ShowBusinessMan [Search results for exchange

  • Vinyl Exchange

    Vinyl Exchange
    Vinyl
    Geo: United Kingdom;
    Category: Professional services;
    Agency: Propaganda;
    Brand: Vinyl Exchange;
    Advertising Agency: Propaganda, Leeds, UK;
    Creative: Mark Williams.
  • 'Unearthing Arabia: The Archaeological Adventures of Wendell Phillips' at the Freer and Sackler Galleries

    'Unearthing Arabia: The Archaeological Adventures of Wendell Phillips' at the Freer and Sackler Galleries

    Wendell Phillips, a young paleontologist and geologist, headed one of the largest archaeological expeditions to remote South Arabia (present-day Yemen) from 1949 to 1951. Accompanied by some of the leading scholars, scientists, and technicians of the day, Phillips was on a quest to uncover two ancient cities — Timna, the capital of the once-prosperous Qataban kingdom, and Marib, the reputed home of the legendary Queen of Sheba — that had flourished along the fabled incense road some 2,500 years earlier.

    'Unearthing Arabia: The Archaeological Adventures of Wendell Phillips' at the Freer and Sackler Galleries
    Phillips stands with Yemeni men, including Sheik Al-Barhi (center), a leader of the Bal Harith tribe, and a child in the desert. Courtesy American Foundation for the Study of Man
    Exhibition Highlights

    Through a selection of unearthed objects as well as film and photography shot by the expedition team, the exhibition highlights Phillips’s key finds, recreates his adventures (and misadventures), and conveys the thrill of discovery on this important great archaeological frontier.

    'Unearthing Arabia: The Archaeological Adventures of Wendell Phillips' at the Freer and Sackler Galleries
    Plaque with inscription and phiale held in protruding right hand Yemen; mid-1st
    century BCE Bronze Gift of The American Foundation for the Study of Man, Wendell and Merilyn Phillips Collection, S2013.2.203
    On view will be eyewitness videos, photos, diaries and first-hand documents alongside over 80 of the most important documented collection of Yemeni artifacts outside of the country, dating from the 8th century BCE to 2nd century CE.

    The exhibition will highlight a famed pair of striding Hellenistic bronze lions surmounted by a figure of Eros, the Greek god of love. Known as the “Lions of Timna,” the skillfully cast sculptural forms — once featured on Yemeni currency — exemplify the vibrant cultural exchange between the Qataban and Greek empires, and inscriptions on its base allow researchers to reconstruct the home it came from and explore familial relationships of its affluent owners.

    'Unearthing Arabia: The Archaeological Adventures of Wendell Phillips' at the Freer and Sackler Galleries
    Head of a woman (known as Miriam) Yemen; mid-1st century CE Alabaster, stucco and lapis lazuli Gift of The American Foundation for the Study of Man, Wendell and Merilyn Phillips Collection, S2013.2.44
    Also featured is an iconic translucent alabaster head of a young woman, with lapis lazuli eyebrows and an Egyptian hairstyle. Unearthed in the cemetery of Timna, the head was named “Miriam” after the daughter of a member of the expedition.

    Other excavated objects featured include precious incense burners, delicately carved alabaster ibexes, finely articulated funerary sculpture, and a wealth of inscriptions that offer unprecedented insight into the life and times of the ancient people of Arabia.

    Where: The Arthur M. Sackler Gallery

    When: Oct. 11, 2014 to June 7, 2015

    Source: Freer Gallery of Art and Arthur M. Sackler Gallery [August 06, 2014]

  • Tweet Fight Old Spice vs Taco Bell

    Tweet Fight Old Spice vs Taco Bell

    Not sure if this a spoof or real, either way this tweet exchange between Old Spice and Taco Bell is awesome. Taco Bell easily wins this battle with the "...is your deodorant made with really old spices?" Twitter response.

    via

  • Drew Brees and One Direction The Pepsi Showdown Commercial Go Behind The Scenes

    Drew Brees and One Direction The Pepsi Showdown Commercial Go Behind The Scenes

    It's a Pepsi “Showdown”, with a verbal spar between New Orleans Saints quarterback Drew Brees and One Direction. The superstars meet at a late night talk show green room that unfortunately has only one remaining can of Pepsi. A hilarious throw down of accolades ensues in the popularity contest over the coveted refreshment. The escalating standoff finally comes to a halt when 1D'’s Harry Styles offers Drew a place in the band in exchange for the Pepsi. For all you 1DB fans, go behind the scenes of this odd ball pairing of sport and music in the behind the scenes footage clip after the credits below.

