Brand: Tenys pé Baruel;
Country: Brazil;
Category: Health & safety;
Client: Tenys pé Baruel;
Agency: Z+ Comunicação - São Paulo;
Production: Baruel - Foot Deodorant;
Creative Director: Manoel Zanzotti;
Art Director: Elias Carmo;
Copywriter: Lendro Leao;
Agency Producer: Z+ Comunicação;
Retoucher: Pamplace;
Illustrator: Up Ilustração.
Isaiah Mustafa is back in a new ad campaign for Old Spice, MANta Claus and Old Spice plan to give out 7 billion gifts.
Day 1 — The Man Your Man Could Smell Like begins his quest to give a gift to every single person on Earth this holiday season, including an elegant pair of ladyshoes made out of necklaces to a close, personal friend.
Day 1 — 25 friends get 25 bear-shaped deodorant protectors, and 25 criminals get 25 reasons to not steal any deodorant.
Day 1 — "The Greatest City in America" gets a promotion-promoting letter-gift in the December 6th edition of the Baltimore Sun.
Day 1 — After 1.5 kabillion years, The Man Your Man Could Smell Like finally gets around to explaining how Australia got awesome.
Day 1 results as of December 5,2011....Isaiah Mustafa, The Old Spice MANta Claus has given gifts to 25,390,651 people.
Credits:
Ad Agency: Wieden + Kennedy
To promote its sponsorship of the UFC, Gillette Deodorant Brazil launched the "UFSweat: The League of Heavy Smells". The campaign, all made in 3D animation, created an alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize is a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC.
UFCecê — A Liga dos Cheiros Pesados
Antitranspirantes Gillette orgulhosamente elimina o UFCecê, a Liga dos Cheiros Pesados.
Os lutadores mais fedidos da atualidade vão travar combates de perder o fôlego. O vencedor leva o Antitranspirante Gillette, que elimina o mau cheiro de verdade, não mascara.
Credits:
Advertising Agency: Africa Agency, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Eco Moliterno, Alexandre Prado
Art Directors: Alexandre Prado, Bruno Couto, Alvin Shiguefuzi, Fernando Drudi
Copywriters: André Pinheiro, Eco Moliterno
Illustrator: Techno Image
Photographer: Techno Image / Meindbender
Agency Producers: Rodrigo Ferrari, Patricia Gaglioni, Anderson Rocha
Account Directors: Marcio Santoro, Cecilia Duarte
Account Managers: Manuela Ramalho, Marina Damato
Planners: Ana Paula Cortat, Marcia Neri Rosenberg, Marcos Blinder
Media Managers: Luiz Fernando Vieira, Felipe Santos, Rodrigo Medeiros, Kaline Lessio, Thiago Aimi
Production Company: Techno Image / Meindbender
Direção: Pedro Conti, Tiago Hoisel, Derek Henriques
Executive Production: Guilherme Proença, Michael Bengtsson
Production Manager: Guilherme Proença
Photographers: Pedro Conti, Tiago Hoisel
Post-production: Tiago Hoisel, Pedro Conti
Editors: Pedro Conti, Tiago Hoisel, Derek Henriques
Music & Sound Production: Sustain
Not sure if this a spoof or real, either way this tweet exchange between Old Spice and Taco Bell is awesome. Taco Bell easily wins this battle with the "...is your deodorant made with really old spices?" Twitter response.
via
Green Bay Packers' Greg Jennings is the new face of the Old Spice "Believe in your smellf" commercial campaign entitled "Film", Jennings plays frisbee with Rosco the dog on a movie a set and explains how to be the star of your own life.
The "official deodorant and body wash" of the NFL, Old Spice tapped Jennings (according to Old Spice North America brand manager Jason Partin in a press release) because he "embodies the true spirit of a champion, and this campaign is designed to reach NFL fans in need of a little extra confidence when tackling whatever life throws their way."
“Approaching life with a winning attitude has helped me achieve my goals and conquer any challenge that I've been faced with," says Jennings in the release. “I’ve always been a huge fan of Old Spice and jumped at the opportunity to work with them on this campaign. I think NFL fans will get a kick out of seeing me in some pretty compromising situations in these commercials."
Old Spice is the official deodorant and body wash of the NFL, which means that Denver Broncos wide receiver Wes Welker will be using it on himself during halftime, after a particularly inspired performance during the first half of a football game. But this is Old Spice and Wieden & Kennedy Portland, which means that the ad won't end with just a shot of a superstar football player enjoying his shower after a grueling workout.
The brand continues its "Unnecessary Freshness" campaign with a new crop of ads that are all NFL themed, featuring the same classic jingle format that the brand's Bar Soap advertising introduced earlier this year. The campaign will start off with "Snow Globe" during the NFL opener on Thursday, where new Old Spice Guy Welker will be making his on-field Broncos debut. The brand is also rolling out three other spots, "Coach," "Lizards," and perhaps the best one of the lot, the afore-mentioned "Absent," where Welker emerges fresh from his halftime shower to find that he's been in there a lot longer than planned. Jerod Mayo of the New England Patriots also appears in the spots. via: Creativity-Online
Credits:
Advertising Agency: Wieden + Kennedy Portland
Creative Director: Jason Bagley, Craig Allen
Copywriter: Nathaniel Lawlor
AD: Croix Gagnon
Producer: Lindsay Reed, Jennifer Fiske
ECD: Joe Staples, Susan Hoffman
Production Company: Biscuit Filmworks
Director: Steve Rogers
