END7 asked celebrities including Emily Blunt, Eddie Redmayne and Priyanka Chopra to watch a powerful new video. See how they reacted to people suffering from neglected tropical diseases. The Public Awareness (PSA) ad campaign, called "How to Shock a Celebrity" begins by showing us the reactions of famous actors and musicians watching video of tropical-disease sufferers, the clip then turns us viewers to watch.
Most people have never heard of these seven diseases, but as you'll see on the video, NTDs can be horrific and are a major reason why poor communities stay trapped in poverty. It costs just 50 pence to treat and protect one person for an entire year. Visit http://www.end7.org/ to take action today. We would love for you to join us on the journey to 2020 — together we can see the end!
END7 aims to raise the public awareness and funding required to cover the cost of distributing medicine and setting up treatment programs for NTDs. A big problem is that NTDs affect neglected communities — the world's poorest people. So END7 is about providing them with a voice to help address a big problem. Emily Blunt ("Salmon Fishing in the Yemen," "Devil Wears Prada"); Eddie Redmayne ("Les Miserables," "My Week with Marilyn"); Tom Felton ("Harry Potter" series); Yvonne Chaka Chaka (South African pop star); Tom Hollander ("Pirates of the Caribbean," "Pride and Prejudice"); and Priyanka Chopra (leading Bollywood actress and international recording artist) are featured in the video and are END7 supporters. Visit http://www.end7.org/ to join the fight.
A new campaign for Fonterra's Perfect Italiano, featuring the famously ornery chef, Gordon Ramsay. Launching today, the campaign features a busy mother cooking exquisite Italian dishes. Gordon Ramsay offers to help and she puts him to work, but not in the way he is expecting.
Clemenger BBDO Melbourne Executive Creative Director, Ant Keogh, says working with Ramsay was a surprise: "I'm hesitant to ruin his image as a tough guy, but Gordon was a great sport throughout the whole production," he said. Perfect Italiano Category Marketing Manager — Cheese & Spreads, Tony Tyree, concurs: "Working with Gordon was fantastic â as easy as using Perfect Italiano. The concept of 'No celebrity chef required' really brings to life what Perfect Italiano is all about â helping to add simple Italian flair to everyday meals with great tasting fit-for-purpose cheese."
The campaign, includes a 30 sec and three 15 sec TVC ads (see them here on their YouTube Channel), highlights how simple cooking real Italian food can be using Perfect Italiano. Clemenger BBDO Melbourne also created the new tagline, 'Perfect Italiano. No celebrity chef required'.
Credits: Ad Agency: Clemenger BBDO, Melbourne Production: Curious Film Country: Australia Director: Brendan Gibbons Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Creative Director: Julian Schreiber Creative Director: Tom Martin Copywriter: Seymour Pope Art Director: Luke Thompson Agency Producer: Sevda Cemo
Online retailer RedCoon launches yet another racy TV spot featuring the sexy It Girls. The ad, entitled "Quality" features celebrity chef Alfons Beck attempting to cook up a meal for the RedCoon girls but finds it somewhat distracting with all the models.
It Girls are: Micaela Schäfer, Jordan Carver, "bild.de advertising star 2013" Sandra Lang, Gina-Lisa Lohfink and Youtuberin "Sexy Julia".
See more ridiculously stupid yet surprisingly sexy Redcoon spots HERE.
Today, 21 March is World Down Syndrome Day and the new project launched by Saatchi & Saatchi and CoorDown 10 days ago entitled #DammiPiùVoce (Turn up my voice), has been a huge success with 40 celebrities answering the call and donating their voice.
As of this morning 40 celebrity videos have been donated. Amongst them Sharon Stone, Jose Mourinho, and numerous Italian Stars Including Chef Carlo Cracco, Singer Jovanotti, who also created a special song for Spartaco, Actress Asia Argento and Football players Francesco Totti and Antonio Cassano.
You can follow the campaign on twitter.com/coordown and facebook.com/coordown. #DammiPiùVoce is the official hashtag on Twitter.
