Peugeot UK is releasing a new ad campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of idents created by Havas Worldwide London.
The idents, which are directed by Ivan Bird, aim to blur the lines between the film world and the filmed world, with the new Peugeot uniting both worlds as the centerpiece in each shoot. Each spot shows an individual piece of revolutionary film equipment and cuts between images of the equipment itself and footage that the equipment has shot. One of the idents focuses on an Octocopter camera, only four of which are in existence. The idents were written by Harry Stanford and art directed by Mike Insley. Nick Crossley, Manager Brand Advertising, Partnerships & Sponsorship at Peugeot, said: “The sponsorship of Sky Movies provides Peugeot with an excellent opportunity to showcase our passion driven mentality through the craft of film making. By including our definitional models we are able to give the public a taste of what Peugeot has to offer in a very premium and innovative way.”
An Octocopter honing in on a 208 GTi.
An RCZ being pursued by a Segway PT.
Featuring a Peugeot 508 RXH at the center of a 30ft diameter 360° camera track.
Credits: Creative Agency: Havas Worldwide, London Director: Ivan Bird Creative Director: Mick Mahoney Art Director: Mike Insley Copywriter: Harry Stanford Account Director: Jess Tarpey Agency Producer: Katy Dell Director/ Production Co.: Ivan Bird, Rattling Stick Editor: Jonnie Scarlett @ The Quarry Post Production: MPC Sound Design: Parv Thind Typographer: Jan Sladecko Director of Photography: Ivan Bird
Trocathlon is an event organised by Decathlon. At Trocathlon, people can sell their old sports equipment in order to buy brand new sports gear at Decathlon. The star of this ad is so excited about the whole deal he looks to be having some kind of orgasmic experience, this is the second spot created by the new creative agency &Rosàs appropriately entitled "oh my love".
Press plug for the crew at &Rosàs... The objective was to get the largest number of people possible wanting to renew their equipment. So the idea was to awaken in them the need to use something new, always within a sporting context. Using brand new gear renews your desire to practice sport. The greatest sport in the world is the first campaign by for Decathlon. &Rosàs is the name of the new agency following the departure of Oriol Villar. An agency that maintains the same work team, the same space, the same principles, the same enthusiasm and, above all, the same trust of its long-time clients: Pepsico, Honda, Casa Tarradellas, Dewar’s, Angulas Aguinaga, Damm... as well as our new client: Decathlon. The raison d’ètre of Decathlon is to make sport easier and more accessible for everyone, and therein is born the inspiration for the new campaign: The greatest sport in the world, a close-up and optimistic approach, where anyone can feel identified and, above all, proud of doing sport in their own way, without the pressure of having to be the best and excel themselves every day. Because it is not just a case of perseverance, exertion or sacrifice... sport means being happy doing what you like best. And, at a time when increasing number of people are taking part in sport, Decathlon wants to continue to make it easy for anyone to enjoy it, by offering tailor-made material of excellent quality that is accessible for everyone. The greatest sport in the world aims to stand hand in hand with all sportspeople (some 87% of Spaniards practice some kind of sporting activity). And also with the people who do sport beyond the victories, to disconnect from work and their worries, and who change the rules in order to continue enjoying it in their own way. Because the good thing about sport starts instantly, with the rush of air into your face as you pedal, as you immerse yourself in freezing water without noticing the cold, or as you laugh at your first fall when windsurfing.
Credits: Creative Ad Agency: &Rosàs, Barcelona Spain Advertiser/Client: Decathlon Project: Trocathlon Title: Oh my love Creative Director: Tuning Art director: Dani Zomeño and Clara Quintana Copywriting: Tuning Account Direction: Juan Badilla and Edu Rojo Agency Producer: Iria Martínez Production: Garage Films Director: Augusto de Fraga Producer: Xavi Doncel DOP: Oscar Faura Video Postproduction: Fake Audio Postproduction: BSO Music: Trafalgar 13
Coca-Cola's commercial for the 2014 Special Olympics.
The Coca-Cola Company has been a founding partner of Special Olympics since 1968. Through the generosity of cash, in-kind, products, volunteers, equipment, services and awareness that support Special Olympics Programs and Events around the world, Coke has fostered acceptance and inclusion of millions of Special Olympics athletes.
In this commercial, a young man tells us what you feel when you win as a trisomic athlete. His speech is very touching and very surprising: Being stared makes you different. "People look at you. They stare. They all stare. They point at you. They shout things. They make you feel different. It's fantastic." Be a part of it. Special Olympics European Summer Games Antwerp 2014.
French translation: Quand on vous fixe du regard, vous vous sentez différent. "Les gens vous regardent. Ils vous fixent. Ils vous fixent tous. Ils vous montrent du doigt. Ils crient des choses. Ils vous font vous sentir différent. C'est fantastique." Rejoignez-nous. Special Olympics Jeux d'Été d'Anvers 2014.