    Credits:
    Client: Pepsico North America
    Spot Title: "Showdown”
    Agency: TBWA\CHIAT\DAY
    Global Creative President: Rob Schwartz
    Art Director: Chris MacNeil
    Copywriter: Michelle Lewis
    Managing Director: Bill Brooks
    Group Account Director: Grace Hao
    Execuitve Producer: Anh-Thu Le
    Assistant Producer: Stephanie Dziczek
    Production Company: harvest
    Director: Baker Smith
    Executive Producer: Bonnie Goldfarb
    Executive Producer: Rob Sexton
    Head of Production: Niko Whelan
    Producer: Vincent Oster
    DP: Eric Treml
    Art Director: Charles Infante
    Editorial: Whitehouse Post
    Editor: Rick Lawley
    Director of Post Production: Sue Dawson
    Executive Producer: Joni Williamson
    VFX: Framestore
    Executive Producer: James Razall

  • Drap Croatia Creates A Chocolate Love Machine For Kraš

    Drap Croatia Creates A Chocolate Love Machine For Kraš

    Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of "Kraš" and the English word "crush" in the campaign headline: "I have a Kraš on you". The goal was to make an emotional connection between the person you have a crush on and the chocolate itself, presented as a gift from one user to another. To achieve this, we developed the ihaveakrasonyou.com microsite, where users could exchange 'love' messages with their Facebook friends.

    We also developed and built a real chocolate-making machine, which produced real Kraš chocolates with the users' personalized messages printed on the packaging. Users were able to claim their sweet gifts from the machine in real time, inside a shopping mall.


    Creative Credits:
    Advertised brand: Kraš
    Advert title: I have a Kraš on you
    Translation of headline to English:I have a crush on you
    Advertising Agency: Drap, Zagreb, Croatia
    Creative Director: Davor Runje
    Art Director: Ana Petak
    Copywriter: Ivan Durgutovski, Aleksa Tatalović
    Illustrator: Ivan Durgutovskiours
    Video production: Leptir.tv

  • "Passionate Fans" Honda Commercial with NHL stars Corey Perry and Nicklas Lidström

    "Passionate Fans" Honda Commercial with NHL stars Corey Perry and Nicklas Lidström

    Honda continues its sponsorship of the National Hockey League(NHL®) with a new spot featuring Anaheim Ducks' Corey Perry and Detroit Red Wings' Nicklas Lidström, which pays homage to a few of the league's oldest fan traditions. Developed by Honda's longstanding agency of record, RPA, the new 30-second spot, "Passionate Fans," first aired during the 2012 Bridgestone NHL Winter Classic.

    "This new spot gives Honda the opportunity to showcase its commitment to the sport. 'Passionate Fans' celebrates favorite customs and the passion of the league's devotees," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.

    The spot features Perry, the current league MVP, and 12-time All-Star Lidström walking from an arena after a late-night NHL game. As the pair prepares to depart in their Honda Pilot, a hat falls on the windshield, mirroring hard-core hockey fans' habit of tossing their hats toward the ice when an NHL player pulls off a hat trick, scoring three goals in a single game. As the stars exchange confused glances, wondering if the other had scored a hat trick recently, hats rain from the sky. As an octopus plops on the dashboard-a bow to Detroit Red Wings' fans habit of tossing these critters on the ice-a narrator says, "They've got passionate fans. We've got passionate fans."

    "You don't typically find casual hockey fans-they are diehards by nature. Honda fans are also an enthusiastic bunch, so the two are a natural fit. This campaign ties the passion and tradition of the NHL directly to Honda," said Pat Mendelson, group creative director at RPA.

    "Passionate Fans" will run on NBC and Versus and during sports programming. Print will appear in "USA Today" and online units will run online on NHL.com and NHL team sites.