“This year — says Sergio Silvestre, the National Coordinator of CoorDown — we have dedicated our energy to the main goal: defending and promoting the rights of people with Down Syndrome, who are too often overcome by prejudices and the lack of application of existing laws, especially those concerning inclusion in the job market. We are not asking for more rights for our guys, just the same opportunities as everyone else. We are proud to collaborate with Saatchi & Saatchi again on this occasion after the success of the last campaign which has succeeded in communicating, with courage and brilliant ideas, the need to turn up the voice of people with Down Syndrome. This is the most important theme of the World Day of Down Syndrome 2013.”
"We are very pleased to work again with CoorDown — said Giuseppe Caiazza, CEO of Saatchi & Saatchi in Italy and Head of Automotive Business for Saatchi & Saatchi EMEA. Following the success of last year's campaign, we decided to do something unique together, and just as we did last year, we feel enriched professionally, but also personally."
Agostino Toscana, Executive Creative Director of Saatchi & Saatchi Italy, said: "After having “ecologically recycled” the TV commercials and print ads last year, making it a major integration campaign, this year we decided to get the most out of another "old trick" of making advertising: the use of a celebrity. The fact that the entire campaign is developed on a digital platform, live and fully transparent, is another piece of this project that we are carrying on together with our CoorDown friends. In 2012 the companies donated their commercials for Integration Day, in 2013 celebrities donated their voice. Both times in a way never seen before."
After the results of the “Integration Day” campaign, which won 7 Gold Lions and one Bronze Lion at the 2012 Cannes International Festival of Creativity, Saatchi & Saatchi and CoorDown Onlus worked together again to safeguard the rights of people with Down syndrome.
In Italy, due to prejudice, the basic rights of people with Down syndrome are still too often denied. Rights like proper academic support, rehabilitation treatments, the opportunity to do beneficial work or even just the possibility to have fun like their peers.
With more funds available it would be possible to defend their rights through protective measures, projects that stimulate their engagement and autonomy, and through better information activities. That’s the reason behind the launch of the #DammiPiùVoce (Turn up my voice) campaign.
On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to.
ABC promote's their Sunday night with new ad campaign, "A Taste of ABC Sunday" highlights Sunday night TV shows: “Once Upon A Time,” “Vengeance,” and “666 Park Avenue. Full press below.
NTROPIC CREATES VISUALLY ENTICING PROMO FOR ABC FALL SUNDAY NIGHT LINE-UP Led by Ntropic’s Nate Robinson and Andrew Sinagra, the creative team at Ntropic has created a visually enticing promo for ABC’s Fall Sunday Night Line-Up entitled “A Taste of ABC Sunday.” Collaborating closely with Executive Producer Joseph Uliano of One World Productions in Los Angeles and the Entertainment Marketing Division of ABC, the team of Robinson + Sinagra directed the piece, while Ntropic created all of the visual effects for the ground-breaking promo which began airing last month with heavy rotation during the 2012 Primetime Emmy Awards.
The new ABC promo features a series of vignettes with an alluring, all-star cast showcasing the eclectic ABC Sunday Primetime line-up. All scenes featured in the new promo, directed by Robinson + Sinagra, were shot on a rigorous three-day schedule, on-set in Los Angeles. Elements were also shot in Vancouver and in the Hamptons. The creative process included a blending of live-action, motion-control, CGI animation and Flame effects. Shooting the background plates on different days from the talent meant that Ntropic needed to marry all of these elements and make it all appear seamless. The Ntropic team operated around the clock for three weeks creating flawless visual effects for the vignettes, interweaving a glimpse of ABC Sunday’s three prominent shows; “Once Upon A Time,” “Vengeance,” and “666 Park Avenue.” Spot on artistry combined with intricate visual effects, brings to life a “little taste” of magic, vengeance, and seduction.
“When I first saw this idea, it had so many challenging elements that I immediately thought of Ntropic for the VFX; and Nate and Andrew for their directing wizardry,” says Executive Producer Joseph Uliano. “Nate and I have had a very creative and ongoing relationship for over 10 years and there is no one I trust more to deliver. The final result of this project is even more proof of that.”
