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  • Ontario Kids Stick It To Fast Food Urge Us All To Join In Boycott

    Ontario Kids Stick It To Fast Food Urge Us All To Join In Boycott

    Ontario students launch "Stick It To Fast Food" campaign and urge everyone to join the fast food boycott.

    See all the posters, logos and banners from the Stick It Shout page.
    I'll give these kids credit for having the courage and the smarts to start this campaign, but it's going to be challenging...as I was reading more about the Stick It campaign and found myself reading the article Helen Branswell of The Canadian Press News wrote on the CTV News website, I couldn't help but laugh at the advertisement that displayed, image below.

    Here is the Who, What, Why and How the Stick It To Fast Food Campaign came to be (from their website)
    WHO
    A collaborative effort by high school students across Ontario, the Ontario Student Trustee Association (OSTA-AECO) and Key Gordon Communications, a Toronto-based Design firm.
    WHAT
    Social media driven fast food boycott and awareness campaign.
    WHEN
    Boycott = November. Uncooling fast food = forever.
    WHERE
    Today, Ontario. Tomorrow, across the globe.
    We know what you’re thinking: who the hell designed this campaign? That logo, it’s so obscene! Yeah, it’s a little crude, but that’s exactly how we wanted it to be. That’s why you’re here isn’t it? That’s why it grabbed your attention. That’s also why it empowers individuals and helps to un-cool something that should have been un-cooled a long time ago.

    The Stick It logo was developed by the guys at Key Gordon Communications. Stick It was designed to grab attention with its racy logo and simplify the too often conflicting health messages directed at today’s youth. The quality of the food you eat matters. It’s not the only thing that matters, but it is freaking important. It really shouldn’t take a team of scientists to figure out that fast food isn’t good for you to eat everyday. You’re better off bringing a lunch.

    In May, 2012, Grant Gordon, Founder of Key Gordon, was invited by the Ontario Student Trustees` Association (OSTA-AECO) to speak at their annual conference. This group of peer-elected super-students represent Ontario’s 2.4 million students and bring the student voice to the Ministry of Education, school boards, and education-stakeholders. Grant’s passionate remarks about the food industry and the health problems related to poor eating habits inspired the students. They asked Grant how they could make a difference. Grant shared the germ of an idea – the badass logo.

    The student trustees were immediately engaged. Key Gordon was flooded with emails!

    So Grant and OSTA-AECO began to collaborate on the idea for a boycott of fast food and soon the campaign was born. The Stick It to Fast Food campaign is simple, clear and has an achievable goal: to empower youth to take care of their health through cooking for themselves and swearing off fast food junk. We don’t want to ban fast food but we do want it to be ‘de-normalized’. Too many people eat it everyday.

    We’re pretty stoked about how it worked out. It’s student driven, it’s grassroots, and it developed organically – just the way an activist campaign should. Only this one has a sweet logo and website.

    More about Stick It To Fast Food on their website and Facebook page HERE and HERE.

  • Co-Operative Food "Here For You For Life" Christmas Advert

    Co-Operative Food "Here For You For Life" Christmas Advert

    The UK based Co-Operative Food launches a new Christmas advert campaign directed by Peter Cattaneo entitled "Here For You For Life". The ads are heart warming and food-a-licious focusing on typical family scenarios. Full press below.

    The Co-operative Food is launching its Christmas offering in a new multi-million pound festive campaign. Unveiled today (1 November), the campaign, created by Leo Burnett, marks a change in direction for the community retailer and highlights how the Co-operative is helping families keep the show on the road this Christmas.

    In a series of television ads, many of them to be screened at prime time over the next eight weeks, The Co-operative Food will focus on the quality and availability of its products in moments of family need during the festive season, using a new strapline “Here For You For Life”.

    The first 30-second brand commercial, directed by Oscar-nominated Peter Cattaneo of Full Monty fame, will appear on advertising breaks tonight. The ads will set key seasonal products against a backdrop of family situations at Christmas – for example, an unexpected guest arriving for Christmas dinner or the sudden need for a forgotten present – providing viewers with instantly recognisable scenarios and highlighting the retailer’s breadth of range and convenience.

    There are 27 different executions of the commercial in all and the campaign will also be backed by national print advertising.

    Steve Murrells, Chief Executive of The Co-operative Food, explained: “This Christmas, more than ever, people will be looking for real value close to home and, with a food store in every UK postal area, The Co-operative is perfectly placed to deliver.”

    “However, rather than simply concentrating on price and product, this campaign will bring home the essential part The Co-operative Food can play in fulfilling those needs we all have in everyday life and especially at Christmas. It also has the added benefit of stressing the longevity of, and trust in, The Co-operative.”

    The campaign, represents the first fruits of the partnership between The Co-operative Group and Leo Burnett, which was appointed as lead advertising agency earlier this year.

    Justin Tindall, Executive Creative Director of Leo Burnett commented: "This new campaign is all about looking through the window of British life at Christmas. Real life, relatable situations in which The Co-operative can always be depended upon to have the right product at a fair price."

    Peter Cattaneo has a wide range of ad credits to his name including work for Audi, KitKat, Volkswagen, Camelot and McDonald’s. He is also the director of the award-winning BBC 2 comedy ‘Rev’ about the tribulations of a vicar running an inner city parish.