    Credits:
    Spot: "Passionate Fans" (first air: 1/1/2012)
    Agency: RPA
    ECD: Joe Baratelli
    GCD: Pat Mendelson
    GCD: Jason Sperling
    AD: Can Kadioglu
    Jr. CW: Charles Patterson
    Agency Executive Producer: Gary Paticoff
    Agency Producer: Joshua Herbstman

    Production Co: Alive&Well
    Director: Alex Feil
    DP: Christopher Sargent
    Executive Producer: Phillip Detchmendy
    Line Producer: Lawrence Lewis

    Editorial Company: Spot Welders
    Editor: Lucas Spaulding
    Assistant Editor: Sophie Kornberg
    Executive Producer: David Glean
    Post Producer: Patrick McElroy

    Telecine Company: CO3
    Telecine Artist: Stefan Sonnenfeld
    Telecine Executive Producer: Denise Brown
    Visual Effects Company: Public
    Lead Flame Artist: Max Harris
    Visual Effects Producer: Stacy Aungst
    Visual Effects Executive Producer: Kim Nagel
    Title Design: Royale
    Executive Producer: Danielle Hazan
    Audio Post Company: Juice West
    Audio Post Mixer: Bob Gremore
    Sound Design Company: SOUTH
    Executive Producer: Dan Pritkin
    Celebrity Talent: Nicklas Lidström of the Detroit Red Wings, Corey Perry of the Anaheim Ducks

  • The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum

    The Royal Ontario Museum unveiled The Forbidden City: Inside the Court of China’s Emperors, presented by the Robert H.N. Ho Family Foundation with Manulife as Lead Sponsor. The exhibition is on display in the Garfield Weston Exhibition Hall from Saturday, March 8 until Monday, September 1, 2014. Presented in collaboration with Beijing’s Palace Museum, the show brings to Canada for the first time approximately 250 treasures that were part of Chinese imperial life for five centuries in a city strictly off-limits to all but the emperor, his family, and his personal servants. These objects are the relics of a momentous chapter in China’s long and fascinating history.

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    More than 80 of the exhibition’s objects, including textiles, calligraphy, paintings, and armour, have never before travelled outside the Forbidden City. Complemented by stunning artifacts from the ROM’s own internationally celebrated Chinese collections, these objects tell captivating stories and reveal the fascinating characters that made the Forbidden City the centre of an immense empire for more than 500 years. Due to the significant number of light-sensitive textiles and paintings, there will be an extensive rotation of objects half way through the exhibition’s engagement, presenting a new opportunity to experience the stories and exquisite objects of the Forbidden City.

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    The emperor's role as head of the military required special ceremonial 'armour'. Worn for reviews, it was made more for show than active battle [Credit: ROM]
    “The ROM’s exhibition takes visitors on a remarkable journey to the heart of the Forbidden City — once off limits to all but a privileged few,” said Janet Carding, ROM Director and CEO. “Carefully selected by our curatorial team, these extraordinary artifacts from Beijing's Palace Museum will give visitors an inside view of life within the Forbidden City and immerse them in China’s rich history. The exhibition is the centerpiece of the Museum’s Centennial, bringing to life our promise to connect our visitors with their communities, world, and with each other.”

    The ROM has partnered with Beijing’s Palace Museum to create an exhibition that uncovers untold stories about life in the courts of the Chinese emperors. Dr Chen Shen is the exhibition’s lead curator and the ROM’s Vice President, World Cultures and Senior Curator, Bishop White Chair of East Asian Archaeology. He said, “This exhibition allows Canadians to see, for the first time, the finest objects hidden from view in the Forbidden City. We have worked with our Palace Museum colleagues to develop untold stories about life in the courts of the Chinese emperors; ensuring ROM visitors will enjoy many of China’s national treasures, many of which have never left the palace. These objects — both luxurious and everyday — provide the unique opportunity to advance our understanding of the people who lived within the walls of the Forbidden City.”

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    The emperor's role as head of the military required special ceremonial 'armour'. Worn for reviews, it was made more for show than active battle [Credit: ROM]
    In December 2012, Dr. Shen travelled to China with co-curator Dr Wen-chien Cheng, the ROM’s Louise Hawley Stone Chair of Far Eastern Art, and curatorial advisor Dr. Sarah Fee, the Museum’s Curator, Eastern Hemisphere Textiles and Fashion to spend time in the vaults of the Palace Museum and select the most compelling objects in the vast and storied collection.