“We were super thrilled to work on this project with Joe Uliano and with ABC,” says Ntropic’s Nate Robinson. “In our research, we looked at literally hundreds of promos, and believed we could re-think what a promo could be. We had full support and collaboration from all the celebrity talent, which was amazing. On-set, we showed them the pre-vis so they could see what we needed them to do. I believe this project is a testament to Ntropic’s talent, aesthetic and philosophy; to be able to shoot and create this level of high-quality visual effects all within a three-week time period. We can’t wait to work with Joe and his clients at ABC again.”
Credits: Ad Agency: Ntropics Directed by: Nate Robinson, Andrew Sinagra Client: ABC Supervising Shoot Producer: Christopher O’Hara Shoot Producer: Jabali Hicks Senior Writer/Producer: Brenda Lau
Production Company: One World Productions, inc. Executive Producer: Joseph Uliano Producer: Norm Reiss Director of Photography: Maz Makhani
Visual Effects & Post Production Company: Ntropic Executive Producer: Jim Riche Producer: William Lemmon VFX Coordinator: Chelsea Miller VFX Supervisor: Rob Hubbard Flame Artist: Maya Bello-Korenwasser Flame Artist: MB Emigh CG Artist: Ricardo Zanettini CG Artist: Johnny Diaz CG Artist: Ariel Loza CG Artist: James McCarthy FX Artist: Emil Balek FX Artist: Pasha Ivanov Matte Painter: Vlad Binas Matte Painter: Talon Nighshade Colorist: Marshall Plante
Nicole Kidman, Gabrielle Union, Julianne Moore, baseball legend Willie Mays and more of Hollywood’s brightest are lending their voice to Futures Without Violence’s new Respect Challenge in a new PSA ad campaign. Press:
Nicole Kidman credits her parents. America Ferrera thanks her fifth grade teacher. And Willie Mays recognizes the impact of his father. To kick-off an online campaign and contest called The Respect Challenge, the national nonprofit Futures Without Violence has produced a PSA that features top celebrities expressing their gratitude to a person who taught them a valuable life lesson — a lesson in Respect. The PSA, a key ingredient in the national Facebook campaign which launches on Monday, September 10, features responses from such VIP talent as Nicole Kidman, Ed Harris, Julianne Moore, Gabrielle Union, America Ferrera, Joe Torre, and Willie Mays. Aretha Franklin’s iconic song, “Respect,” provides the soundtrack for the video. The PSA will also be available on Facebook, futureswithoutviolence.org, giverespect.org. and YouTube. “There’s never been a better time for a national conversation about Respect,” says Esta Soler founder and president of Futures Without Violence. “Whether you’re on the political campaign trail, or just headed back to middle school, let’s stand up to bullies and remind them about Respect.” The interactive Facebook campaign, designed to celebrate everyday role models and heroes, provides an opportunity for the public to write an online thank you note, or post a thank you video about the person who taught them Respect. Two lucky entrants will earn a donation of $10,000 to a school or nonprofit organization of their choice, as well as a VIP trip to New York City to attend the Macy’s Thanksgiving Day Parade. After the initial entry period (September 10 – October 12), fans will be invited to vote on 10 finalists who have submitted a compelling written note or a video. Scheduled for an online launch on Monday, September 10, The Respect Challenge was introduced at the San Francisco Giants vs. Los Angeles Dodgers game on Sunday, September 9, when the Giants hosted their annual program, Strike Out Violence Day. Baseball legend Willie Mays, featured in the PSA, made a special appearance during the festivities. Futures Without Violence, a national nonprofit and social change organization with offices in San Francisco, Washington DC and Boston, created the campaign with the generous help of AKQA, one of the most-respected ideas and innovation agencies in the world. AKQA’s San Francisco Media team not only provided strategic consultation but secured more than $400,000 in donated online advertising space for the campaign and contest. Wildfire, a division of Google, and a leading social media marketing software provider, also volunteered their services to design and implement the Facebook application, and America Online’s in-house creative team offered their services to create compelling online banners and advertising units. Macy’s, the founding partner of the RESPECT! campaign, has a strong history of support for education and awareness programs that promote positive solutions for healthy relationships. “We hope that the positive stories generated through this campaign will remind us of the life-changing role that parents, teachers, coaches, and so many other mentors can have on shaping young lives,” said Martine Reardon, Macy’s Chief Marketing Officer.
