Carmelo Anthony hires a team of "extra Melos" to wear all his Approved Foot Locker gear at the same time in the new Foot Locker TV ad. The Tear Away commercial featuring James Harden and Russell Westbrook with the mustard is below.
James Harden likes to keep his Approved Foot Locker gear fresh. Russell Westbrook tests the limits of that dedication. So he always wears more than one. The Beard wins. Approved.
The third commercial entitled "Yacht" features Westbrook, Harden, Love and even Chris Bosh is the best of the Foot Locker ads.
Russell Westbrook, James Harden and Kevin Love are sporting new Foot Locker Approved gear. There's no way they're getting it wet. Chris Bosh wants to see how far they'll go.
And finally, here is a quick behind the scenes video of the four NBA stars from the making of the "Approved" spot.
Credits: Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Senior Creative Directors: Chris Beresford-Hill, Dan Lucey Associate Creative Director / Copywriter: Alex Taylor Associate Creative Director / Art Director: Jason Stefanik Executive Producer: Anthony Curti Assistant Producer: Lawrence Chen Music Producer: Melisa Cheste
DDB New York just launched a new global campaign, featuring supermodel Miranda Kerr, for Reebok's new Skyscape shoe...and looks looks stunning in it.
Official Press: Reebok, the fitness brand at the center of women’s footwear innovations for more than 30 years, today revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape. Created using new materials and techniques for a feeling of unparalleled comfort, the international style icon kicks off a global integrated marketing campaign for the shoe, which is so comfortable, you’ll forget you have it on.
An everyday shoe for active and casual wear, Skyscape features 360 degrees of foam comfort in a fun, flirty silhouette that pairs perfectly with jeans, skirts or yoga pants. The challenge behind Skyscape was to create a stylish shoe that would keep women comfortable when they are on their feet all day running errands, meeting friends, commuting to work or going to the gym. Rather than just thinking about comfort underneath the foot, Reebok wanted the foot to be enveloped in comfort. In the research and development phase, Reebok looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras.
The Skyscape upper is crafted using the same manufacturing techniques and processes as molded foam bras, but using materials that have been optimized for the stresses and strains placed on the feet all day. The seamless, 2-way stretch material creates a soft, comfortable envelope around the top and sides of the foot, while allowing for natural foot movement and breathability. The sole of the shoe resembles cloud-like pillows, and provide cushioning, comfort and flexibility for all-day comfort. The flirty lace-up silhouette comes in a broad range of colors to match any outfit or mood.
A fully integrated marketing campaign featuring style icon Miranda Kerr will launch the shoe, which hits retail outlets globally in March. With TV, print, retail, PR an digital components, the campaign works on all channels to demonstrate the way Skyscape feels and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on. Both the film and static elements of the campaign playfully center on this idea and were brought to life by legendary fashion photographer Gilles Bensimon, who captured the static imagery, and famed music video director Dave Myers who shot the TVC. DDB New York is the creative agency behind the campaign.
“I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality,” said Miranda Kerr. “My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym, and because they’re lightweight and compact they’re also great for travel. Skyscapes come in a range of fashionable colors so there’s a pair for every outfit!”
Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape. It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry. At Reebok, we’re constantly looking for new ways to develop the best footwear and the innovative processes we’ve incorporated to develop Skyscape have created a shoe that you really have to try on to believe.”
Creative Credits: Ad Agency: DDB New York Campaign: “Layers Off” Client: Reebok Product: SkyScape Celebrity Spokesperson: Miranda Kerr
Chief Creative Officer: Matt Eastwood Creative Director, Art: Mariana Costa Creative Director, Copy: Julie Beasley Head of Production: Ed Zazzera Senior Producer: Heidi Baltzer Senior Business Manager: Lynda Blaney-Smith Global Business Director: Chris Tussing Management Supervisor: Damaris Marszalek Account Supervisor: Amanda Foderaro
Production Company: Radical Media Director: Dave Meyers Executive Producer: Jim Bouvet, Maya Brewster Head of Production: Frank Dituri Producer: Carla Tate
Editorial: Rock Paper Scissors Editor: Mikkel Neilsen Executive Producer: Eve Kornblum
Here comes the King in Foot Locker's new ad...Snoop Lion is king of LA in the new adidas Originals Hard Court Defenders sneakers exclusive to Foot Locker.