    Robert H. N. Ho, Founder of The Robert H. N. Ho Family Foundation, said “The Foundation is pleased to present The Forbidden City: Inside the Court of China’s Emperors in Canada. Advancing the understanding and appreciation of Chinese culture is a key mission of our foundation. Robust educational programming in support of the exhibition should encourage wider exploration by the public, especially teachers and students. The Foundation is also proud to once again be working with the ROM, an outstanding institution which together with Beijing’s Palace Museum, has developed this wonderful exhibition, bringing to life the 600-year-old imperial palace and revealing for the first time many of its treasures and secrets. ”

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    This gemstone-decorated gold ewer was used only on special occasions such as the emperor’s birthday [Credit: ROM]
    “The Forbidden City is a true celebration of Chinese culture and history," said Nicole Boivin, Chief Branding and Communications Officer for the exhibition’s Lead Sponsor Manulife, “As a global company, Manulife is committed to engaging the international communities in which we live and work, including China where we've been operating since 1897. Partnering with the ROM to support this exclusive exhibit is an excellent way to honour the China-Canada Cultural Exchange and the ROM’s 100th anniversary.”

    The ROM’s exhibition uncovers the stories of the Forbidden City and China’s last emperors who led their lives deep within the palace’s opulent interior. Through intimate encounters with everyday objects, visitors meet a cast of real characters, including emperors, court officials, concubines, and eunuchs — castrated men who served the imperial families. The ROM’s exploration of life inside the mysterious Forbidden City transports visitors through increasingly restricted areas — the palace’s great halls, grand courtyards, and intricate terraces and roofs, until visitors ultimately gain access to the most private space of all: the emperor’s personal study.

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    'Being Ruler is Tough' was the motto Emperor Yongzheng inscribed on this seal. At his wish, copies of this seal were placed in different rooms for his use and as a reminder of his role [Credit: ROM]
    Upon arrival, before reaching the admissions desk, visitors are introduced to the Forbidden City in the exhibition’s Prologue. An intricate model including many of the complex’s significant features is displayed in the Thorsell Spirit House, complemented by the one of the ROM’s most recent acquisitions — a yellow-glazed bowl, commissioned by Ming Emperor Wanli. The colour yellow was strictly reserved for royal families and could not be used in any way outside the Forbidden City unless explicitly permitted by the emperor himself.

    Imperial throne set, The Palace Museum, Gu115711 (throne, footstool only) © The Palace MuseumIn the exhibition’s entrance, visitors gain information about the fascinating locale before progressing into The Outer Court, the official space where the emperor displayed his power only to those invited inside. In this, the exhibition’s largest area, ceremonial bells, suits of armour, weapons and large-scale paintings tell the story of the emperors’ governing and military battles. An exhibition highlight dates to the reign of Emperor Qianlong — a throne, symbolizing his authoritative power. This area also introduces visitors to the first of several characters, including Emperors Yongzheng and Qianlong, two of the most accomplished emperors of the Qing dynasty.

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    Thrones were not made for comfort, but as a symbol of the ruler’s imperial and authoritative power. All the pieces here are part of the 'throne set' [Credit: ROM]
    Visitors next enter The Inner Court, the residential space where only the imperial family and their eunuchs lived. Empress Dowager Cixi, a towering presence over the Chinese empire for almost half a century, is profiled in this section. Stunning gilt silver nail guards represent her. Up to six inches long, they protected the extremely long nails of imperial women — signifying their leisure status. Also on display are the opulent objects of the emperor’s everyday life including silk dog coats, gold eating utensils, and the last emperor’s gilt bath tub.

    The exhibition’s climatic section takes visitors inside the Emperor’s personal spaces that were once forbidden to all but the emperor. As rulers, emperors were bound to strict institutionalized governance. However, their choices were their own in collecting and personal cultivation. This area showcases some of the most exquisite objects in the imperial collection including jades, calligraphies, and ceramics and an exceedingly rare porcelain “chicken” cup, commissioned by Emperor Chenghua for his mother; only two such cups exist today in the Palace Museum. In this section, a British-made musical clock and the character of a Western missionary represent the foreign dignitaries who gained access to the Forbidden City with gifts from their homelands — pieces much admired by Qing dynasty emperors.