ABOUT FUTURES WITHOUT VIOLENCE:For more than thirty years, Futures Without Violence has been working to promote healthy relationships and safe communities that are rooted in respect. Our educational programs, leadership training and public action campaigns reach parents, teachers, coaches and mentors, as well as legislators, physicians, judges and service providers who are influential in shaping the lives of young people.To learn more, please visit us at Futures Without Violence.org. ABOUT THE RESPECT CAMPAIGN:RESPECT! is a social action campaign to raise awareness and engage individuals from all walks of life in positive solutions to end and prevent violence. The RESPECT! Campaign is an initiative of Futures Without Violence, and Macy’s is the Founding National Partner.
This new ad campaign introducing Stride Gum's newest chewable delight "Mintacular" is reminiscent of a very Apple ad and we like it. Cue lawyers now.
Following Whitemint, the original celebrity-endorsed chewing experience, Stride and Shaun White are pleased to announce their latest creation. Mintacular. A gum that redefines the limits of possibility. Again.
Dodge and the all new 2013 Dodge Dart has "New Rules". Great new 90 second commercial for the Dart created by ad agency W+K Portland, "How To Change Cars Forever" is a brilliant piece of work that all starts with an idea.
Watch for quick celebrity appearances by Tom Brady, Travis Pastrana and of course The Nerds.
Credits: Ad Agency: W+K Portland Creative Directors: Aaron Allen/Joe Staples/Michael Tabtabi Copywriter: Matt Rivitz/Justin Armour/Jared Elms Art Director: Tyler Magnussen/Devin Gillepsie Executive Producer: Corey Bartha Account Team: Thomas Harvey/Lani Riechenbach/Corey Woodson Executive Creative Directors: Mark Fitzloff/Susan Hoffman Agency Head of Production: Ben Grylewicz
Comedian Andy Samberg is the newest celebrity to star in a Microsoft Windows Phone ad. The spot, "Meet Andy" is Samberg telling us how he loves the cinema as the funny shots a film from his living that stars his feet.
It's easy to see how much Andy Samberg loves movies when you look at his Windows Phone. The live tiles he's pinned to his start screen make it easy for him to write scripts, make a soundtrack or find the latest movies playing in theaters.
Ad agency Deutsch New York, is filming the one of 2 GoDaddy 2013 Super Bowl ads this week, GoDaddy also announced that one spot will feature supermodel Bar Refaeli with return GoDaddy girl, Danica Patrick, ironically in a spot entitled "Perfect Match". Story via USA Today: Sexy Super Bowl ads may emit a tad less sizzle this go-round — but two will feature knock-out supermodels.
Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.
She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.
Both models are former Sports Illustrated swimsuit issue cover girls.
But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses — as plans are right now. Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.
"It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see — but you know is there."
For Go Daddy, it's also an attempt to soften its image. "The new sexy at Go Daddy is all about the customer," says Barb Rechterman, chief marketing officer.
This will be Refaeli's first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.
Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.
"I am a model who is well known for her body and feminine image," she says. "I'm not here to make people think I'm the next Einstein."
The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy.
Go Daddy won't reveal detailed contents of the spot, called "The Perfect Match." But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.
While Refaeli's outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. "We're not thinking bikinis or anything like that," she says. "You might say we've come up in the world."
Nice Shoes recently shot and animated a film for The Partnership at Drugfree.org to help convey the organization's message of the benefits of athletic mentorship and positivity. Through interviews with kids, teenagers, adults and professional NBA coaches Avery Johnson and Lionel Hollins, the importance of healthy competition among kids, teens and young adults was brought to life through first-person stories.
Nice Shoes handled the production, edit and post duties and filmed the kids at the Nice Shoes insert stage. The company then tapped into its post-production expertise to place those featured into a pencil-drawn, cell-animated world.
"Our goal in designing the graphic treatment was to create a visually interesting presentation — something that conveyed both the energy and the common but extraordinary experience of playing sports," noted Nice Shoes Director/CD Brian Bowman.
