A stadium full of soccer fans are so excited about losing weight that they get naked, thanks to one streaker who triggered the chain reaction. Well this one awesome way to advertise, created by Cutwater for CoolSculpting.
“This is a category where no true brands exist. Products and services and the images typically used are a homogeneous blur,” said Chuck McBride, founder and executive creative director for Cutwater. “Our responsibility was to not just create a brand within the cosmetic medical device category but to create one that transcends into culture on the idea of self-confidence. Because it really isn’t about what you lose. It’s about what you gain.”
Credits:
Client: ZELTIQ® Aesthetics, Inc.
Product: CoolSculpting®
Agency: Cutwater, San Francisco
Executive Creative Director / Copywriter: Chuck McBride
Executive Creative Director / Art Director: Travis Britton
Executive Producer: Daniel Tuggle
Production Company: Interrogate Films
Director: Jeff Labbe
Executive Producer: Jeff Miller
Line Producer: Sam Levene
Editorial: Barbary
Post Editor: Bob Spector
Asst. Editor: Dani Sanchez
Asst. Editor: Matt O’Donnell
Executive Producer: Kristen Jenkins
Smoke / Visual Effects: Greg Gilmore
After Effects: Steve McEuen
Sound Design: Pollen
Sound Designer: Scot Stafford