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    Pages like this, in a fourteen-sheet album, presents the emperor assuming various ethnicities and characters – in each he is accompanied by an animal or a bird. [Credit: ROM]
    Finally, Twilight of the Last Dynasty portrays the Forbidden City’s last chapter as it began its transformation to the Palace Museum. Here, visitors learn of the fall of the empire during the last dynasty and the imperial collection’s fate. The magnificence of imperial life is countered by the poignancy of the last emperor’s departure. As visitors are brought back to their own world, they gain an appreciation for the Forbidden City then and now.

    The Forbidden City

    China’s imperial palace, known to the world as the Forbidden City, was built from 1406 – 1420. It was the center of government and home to China’s last 24 emperors of the Ming (1368 – 1644) and Qing (1644 – 1911) dynasties. Made up of about 980 buildings and 8700 rooms in over 90 architectural complexes, the Forbidden City remains to this day the largest palace complex in history. Once strictly forbidden to all but the emperors, their families, servants, invited guests, and most trusted officials, the palace gates are now open to all.

    The Palace Museum

    The Forbidden City became the Palace Museum in 1925, one year after the last emperor was forced into exile. Located in the heart of Beijing, the magnificent site spans over 720,000 square metres and houses the largest collection of China’s imperial treasures. Designated by China’s State Council as one of that country’s most important protected cultural heritage sites in 1961, it became a UNESCO World Heritage site in 1987. Today, it is considered one of the world’s most important museums. Popularly called The Forbidden City, it houses over 1.8 million art treasures spanning 5,000 years of Chinese history with many from the Qing imperial court. It is one of the world’s most visited museums, welcoming a record 182,000 visitors on October 2, 2012.

    Source: The Royal Ontario Museum [March 08, 2014]

  • "All From One Place" Commercial for Mercedes-Benz Mbrace2

    "All From One Place" Commercial for Mercedes-Benz Mbrace2

    Introducing mbrace2, the most comprehensive cloud-based telematics system on the road today. No matter where the road may take you, the new Mercedes-Benz mbrace2™ system lets you stay connected and stay in touch all from one place: your Mercedes-Benz.

    Mercedes-Benz introduces us to the Mbrace2 Telematics System with this new TV ad entitled "All From One Place". The commercial puts a Benz owner in various scenes from a stadium full of fans, in front of a burning house, on a stock exchange floor, in the middle of violent storm, at a party and on a date while he explains to us how the system helps him optimize his daily life with sports information, weather, business news, restaurant listings and such...all from the comfort of his shiny new Mercedes.

    The system actually has some very cool features like "Travel Zones" and "geo-fences" the Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights. It also has "Mercedes Benz Apps," a suite of in-vehicle versions of social media platforms as well as things like Google Local Search. The company says it also includes update software that automatically updates apps via the cloud...not too shabby at all, so they've basically installed your smartphone into the dash of your car.

    Credits:
    Ad Agency: Goodby, Silverstein & Partners.

  • Motors Liquidation Company

    Motors Liquidation Company
    GMC

    New General Motors Company

    On Friday, on July, 10th, procedure of bankruptcy of concern General Motors has come to the end. The Company management and administration of the US president of Barack Obama managed to "turn" this process rapidly — legal investigation GM lasted only 40 days while Chrysler — one more autocompany, not managed to go through present crisis, 42 days for this purpose were required.

    Thus, during the largest for all history of the USA of bankruptcy the old and slow giant who with 1931 till 2007 was the largest motor-car manufacturer in the world, has given way new, "mobile and flexible" General Motors Company. At least, so represents results of proceeding the official press release published on a site old General Motors. The companies which already actually does not exist.

    But at a management "new GM", and also at representatives of administration of the US president of Barack Obama who supervised over autoconcern re-structuring, yet it is a lot of occasions to pleasure. To survive, the company had to leave afloat only four marks from eight — Chevrolet, Cadillac, Buick and GMC. The others will be sold or liquidated, in due course. And such measures, in turn, demand to reduce number of North American factories GM with 47 to 34 pieces and to close 40 percent of the dealer centres in territory of the USA.

