To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
Credits: Advertised brand: Mercedes-Benz Advert title(s): Mercedes-Benz Blur Headline and copy text (in English): “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” Advertising Agency: BBDO Toronto, Canada Agency website: http://www.bbdo.ca SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno Art Director: Jonathan Guy Copywriter: Frank Macera Agency Producer: Kathie Hintsa VP, Account Director: Steve Groh Account Director: Adam Lang Account Supervisor: Diana Nelson Photography: Philip Rostron, Instil Productions Inc. Production: Philip Rostron, Instil Productions Inc. / Hotsets Film Event Company: Newad Inc. Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor
Look for this Summer's Honda Civic Tour featuring Maroon 5 to mark the pages of history. Watch as members of M5 talk about the tour and the specially customized Civic Si Coupe.
Brushed is Maroon 5's signature color scheme, the Si Coupe stands in tribute to the pop-rock powerhouse. Frontman Adam Levine stated the goal was to capture the bands iconography, expressing M5's essence and live experiences, channeling it into their race-inspired design.
Bentley company plans to start in the near future a batch production of a four-door coupe. The novelty will be constructed on platform by Audi A7 Sportback.
The new model of Bentley makes a competition to cars of Aston Martin Rapide and Porsche Panamera. According to preliminary data, the prices for a novelty in Great Britain will begin from 85,000 pounds sterling that is almost twice cheaper than Aston Martin Rapide.
The Luxury Bentley
Let's notice that in the near future, company also intends to exhaust on the car market some more luxury novelties, for example: open versions of sedan Mulsanne and coupe Continental GT, and also restyling version of Flying Spur.
The highly anticipated 2013 Subaru BRZ rear-wheel-drive sports coupe makes its debut in Canada with the launch of a new campaign ‘Scorched,’ and car aficionados and passionate drivers will agree, car porn has never looked so good.
Developed by DDB Canada’s Toronto office, the national campaign features a 60-second online film, ‘Scorched,’ shot with Phantom camera technology, creating extreme slow-motion shots. The suspenseful story unfolds inside a garage where an unknown source of heat melts everything in its path. Amplified by a dubstep track, “Execute” by Excision, the final shot reveals the heat source to be the Subaru BRZ emerging out of a drift, demonstrating that the BRZ handles as incredibly as it looks.
“The Subaru BRZ is a hot car, with a great deal of excitement already surrounding its release,” says Todd Mackie, creative director, DDB Canada. “We wanted to create a visual story to mirror that anticipation while captivating both existing fans and reaching new ones.”
Print, online, ambient, social media, public relations and targeted blogger outreach round out the campaign; each highlighting the sizzling sports coupe. Selectmedia and bloggers also got the opportunity to feed their gear head inside by attending the ‘Scorched’ shoot, to get a rare, behind-the-scenes peek at the Subaru BRZ in action.
“This is Subaru’s first rear-wheel drive sports coupe and with limited quantities available in Canada this year, it’s the most highly anticipated launch in the category,” says Geoff Craig, director of marketing, Subaru Canada. “We challenged DDB to accelerate the buzz and launch the BRZ with creative that’s just as hot as the car.”
A hologram lenticular in The Grid and attention-grabbing creative in national newspapers and magazines reveals the BRZ burning through the pages. Similarly, online advertising burns up computer screens and tablets to unveil the hot new sports car.
The Subaru BRZ turned heads at the 2012 Montreal Grand Prix (June 8-10), with an ambient street-art installation produced by DDB Public Relations. The BRZ was showcased as part of an eye-popping, movie-style set featuring a burnt mailbox, singed bike rack, melted street lamp and a massive 32’ heat-blasted brick wall. The result was a surreal replica of a Montreal street corner that appeared to have been utterly “scorched” by the hot new sports car.
To enhance the installation DDB Public Relations engagedCanadian NFC tech firm, TAPmeTAGS Inc. to provide NFC enabled tags as part of a test-pilot program to encourage consumer interaction onsite. Singed wild postings surrounding the installation encouraged passersby to “tap or snap” using their NFC phones. This directed consumers to a dedicated BRZ landing page where they could learn more about the vehicle, view images and book a test drive.
The Montreal ambient installation is the first of a series, with more coming to major cities across Canada this summer.
Credits: Advertising Agency: DDB, Toronto, Canada Creative Directors: Denise Rossetto, Todd Mackie Associate Creative Directors: Paul Riss, Adam Bailey Copywriter: Adam Bailey Art Director: Paul Riss Agency Producer: Ken Rodger Account Team: Michael Davidson, Peter Brough, Julia Morris Media Company: OMD Production Company: Radke Director: Common Good Common Good Creative Directors: Eric Makila, Jamie Webster, Jordan Clarke Executive Producers Common Good: Marie-Pierre Touré, Stefanie Kouverianos Executive Producer Radke: Miriana DiQuinzio Line Producer:Dwight Phipps Director of Photography:Chris Mably Editorial: Ross Birchall, Bijou Editorial VFX: Common Good VFX Supervisor: Alex Avram Post-Production: Alter Ego Colourist: Erin Whipp / Alter Ego Online Editor: Darren Achim Music: “Execute” by Excision
Scion and global creative agency ATTIK are literally putting the pedal to the metal in the youth-focused automotive brand's national cross-media launch campaign for the all-new, 200hp, rear-wheel drive 2013 Scion FR-S sports coupe. Today, the brand and agency executives are very proud to detail their new "Driving is Back" campaign, which is currently debuting numerous advertising placements across the country. "Scion is extremely excited about the launch of the FR-S," said Jack Hollis, Vice President, Scion. "The rear-wheel drive sports car is the brand's halo car that pound-for-pound and dollar-for-dollar, is igniting the passions of a whole new group of driving enthusiasts.