The video was featured as a visual centerpiece of The Partnership at Drugfree.org's inaugural "All-Star Tasting" event, a unique gathering of all-star athletes and celebrity chefs that took place at Astor Center in New York City on June 27, 2012.
"When you're working with an organization that is advancing such a great cause, there is an extra bit of gratification," stated Bowman. "The fact that we could handle every part of the process from concept to completion is a tremendous source of pride for everyone here at Nice Shoes."
Credits: Client: The Partnership at Drugfree.org Production/Post Production: Nice Shoes Director: Brian Levi Bowman Art Director: Lucien Yang Producer: Kristen Martini Designer: Kit Lam Animator: Andy Mai Animator: Seehun Jeon Editor: Brian Bowman Sound Design and Mix: Sound Lounge
Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
Honda continues its sponsorship of the National Hockey League(NHL®) with a new spot featuring Anaheim Ducks' Corey Perry and Detroit Red Wings' Nicklas Lidström, which pays homage to a few of the league's oldest fan traditions. Developed by Honda's longstanding agency of record, RPA, the new 30-second spot, "Passionate Fans," first aired during the 2012 Bridgestone NHL Winter Classic.
"This new spot gives Honda the opportunity to showcase its commitment to the sport. 'Passionate Fans' celebrates favorite customs and the passion of the league's devotees," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.
The spot features Perry, the current league MVP, and 12-time All-Star Lidström walking from an arena after a late-night NHL game. As the pair prepares to depart in their Honda Pilot, a hat falls on the windshield, mirroring hard-core hockey fans' habit of tossing their hats toward the ice when an NHL player pulls off a hat trick, scoring three goals in a single game. As the stars exchange confused glances, wondering if the other had scored a hat trick recently, hats rain from the sky. As an octopus plops on the dashboard-a bow to Detroit Red Wings' fans habit of tossing these critters on the ice-a narrator says, "They've got passionate fans. We've got passionate fans."
"You don't typically find casual hockey fans-they are diehards by nature. Honda fans are also an enthusiastic bunch, so the two are a natural fit. This campaign ties the passion and tradition of the NHL directly to Honda," said Pat Mendelson, group creative director at RPA.
"Passionate Fans" will run on NBC and Versus and during sports programming. Print will appear in "USA Today" and online units will run online on NHL.com and NHL team sites.
Credits: Spot: "Passionate Fans" (first air: 1/1/2012) Agency: RPA ECD: Joe Baratelli GCD: Pat Mendelson GCD: Jason Sperling AD: Can Kadioglu Jr. CW: Charles Patterson Agency Executive Producer: Gary Paticoff Agency Producer: Joshua Herbstman
Production Co: Alive&Well Director: Alex Feil DP: Christopher Sargent Executive Producer: Phillip Detchmendy Line Producer: Lawrence Lewis
Editorial Company: Spot Welders Editor: Lucas Spaulding Assistant Editor: Sophie Kornberg Executive Producer: David Glean Post Producer: Patrick McElroy
Telecine Company: CO3 Telecine Artist: Stefan Sonnenfeld Telecine Executive Producer: Denise Brown Visual Effects Company: Public Lead Flame Artist: Max Harris Visual Effects Producer: Stacy Aungst Visual Effects Executive Producer: Kim Nagel Title Design: Royale Executive Producer: Danielle Hazan Audio Post Company: Juice West Audio Post Mixer: Bob Gremore Sound Design Company: SOUTH Executive Producer: Dan Pritkin Celebrity Talent: Nicklas Lidström of the Detroit Red Wings, Corey Perry of the Anaheim Ducks
DDB New York just launched a new global campaign, featuring supermodel Miranda Kerr, for Reebok's new Skyscape shoe...and looks looks stunning in it.
Official Press: Reebok, the fitness brand at the center of women’s footwear innovations for more than 30 years, today revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape. Created using new materials and techniques for a feeling of unparalleled comfort, the international style icon kicks off a global integrated marketing campaign for the shoe, which is so comfortable, you’ll forget you have it on.