Credits: Creative Advertising Agency: Abbott Mead Vickers BBDO, London, UK Director: Ben Newman Creative Director: Thiago De Moraes Creatives: Michael Jones, Adam Whitaker Producer: Anita Sasdy Agency Producer: Alex Lewis Digital producer: Angela Meier VFX: The Moving Picture Company Photographer: Michael Ragen Production co. producer: James Sorton Post-production company: MPC Production: Pulse
Puma introduces us to it's newest technology in running shoes with the commercial above for PUMA Mobium shoe, the running shoe that was inspired by cats, yes cats, see video below.
A cat's paws contract to provide propulsion and expand to provide cushioning. PUMA Mobium Elite's Expansion Pods, inspired by a cat's paw, adapt to your foot with every step. Welcome to Adaptive Running.
Press: PUMA Launches The Nature of Performance in 2013. PUMA Celebrates A Year Of Innovation With Groundbreaking Performance Product Introductions & New Campaign Launch 2013 signals a pioneering year for PUMA, as the global sportlifestyle brand re-energizes its performance positioning through the introduction of a new cross-category performance platform — The Nature of Performance. The Nature of Performance underpins a new creative and marketing campaign, in addition to serving as the inspiration for a collection of innovative new products in the Football, Running, Training and Fitness categories.
PUMA's Nature of Performance platform is a red thread that unifies all of PUMA's performance categories with a consistent voice, look and feel. Grounded in nature and the athlete's innate desire to perform at their best level, The Nature of Performance takes us on a journey that is at once personal and universal. Through it, we come to understand certain campaign insights:
The Nature of PUMA Football: Whether it's in your nature to be power hungry, a glutton for speed or a control freak, PUMA builds inspired products to amplify you and your team's instincts.
The Nature of PUMA Running: It's in our nature to disrupt the monotony of running. It's making a routine run feel fresh again, and it's in our nature to get you out the door.
Similar insights have been developed for PUMA Golf, PUMA Training, PUMA Fitness and PUMA Ecosphere and will feature in the creative executions for each. Created in collaboration with advertising partner Droga5, the Nature of Performance campaign for ATL and BTL features the product as hero in each treatment, with a minimalist deconstructed "set" using a simple gray background, exposed staging and technical features, and athletes in motion showcasing the 'epic moment' of athletics. Stylistically new for PUMA, the Nature of Performance creative is designed to evoke a visceral reaction and tap into our nature as performance athletes.
PUMA also partnered with video production house Juliet Zulu to develop a series of technical films and TVCs for The Nature of Performance that will roll out online, by category, beginning in February 2013.
"With The Nature of Performance, we've found our own unique voice within the performance space," said Filip Trulsson, Director of International Marketing at PUMA SE. "The platform works across all of our sport categories and offers a compelling and effective way to convey pinnacle performance PUMA products and the user experiences at its most natural state."
The Nature of Performance platform launch coincides with a series of innovative new product introductions in Spring/Summer 2013, including ground-breaking footwear and apparel styles for Running and Training.
PUMA Mobium Elite is a first generation PUMA Adaptive Running™ shoe that's built on a system of interdependent technologies that are proprietary to PUMA. The patent-pending technologies of the Mobium Bands, the Windlass Chassis and the Expansion Pods work together allowing the shoe to expand and contract as the foot naturally does through the gait cycle. PUMA has identified this new category of running — Adaptive Running — after two years of intense biomechanical research, development and testing. PUMA Mobium Elite encourages a more natural movement and efficient stride.
In addition to innovative new product introductions, PUMA is also introducing for 2013 a unique naming and labeling concept designed to make it easy for consumers to identify which products best fit their performance needs. The PUMA CELL system consists of 14 CELL names, each of which corresponds to a specific key performance benefit — dryCELL for moisture management, visiCELL for increased visibility and powerCELL for compression, to name a few. PUMA CELL is a proprietary system the brand has developed to ensure product benefits are clearly communicated and identifiable to the consumer.
I love everything about this campaign, especially Puma Designer Raymond Horacek (video below) who quotes the great architect Antoni Gaudi, "...man does not create, he discovers" in his design process. Raymond and the PUMA Innovation Team studied the way big cats move and how the human foot changes in length, height and proportion during the running step that gave birth to Adaptive Running.
