiore (Avatar, Training Day, Smokin’ Aces), de Thame shot most of the football footage on green screen. Additional material was also garnered with supporters at real football games:
“Mauro’s work is phenomenal and we had complicated lighting and green screen work to achieve,” explains de Thame. “As always we were limited to the time the athletes gave us, but that served to keep us on our toes. We managed to capture everything we needed while Usain was a pleasure to work with. He has the perfect persona to encourage the use of rebellion and defy social norms, is such an interesting guy, and definitely breaking barriers like Puma.”
Asked why he finds himself in the US more often than Europe of late, de Thame responds that creativity and budgets are simply more attractive here. “The American market is more vibrant,” he explains. “There’s more going on, the reverse of how it used to be with better creative in England and money to go with it.”
De Thame wraps up by mentioning that post on the spot was also productive, giving props to both The Mill and Final Cut on the look of the final product – The Mill creating full CG stadiums with crowd differentiation between various football players on the pitch, while matte painters also created various custom landscapes.
“The agency really let us get on with it,” says de Thame on wrapping the work. “I supervised both the edit and the post effects. Joe Guest over at Final Cut did an amazing job, flying in from London to give us the right flow.”
Creative Credits: Agency: JWT, New York Executive Producer: Matt Anderson Creative Director: Dan Morales, Amy Morales Chief Creative Officer: Jeff Benjamin
Production Company: Supply & Demand Integrated Executive Producer: Tim Case Executive Producer: Charles Salice Executive Producer: Jeff Scruton Senior Head of Production: Rika Osenberg Director: Gerard De Thame Producer: Fabyan Daw Director of Photography: Mauro Fiore
Editing Company: Final Cut NY Editor: Joe Guest
Post: The Mill, NY Exec Producer: Melanie Wickham Producer: Veronica Ware Shoot Supervisor: Andrew “Barnsley” Wood 2D Lead Artists: Westley Sarokin 3D Lead Artists: Wyatt Savarese Colourist: Mick Vincent
Fast football currently dominates the beautiful game with the likes of Lionel Messi, Ashley Young, and David Silva controlling matches across the world. Now, with the launch of the groundbreaking adidas F50 powered by miCoach, adidas is giving UK footballers the chance to prove they’re fast too with their ‘The Hunt For Fast’ campaign.
adidas is scouring the nation for the fastest 11 amateur footballers in the land. After playing in a match or training session wearing a new pair of f50 boots powered by miCoach, you’ll be able to view your performance data including: average speed, top speed, distance covered and more. Then, you can upload the stats directly onto miCoach and compare them to other players across the country. The players who with fastest times each week will be rewarded with a place in the fastest team ever assembled.
The adizero F50 miCoach players who make it into the team will be given ultimate recognition for their efforts with personal advertisements appearing in press, online or pitch side hoardings at football matches across the country. Additionally, select winners will get the chance to put their speed to the ultimate test by meeting and competing against some of the fastest professional players in the premier league.
Thanks to the miCoach chip in the boot, players are able to track their performance as the devise measures 360 degree movement, the number of sprints, and distance covered in the game. The chip wirelessly connects to your smart phone, iPad, PC or Mac and uploads your statistics which you can then share via social media channels.
If you watched Thursday night's Ravens vs. 49ers preseason football game, you probably noticed the awful on-field advertising any time either team got in the end zone.
According to BizJournals, Toyota is now the "exclusive auto partner" of the Niners as part of a multimillion dollar deal. Part of the agreement is that Toyota will sponsor the red zone — the area between the 20-yard line and the end zone — at San Francisco's brand new Levi's Stadium, meaning a massive, distracting graphic will appear on the screen any time a team reaches that section of the field.
Luckily, Toyota's red-zone advertising will show up only on the local, KPIX broadcast of preseason games; it is not a national deal. Still, you have to imagine that this is a glimpse of the future, and one that NFL fans aren't going to be particularly pleased about.
This is the first season of the College Football Playoff. This year, it's not just the players upping their games.
The fans, coaches, bands, cheerleaders and even mascots are all taking it to the next level as well. "Different Ways In" shows all of the different ways people are “IN” for this historic season...Who’s In?
Creative Credits: Advertising Agency: W+K, New York, USA Executive Creative Directors: David Kolbusz, Susan Hoffman Creative Directors: Brandon Henderson, Caleb Jensen Art Director: Jared White Copywriter: Will Binder Executive Producer: Temma Shoaf Account Team: Brandon Pracht, Mike Welch, Joe Morelli Production Company: Imperial Woodpecker Director: Stacy Wall Director of Photography: Corey Walter Producer: Andrew Travelstead Managing Partner: Doug Halbert Editorial Company: Rock, Paper, Scissors Editor: Biff Butler Producer: Melanie Gagliano VFX Company: The Mill Colourist: Fergus McCall 2D Lead: Nick Tanner 3D: Wyatt Savarese 2D Assists: Amanda Amalfi VFX Producers: Rachael Trillo, Jason Barnett