    Katherine Kelly, known to Coronation Street fans as Rovers Return barmaid Becky, has done the voice over for the campaign. Kelly has also recently won rave reviews for her performance in “She Stoops to Conquer” at the National Theatre.

    Project name: The Co-operative Food Christmas 2012 campaign
    Client: Steve Murrells, Chief Executive The Co-operative Food
    Brief: The campaign positions The Co-operative Food as helping people keep the show on the road this Christmas.
    Creative agency: Leo Burnett http://www.leoburnett.co.uk/
    Creative Director: Justin Tindall
    Copywriter: Phillip Meyler/Darren Keff
    Art director: Darren Keff/Phillip Meyler
    Planner: Tom Roach
    Media agency: Rocket
    Media planner: Ben Harrison
    Production company: Academy
    Director: Peter Cattaneo
    Director of Photography: Stuart Bentley
    Editor: Scot Crane — The Quarry
    Post-production: MPC
    Music: Juri Seppa
    Exposure: National television

  • Food Porn — D4D Has 2 Shorts Selected To NYC Food Film Festival

    Food Porn — D4D Has 2 Shorts Selected To NYC Food Film Festival

    Two short films directed by Matt Checkowski and produced by The D4D, Porter Braised Ox "Cheek" and "Mixed Berries, Three Ways",” have been named part of the official selection for the 7th Annual NYC Food Film Festival, which runs October 23rd — 27th, 2013 in New York City.
    The Food Film Festival (http://thefoodfilmfestival.com) sprang from the imagination of Festival Director and Travel Channel host George Motz, the documentary filmmaker behind the award-winning Hamburger America film and book, along with co-creator Harry Hawk. Through documentaries, features and short films, the Festival showcases the best, and the most memorable, of the world’s favorite foods. Along with a heaping helping of mouth-watering films, Motz, Hawk and company serve up the food that guests are watching on the screen for a multi-sensory experience.

    “I am excited to be a part of the festival and to screen these short films for audiences who share our passion for unique food experiences,” notes Matt Checkowski, Director/Founder of The D4D. “Connecting the visual narratives with a story for the palate makes for an inspired take on the traditional film festival.”
    Porter Braised Ox Cheek" and "Mixed Berries, Three Ways” feature Chef Martin Berg of Michelin-starred restaurant Mathias Dahlgren as he prepares some of his favorite dishes. The films are part of a near painterly short film series surrounding Berg’s appreciation and mastery of fine ingredients. Each unfolds in reverse; an homage to culinary magic.
    This is the second time The D4D and Matt Checkowski have had work in the Food Film Festival. Two years ago the Chicago iteration screened its short film for Intelligentsia “Espresso” The film is part of a series created for Intelligentsia’s core audience of coffee obsessives and artisanal culturistas.
    Food and drink are reoccurring themes in The D4D's storytelling. Checkowski recently curated a collection of stills taken during his culinary content adventures, exploring the oldest bakery in Berlin, meeting the rock star butcher of London and a master class with the Pope of Foam. Read more about Matt’s tales from behind the counter: http://checkowski.com/tales-from-behind-the-counter/

  • GE Monogram Partners with Award-winning enRoute to Showcase Leading Canadian Chefs

    GE Monogram Partners with Award-winning enRoute to Showcase Leading Canadian Chefs

    Integrated campaign brings GE Monogram to Canadian travelers
    via enRoute and Air Canada Maple Leaf Lounges

    Press: Toronto – March 4, 2014 – GE Monogram is proud to announce their partnership with EnRoute, Air Canada’s inflight travel magazine, for a new integrated content series highlighting notable chefs and food personalities in Canada. This is part of a broad initiative with Spafax – an international leader in content marketing and custom publishing. The upcoming campaign titled ‘GE Monogram Presents The Chef Series,’ will run across several platforms with the goal of providing rich content to consumers in transit.


    “GE Monogram is inspired by the love and respect of food and supports causes that bring food to the forefront,” says Philippe Meyersohn, GM Marketing and Training, GE Appliances Canada. “We want to focus on Canada’s growing love of food and show our appreciation for Canadian chefs. Aligning with EnRoute and their various properties allows us to share our love of food with Canadians across the country.”

    The integrated campaign will include a print component in the spring and fall issues of enRoute, featuring a series of seven full page editorials known as “The Chef Series,” which will present a distinct interview with a chef or food personality. The campaign’s video element will involve award winning chef interviews shot in a GE Monogram kitchen space. The video series will air on Air Canada’s inflight video systems during the fall, but is also scheduled to air on the Food and Documentary channels. Both the print and video series will live online at enroute.aircanada.com for the duration of the campaign, where users can experience content as it’s published.

    To complement the campaign, GE Monogram will hold a contest in August for Air Canada Maple Leaf Lounge guests in Toronto, Montreal and Vancouver airports, whereby GE Monogram displays will be set up, inviting lounge guests to enter for a chance to win two tickets to enRoute’s 2014 “Canada’s Best New Restaurant” event held in Toronto in November 2014, including return flight and accommodations.

  • A Message from the False Advertising Industry in "Only Organic" New Campaign

    A Message from the False Advertising Industry in "Only Organic" New Campaign

    New Campaign Highlights Organic Benefits and Debunks Misleading “Natural” Claims. The trio of video/ads were developed by the recently launched agency Humanaut with help from advertising icon Alex Bogusky.

