Elegance is what you are, not what you wear: with this video, Kocca (http://www.kocca.it/) celebrates spontaneous and genuine women, that enliven any look with their unique personality.
Credits: Advertised Brand: Kocca Advert Title: The Secret of Elegance Advertising Agency: Mosaicoon , Palermo, Italy Art Director: Alessandro Albanese, Gianluca Scuderi Copywriter: Davide Iacono Agency Producer: Annalisa De Simone Director: Alois Previtera Head of Seeding: Marco Imperato Seeders on project: Gabriella Trapani, Valentina Alba, Alessandra Genco Make-Up Artist: Salvo Bartolone featuring Vittorio Sodano Music composed by: go-Dratta
When Droga5 got in touch with New York to ask if they wanted to pitch on a commercial to launch the new hydrogen powered Toyota they jumped at the chance to be involved in such a pioneering point in the history of motoring. Droga5 then received a truly brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels. Brief The brief called for simplicity, elegance, and sophistication in the film, whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car and was something we were thrilled to be a part of. The sensibilities of the project were completely aligned with our creative approach and working methods as a studio. Approach Working closely with the creative team at Droga5, our winning response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic. The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it’ is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion. Post production and animation was expertly handled by the talented team at Analog.
Creative Credits: Production Company: ATYP Directors: Merlin Nation, Chris Angelkov Executive Producer: Debbie Crosscup Client: Toyota Campaign: The Turning Point Agency: Droga5 NY Creative Chairman: David Droga Chief Creative Officer: Ted Royer Executive Creative Director: Neil Heymann Creative Director: David Gibson Creative Director: Nathan Lennon Copywriter: Johan Gerdin Digital Designer: Devin Croda Chief Creation Officer: Sally-Ann Dale Head of Broadcast Production: Ben Davies Broadcast Producer: David Fisher Group Brand Strategy Director: David Gonzales Communications Strategist: Elsa Stahura Junior Brand Strategist: Emily Mulvey Group Account Director: Steven Panariello Account Director: Bola Adekoya Account Manager: Dave Murphy Director of Digital & Integrated Marketing Strategy: Kimberley Gardiner Post Production/Animation: Analog Grade: The Mill Producer: Heath Raymond Telecine: Matt Osborne/Mikey Rossiter Music: Rob Burger Music Composer: Robert Burger Sound: Heard City Mixer: Phil Loeb Voiceover: Brian Bascale
Built — Reinvented 2012 Camry — Release date Oct. 16, 2011
Pit Stop — Reinvented 2012 Toyota Camry — Release date Oct. 24, 2011
Press and Credits: Saatchi & Saatchi LA Creates Campaign for the Reinvented 2012 Toyota Camry
“It’s Ready. Are You?” Touts Vehicle Innovation and Performance
Saatchi & Saatchi LA today announced the launch of the reinvented 2012 Camry campaign, one of the largest integrated marketing campaigns the agency has developed for Toyota Motor Sales, U.S.A., Inc. “It‟s Ready. Are You?” demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling.
The campaign centers around six TV spots, beginning with the 30-second “Built,” which will make its national debut on October 16 during NBC's Sunday Night Football. The spot uses stunning animation and visual effects to highlight the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase.
“For nearly 30 years, Camry has been an icon of durability, quality and reliability. But with the new model, Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty,” said Chris Adams, executive creative director at Saatchi & Saatchi LA. “With the „Built‟ commercial, we had a lot of fun literally showing this reinvention in progress. It truly is a car built around the needs of today's drivers.”
Another 30-second TV spot, “Pit Stop,” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry's performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24.
Two additional TV commercials will roll out later this year. Further, broadcast momentum continues into next year with two spots in the Super Bowl and the Toyota Halftime Report.
The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.
Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.
To set the stage for the 2012 model launch, Toyota and Saatchi & Saatchi LA launched the Camry Effect website, which is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experiencehttp://www.toyota.com/camryeffect. The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect”
The French actress Audrey Tautou embodying modern representation about the French elegance and refinement, became new person Chanel №5.
Audrey Tautou for Chanel №5
As well as all previous preview trailers of this brand, a new fairy tale on love have entrusted to remove not to the usual director, and eminent and besides traditionally having a cinema generality with the actress.
Elegant & graceful Chanel №5
One more remarkable fact — Audrey Tautou has played itself Coco Chanel in a biographic film "Coco avant Chanel".
Soundtrack: "I'm a Fool to Want You" Billie Holiday.
Jennifer Lopez is the new spokes woman for Harmon Kardon Europe, the commercial: Beautiful Sound was directed by Martin Campbell who directed the James Bond film, Casino Royale.
Harman Kardon President and CEO Dinesh C. Paliwal said, "We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon's 'Beautiful Sound' message. She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances."
Credits: Created by the ad agency Doner Directed by filmmaker Martin Campbell
Mighty director Alexander Paul recently lensed a three-spot package promoting Hyundai's Genesis R-Spec and Equus vehicles.
Faster Acting focuses on a test driver guiding his Genesis R-Spec around a test course. As he bolts over the track in a squeal of smoke and speed, Paul shows us the car from multiple angles, including a goosebump-inducing view from behind the wheel. Valet Parking is a slow-motion spiral through the skylines and boulevards of Manhattan. As a couple gazes out the window of their Equus at the Guggenheim Museum in wonder, the valet nearly drops his client's keys watching the car roll past, and a narrator reminds viewers that J.D. Power recently ranked the ride highest in the vehicle appeal category for premium cars. Review begins with the oft-heard expression, "You can't always get what you want"; a Hyundai with a GDI engine navigates through the back roads of the Hamptons, its relaxed driver allowing his GPS navigation system to lead him pass hedgerows and summer estates as he sinks into the elegant leather interior. A final shot of the vehicle's sleek exterior proves that getting everything one wants in a car is quite possible.
"It was a real pleasure being able to interpret Hyundai's message with a great deal of artistic freedom," stated Paul. "Visually speaking, I wanted to give all three spots a distinct look and feel, reflecting both the raw experience of the car and the landscape in which it's being driven. While the fluidity of Valet and Review convey the elegance of the models, the sharp, precise cuts Faster Acting evoke speed and performance. We made the most of all three shoots, especially Valet, when the earliest snow blizzard in New York's history called for some much-welcomed improvisation."
"Alexander's love of cars is evident in his work," noted EP Eric Bonniot. "He treats them with a unique sense of humanity, giving them character through the stories he tells. Shooting these spots was a lot of fun for us because Hyundai is really in touch with its audience, and its new line of vehicles are an absolute knockout."
Credits: Client: Hyundai Spot Title(s): Valet Parking, Faster Acting, Review Agency: Innocean CD: Ed Miller AD: Tyson Brown Copy: Cooper Olson, Jonathan Hum Prod Co: Mighty Film Co. Director: Alexander Paul DP: Stephan Von Borbely EP: Eric Bonniot Producer: Susanne Porzelt VFX: Liquid Lead VFX Artist: James Bohn VFX Artist: David Parker Producer: Terry O'Gara Editorial Co: Spot Welders EP: David Glean Senior Producer: Carolina Wallace Editor: Michael Heldman Asst. Editor: Patrick Murphree Telecine Co: New Hat Mixer: Bob Festa Shoot Location: NYC, Hamptons, Alabama
Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