Category: Business equipment & services
Client: GrupoLand
Agency: El Cuartel
Country: Spain
Creative Director: Pila Ruiz
Art Director: Angelo Bacil y Manuel Crespo
Copywriter: Sora Sans
Account manager: Elena Fernández
Inspired by a well-known advertising claim, this campaign from El Cuartel, Spain conveys a positive message about the brand. It extrapolates the health benefits to the company through a simple though striking visual image.
Last Wednesday night's back-to-back season premieres of "Duck Dynasty" became the #1 telecasts in network history! An astonishing 8.6 million viewers tuned in to see America's favorite family, making "Duck Dynasty" the #1 nonfiction series on cable. Perhaps even more impressive is the record-shattering 5.0 million adults 18-49 and 4.9 million adults 25-54 who tuned in; as well as the incredibly successful Social Media campaign that led up to the premiere.
The original press release and "The Quack is Back" spot below:
The creative team at A&E called on long-time collaborators at entertainment agency BIGSMACK to help conceive, write and produce a hilarious Season 3 promotional campaign for their biggest runaway hit in the cable net’s history: “Duck Dynasty.” Under the creative leadership of Head Creative Andy Hann and Senior Creative Director Matt Hall, the BIGSMACK team collaborated with A&E’s in-house team to write, produce, and post for an extensive campaign, that is being rolled out now, as a daily countdown to the launch of the third season on February 27th at 10/9c.
Hann and director Scott Whitham co-direct an unbelievable 21 spots in just two days. The BIGSMACK team shot in the deep rural bayou of Louisiana in the dead of winter, up against tremendous challenges. To view a selection of the creative results, go here: http://wdrv.it/VVWojD
“’Duck Dynasty’ has literally become a phenomenon for A&E, being their highest rated show to date,” says BIGSMACK’s Hann. “It has huge fan appeal, so we were thrilled when they asked us to take a crack at what appeared to be the impossible. We jumped right in with the A&E Senior Creatives Maria Pecoraro and Keith Kopnicki, and fleshed out and wrote a mountain of scripts over the course of a week. Kudos to the A&E marketing and creative team, who worked many weekends and late night hours to make sure this was a successful campaign. This project was a great opportunity for BIGSMACK to show what our company can do, pulling from all of our resources to make this roll-out campaign a reality, and a funny one at that.”
One of the most successful reality series currently on television, “Duck Dynasty” features the Robertson’s, a Louisiana bayou family living the American dream as they operate a thriving business while staying true to their family values and lifestyle. After creative concepting and writing In New York and Philadelphia was complete, the BIGSMACK production team flew down south from the east coast. They were met with seven inches rain soaked roads in early January, and show fans appearing on-set to get a peek at the Robertson’s, known for their signature long beards. CD Hann and Whitham directed the 21 spots with just two days to shoot the show’s main characters. Strategically planning the logistics for the shoot, they had two crews shoot simultaneously at an enormous Bayou location in Monroe, Louisiana.
“We went in with a plan of course, but due to the volume of spots, unpredictable weather and an unfamiliar location, a lot of adjustments and improv had to happen in Monroe days and hours before the shoot,” explains BIGSMACK’s Head of Marketing Andrew Kobliska. Mud soaked roads, trucks and equipment coming from hundreds of miles away, and crew arriving the night before were part of the challenges the production team was up against. “While Andy was directing one spot, he had to think about the next two spots so we could have a crew set things up ahead of time. The crew was awesome: great hustle; great attitude. The DP's Andrew Turman and Patrick Loungway were absolutely incredible. Because of the circumstances, the DP's had to act essentially as Co-Directors, and they really came through. The members of the Robertson family were all good sports. They hung in there with us and they were willing to do whatever we asked, which included being submerged in freezing water! They have natural talent, and great comedic timing. They really are a wonderful, funny family, which is why they are loved by so many fans worldwide.”