Credits: Creative Advertising Agency: Droga5 Video Production House: Juliet Zulu
To welcome Robert Griffin III to Washington, D.C., The Redskins and to celebrate his preseason NFL home opener, adidas is lighting up the names of thousands of passionate football fans on a massive, moving projection of the Redskins quarterback displayed across the Newseum's 74-foot-high marble First Amendment tablet, down the street from the White House.
Fans who joined the conversation on the adidas Football facebook page and shared what "light" gets them on the field will see their name light up within the projected moving image of the Heisman Trophy winner two nights before his Redskins home debut. Three projectors were used to display the 74-foot image of RGIII in action with the lightest football cleats in the game—the adizero 5 Star Mid.
Kyrie Irving (aka Uncle Drew) joins Team Approved in the latest commercial from Foot Locker with some serious hang time. Irving hates these cinematic dunks, but it gives him time to clip his nails, eat take-out, admire a Koala, read a book, make a phone call and even change his clothes twice before just lobbing the ball to the hoop.
Credits: Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Senior Creative Director: Chris Beresford-Hill, Dan Lucey Associate Creative Director: Alex Taylor, Jason Stefanik Production Company: O Positive
Ad Agency Epix created this Teaser Trailer for the EPIX Original movie, "Attack of the 50FT Cheerleader". The motivation, subtext, and plot are all "BIG". The 50FT giant of a woman is Ms. Jenna Simms.
Credits: Advertised brand: EPIX Advert title: Attack of the 50 Foot Cheerleader Agency: EPIX Creative Director: Jason Bylan Director: Kevin Robinson Production Company: Fresh Paint Producer: Zachary Goldberg Director of Photography: Zak Mulligan Editor: Eli Mavros Compositors: Carlos Foxworthy, Kevin Robinson Music: Extreme Music Sound Design: Digital Arts
For James Harden and his entourage it's all about the shoes in the latest TV commercial for Foot Locker, Kris Humphries on the other hand, well he is all about the Time Machine.
Credits: Agency: BBDO New York CCO: David Lubars Senior CD: Chris Beresford-Hill Senior CD: Dan Lucey AD: Matt Sorrell CW: Jessica Coulter EP: Dan Blaney Prod. Co.: Biscuit Director: Aaron Stoller Managing Director: Shawn Lacy Exec. Producer: Holly Vega Producer: Mala Vasan DOP: Mandy Walker Production Design: Lester Cohen Editing: Mackenzie Cutler Editor: Ian MacKenzie Exec. Producer: Sasha Hirschfeld
Foot Locker and Reebok have brought together NBA Legend Shaquille O'Neal and hip-hop superstar Tyga in it's latest commercial where Tyga needs a left device to raise him to Shaq's level to have a conversation. As you can see there is a large height differential, so Tyga constructs a way to even the playing field.
Credits: Advertising Agency: BBDO, New York, USA Full credits after the clip.
Credits Con't: Chief Creative Officer: David Lubars Senior Creative Directors: Chris Beresford-Hill, Dan Lucey Associate Creative Director & Copywriter: Jessica Coulter Associate Creative Director & Art Director: Matt Sorrell Executive Producer: Anthony Curti Executive Music Producer: Melissa Chester Production Company: O Positive Director: Jim Jenkins Executive Producer: Ralph Laucella EP/Line Producer: Marc Grill Director of Photography: Jeff Cutter Editorial: Mackenzie Cutler Editor: Ian Mackenzie Assistant Editor: Nick Divers Executive Producer: Sasha Hirshfeld Sound Design: Sam Shaffer Sound: Heard City Sound Mixer: Keith Reynaud VFX / Conform: Schmigital Smoke Artist: Jimmy Hayhow Color: CO3 Colorist: Tim Masick GFX: Hornet inc Designer / Animator: Santa Maria Music: Philip Quinaz
For all you multi talented foot lovers here's a foot filled spot for Potato Thins created by Toronto's UNION. The ad entitled "Handsfree" is...well it's self-explanatory, the girl seems impressed as well.
At last, a cracker chip that gives you all the crispy, crunchy, flavourful satisfaction you've been waiting for. It's the first cracker chip that will make you want to Eat It Up.