    Naturally, at such serious curtailment of production has not managed and without "human losses". So, till the end of 2009 of work third of personnel serving enterprises GM in the USA will lose almost — from 91 thousand workers will be dismissed 27 thousand persons. And it only those who worked directly on General Motors. And if to consider personnel reductions at the enterprises of accessory manufacturers the figure of the future dismissals in automobile branch of the USA can grow several times.

    Chevrolet Camaro

    Besides, General Motors Company it is necessary to go and on scale reduction of a management. From 1300 managers and top-managers in the near future will write the letter of resignation or leaving on pension more than 400 persons. Till this moment to such radical measures in relation to the supervising personnel in GM did not resort yet.

    The chief executive of company Fritz Henderson appointed to this post shortly before bankruptcy, will keep the place and in the new company. However now Fritz Henderson will supervise not private, and is faster the state corporation — the share of Exchequer of the USA in the new company makes 60 percent. The administration of the president has actually nationalised GM when it became clear, that the company independently solve the problems cannot.

    In exchange the state "has forgiven" 10,6 billion dollars of debts from given out in the beginning of year as grants of 19,4 billion dollars, and has gratuitously given 30,1 billion dollars more for financing of procedure of bankruptcy and renewal of work after end of all formalities.

    Besides, GM it was necessary to pay off with "nature", that is the actives, and with other large creditors. Almost 18 percent General Motors Company were received by the trade-union fund guaranteeing social security to workers and pensioners GM before which at the company to bankruptcy the debts in 20 billion dollars have accumulated.

    Buick LaCrosse

    About 12 percent of actives has got to Canadians who for the last half a year have rendered to autoconcern the financial help at a rate of 9,5 billion dollars.

    The remained 10 percent of actives remain on hand "old GM" which, by the way, so any more is not called. New name General Motors now — Motors Liquidation Company, and the new company, during re-structuring, managed by right of succession the most part of debts, including 16 factories stopped to bankruptcy.

    Motors Liquidation Company: Optimization of the Sales

    Naturally, Motors Liquidation Company long will not exist. For liquidation it is allocated 1,75 billion dollars and in some years the structure will disappear — after will pay off on debts. And here General Motors Company it is necessary to come back to a world car market and to work in conditions which have put on a survival side all North American car industry — because of the growing prices for oil and financial crisis for today of sale of the American manufacturers in the house market have fallen to indicators of the beginning of 80th years of the last century.

    Despite forthcoming difficulties, in General Motors Corporation in the future look with optimism. At least, in words. So, the 77-year-old ex-head of department of design GM, come back to the company right after end of procedure of bankruptcy to the place of the vice-president "new GM", considers, that the new proprietor, in the near future, has every chance to become the leader of the automobile market not only in America, but also all over the world:

    "Now the main reason for purchase of cars GM consists not that they are made in America, at factories GM, or that we have finished bankruptcy procedure. The main thing - for last five years we have completely updated our lineup, and I can tell, that now we make probably best cars and pickups for all history General Motors".

    GMC Terrain

    However many North American experts do not believe, that existing lineup GM is competitive and can bring in the income. "Bankruptcy has not changed cars which are sold by dealers General Motors, and after all at the expense of them the company earns money", — the president of consulting firm Maryann Keller and Associates Merian Keller has declared in interview to agency Bloomberg.

    However, Keller was mistaken in the formulation — does not earn, and loses. After all only for last five years - those about which the ex-head of department of design GM spoke, the North American motorcar giant has lost about 88 billion dollars.

    Related Posts: Crisis

  • Ditch The Tie Gentlemen and SOL Will Give You Free Beer

    Ditch The Tie Gentlemen and SOL Will Give You Free Beer

    Sol brings ‘Espiritu Libre’ to the streets of London. The original Mexican beer films office workers as they ‘lose the tie’ and live a free-spirited life.

    Sol, the original Mexican beer born in 1899, has revealed the hidden ‘free spiritedness’ of London’s desk-bound, 9-to-5ers in a film that sees them ‘Lose the tie, gain some Espiritu Libre’.