An everyday shoe for active and casual wear, Skyscape features 360 degrees of foam comfort in a fun, flirty silhouette that pairs perfectly with jeans, skirts or yoga pants. The challenge behind Skyscape was to create a stylish shoe that would keep women comfortable when they are on their feet all day running errands, meeting friends, commuting to work or going to the gym. Rather than just thinking about comfort underneath the foot, Reebok wanted the foot to be enveloped in comfort. In the research and development phase, Reebok looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras.
The Skyscape upper is crafted using the same manufacturing techniques and processes as molded foam bras, but using materials that have been optimized for the stresses and strains placed on the feet all day. The seamless, 2-way stretch material creates a soft, comfortable envelope around the top and sides of the foot, while allowing for natural foot movement and breathability. The sole of the shoe resembles cloud-like pillows, and provide cushioning, comfort and flexibility for all-day comfort. The flirty lace-up silhouette comes in a broad range of colors to match any outfit or mood.
A fully integrated marketing campaign featuring style icon Miranda Kerr will launch the shoe, which hits retail outlets globally in March. With TV, print, retail, PR an digital components, the campaign works on all channels to demonstrate the way Skyscape feels and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on. Both the film and static elements of the campaign playfully center on this idea and were brought to life by legendary fashion photographer Gilles Bensimon, who captured the static imagery, and famed music video director Dave Myers who shot the TVC. DDB New York is the creative agency behind the campaign.
“I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality,” said Miranda Kerr. “My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym, and because they’re lightweight and compact they’re also great for travel. Skyscapes come in a range of fashionable colors so there’s a pair for every outfit!”
Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape. It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry. At Reebok, we’re constantly looking for new ways to develop the best footwear and the innovative processes we’ve incorporated to develop Skyscape have created a shoe that you really have to try on to believe.”
Creative Credits: Ad Agency: DDB New York Campaign: “Layers Off” Client: Reebok Product: SkyScape Celebrity Spokesperson: Miranda Kerr
Chief Creative Officer: Matt Eastwood Creative Director, Art: Mariana Costa Creative Director, Copy: Julie Beasley Head of Production: Ed Zazzera Senior Producer: Heidi Baltzer Senior Business Manager: Lynda Blaney-Smith Global Business Director: Chris Tussing Management Supervisor: Damaris Marszalek Account Supervisor: Amanda Foderaro
Production Company: Radical Media Director: Dave Meyers Executive Producer: Jim Bouvet, Maya Brewster Head of Production: Frank Dituri Producer: Carla Tate
Editorial: Rock Paper Scissors Editor: Mikkel Neilsen Executive Producer: Eve Kornblum
William Shatner and State Farm present "Eat, Fry, Love," a turkey fryer fire cautionary tale...A cautionary Remix. Last year State Farm teamed up with William Shatner to produce a short video dramatizing an actual accident where the celebrity was burned in a turkey fryer mishap on Thanksgiving. As a result of the video and safety campaign last year, State Farm grease & cooking related fire claims occurring on Thanksgiving Day were carved in half and the daily average for the entire month reached a seven year low. It seems that William Shatner really DID help save the world from exploding turkeys. To get the safety message out in 2012, State Farm worked with John Boswell, aka melodysheep on YouTube, to auto-tune the Shatner turkey fryer video. Called "Eat, Fry, Love: A Cautionary Remix", Boswell injected the perfect blend of creativity and repetition to create a Thanksgiving safety anthem sure to have families clamoring for a moister, tastier and turkey.
Seedwell Produces “Rewind YouTube Style 2012″ featuring the years top stars on YouTube including PSY, WOTE and Star-Studded celebrity cast.
YouTubers were invited to star in a mash-up of culturally defining moments of 2012. Can you spot all the references? See the full list of who made the grade here.