    A public education campaign was launched today to highlight the benefits of organic food and to help consumers understand the difference between products labeled organic and those that are labeled as “natural.”

    “Foods made with the use of toxic persistent pesticides and even genetically engineered ingredients are being labeled as natural,” said Gary Hirshberg, Chairman of Stonyfield Farm. “Only organic guarantees that food is produced without the use of toxic persistent pesticides, hormones, antibiotics or genetically engineered ingredients. Only organic gives you complete piece of mind.”

    The videos help consumers understand the how the “natural” label can be used to confuse shoppers. The videos were developed by the recently launched agency Humanaut with help from advertising icon Alex Bogusky.

    Organic foods are subject to stringent environment and animal welfare standards enforced by United States Department of Agriculture.

    While the Food and Drug Administration and USDA discourage companies from including “natural” claims on processed foods containing synthetic or artificial ingredients, there is no official definition of “natural” and little enforcement of misleading claims.

    “Only organic is produced in a way that Mother Nature would recognize as natural,” said Sarah Bird, Chief Marketing Officer for Annie’s, Inc. “Many products that claim to be “natural” are made with ingredients you couldn’t find in nature – including artificial flavors or colors, synthetic preservatives, high fructose corn syrup, and genetically engineered ingredients.”

    Natural claims have been added to everything from cooking oils made from genetically engineered crops to ice cream made from cows pumped full of growth hormones.

    “Many consumers mistakenly believe that foods labeled as ‘natural’ are better than food that has been certified as organic,” said Lewis Goldstein, Vice President of Brand Marketing at Organic Valley. “Organic food starts with organic farming, from the ground up. Only organic is subject to tough, enforceable standards created by the USDA designed to insure that our families can count on their food being produced in ways that protect their health, the environment, and the welfare of farm animals.”

    The public education campaign is being launched by Organic Voices, a non-profit organization, and is supported by organic companies and other companies, including AllergyKids, Annie’s, Earthbound, Happy Family, INFRA, Late July, Nature’s Path, NCGA, Organic Valley, Rudi’s, and Stonyfield.

    “Many products carry the ‘natural’ claim when there is nothing natural about them,” said Darren Mahaffy, Vice President of Marketing at Nature’s Path Foods. “As a result, many consumers are buying products they think are the same – or even better – for their families and the environment than organic.”

    A recent survey found that consumers commonly believe that “natural” foods do not contain artificial ingredients.

    “The public needs new tools to understand the benefits of organic and to be able to distinguish between organic foods and all other unverified claims,” said Laura Batcha, Executive Director of the Organic Trade Association.

    Organic Voices works to educate and empower consumers by promoting the benefits of organic food.

    Creative Credits:  
    Advertised brand: Only Organic
    Spot Title: The Natural Effect
    Advertising Agency: Humanaut
    Creative Advisor: Alex Bogusky
    Creative Director: David Littlejohn
    Art Director: Stephanie Gelabert
    Art Director: Chad Harris
    Copywriter: David Littlejohn
    Copywriter: Jason Corbin
    Production Company: Fancy Rhino, Chattanooga, TN
    Director: Daniel Jacobs
    Producer: Katie Nelson
    Production Designer: Chad Harris
    Director of Photography: Andrew Aldridge
    Editor: Andrew Aldridge
    Music Company: Skypunch Studios, Chattanooga, TN
    Composer: Carl Cadwell
    Media Strategy: Ikon3

  • Hellmann's Goes With Anything — The Food Slot

    Hellmann's Goes With Anything — The Food Slot

    To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display.

    For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise.

    From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. The lucky ones could

    Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects.

    Credits:
    Title: FOOD SLOT
    Advertiser/Client: HELLMANN’S
    Creative Advertising Agency: Ogilvy, Brazil
    Chief Creative Officer: Anselmo Ramos
    Executive Creative Director: Roberto Fernandez, Paco Conde
    Creative Director: Fabio Seidl
    Copywriter: Marco Pupo
    Art Director: Agustín Acosta
    Production Company: Hungry Man Projects
    Executive Producers: Alex Mehedff, Rodrigo Castello
    Director: Gualter Pupo
    Sound Production Company: Hilton Raw
    Clients: Ana Paula Duarte, Fernando Kahane, Camila Hong

  • Food Porn via M&S Food Stunning new TV Ad

    Food Porn via M&S Food Stunning new TV Ad

    Gorgeous new ad for Marks & Spencer food, guaranteed to get your mouth salivating.



    Creative Credits:  
    Ad Agency: RKCR/Y&R
    Music: Clean Bandit, Rather Be featuring Jess Glynne
    Creative Director -Mark Roalfe
    Art Director -Chris Hodgkiss
    Copywriter -Pip Bishop
    Account Director -Anna Crabtree
    Agency Producer -Tim Page
    Photographer -Maren Caruso
    Director/ Production Co -Michael Roulier & Phillipe Lhomme - Food Film
    Producer -Francesca O’Brien – Food Film
    Editor -Bruce Townend – The Quarry
    Post Production -MPC (Paul Brand – Producer, Marcus Moffatt - Flame Operator)
    Sound Design -Parv Thind - Wave

  • Food Sings 12 Days of Leftovers for the Outback Steakhouse

    Food Sings 12 Days of Leftovers for the Outback Steakhouse

    The Outback Steakhouse and creative ad agency Deutsch, NY create "The 12 Days of Leftovers" just in time for Christmas with singing food from our refrigerators. The online campaign comes complete with a series of talking and singing food web ads to get you to forget the leftovers and head on over to Outback instead.