Credits: Project: 21-spot promo campaign for the launch of “Duck Dynasty,” Season 3 Client: A&E EVP, Head of Marketing: Guy Slattery Sr. Creative Director. Brand Creative: Maria Pecoraro Senior Writer/Producer: Keith Kopnicki Director of Operations, Brand Creative: Brett DiPretoro
Advertising Agency: BIGSMACK Executive Creative Director: Andy Hann Head of Marketing: Andrew Kobliska Executive Producers: Heidi Erney, Kevin Lahr Writers: Tom Pace, Joe Nelms, Bob Shea, Andy Hann, Laura Gillespie
Production Company: BIGSMACK Directors: Andy Hann, Scott Whitham DPs: Andrew Turman, Patrick Loungway Producer/AD: Michael Dean AD: Nick Conway
Editorial Company: BIGSMACK Senior Creative Director: Matt Hall Senior Writer/Producer: Laura Gillespie Designer/Animator: Rick Malwitz, Jason Harmon Editor: Rob Graham Sound Engineer: Bob Schachner
The creative team at A&E called on long-time collaborators at entertainment agency BIGSMACK to help conceive, write and produce a hilarious Season 3 promotional campaign for their biggest runaway hit in the cable net’s history: “Duck Dynasty.” Under the creative leadership of Head Creative Andy Hann and Senior Creative Director Matt Hall, the BIGSMACK team collaborated with A&E’s in-house team to write, produce, and post for an extensive campaign, that is being rolled out now, as a daily countdown to the launch of the third season on February 27th at 10/9c.
Hann and director Scott Whitham co-direct an unbelievable 21 spots in just two days (view them all on YouTube HERE. The BIGSMACK team shot in the deep rural bayou of Louisiana in the dead of winter, up against tremendous challenges.
Duck Dynasty’ has literally become a phenomenon for A&E, being their highest rated show to date,” says BIGSMACK’s Hann. “It has huge fan appeal, so we were thrilled when they asked us to take a crack at what appeared to be the impossible. We jumped in with the A&E creative team and literally fleshed out and wrote a mountain of scripts over the course of a week. Kudos to the A&E marketing and creative team, who worked many weekends and late night hours to make sure this was a successful campaign. This project was a great opportunity for BIGSMACK to show what our company can do, pulling from all of our resources to make this roll-out campaign a reality, and a funny one at that.”
One of the most successful reality series currently on television, “Duck Dynasty” features the Robertson’s, a Louisiana bayou family living the American dream as they operate a thriving business while staying true to their family values and lifestyle. After creative concepting and writing In New York and Philadelphia was complete, the BIGSMACK production team flew down south from the east coast. They were met with seven inches rain soaked roads in early January, and show fans appearing on-set to get a peek at the Robertson’s, known for their signature long beards. CD Hann and Whitham directed the 21 spots with just two days to shoot the show’s main characters. Strategically planning the logistics for the shoot, they had two crews shoot simultaneously at an enormous Bayou location in Monroe, Louisiana.
“We went in with a plan of course, but due to the volume of spots, unpredictable weather and an unfamiliar location, a lot of adjustments and improv had to happen in Monroe days and hours before the shoot,” explains BIGSMACK’s Head of Marketing Andrew Kobliska. Mud soaked roads, trucks and equipment coming from hundreds of miles away, and crew arriving the night before were part of the challenges the production team was up against. “While Andy was directing one spot, he had to think about the next two spots so we could have a crew set things up ahead of time. The crew was awesome: great hustle; great attitude. The DP's Andrew Turman and Patrick Loungway were absolutely incredible. Because of the circumstances, the DP's had to act essentially as Co-Directors, and they really came through. The members of the Robertson family were all good sports. They hung in there with us and they were willing to do whatever we asked, which included being submerged in freezing water! They have natural talent, and great comedic timing. They really are a wonderful, funny family, which is why they are loved by so many fans worldwide.”
Credits: Project: 21-spot promo campaign for the launch of “Duck Dynasty,” Season 3
Client: A&E EVP, Head of Marketing: Guy Slattery Creative Director: Maria Pecoraro Senior Writer/Producer: Keith Kopnicki Director of Operations: Brett DiPretoro
Advertising Agency: BIGSMACK Executive Creative Director: Andy Hann Head of Marketing: Andrew Kobliska Executive Producers: Heidi Erney, Kevin Lahr Writers: Tom Pace, Joe Nelms, Bob Shea, Andy Hann, Laura Gillespie
Production Company: BIGSMACK Directors: Andy Hann, Scott Whitham DPs: Andrew Turman, Patrick Loungway Producer/AD: Michael Dean AD: Nick Conway press via: Hypeworld
Ad agency JWT, Toronto and production house ThinkingBox use some very innovative equipment to project a 3D film on the lakes and harbors of major Canadian cities simultaneously to introduce the 2013 Nissan Altima. The 120 foot screen of water pumped out 3,300 litres of water per minute to thrill of onlookers.
Company Nike declared the beginning of cooperation with French Football Federation and has presented new design of the team form which combines French style and traditions with the main innovative brand ideas — as much as possible high quality at the minimum influence on environment. Alou Diarra, Yann MVila, Abou Diaby, Florent Malouda, the trainer Laurent Blanc, and also the president and general director Nike Mark Parker officially presented the new team form.