Credits: Advertising Agency: UNION, Toronto Executive Creative Director, Partner: Lance Martin Senior Art Director: Glen D’Souza Senior Writer: Mike Takasaki Producer: Alina Prussky Group Account Director: Cheryl McKenzie Account Director: Megan Van Vugt Account Manager: Raluca Gheorghe Planners: Andrew Carty, Heather Black Director: Zach Math Production Company: Sons and Daughters Director Of Photography: Chris Mably Editing Company: School Editing Editor: Aaron Dark Sound Design/Music: TA2 Sound & Music, Steve Gadsden Post Production: Fort York VFX, Mike Bishop Transfer: Alter Ego, Wade Odium
NBA star's Chris Bosh and Ray Allen take a group of neighborhood kids shopping in a new ad for Foot locker.
Credits: Agency: BBDO New York CCO: David Lubars Senior CD: Chris Beresford-Hill Senior CD: Dan Lucey AD: Matt Sorrell CW: Jessica Coulter Director of Integrated Production: Dave Rolfe EP: Dan Blaney Junior Producer: Mona Lisa Farrokhnia Prod. Co.: Biscuit Director: Aaron Stoller Managing Director: Shawn Lacy EP: Holly Vega Producer: Mala Vasan DOP: Mandy Walker Production Design: Lester Cohen Editorial: MacKenzie Cutler Audio: Heard City
Lenthéric Solo: Fail. Up your game. Ad Agency: Bester Burke, Cape Town, South Africa
For Dettol hand sanitizer. Ad agency: Havas Worldwide, Santiago, Chile. via: copyranter
Don't let the stains tell the wrong story. Restaura Car. Car Cleaning. Advertising Agency: Hermandad, Brazil Creative Director: Paulo Lima Art Director: Pedro Teixeira Copywriter: Hélio Maffia Illustrator: Douglas Reis
Bliss Self-Foaming Body Wash. Really cares of your body. Advertising Agency: Looma, Kishinev, Moldova Creative Director/Art Director: Sergey Prokopchuk
AXE. The cleaner you are. The dirtier you get. Advertising Agency: BBH, London, UK Executive Creative Director: Nick Gill Creative Director: Dominic Goldman Copywriter: Richard Mcgrann Art Director: Andy Clough Photographer: Dimitri Daniloff
Rowenta Foot Massage. Spa For Your Feet...Or Foot Fetish. Advertising Agency: Publicis, Frankfurt, Germany Executive Creative Director: Stephan Ganser Creative Directors: Nico Juenger, Konstantinos Manikas Creatives: Merlin Kwan, Konstantinos Manikas Photographer: Mert Photo
Sanitol,Urinal. Touch him. And you touch everything he’s touched. Advertising Agency: McCann Worldgroup, New Delhi, India
Boots Body Cream. For sexier knees. Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Brazilian Beauty. Keep yourself tidy. Advertising Agency: The Cavalry Melbourne, Australia Creative Director: Tony Greenwood Art Director: Craig Maclean Copywriter: Tony Greenwood
New Remington bikini trim & shape.
In honor of May 4th, as “May the Fourth be with you!”, the Nerdist Channel came up with this video as nothing says celebrating Star Wars fandom like two lovely ladies with lightsabers. Directed by Seth Green, the “Saber” sequel delivers some good, “clean” fun involving super-sudsy saber action.
In the new Foot Locker Holiday ad, NFL stars Victor Cruz and Hakeem Nicks show off the difference between a good and bad Christmas gift.
Credits:
Creative Ad Agency: BBDO, New York Chief Creative Officer: David Lubars Senior Creative Director: Chris Beresford-Hill Senior Creative Director: Dan Lucey Copywriter: Alex Taylor Art Director: Jason Stefanik Executive Producer: Anthony Curti Senior Producer: Tricia Lentini Production Company: O Positive Director: David Shane Executive Producer: Ralph Laucella Line Producer: Ken Licata Edit House: Mackenzie Cutler Editor: Ian Mackenzie Assistant Editor: Brendan Hogan Visual Effects House: Schmidgital & Hornet Inc. Audio Mixer: Tommy Juacarone
To commemorate La-Z-Boy's 85th anniversary, the campaign includes a TV commercial promoting a national sales event. "We're excited about this promotional spot and feel it's the perfect time to invite customers to come see our collection of customizable home furnishings, including sofas, sectionals, ottomans and more," said Doug Collier, Chief Marketing Officer and President International at La-Z-Boy. "The anniversary commercial celebrates our 85-year history by having a little fun with Brooke and poking some fun at ourselves, while showing our beautiful and unexpected home furnishings."