    Below are the "Mystery Mashed Potatoes" and "Slab of Slimy Ham" which is an outtakes reel of talking food bloopers. spots for your viewing pleasure, or you could run to Outback!

    Holidays come and go, and then you're stuck with leftovers. Crusty, Fuzzy, Icky, Slimy Leftovers--and those are the ones you can recognize.

    Take a break from holiday leftovers this season, and head into Outback Steakhouse for a delicious topped steak instead.

    "The outtakes reel — some say there is no higher form of cinema. Just like some say there is no lower form of food than the holiday leftover. As a charter member of the past-their-prime portion club myself, I disagree.

    But if you just can't spend another night with your old friend Slab of Slimy Ham, then go ahead into Outback Steakhouse for a real meal. I'll be fine. Really. No, I'm not crying..." — Slab of Slimy Ham.

    Credits:
    Ad Agency: Deutsch, NY.
    Client: Outback Steakhouse
    Directors: Ben & Julia
    Art Direction & Puppets: Ben&Julia Studio
    Assistant: David Huckert
    Production: Hornetinc
    Executive Producer: Jan Stebbins
    Producer: Zack Kortright
    Line Producer: Joel Kretschman
    Editor: R.J. Glass & Anita Chao
    Director of Photography: Ivan Abel
    Gaffer: Michael Yetter
    1st AC: Nathan Spengler
    Best Boy: Casey Wooden
    Key Grip: Mike Farino
    2nd Grip: Leo Schott
    Fabricators: Tim McDonald, Nathan Asquith, Connie Chan
    VTR: Jon Osterman
    Puppeteer: James Godwin
    Compositors: Ali Kocar, Peter Fink
    PA: Tim Kuhl, Dean Ford

  • Exhibition at Oriental Institute shows how ancient cultures commemorated the dead

    Exhibition at Oriental Institute shows how ancient cultures commemorated the dead

    All cultures throughout time have tried to honor and commemorate those they have lost. A new exhibit at the Oriental Institute Museum will show how the living cared for the dead, and how the ancients conceptualized the idea of the human soul in ancient Mesopotamia, Egypt and Israel/Palestine.

    Exhibition at Oriental Institute shows how ancient cultures commemorated the dead
    This stela with hieroglyphic text asks the living to leave food or to say prayers evoking
    food for a deceased man and his wife. (Egypt, ca. 2219–1995 B.C. OIM E16955)
    [Credit: Anna R. Ressman/Oriental Institute Museum]
    The exhibit, “In Remembrance of Me: Feasting with the Dead in the Ancient Middle East,” opens to the public April 8. The show is built around two themes: the regular offering of food and drink to nourish the dead in the afterlife, and the use of two- or three-dimensional effigies of the dead, often made of stone, to preserve their memory and provide a means of interaction between the living and the dead.

    The Oriental Institute’s Neubauer Expedition to Zincirli, Turkey in 2008, during which an inscribed funerary monument was discovered, inspired the exhibit. The monument, which dates to about 735 B.C, is carved with an image of a man named Katumuwa seated before a table heaped with offerings and with a lengthy inscription in Aramaic—a language widely used in the ancient Middle East. The text proved to be the longest-known memorial inscription of its type.

    Exhibition at Oriental Institute shows how ancient cultures commemorated the dead
    The original Katumuwa stela, discovered by University of Chicago archaeologists, dates to about 735 B.C. (Rendering and reconstruction by Travis Saul, 2014) [Credit: Oriental Institute Museum]
    Until the discovery of the stela, scholars did not know about the practice of enacting annual sacrifices for the soul of the deceased. The discovery also revealed that the people of Zincirli, located in the ancient Syro-Hittite region of southeastern Turkey, believed Katumuwa’s spirit resided in the monument.

    “The text gave us a whole new understanding of the ancient belief system in eastern Turkey and northern Syria. Although Katumuwa knew that the realm of the dead could be a cruel and lonely place, the rituals he describes that his family would enact on his behalf would give him a happy afterlife,” said exhibit curator Virginia R. Herrmann, PhD’11. Herrmann, now a visiting professor at Dartmouth College, was part of the team that discovered the stela and co-curated “In Remembrance of Me.”

    Exhibition at Oriental Institute shows how ancient cultures commemorated the dead
    Archaeologists Virginia R. Herrmann and Ben Thomas examine the Katumuwa stela
    at Zincirli, Turkey, shortly after its discovery in 2008 during an Oriental Institute
    expedition [Credit: Eudora Struble/Oriental Institute Museum]
    Before the discovery of the stela, it was not understood that, in eastern Turkey and northern Syria, such banquet scenes depicted on other monuments were special pleas to the viewer to make annual offerings of animal sacrifices and grapes or wine. Those offerings were directed not only to the deceased, but also to local gods. The biblical commandment to “Honor your father and your mother, that your days may be long” (Exodus 20:12), is rooted in the tradition expressed by the Katumuwa text.