    The campaign was created for the HEINEKEN-owned premium packaged lager by The Marketing Store, and captures the reactions of a host of city workers as they answer the call to break free and ‘recycle’ their ties.

    It’s early evening at Canary Wharf and, after a long day at work, city workers are commuting home at Canary Wharf Underground station. At the station, standing next to the standard recycling bins, many are intrigued to see a tie recycling bin, with the words ‘Espiritu Libre’ printed on it.

    We see lots of male city types strip off their ties and drop them into the recycling bin. The intrigue continues when the bin makes an unusual whirring noise as if it’s processing something and, much to the amusement of the men and passers by who have gathered around, we see the severed ends of their ties appear at the flap below. A note is attached to it by a Sol bottle top, bent into a clasp.

    The note reads “Free Beer for a Free Spirit…” and offers a complimentary bottle of Sol at The Ledger Building Bar that evening.

    The film ends by showing one of the men handing over his severed tie at the bar in exchange for a Sol. The barman pins it up on a board next to lots of other chopped-up ties.

    The video is part of Sol’s ‘Espiritu Libre’ experiential activity, which saw the tie recycling bin appear at Jubilee Plaza, Canary Wharf on 21st February.

    Vicente Cortina, Sol Global Manager says: “Sol’s ‘Free Beer for Free Spirits’ movement brings Espiritu Libre to the streets of London. The video shows the magic that can happen when you help city workers declare their independence and enjoy a Sol with friends.”

    Graham Wall, Executive Creative Director at The Marketing Store, says: “The tie can be a symbol of power and success, but it can also be seen as a shackle, part of the daily grind. We wanted to give office workers back a sense of their true selves – to make bold choices and be rewarded for it. The ‘Espiritu Libre’ activity brings out that free-spirited sense of liberation that every bogged-down city worker has in his heart.”

    Credits:
    Director, Phil Hawkins
    Production, Little Fish Films
    Executive Creative Director, Graham Wall, The Marketing Store

  • Strike Anywhere Says Hello to Pinterest Messaging Feature with Fresh Campaign

    Strike Anywhere Says Hello to Pinterest Messaging Feature with Fresh Campaign

    Directing collective and production company Strike Anywhere helps to debut Pinterest’s new messaging feature with the truly inspiring “Say Hello” campaign. The just-launched direct messaging system now allows users to have conversations about Pins on Pinterest, igniting the spark of creative collaboration around a shared interest or project.

    Strike Anywhere worked directly with Pinterest’s in-house creative team to develop and execute the campaign, coming up with a concept that would portray the exchange of ideas and share of discoveries in action. Strike Anywhere weaves three narratives across the globe to deftly illustrate the creative applications of Pinterest messaging, from the simple domestic tasks to complex technological feats.

    We watch as one couple partners to create that night’s dinner, a pair adventures on the maiden voyage of a handmade canoe, and one team swaps spaceship concept art to create tomorrow’s blockbuster. The directing collective infuses the spot with a feeling of warmth throughout, as the dulcet tones of the stirring backing track give the action a dynamic drive.

    With “Say Hello,” Strike Anywhere crafts a spot that simply and effectively communicates a sense of possibility and celebrates the collaborative imagination of the Pinterest network.

    Credits:
    Client: Pinterest
    Production Company: Strike Anywhere
    Director: Strike Anywhere
    Line Producer: Laura Smith
    Director of Photography: Michael Gioulakis
    Director of Photography Japan: Jay Keitel
    Editor: Josh Rosenfield
    Editor: Matt Sklar
    Colorist: Ayumi Ashley
    Sound Design & Mix: Snap Sound
    Track: Kishi Bashi “Philosophize In It! Chemicalize With It!”
    Writer & Content Strategist, Pinterest: Kim O’Rourke
    Creative Director of Product Marketing, Pinterest: Skip Bronkie

  • Reform of US Public Health

    Reform of US Public Health

    Barack Obama

    The US Nation's Health

    The US president Barack Obama has acted on Wednesday, on September, 9th, with the reference to the Congress in which has stated the basic points of the program of reforming of system of public health services, informs Associated Press.