La-Z-Boy's agency of record, RPA, teamed with @radical.media Director Dave Meyers to create four TV commercials, a pair of online videos, four national print ads and other digital content.
The first TV commercial, which started airing in early August, "Big Deal/Anniversary Sale," opens on Shields in the midst of an elegantly decorated living room, calmly discussing La-Z-Boy's 85th anniversary sale. "Eighty-five years, that's a really big deal," she says. "They don't need some loud ad that screams 'sale!'- just me telling you about the great deals on gorgeous furniture." Just then, horns trumpet, balloons drop from the ceiling and a nine-foot tall flashing sign lit up with "85th Anniversary Sale" slides across the set. "Guys, I thought we weren't doing this?" Shields asks with a confused yet playful and cheeky tone.
"For a household name, Brooke maintains a down-to-earth, relatable persona that's genuinely approachable," said RPA CD Jules Fox. "The situational humor used in the campaign plays on Brooke's lighthearted personality and appeals to the sensibilities of our target audience."
"Shut Up" introduces an incredulous neighbor who yells "Shut up!" and punches Shields every time she learns that a new piece of furniture came from La-Z-Boy, inspiring the spooked spokeswoman to begin replying to her inquiries via text message from a safe location. Late 2012, the TV campaign continues with "Elephant," which demonstrates the advantages of previewing purchases with La-Z-Boy's online customization tool and stars a life-sized computer-generated elephant, and later "Neighbor" will air featuring a binocular-wielding snoop who cannot fathom the beautiful living room is all made by La-Z-Boy.
The TV commercials will run on more than 30 cable networks in the U.S. and Canada, including HGTV, Food Network, Lifetime, Oxygen and USA. Two online videos, a Q&A with Shields where the actress talks openly about working with La-Z-Boy and a flipbook, which rapidly cascades through La-Z-Boy-designed rooms, will live on http://www.la-z-boy.com/. Print will appear in a variety of publications such as "Better Homes & Gardens," "Country Living" and "Martha Stewart Living" and online units will run as pre-roll or banners.
Credits: Client: La-Z-Boy Agency: RPA "Big Deal/Anniversary" first air date: 07/31/12 "Shut Up" first air date: 08/21/12 "Elephant" first air date: 11/13/12 "Neighbor" first air date: 12/25/12 EVP, ECD: Joe Baratelli SVP, GCD: Pat Mendelson CD/Art: Jules Fox CD/Copy: Alicia Dotter Agency Executive Producer: Gary Paticoff Agency Senior Producer: Selena Pizarro Agency Assistant Producer: Whitney Young Production Co: @radical.media Director: Dave Meyers DP: Joseph Yacoe Executive Producer: Jim Bouvet/Frank Scherma Line Producer: Scott Cunningham Production Designer: Tyndall Arrasmith Editorial Company: Spotwelders Editor: Paul Sabater Executive Producer: David Glean Telecine Company: CO3 Telecine Artist: Stefan Sonnenfeld Telecine Executive Producer: Rhubie Jovanov Visual Effects Company: Baked FX VFX Supervisor: George A. Loucas VFX Producer: Jessie Mizrahi Title Design: Bl:nd Creative Directors: Erik Buth Executive Producer: David Kleinman
Visit the Grand Canyon on Google Maps thanks to "Trekker;" Google's Android-operated backpack that holds a 15-lens camera system that can be carried around by its team on foot.
"Google Maps is releasing panoramic imagery of one of the world's most spectacular national monuments: the Grand Canyon. These Street View images cover more than 75 miles of trails and surrounding roads, making our map of this area even more comprehensive, accurate and easy to use than ever before. Take a walk down the narrow trails and exposed paths of the Grand Canyon: hike down the famous Bright Angel Trail, gaze out at the mighty Colorado River, and explore scenic overlooks in full 360-degrees. You'll be happy you're virtually hiking once you get to the steep inclines of the South Kaibab Trail. And rather than drive a couple hours to see the nearby Meteor Crater, a click of your mouse or tap of your finger will transport you to the rim of this otherworldly site. Explore these images at maps.google.com/grandcanyon"
Whether you look to the 80-foot-long mosaic at the Jack Layton Ferry Terminal, the giant white wording ‘You’ve Changed’ on the side of a building near Queen Street West and Ossington Avenue or the Greenwood Village Mural in the Beach, Lilie Zendel said the first year of StreetARToronto (StART) accomplished exactly what the program set out to do.