    The text also revealed that the rituals took place not just at the grave or in the home, but in a private mortuary chapel next door to a temple—exactly the setting where the Katumuwa stela was discovered. The stela itself is in the Gaziantep Museum in eastern Turkey, but a precise facsimile of its front has been produced for the exhibit.

    Exhibition at Oriental Institute shows how ancient cultures commemorated the dead
    This door plaque contains a scene of ritual feasting. (Khafajeh, Iraq, ca. 2600–2350 B.C. OIM A12417) [Credit: Anna R. Ressman/Oriental Institute Museum]
    The exhibit also features a video produced by video artist Travis Saul, MFA’12, in collaboration with Herrmann and her colleague and exhibit co-curator, Oriental Institute Associate Professor David Schloen. It provides background on the site of Zincirli, the discovery of the stela, a recreation of the rituals enacted to commemorate the soul of Katumuwa, and a recitation of the text in Aramaic and English.

    Rituals of remembrance

    Other sections of the exhibit explore how commemoration and communication with the dead was enacted, the importance of banquet scenes, and how the concept of the soul differed in ancient Egypt, Iraq and Israel/Palestine.

    Exhibition at Oriental Institute shows how ancient cultures commemorated the dead
    These vessels were from a funerary ritual, enacted at the time of Tutankhamun’s funeral.
    (Luxor, Egypt, ca. 1327 B.C.) [Credit: Anna R. Ressman/Oriental Institute Museum]
    Artifacts include a stone plaque from Mesopotamia that shows a banquet, an Egyptian wooden model of men preparing food that was thought to provide food eternally for the deceased, and stone schematic human figures that living relatives thought to have contained the soul of the dead. Loaned objects were provided by the University of Pennsylvania’s Museum of Archaeology and the Metropolitan Museum of Art, and include a stela of a woman of a type similar to that of Katumuwa.

    Rituals of remembrance of lost loved ones—from memorial services to Day of the Dead celebrations in Latin America and even the “funeral selfie” phenomenon—continue to be an important aspect of many cultures.

    Exhibition at Oriental Institute shows how ancient cultures commemorated the dead
    This stela shows a deceased man being attended by family members, part of an
    ancestor cult. (Luxor, Egypt, ca. 1295–1069 B.C. OIM E14287)
    [Credit: Anna R. Ressman/Oriental Institute Museum]
    Understanding how the ancients considered and prepared for mortality and worked to preserve the memories of their family members raises questions about how contemporary society contends with these same issues. An epilogue to the exhibit features modern objects of commemoration from many nations, reminding the visitor that rituals that link the living and the dead remain a part of our lives.

    Jack Green, chief curator of the Oriental Institute Museum, said, “In coordinating this exhibit, we found that although death can often be a taboo topic in Western society, there are plenty of examples today that commemorate the dead through festive and colorful celebrations—the Dia de Muertos being just one example.”

    Source: Oriental Institute of the University of Chicago [March 13, 2014]

  • Co-Operative Foods "Summer" Advert

    Co-Operative Foods "Summer" Advert

    Summer, “it’s the most wonderful time of the year” says Leo Burnett’s seasonal film for The Co-operative Food, launching on 26th June.

    Focusing on those timely get-togethers between friends and families, Andy Williams’ unexpected lyrics describe and celebrate Christmas happenings, whilst the moving image teases with scenes of Christmas-like merriment and feasting played out in summer.

    The film, titled ‘Wonderful’, concludes with the reassurance that ‘We’ve everything you need for the most wonderful time of the year. We’re here for you this summer. The Co-operative’.

    This longer length film will be supported with twelve 10” product and price spots, which also use Andy Williams' Christmas classic. These shorter ads demonstrate and further substantiate that The Co-operative can be depended upon to have the right product at a fair price this summer.

    The lead film was directed by Joshua Neale at Smuggler and the supporting spots by Richard Tindall at Tantrum.

    Credits:
    Project name: The Co-operative Food Summer Campaign
    Client: Helen Nunn, Head of Marketing, The Co-operative Food
    Brief: Acknowledge the change in customer behaviour over the summer period and showcase the role The Co-operative Food can play.
    Creative agency: Leo Burnett
    Executive Creative Director: Justin Tindall
    Creative Director: Hugh Todd
    Copywriter: Graham Lakeland / Richard Robinson
    Art director: Richard Robinson / Graham Lakeland
    Planner: Max Keane
    Media agency: Rocket
    Media planner: Ben Harrison
    Production company: Smuggler
    Director: Joshua Neale
    Director of Photography: Martin Hill
    Editor: Tim Hardy @ Stitch
    Post-production: MPC
    Audio post-production: 750MPH

  • Toronto Teachers Launch FoodaGram Web App

    Toronto Teachers Launch FoodaGram Web App

    My Food My Way gets interactive with Foodagram, a new web app invites users to play with puppets in the name of healthy eating.
    Toronto Education Workers and the Toronto District School Board recently launched the My Food My Way campaign, the initiative strives to engage students on the subject of nutrition.

    Now, as a way of reaching out to those kids aged 13-17, the campaign has developed an interactive web application called Foodagram that allows users to record and share puppet video messages.

    "One of the ways that My Food My Way differs from other student nutritional campaigns is its philosophy of engage first, educate second," says John Weatherup, President of the Toronto Education Workers.

