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Martell XO releases a new ad campaign / web film entitled "We All Have Wings." The new global campaign pays tribute to Martell's unique heritage, using its emblem, the swift.
Legend has it that in 1715, a swift led Jean Martell to Cognac, where, he founded what would become the oldest of the great Houses of Cognac.

In this film the swift becomes a symbol of one's potential to achieve great things — just like Jean Martell nearly 300 years ago.
Martell XO invites us all to spread our wings and take flight to rise above.

The music is soundtrack preformed by the members of the London Symphony Orchestra and mixed by Oscar-winning sound engineer Etienne Colin.

Credits:
Ad Agency: BEING, France
Creative director: Paul Wauters
Art director: Matthieu Camilieri
Copywriter: Kate McMullen
Accounts: Alexa Pantanella, Lise Abou-Bechara, Fanny Buisseret
Strategy: Nicolas Chemla
Director: James Gray
Director of Photography: Darius Khondji

Drinks by the Dram has created the perfect Pre-Christmas gift for the Whiskey lovers. This Advent calendar replaces sweets and toys with small bottles of whiskey instead, with a total of 24 doors and behind each one is a small 30ml sample of Scotch. As a pleasant surprise, there’s even a small bottle of a 50-year-old malt whisky behind one of the doors, where the full-sized bottle is valued around £350 (roughly $550 US)

Drinks by the Dram is part of Master of Malt, that offers connoisseurs small samples of exclusive alcoholic beverage labels, including spirits like whiskey, run, vodka, and cognac. The Whiskey Advent Calendar is available online and can be purchased for €187.89

Get in the holiday spirit early with 24 drams of gin or whisky! The Ginvent Calendar and The Whisky Advent Calendar make a one-of-a-kind gift...much better than any partridge or pear tree and forget about the tie this year. Order here before they sell out The Whiskey Advent Calendar Blended Whisky

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