“(StART) was created last year as part of the graffiti management program to support and celebrate permitted graffiti and street art,” said Zendel, manager of the City of Toronto program.
StART is administered by the Public Realm Section of the Transportation Services Division at the City of Toronto and aims to develop, support, promote and increase awareness of street art and its role in adding beauty and character to neighbourhoods across Toronto.
StART hosted a meeting at MOCCA in West Queen West on Jan. 21 to wrap up their inaugural year and share details of this year’s program. In 2012 StART partnered with 20 Toronto organizations to create 48 murals across the city, on walls, fences, underpasses, benches and pavement, particularly in areas that are targeted by graffiti.
The creation of these murals assisted in cleaning up 1,300 pieces of ‘tagging’. More than 60 artists were involved in the projects.
The challenges that program participants faced in the first year, Zendel said, was finding the funds to match StART grants, which is a criteria of the program, finding walls to use in the city, and managing complaints from building owners, artists, non-profits and Business Improvement Areas.
The other big issue is maintaining the murals and preventing vandalism. “We certainly want to expand as much as we can in a geographic sense,” Zendel said. In 2013 StART will continue with its Partnership Program and its Diversion Program, which involves at-risk youth. Although StART aims to support artists it does not fund artists directly, but funds projects through organizations. Applications for murals to be painted this year are due by April 15 and they can be made through the StART website at http://www.toronto.ca/streetart/ Applications have to be made by incorporated non-profit or charitable organizations and must operate in Toronto.
“I personally would like to see some really large-scale projects this year,” Zendel said, adding the maximum funding for the partnership program has been increased to $30,000.
The StART contribution cannot exceed 70 per cent of the cost of the mural and of that remaining 30 per cent the partner organization must raise at least 15 per cent in cash.
By the spring of 2013 Zendel said they hope to launch a user-friendly map, which gives the details of the 585 murals and street art pieces found in Toronto. The map would include information about the artists and their inspiration for the work.
Story by Erin Hatfield via: York Guardian To learn more about the City of Toronto program that aims to beautify communities across the city through street art and wall murals visit http://www.facebook.com/StreetARToronto
As London hosts the 30th modern edition of the Olympic Games, Dr Craig Barker from the University's Nicholson Museum and Michelle Kiss, a Year 10 work experience student from William Carey Christian School, evoke the ancient Olympic spirit with a look at the origins of the world's oldest sporting festival that may provide parallels for the next three weeks of competition in London.
[Credit: Getty Images]
The first Olympic Games took place in 776 BC at Olympia in Greece, a sanctuary site devoted to the Greek god Zeus. The ancient Olympics were held every four years, a tradition that remains today. However, whereas cities around the world compete to host the modern games, ancient-world athletes always competed in Olympia.
Olympia boomed as the games increased in importance — a statue of Zeus was one of the Seven Wonders of the ancient world — before the games were eventually abolished by the Roman emperor Theodosius I in 394 AD, supposedly because they were reminiscent of paganism. While there is much talk of the legacy of London 2012, Olympia and its athletic stadium is an important historical and archaeological site.
In 2012, news surfaced that Australia's men's basketball team travelled to London in business class while their female equivalents languished in economy. However, during the first ancient games, gender equality in sport was even worse: women couldn't compete. Competitors were split into two groups, boys (12-18 years) and men (18+ years). Horses were also split into colts and fully grown age groups.
While the composition of the crowds of spectators is less well understood, it's likely that only males and young girls were allowed to watch.
In antiquity, a lit flame was tended throughout the celebration of the Olympics, and the idea of the fire was reintroduced in 1928 in Amsterdam. Every four years the Olympic flame is lit in front of the Temple of Hera then carried by torch to the host city. The torch relay was not an ancient practice and was introduced at the controversial 1936 Berlin Olympics.