    The app works like this: you choose a food puppet, record your voice through your computer's microphone, and then presto: the puppet says whatever you want in a video clip. The resulting messages can be sent via email or shared on Facebook and Twitter.

    The cast of puppet characters includes a slice of pizza named Papa Roni, a milkshake named Molly Moo, and a hamburger named Pattie.

    "Foodagram as an experience is one we think will resonate loudly with students; inviting them to learn about nutrition in a non-traditional way," says Ahmad Ktaech, the managing director of the marketing firm behind the campaign.

    Marvin Greenberg, the campaign's chair, stresses the importance of this engagement: "By using fun and innovative technology, we can develop the relationship with students so that a discussion on healthy eating can begin".

    To try Foodagram for yourself, visit: www.foodagram.ca.

  • IAMS Pet Food Allows Facebook Fans To Choose New Ads To Air

    IAMS Pet Food Allows Facebook Fans To Choose New Ads To Air

    Press:
    The unconditional love between people and their pets is at the center of the new Iams marketing campaign – Keep Love Strong. The new advertising campaign, created by Saatchi & Saatchi out of New York, will feature both television and print ads showcasing the important role premium nutrition like Iams plays in keeping a dog or cat’s body as strong as their love.

    “One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.”
    “Every day we’re inspired by the stories we hear from our consumers about the love they have for their pets and the important role Iams plays in those relationships,” said Ondrea Francy, Iams general manager. “One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.”

    For the first time ever, Iams allowed its Facebook fans to decide which commercials air first by leveraging crowd sourcing by asking them to choose the stories that spoke to them the most through “liking”, “sharing” and “commenting” on Facebook in November. The winning spots will air on national TV beginning Dec. 3.

    “At Iams, we trust our fans and value their opinions a great deal, so we wanted to give them an opportunity to participate in choosing our next commercial,” said Francy. “Pet owners continue to love Iams and with the launch of this new campaign, we feel positive it will resonate strongly with even more animal lovers since this bond is universal among all pet owners.”

    Winning TV Spots Chosen by Iams Facebook Community:

    Iams Dog Food Commercial (above): Keep Love Strong — Welcome Home: Rocky the dog didn't know why Dawn was gone for so long, but when she showed up in military camouflage, he was there ready to greet her with the biggest welcome home. So, to keep Rocky strong and healthy, Dawn chooses Iams dog food.

    Iams Cat Food Commercial (below): Keep Love Strong — Unspoken: Ziggy the cat showed up on Jake's doorstep, and they took him in. Jake's family thought they saved Ziggy, but as Ziggy helped open the doors to Jake's very private world, it became clear that he was the lifesaver.
    Press via:

    Credits:
    Ad Agency: Saatchi & Saatchi, NY.

  • Toronto's Bier Markt Makes Beer Beautiful In BillBoards

    Toronto's Bier Markt Makes Beer Beautiful In BillBoards

    Toronto-based creative shop Open has launched their first campaign for Bier Markt, Toronto’s premier European-inspired bier and food experience, with the tagline Bier is Beautiful.

    The campaign is for the Bier Markt’s Abbey Bier Fest, on from January 30th and running until March 17th, and features out of home, billboards, transit ads and in-restaurant communications. All the campaign elements promote the perfect beers for winter months that are being featured during the festival.

    “Targeting the avid bar and restaurant goer, this campaign is really a celebration of beer and about elevating the experience surrounding it”, said Christian Mathieu, Partner, Open. “Bier and food pairing is finding its place next to wine. People want their beer to do more than just quench their thirst”.

    Open Partner Martin Beauvais adds, “We've been fortunate to have worked in beer accounts for most of our career. We like beer and we couldn't be more pleased that we got to this tagline, ‘Bier is Beautiful’. It's refreshing that we can claim such a grand thing — and Bier is a beautiful experience at Bier Markt, from the way they serve it to the way they pair it with food."

    Open was awarded the Bier Markt account in October 2012 after in a RFP process with several advertising agencies.

    “We are excited about this campaign and the new positioning,” said Grant Cobb, Senior Vice President, Brand Management Prime Restaurants. “ ‘Bier is Beautiful’ is a great platform for everything we do and will be used for all future promotions, including one planned for the spring and Oktoberfest.”

    Credits:
    Client: Bier Markt
    Creative Agency: Open Creative Co., Toronto
    Partner, Creative: Martin Beauvais
    Partner, Strategy: Christian Mathieu
    Copywriter: Layton Wu
    Art Director: Tyler McKissick
    Project Lead: Anne Ngo
    Photography: Vince Noguchi & Rob Fiocca
    Retoucher: Dwain Jones
    via: Glossy

  • Target Makes The Grocery Isle Fashionable With 4 New Ads For The Everyday Collection

    Target Makes The Grocery Isle Fashionable With 4 New Ads For The Everyday Collection

    You’ll never think about Tide and Oreo Cookies the same way again, creative ad agency, mono teamed up with high fashion director and photographer Matthew Donaldson to amplify universal truths about everyday items to epic proportions with a suite of national ads for Target and The Everyday Collection.

    Spot: "Matador" — Tonight's menu: sirloin steak, chicken breasts and pork, with a side of fierce. Welcome to The Everyday Collection by Target.