Together with our partners at ATTIK, we are absolutely thrilled to kick-off the campaign inviting everyone to rediscover the fun of driving with the FR-S." "In this campaign, the radical new FR-S itself is first and foremost," began ATTIK co-founder and executive creative director Simon Needham. "To us, there are very few exciting cars out there that are also practical on some level… and the FR-S gets great gas mileage while maximizing performance. So naturally, our campaign demonstrates the power and handling of this amazing car – most often in the hands of drifting champ and renowned racing driver Ken Gushi, who drove the car in many of the exciting driving scenes. Across every campaign facet, our overall goals are to excite, inspire, drive people to explore the FR-S online and get them into dealerships and behind the wheel." The "Driving is Back" campaign was conceived by ATTIK's creative director Ron Lim, art director Mike Cornell and copywriter Andy Sciamanna, and its out-of-home elements are now live in 40 locations in 26 major U.S. markets. Today, the first of three: 30 spots will break… not only on young adult-targeted cable outlets where viewers are accustomed to seeing Scion ads, but also via NBCU syndication, and on NBC, Fox and every major sports network. First comes "Bringing the Sport Back to the Car," which will begin and end a three-month TV buy. Different campaign spots will appear between June 25 and August 5, and more video ads (all commercials and videos were directed by Needham) will run on the brand's social media channels and website well into September. In print, the first spreads will begin to appear mid-June in Sports Illustrated, Maxim, Motor Trend, and Men's Journal, among many others. Banner placements are also blanketing most standard and some new targets for the brand starting today. "Since the FR-S is Scion's biggest push into the sport coupe market yet, we wanted to extend our reach beyond our typical media channels," Lim explained. "This car already has a lot of buzz around it, and we are aiming to build on that excitement. Of course, television is still a powerful mass medium. We also chose mainstream automotive pubs for the first time. Our campaign is much heavier in details than usual as well. We're psyched about our specs and so are the automotive tastemakers; it was important to reach enthusiasts this time out. Andy and Mike really sold the experience of driving the FR-S." Lim also shared insights into some of the more innovative media tactics the campaign will introduce in July. "We're also using smartphone apps to invite readers to watch the FR-S in action through Digimarc codes embedded in the print. Using their smart phones, consumers will be able to peek under the hood of the FR-S and see it in action. This is a great way to feature the very emotional driving experience within a static print ad." According to Lim, Scion and ATTIK chose Digimarc technology due to its successful integration with the Sports Illustrated Swimsuit issue earlier this year, citing its track record, its powerful security features, and its ability to seamlessly present video as part of the agency's print ad, which is entitled Video Test Drive. That ad is scheduled to run in the July 9 issue of Sports Illustrated. Finally, Scion's and ATTIK's executives are also putting the finishing touches on a powerful iAd that will appear in targeted apps for the iPhone and iPad and allow viewers to view videos and explore more features of the FR-S in amazing detail. The brand and agency once again have many leading technology, creative, production and post-production partners to thank for their campaign contributions. Among those are commercial production company Blueyed Pictures, editorial company Lost Planet, CGI/VFX company Brewster Parsons, and music company Squeak E. Clean Productions. For ATTIK, additional credits include senior broadcast producer Patty Lum and senior account manager Michelle O'Hea, to name but a few. Credits:
Client: Scion Advertising Agency: ATTIK U.S. Executive Creative Director: Simon Needham Creative Director: Ron Lim Art Director: Mike Cornell Copywriter: Andy Sciamanna Sr. Broadcast Producer: Patty Lum Production Company: Blueyed Pictures Director: Simon Needham Directors of Photography: Brooks Guyere, Daniel Ardilley Executive Producer: Jamee Natella Producer: Jon Goldberg Editorial Company: Lost Planet Editor: Saar Klein Executive Producer: Gary Ward Producer: Jaclyn Paris Graphics/VFX/Finishing Company: Brewster Parsons Executive Producer: Darcy Parsons Producer: Rebekah Koerbel CG Artists: Denis Gauthier, Vonetta Taylor Music/Sound Design Company: Squeak E. Clean Productions
Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Adam Bailey
Art Director: Jake Bundock
Photographer: Chris Robinson
PR Managing Director: Martine Levy
PR Manager: James Loftus
Senior Consultant: Greg Vallentin
Building on the popularity of its sizzling-hot scorched video, DDB Canada extended the launch of Subaru’s new purebred sports coupe, the BRZ, this past weekend, August 25/26. DDB PR took to the streets of downtown Toronto to bring the agency’s ‘scorched’ creative to life with a month-long ambient installation guaranteed to turn heads. I wanted to share the attached zip file with you to showcase the photos from the campaign, which will be live until September 16.
BMW M5 — "Bullet" — High Performance Art. The world's fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art.
Formula 1™ legend David Coulthard and pro-golfer Jake Shepherd set a new world record — farthest golf shot caught in a moving car — with the help of the Mercedes--Benz SLS AMG Roadster. The car caught the ball 275 metres away from the tee.
This stunt was verified by Guinness World Records
Can a car go faster than an arrow? Hyundai's new thinking to discover new possibilities proves it can with the Hyundai Genesis Coupe vs an Arrow.