Judges were handpicked from people living in Elis, the area surrounding Olympia. The 'Elean Judges' enforced strict rules on the competitors: fines were issued for failing to arrive on time for the training period, cheating and for cowardice.
Events in the ancient Olympics included foot races, discus, jump, javelin, boxing, pentathlon, pankration (a blend of boxing and wrestling) and chariot races. Most events, including the races, discus and javelin, took place in the Stadium of Olympia with other events taking place in the surrounding area.
Before the start of any Olympic Games a truce would be announced, proclaiming that all wars, disputes and death penalties be put on hold until the end of the games. This truce also guaranteed athletes a safe journey to Olympia in the month leading up to the games. The truce was written on a bronze discus and placed in Olympia. The modern International Olympic Committee has revived the tradition of the truce, and all 193 United Nations member states have, for the first time, united to co-sponsor the Olympic Truce Resolution for the 2012 London Olympics.
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Rooms :ChildAdult(s)var cal = new Zapatec.Calendar.setup({firstDay: 1,weekNumbers: false,showOthers: true,electric: false,inputField: c_ARRDTHIDDENTXTID,button: c_ARRDTIMGID,ifFormat:"%d/%m/%Y",daFormat:"%d/%m/%Y",numberMonths: 1,monthsInRow: 1,dateStatusFunc: disallowDateBefore});var cal = new Zapatec.Calendar.setup ({firstDay: 1,weekNumbers: false,showOthers: true,electric: false,inputField: c_DEPTDTHIDDENTXTID,button: c_DEPTDTIMGID,ifFormat:"%d/%m/%Y",daFormat:"%d/%m/%Y",numberMonths: 1,monthsInRow: 1,dateStatusFunc: disallowDateAfter});setcurrentdate('EN');doValidation();document.getElementById("htnWidget_btnSearch").style.backgroundColor = "#EBEAEA"; Sporting controversies are not new! Famous athletes of antiquity included:
the sixth-century BC wrestler Milo of Croton, who was said to have died when he was wedged against a tree during a display of strength gone wrong and subsequently devoured by wolves
Astylos, also of Croton, who competed at Olympic Games between 488 and 480 BC, but was expelled from his home city when he agreed to compete for Syracuse, and so can lay claim to being the first free-agent in sporting history
Roman emperor Nero, who despite being thrown from his chariot in the 10-horse race at the 67 AD games, was still proclaimed the winner on the grounds that he would have won had he been able to complete the race
Toronto's Bata Shoe Museum, one of the world's largest and most comprehensive collection of shoes and footwear-related artifacts recently had the "Out of the Box; The Rise of Sneaker Culture" exhibition created and designed by famed international designer Karim Rashid that documents the sneaker history from the 1800's to today.
Eventscape was brought in to engineer, fabricate, and install the complete exhibition; literally from the floor finish up to the ceiling. To showcase the prized sneakers, the sleek design incorporates 32 translucent pedestals, a 40 foot long display case, an acrylic entrance screen, five integrated inset wall displays, and seamless printed graphics throughout. The primary challenge was to engineer a system that would meet all the rigorous museum grade structural requirements of security, accessibility and durability while adhering to the narrow budget of a one-year long exhibit. Eventscape was able to achieve this without sacrificing the clean, flowing aesthetic of the design. Below, check out a cool time lapse of the 3rd floor gallery being transformed from an empty space to the exhibition itself.
A flock of seagulls sing the "I Ran" song by A Flock Of Seagulls, and they bust some great moves on keyboard, base and drums in this funny new commercial for Cape Cod Potato Chips.
"The director was very clear from the beginning that the gulls were first and foremost birds," says R&H visual effects supervisor Nicholas Titmarsh. "He did not want to give them human characteristics or make them caricatures in any way. That’s why the drummer uses his beak rather than holding drum sticks, and the lead singer plays the keyboard with his foot. So they are a band, sure, but they retain their seagull DNA."
"Because of that," adds Titmarsh, "there are lots of funny moments in the spot like when the drummer knocks over the cymbal, the way he and the bassist react is all bird. The guitarist even takes a moment to preen himself, but then after a brief pause they leap back into being the band."
Credits: Ad Agency: GKV, Baltimore Directed by Tony Petrossian Produced by Rhythm & Hues and visual effects supervisor Nicholas Titmarsh.
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