An interesting take on cigarettes showcased here in a new commercial for the "DNA Project" entitled The Cigarette That Saved Lives. The DNA Project had the following to say about the ad campaign: Egg Films’ Bruno Bossi recently directed The Cigarette That Saved Lives, a controversial commercial for The DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science with the invaluable support of The Change a Life Trust.“It came as a surprise, as it does to most people, that we do not have the legislative framework in place to more fully use DNA profiling for crime scene investigation in our country,” says Bruno.In South Africa, the National DNA Database only has about 133 000 DNA profiles and there are only two South African Police Services labs that can perform DNA profiling on forensic samples. Conceptualised by Fox P2, The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict.The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies. “The wonderful thing about this ad is that it creates conversation,” says The DNA Project founder Vanessa Lynch. “Egg and Fox P2 have done a brilliant job.”Everyone involved with the shoot worked pro bono, from the crew to the rental houses. “This project struck me as one of the more worthwhile causes in our country,” says Bruno. The DNA Project would also like to thank the Change A Life Trust for helping by sponsoring this advert. Vanessa set up The DNA Project after her father’s murderers went free because DNA evidence left at the crime scene was discarded, destroyed and not properly collected.“There was only one chance to collect and preserve that evidence, and it was lost,” says Vanessa. “We can never go back, so that crucial link to my father’s killers was lost with it.” The Cigarette That Saved Lives is currently screening on local broadcasters as part of the 16 Days of Activism for No Violence Against Women and Children between 25 November (International Day for the Elimination of Violence Against Women) and 10 December 2011 (International Human Rights Day).“Awareness is one of our biggest problems,” says Vanessa. “You can have the laws and systems in place but you only have once chance to gather the evidence before it’s lost forever.” Credits: Advertising Agency: FoxP2, Cape Town, South Africa Agency Producer: Katherine Tripp Executive Creative Director: Justin Gomes Copywriter: Gavin Williams Art Director: Michael Lees-Rolfe Director: Bruno Bossi Director of Photography: Paul Gilpin Producer: Kirsten Clarence Post Production Company: Black Ginger Editing Company: Priest Editor: Matthew Swanepoel Music: Marc Algranti Music Publisher: Pulse Music NY
In the United States of America there was a book under the name «101 most influential invented person» in whom authors have tried to investigate as fruits of another's imagination influence our life. The list of the most influential was headed by courageous American cowboy Malboro who has appeared in 1950 and has helped to increase sales of cigarettes.
Second number in the list — the Big brother from the book «1984» George Oruell, the third — King Arthur embodying as authors speak, lines of the ideal monarch, and fourth place Santa Claus.
«Santa Claus operates all our economy in the last quarter of year, and without the Christmas grandfather many firms would be ruined», — one of authors of the book Allan Lazar has told. Barbie — «the plastic babe» who became the sample for imitation for millions little girls, having introduced the new standard of beauty and style», — is on 43rd place.
In the list there are also beings absolutely not similar to the person, for example: King-Kong and the Godzilla, the Cinderella and Ancient Greek tsar Midas, Faust and uncle Sam — a symbol of the USA.
Steve Hall over at Adrants brought this beauty of a commercial to light...
This is like tobacco companies spending all kinds of money telling people smoking is bad for them and then at the same time doing everything they can to get people to buy as many packs of cigarettes as possible. While like the message in the Thailand-based dtac commercial which shows what life would be like if all you had was your phone, we question the duplicity of it all.
Yea, people are way to obsessed with their phones these day, present company included but does a phone company really want people to use their phones less?
BBDO put together an all-star team to produce “We Wish” and “Deep Breath,” the broadcast spots that launched the rebrand of CVS Caremark as CVS Health. Led by BBDO producer Regina lannuzzi, the team included RSA director Jake Scott, Crew Cuts editors Sherri Margulies and Danielle Sclafani, and Nice Shoes colorist Chris Ryan.
Nice Shoes’ Ryan collaborated with the BBDO team and the editors from Crew Cuts to bring out the natural beauty of the footage, which features real people in real environments rather than actors on constructed sets. The spots highlight the brand’s desire to aid customers in living healthier lives, both by removing cigarettes from store shelves and by providing smokers with comprehensive plans to quit smoking.
“The BBDO team and their clients really liked how Jake and his DP shot everything,” said Ryan, who was impressed by the footage and the agency’s approach for the color grading session. “I worked with them to create a look that let the cinematography shine through. Rather than trying to fix anything, we were all struggling to make a choice between three or four directions that all looked beautiful. It’s a great problem to have.”
The spots made their debut on a giant screen in Bryant Park in New York City as part of a massive installation executed by BBDO that also included a 50-foot cigarette that was gradually extinguished.
“This campaign is on par with some of the best advertising being produced right now,” said Ryan. “It was crafted by an expert team, which really let me focus on letting the stunning imagery that was shot come out naturally.”
Agency: BBDO Creative Group Head: Tom Darbyshire Producer: Regina Iannuzzi Art Director: Bill Schwabb BBDO Music Producer: Rani Vaz Account Person(s): Morgan Seamark, Francine Li, Justin Perrelli, Cullen Schielle, Justin Clark Production Company: RSA Director: Jake Scott DP: Trent
In the United States of America there was a book under the name «101 most influential invented person» in whom authors have tried to investigate as fruits of another's imagination influence our life. The list of the most influential was headed by courageous American cowboy Malboro who has appeared in 1950 and has helped to increase sales of cigarettes.