PRODUCTION CREDITS: Produced by: Creative Digital Studio Seedwell Directed by Peter Furia | Produced by Michael Rucker, Peter Furia, and Beau Lewis Executive Producers: Lee Hunter, Michael Rucker, Kevin Allocca, Dom Elliott Associate Producers: Catherine Goldschmidt and David Fine | Assistant Director: Beau Lewis Director of Photography: Catherine Goldschmidt (http://catherinegoldschmidt.com) Edited by Peter Furia and David Fine Music Composer: Jeff Kite (http://jeffkitemusic.com) | Choreography by SuzE Q (http://suzeqrocks.com) Production Designers: Michele Yu and Cindy Chao | Stylists: Esha Gupta and Alexandra Schardt Make-up & Hair: Jenna Tucker, Caroline Ramos, Michele Ramos Gaffer: Daniel McNutt | Key Grip: Lev Karamov | Location Mgr: Dan Eason | Studio Mgr: Whitney Rosenthal Color Correction by Peter Brunet | Visual FX by Monstro (http://monstrodesign.com) End Card Designed by Vanessa Johnston | End Card Characters by Fuji Dreskin 1st AC: Sebastian Sokolowski | 2nd AC: Joe Bou | Steadicam Operator: Brian Freesh Electrician: Joey Kennedy | Best boy electric: Derek Hoffman | Best boy Grip: Josh Markvan Grip: Efrem Karamov | 4th Electric: Greg LeFevre | Audio Playback: Phil Amidon | DIT: Peter Brunet | Production Stills: David Fine BTS Camera: Anthony Cote and Natasha Blass | BTS Edited by Alex Mallonee | BTS Assistant Editor: Alexandra Schardt PA’s: Alex Mallonee, Julio Newman, Sydney Veazey, Hank Hartnell, Justi Reynolds, Vanessa Augustin, Alexander Hernadez
Kiefer Sutherland stars in a new commercial for the Acer Aspire S5 Ultrabook entitled "Bake It...An Acer story inspired by Intel." Sutherland doesn't just bake cupcakes...he bakes Dynamite Cupcakes. As Jack Bauer in the cult TV series ‘24,’ Kiefer Sutherland was shot, tortured, imprisoned and addicted to heroin. Over eight series he killed 267 people and used “any means necessary” to get what he needed. Every day was a bad day.
In a new ad campaign for computer company Acer’s Aspire S5 Ultrabook™ from Mother, Sutherland is back in a pastiche of his Bauer character but this time he’s showing his softer side – making cup cakes. But Bauer being Bauer, hasn’t donned a frilly apron and got out the icing bag – he’s reached for power drills and flame throwers to make his cakes. Along the way he uses his laptop to search for the perfect recipe, ruthlessly interrogates people about ingredients and blows up his own car to make the logo for his cup cake brand. The ad breaks on August 20 in the UK, Germany, France and Russia as a 90 second film for cinema and the web, a 20 second TV trailer and a series of print ads. Martin Schellekens, Acer’s Global Marketing Director says, “At Acer we’re interested in what people do with the technology we develop. The S5 Ultrabook is the first of many products that will help our users explore a different side of themselves, for Kiefer that was cupcake baking but over the coming year we’ll create more stories of characters exploring beyond their limits.” Mother said: “Kiefer makes a great tough guy – but instead of tackling terrorists or dirty bombs, we wanted to test his cake making skills to the limit. It was a great shoot to work on – Kiefer said that the explosions were as big as anything in 24. We’re really looking forward to the next episode in this series, where another celebrity will be exploring a very different side of themselves.”
Credits: Project: Acer Aspire S5 Ultrabook™ Brief in one line: To launch the new Acer Aspire S5 Ultrabook™ Acer's Global Brand Director: Maarten Schellekens Film credits Creative Agency: Mother Art Director: Mother Copywriter: Mother Planner: Mother Agency Producer: Mother Director: Ivan Zacharias Production Company: Stink Producer: Nick Landon Editor: Richard Orrick Post Production: The Mill Audio Post-Production: Jungle Sound Design: Jungle DoP: John Lynch
Photographer James Houston presents "Natural Beauty" a photography book and exhibition series, the stunningly beautiful Emma Watson was the obvious star of the above web film/trailer for the event.