    Is Target's grocery aisle ready for its close up?

    Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.

    In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.

    "Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."

    The campaign is part of a larger move by Target, better known for its cheap-chic clothing and home goods, to focus more on its grocery-store aisle. Wal-Mart Stores Inc. and other Target competitors also have been expanding their selection of groceries to lure more customers into stores.

    For its part, Target has been expanding its grocery selection, particularly with investments in its "P-Fresh" fresh-food section. Out of its 1,782 stores, about 1100 have an expanded fresh food layout and more than 250 have a full grocery store.

    With that push complete, Target decided the time was right to put the focus on its groceries, but in a way that still plays on Target's fashion know how, said chief marketing officer Jeff Jones.

    Target, with ad agency Mono in Minneapolis, created the tongue-in-cheek campaign that treats groceries and home products like fashion accessories in a photo shoot. Spending is undisclosed on the ad campaign, but it will include eight TV ads that will run throughout 2013. In addition to TV spots and newspaper inserts, it will include eight TV spots, three radio ads, and digital short films that will run as banner ads online.

    One TV ad shows an $11.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully.

    "We all yearn for something," says a voiceover as bubbles float by the model. "And that something is the other sock."

    The campaign "creates a foil for what people are used to seeing for grocery advertising," said Jones. "It combines the design ethos and fashion creditability that Target has with the idea that it also has great grocery items at a great price." article via: The Associated Press.

    Spot: "Laundry" — Lose yourself in Tide laundry detergent. Who knows what you'll find? Give in to The Everyday Collection. By Target.

    Spot: "Ravenous" — Pickles, Ruffles chips and other timeless cravings. Attack! Give in to The Everyday Collection. By Target.

    Spot: "Bake Sale" — Cake and muffin mix hit the catwalk in true Target fashion. Welcome to The Everyday Collection. By Target.

    Credits:
    Creative Ad Agency: mono, Minneapolis.
    Director: Matthew Donaldson
    Creative Co-Chair: Paula Biondich

  • Whole Foods Market Mandatory GMO Labeling by 2018

    Whole Foods Market Mandatory GMO Labeling by 2018

    Whole Foods Market will require all products sold in its U.S. and Canadian stores to carry a label by 2018 saying whether they contain genetically modified organisms (GMOs), the organic and natural grocery seller said on Friday.

    The U.S. is the world's largest market for foods made with genetically altered ingredients. Many popular processed foods — including soy milk, soup and breakfast cereal — are made with soybeans, corn and other biotech crops whose genetic traits have been manipulated, often to make them resistant to insects and pesticides.

    Whole Foods — whose 340-plus stores in the U.S., Canada and the U.K. include four in the greater Toronto area and four in Vancouver — said the prevalence of GMOs in the U.S., coupled with a lack of labeling requirements, has made it very difficult for retailers to source non-GMO options and for consumers to identify them.

    "We are stepping up our support of certified organic agriculture, where GMOs are not allowed, and we are working together with our supplier partners to grow our non-GMO supply chain," Walter Robb, co-chief executive of Whole Foods, said in a statement.

    The U.S. does not require safety testing for genetically modified ingredients before they go to market. The food industry says the products are safe, but critics say there is not enough independent research to make that determination.

    While the U.S. and Canada still have no GMO labelling laws, more than 60 countries do, the company said, noting several U.S. states are considering mandatory labelling initiatives.

    "We're responding to our customers, who have consistently asked us for GMO labeling and we are doing so by focusing on where we have control: in our own stores," Robb said.

    The announcement from Whole Foods comes as the U.S. Food and Drug Administration appears to be on the path to approving genetically engineered salmon.

    At the same time, consumer groups are working at the state and federal level to require labels on products that contain GMOs.

    Dozens of countries already have genetically modified food labeling requirements, with the European Union imposing mandatory labeling in 1997. Since then, genetically modified products and crops have virtually disappeared from those markets.

    Whole Foods in 2009 began putting its 365 Everyday Value product line through non-GMO verification. The chain currently sells 3,300 non-GMO Project verified products, such as its organic tofu, and plans to increase that number.

    The company's holdings include seven outlets in the U.K., where labeling is already required for all foods or feeds that intentionally contain or are produced from GMOs.

    By: Lisa Baertlein | LOS ANGELES | REUTERS

  • Harrods of London Get's Sexy With Ice Cream With New Advert

    Harrods of London Get's Sexy With Ice Cream With New Advert

    A new advert for the famous department store Harrods of London combines food and fashion to create an intriguing persona for the famous department store. The sexy ad above entitled "Style To Savour" features the Harrods Ice Cream Parlour and three lovely models, a lot of lips and of course ice-cream. Harrods better known for its luxury boutiques and culinary-chic cafes, the company is looking to expand its market of loyal customers by creating a timeless, “acquired” look that pairs well with fine dining, which according to industry expert, Brittany Mills, will help them in the long run:

    Food and fashion are both an acquired taste and when a person likes a particular restaurant or designer, they are loyal for a lengthy amount of time. Fine food is not a fad or a trend and compliments that lifestyle of Harrods’ target buyers…I think Harrods will successfully be able to extend its reach by going after a complimentary industry that has a large, loyal following.