    According to Obama, at the heart of the plan of reforms three purposes lay. The first of them is improvement of conditions of medical insurance for those citizens who have already got the policy. In particular, it is a question of restriction of insurance payments and an interdiction for insurers to limit limits of cost of programs of treatment.

    The second purpose of the program is creation of a stock exchange for insurers which will allow to get the insurance for reasonable money to those Americans at whom the insurance while is not present. Thus Obama has noticed, that for legal and physical persons who have no sufficient means, credits and reduced prices will be provided.

    The third point of the plan provides introduction of obligatory medical insurance which will allow to cut down not planned budgetary expenses on payment of treatment of not insured persons. The given innovation will concern only those citizens and establishments who are able pay corresponding payments.

    According to Obama, the total cost of the program calculated for ten years, will make 900 billion dollars. The president has assured legislators, that these expenses will not lead to the further growth of budgetary deficiency, and has underlined, that reform will manage to the country more cheaply wars in Afghanistan and Iraq or reductions of the taxes undertaken by administration of George Bush.

    According to the plan of administration, means for reform will be received for the account of reduction of other articles of budgetary expenses, and also more rational distribution of incomes in the sector of medical insurance. In the long term, has noted Obama if it will be possible to limit rates of growth of expenses on insurance, the budget will win at least four billion dollars.

    Besides, Obama has assured, that expenses on reform do not threaten interests of elderly Americans, having explained, that efficiency of program Medicare serving them will be on the contrary increased. Thus the president has answered statements of critics that reform will be defective for elderly citizens.

    Reforming of system of public health services is one of key points of program Obama. Earlier it was informed, what exactly this project became the reason of decrease in popularity of the president. The organisations of conservative sense in different states organise protest actions on which blame the Washington authorities for criminal wastefulness.

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  • 'Icons: Refugees Heirlooms' at the Musee d’histoire de Nantes

    'Icons: Refugees Heirlooms' at the Musee d’histoire de Nantes

    The exhibition which opened on July 2 at the Musee d’histoire de Nantes, was organized in partnership with the Byzantine and Christian Museum in Athens, and offers a chance to discover the exceptional objects from the Refugee Treasures exhibition presented in 2009 in Athens, and a selection of items conserved in France that will be presented for the first time.

    'Icons: Refugees Heirlooms' at the Musee d’histoire de Nantes
    Refugees in the streets of Athens, photographed by the American Red Cross, in 1923 [Credit: ©Library of Congress]
    On July 24th 1923, the Treaty of Lausanne was signed, ending the war between Greece and Turkey that began in 1919. It is considered to be the last peace treaty of WWI and has been judged by some to be the only guarantee of lasting peace between Greece and Turkey. For others, it was a violation of Human Rights.

    The treaty imposed the exchange of civil populations and defined the terms of forced migration on both sides of the Aegean Sea. 1.3 million Greeks and 400,000 Muslims were forced to leave their homes, leaving their belongings behind.

    'Icons: Refugees Heirlooms' at the Musee d’histoire de Nantes
    Icon of Saint Catherine. Late 17th century [Credit: Byzantine and Christian Museum, Athens]
    At the moment of their exile, many of the Greek men and women of Asia Minor left with their religious icons, or those from their churches. These precious, sacred, or protective objects established a link between an old and a new country, between an old and a new life.

    Today, some icons in France act as a testament of a migration extending far beyond Greece’s borders.

    'Icons: Refugees Heirlooms' at the Musee d’histoire de Nantes
    Silver revetment of icon depicting St. George killing the Dragon. From a Smyrna workshop, 1878 [Credit: Byzantine and Christian Museum, Athen]
    Each one tells a story.

    Exhibition curator: Kiriaki Tsesmeloglou, member of the Icon Network association, restorer and conservator of painted works.

    The exhibition will run through November 13, 2016.

    Source: Musee d’histoire de Nantes [July 08, 2016]

  • The unemployed — have gone!

    The unemployed — have gone!
    Great depression

    We cant take care of our own.

    Falling of the American stock exchange has caused mass lay-offs. According to the American Federation of work, in 1933 in the USA was 12 830 thousand completely the unemployed, and their share in a labour aggregate number made 24,9%.

    The inscription in a photo says: Jobles Men keep going!

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  • On a car market of the USA stability is planned