Celebrity Portraits for Environmental Awareness in Collaboration with Global Green USA and MILK Studios. Renowned New York based photographer and activist James Houston announces his latest project, NATURAL BEAUTY, a stunning photographic book and event series featuring some of the world's most prominent celebrities and top models. In collaboration with MILK Studio, the NATURAL BEAUTY project will raise awareness for the environment and sustainable living with proceeds from book sales and supporting initiatives benefitting Global Green USA.
The NATURAL BEAUTY book of portraits will be released in late spring of 2013 and will follow with an exhibition in New York City in April. The book includes 120 stunning images of some of the world's leading models and celebrities advocating with Houston for environmental awareness, including Emma Watson, Christy Turlington, Adrian Grenier, Brooke Shields, Arizona Muse, Elle Macpherson and many more. Houston looks towards the beauty of nature as the inspiration for this body of work, incorporating natural elements into many of the images.
Launching simultaneously with World Earth Week 2013, NATURAL BEAUTY will debut at MILK Gallery in New York the evening of April 23rd. The exhibition will be open to the public at MILK Gallery until May 5th, 2013 from 11:00am to 7:00pm Monday through Friday and 11:00am to 6:00pm Saturday and Sunday. The exhibit will also be promoted through a web series on 'The Making of the NATURAL BEAUTY Campaign,' which will include interviews with the high-profile figures involved in the NATURAL BEAUTY project and behind-the-scenes footage from the photo shoots. NATURAL BEAUTY the book will be available for sale on www.damianieditore.com, major online retailers like Amazon, and select stores in the U.S. for US$50.00 this spring.
Adidas invited a group of people to take the stage in support of TeamGB, as part of the campaign a photo booth was installed. The surprise of a lifetime was unveiled at Westfield Stratford City as adidas brought astonished shoppers face to face with David Beckham.
This campaign got me thinking of two things, what a genuinely great person Beckham is, he seems be an approachable celebrity unlike so many celebrities are today, and secondly this sweet kid...it was hard for myself to hold back a tear as I watched this boy who just met his idol cry. It got me thinking who would I cry for, who would make you cry?
Credits: Adidas Take The Stage Campaign was created by Sid Lee.
Laura Vandervoort has her body-painted to look like a lizard for the newest PETA ad, and asks us "Whose Skin Are You In?"
In Peta's behind the scenes video and exclusive interview Vandervoort says, "I want to make people aware that if you want a high end python bag or crocodile... Three or four alligators have to die for each purse. It's just ridiculous. A lot of people think that reptiles don't feel, but they do."
Roadside Entertainment recently turned to MindSmack’s editing and post talent for the inspiring digital campaign “The Next Level” for Lexus. Working in close collaboration with Roadside Entertainment, MindSmack Editor Paul DiNatale helped shape short documentary vignettes that showcase the entrepreneurial spirit of eight celebrity business owners from a variety of industries. The films feature luminaries Russell Simmons, Grant Achatz, Padma Lakshmi, Steve Stoute, Rachel Roy, Jessica Alba, Alexandra Wilkis Wilson, and Adam Rapoport. These entrepreneurs elevate industry standards as they each strive to achieve “the pursuit of perfection.” Being fearless, bold and forging new roads to success is the ‘through-line’ with each filmed portrait, and this sentiment dominates this compelling campaign.
See more of the campaign here. "Lexus wanted to do a series of short films about pioneers in all walks of life and how they approach the challenge of reaching the next level,” notes Director Ron Yassen. “We needed to book, shoot, and edit eight high-profile pieces in three months in order to launch the campaign, so our production timeline was quite difficult. MindSmack's team of editors and artists helped us realize our creative vision, kept us on track and on budget, and made the campaign a huge success.”
“These spots were a fun challenge to work on, getting the messaging just right in a fairly short segment can be tricky; but working with EP John Hirsch and his crew made our job here at MindSmack a breeze,” comments Editor Paul DiNatale, who has edited acclaimed work for ESPN, CBS, ABC, HBO, USA Nickelodeon, TruTV, VH1, Showtime and more.
Credits: Production Company: Roadside Entertainment Director: Ron Yassen Executive Producers: John Hirsch, Cash Warren Post-Production Company: MindSmack Creative Editor: Paul DiNatale Colorist: Dario Bigi Sound Mixer: Brian Rund