  • The Seductive Heidi Klum as Mrs Robinson for Carl's Jr. and Hardee's

    The Seductive Heidi Klum as Mrs Robinson for Carl's Jr. and Hardee's

    So Carl's Jr. and Hardee's are launching the Jim Beam Bourbon Burger with a new commercial starring Supermodel Heidi Klum. Klum takes on the iconic role of Mrs. Robinson in the new ad for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25, until then a behind the scenes clip is all we have.

    Press via:
    In yet another fast food first, Carl’s Jr.® and Hardee’s® will begin selling burgers with the distinctive taste of a branded, distilled spirit when they introduce the new Jim Beam® Bourbon Burger this week. A mature burger for mature tastes, the Jim Beam Bourbon Burger features rich and tangy sauce flavored with Jim Beam bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun. The Jim Beam Bourbon Burger is available now at all Hardee’s restaurants and at all Carl’s Jr. locations starting tomorrow.

    “Higher-end restaurants have long served menu items flavored with branded spirits but, until now, they had yet to find their way onto fast food menus and we considered it our mission to change that,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “The sweet, smoky flavors of Jim Beam bourbon go really well with the great taste of a charbroiled burger, and the folks at Jim Beam were just as excited about the pairing as we were. While there is no residual alcohol in the sauce, that wonderful bourbon taste remains and is enhanced by the smoky flavors of bacon, the spice of pepper-Jack cheese, the salty-crunch of crispy onion straws, and fresh lettuce and tomato. And, who better to help us promote this burger for grown-up tastes than the incomparable Heidi Klum?”

    The Jim Beam Bourbon Burger is available as an entrée for $3.59 or as a combo meal with fries and a drink for $6.09 at Carl’s Jr. and $5.59 at Hardee’s. Prices may vary by location.

    Supermodel Heidi Klum takes on the iconic role of Mrs. Robinson in the new commercial for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25.

    “For Carl's Jr. and Hardee's, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys,” said Glenn Cole, founding partner and CCO at 72andSunny. "In casting the new Mrs. Robinson, we hoped to find someone with as much savvy, sophistication and sex appeal as the original Mrs. Robinson. In Heidi Klum, we got a wildly successful producer, businesswoman, TV host and one of the most iconic supermodels of all time. Not a bad day at the office."

    “The Bourbon Burger is no ordinary burger. It was truly the star of this commercial and I was proud to play the supporting role,” said Klum. “I’m not sure who had more touch-ups – me with the hair and lip gloss or the Bourbon Burger with the readjusting of the lettuce, spritzing of the tomatoes and fluffing of the bun.”

  • LEAKED Official Apple iPhone 5 Promo Video — Keynote 2012

    LEAKED Official Apple iPhone 5 Promo Video — Keynote 2012

    Adam Sacks was thinking since people only use their iPhones to take photos of food, Apple rethought everything about the iPhone 5, and this is the result. Yes of course it is just another spoof Apple iPhone ad, but this is by far the best one created yet. Adam Thinks is worth visiting, his link below with credits.

    Credits:
    Written, directed and edited by Adam Sacks. — AdamThinks
    Starring Avery Monsen
    Shot by Matt Braunsdorf
    Food photography by Helen Rosner — Neleh.org


  • Lurpak "Good Proper Food" Ad Is Simply Buttery Delicious

    Lurpak "Good Proper Food" Ad Is Simply Buttery Delicious

    Lurpak Butter makes comfort food look so good in new advert featuring dishes like Shepard's Pie and some hearty Macaroni and Cheese that could only be served with a sturdy spoon.

    Credits:
    Ad Agency: Wieden + Kennedy
    Director: Vince Squibb
    Production: Gorgeous

  • McDonald’s — ‘Great Tastes of America’

    McDonald’s — ‘Great Tastes of America’

    McDonald’s has launched a new campaign to promote their American-themed food event, the Great Tastes of America. The five week promotion, which starts on 1st May, offers a new burger a week, each one featuring a flavour combination that depicts a different American location.
    Created by Leo Burnett, the TV and national press campaign, centres around the premise that the ‘Great Tastes of America’ promotion brings a little taste of America to the UK. The campaign focuses on American quirks appearing in our day to day lives. The 30 second TV ad shows some typically American people and icons, contrasted against some typically British backdrops. The ad shows a London cabbie looking bemused as he sees a sea of New York style yellow cabs around him, a fisherman somewhat confused by an airboatpulling out of a quiet canal lock and a team of cheerleaders performing an energetic routine at a cricket game, much to the bewilderment of on-lookers.
    Each week the new burger on offer features at the end of the commercial, with an American idiosyncrasy unique to that burger’s theme unfolding inside a McDonald’s restaurant as bemused UK customers tuck into their food.
    The TV is supported by a press campaign inspired by the American tradition of specially designed number plates featuring model making by Paul Baker and photography by Richard Maxted.
    Credits:
    Creative agency Leo Burnett
    Copywriter Ed Tillbrook
    Art director Richard Ince
    Creative Directors Tony Malcolm & Guy Moore
    Planner (creative agency) Livia Stefanini
    Media agency OMD UK
    Planner (media agency) Lucinda Allen
    Production Company Smuggler
    Director Neil Harris
    Editor John Mayes @ Marshall Street Editor
    Post-production MPC
    Audio post-production Grand Central
    Exposure National television & Republic of Ireland