The new equipment was created with use of innovative Nike technology «Dri-FIT» thanks to which the moisture is deduced on a fabric surface, and the body of the sportsman remains dry even during very intensive trainings. The new form does not constrain movement, it's almost weightless and does not irritate a skin. Besides, the T-shirt consists on 96% from polyester, and on 4% — of a clap, and shorts are made of a microfibre.
Dri-FIT: the New Innovative Nike Technology
One of details of the new National Team Form — the inscription «Nos Differences Nous Unissent», printed under FFF logo (French Football Federation). Also Nike Football plans to start new adv campaign under name Vive Le Football Libre («Long live free football!») which will reflect spirit of a new era of the French football. Campaign includes adv prints, Internet banners, and also TV-spots.
On October 1st 1956, the Technical Section was formed and placed in the hands of Mr. Virgilio Tommasi. Acting on the basis of directives received, the Section worked out a general programme of work, the salient points of which may be summarised as follows: setting up of sports committees; working out of a sports programme and timetable; drawing up of technical regulations, entries to competitions; preparation and formation of juries; selection and purchase of competition equipment; employment of personnel in stadiums; technical equipping, both internally and externally, of sports and training venues, flag requirements and displacements; timekeeping services.
In order to create an efficient organisation for the various Sports included in the programme of the Rome Games, one of the first problems to be dealt with was the selection and recruiting of persons considered suitable for their organisational capacities, technical competence and experience.
Struggle against terrorism in the USA gets more and more menacing scales. narrated that at 19 airports of the country new devices of scanning have put. Now they not only "smell" the person and luggage, but also projects on the monitor of the security guard the image of a naked body of the person. Certainly, meanwhile, judging by the image, the sensuality is far from perfect, but it, so to say, the first step. Devices use technology of scanning on millimetric waves. At first it has been conceived to use this equipment on especially suspicious people but who knows who knows...
Following 'Over 2 Million Continers, 2,00 Routes', The Barbarian Group has just launched 'Drop Science' an original electronic track produced for GE by musician Matthew Dear.
This second iteration of "The Sounds of GE" illustrates the important relationship between sound and science. Dear worked with GE Acoustics Engineer, Andrew Gorton, to gather over 1000 discrete samples recorded at GE research centers around the world.
From these, Dear composed an original electronic track featuring sounds from some of the world’s largest machines, including GE90 and GEnx jet engine acceleration tests, diagnostic tests performed at the Global Research Center, and sounds of the Blue-C subsea compressors from Norway, all culminating in a much-anticipated drop.
Every machine has its own acoustic signature - a precise frequency that indicates whether that machine is operating at peak performance. GE engineers monitor and record these sounds to perform real-time diagnostics on airplane engines, locomotives, power turbines, and medical equipment. Musician Matthew Dear and GE Acoustic Engineer Andrew Gorton teamed up to collect and compose thousands of audio emissions from the world’s most powerful machines. The result is an original track of music titled “Drop Science.”
Creative Credits: Ad Agency: The Barbarian Group Production Agency [video]: m ss ng p eces
Belgium has many small, narrow streets, Google Street View, which launched there last year, was never able to capture all of its nooks and crannies. To solve the problem, Happiness Brussels and Toyota Belgium created iQ Street View," to promote the small, nimble car, as well as give Google a hand in the process. The iQ was fitted out with a 360-degree camera, with all the equipment needed to capture the data stored inside the car — another opportunity to show off how spacious it is. People are asked to tag the streets that Google did not manage to film on the site The car will then drive along those streets, capturing the data, which will be handed over to Google at the end of the year. Those living in the tagged streets — the narrowest roads of Belgium — will be directly targeted with an offer for the iQ.
Credits: Agency: Happiness Brussels Client: Toyota Creative: Peter Ampe Creative: Isabel Peeters Concept: Patrick Glorieux Concept: Naim Baddich Head of Art: Cecilia Azcarate Isturiz Copywriter: Patrick Glorieux Art Director: Naim Baddich Graphic Design: Jeremy Vandenbosch Producer: Bart Vande Maele Director: Bob Jeusette Engineer: Jan Martin Mantkowski Website: Bliss Interactive Digital Media: Red Works via: Creativity Online
Meet Diego Stocco, a sound magician. He's a Foley Artist, Sound Designer and all around guru of sound, watch and listen as he creates a cinematic jungle in this new ad for DTS Audio.
Music can be more than drums, guitars and strings. The simplest items can make an extraordinary sound with an ounce of creativity. In the latest installment of the DTS Audio's Sound Magician web series, artist Diego Stocco creates a cinematic jungle by mixing everyday objects with technical equipment in a field of grass.
Stocco is an Italian sound designer best-known for his work on Showtime's The Tudors and the feature film Chernobyl Diaries. His creative mindset allows him to create eclectic compositions using custom built instruments, elements of nature and experimental recording techniques.
