DDB NZ's tear jerking campaign for Lindauer continues with their latest print advert. Using the Yellow Pages, they kindly offer another helping hand to the boys left at home on Girls' Night Out.
Category: Drinks, alcoholic;
Client: Lion;
Agency: DDB Group New Zealand;
Country: New Zealand;
Executive Creative Director: Andy Fackrell;
Art Director: Julia Ferrier;
Copywriter: Jennie Liddell;
Retoucher: Gordon Moir;
Account manager: Maria Bjorkman;
Angela Watson - Group Business Director;
Susan Cassidy - Lion - Marketing Manager Wine;
Kylie Biddle - Lion - Brand Manager Lindauer.
Earlier this week we got a sneak peek at a behind scenes look into Carl's Jr's. newest ad with Heidi Klum playing the role of Mrs. Robinson of "The Graduate" and today we get the final cut of the commercial introducing the new Jim Beam Bourbon Burger. The sexy Klum seduces Benjamin or tries to anyway before sinking her chops in typical Jr's style into the burger....nothing hew here, sorry the burger is. Credits: Ad Agency: 72andSunny.
Easy boys, always read the fine print, it's Not Guaranteed To Make A Man Of You.
A typical family hums to the music of Ozzy Osbourne's song Crazy Train in the new Honda Pilot TV ad entitled "Road Trip"."Road Trip" stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of "Crazy Train," the other passengers follow one by one, adding drum beats and sound effects until they're jamming with the full force of the tune. The spot will air during prime network programming such as "Dancing With the Stars," "Big Bang Theory," "The Biggest Loser" and the BCS National Championship. "The campaign is built to generate awareness of this major vehicle redesign and to continue to differentiate this new, upscale Pilot from the competition," said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc. "The advertising demonstrates the Pilot as a capable vehicle with legitimate seating for eight and a newly refined exterior." "We knew the cast was going to be as integral to the spot as what they were singing. It was important to find actors, especially the kids, with a true love for the song," said RPA CD/Art Nathan Crow who teamed with CD/Copy Adam Lowrey for this campaign. Aside from running on TV, the spot will appear on Honda's website and on YouTube and in-theater during November, taking advantage of the high-traffic Thanksgiving weekend. The Pilot campaign featured a YouTube home-page takeover in early October. Other online activations include rich media banners and home-page takeovers on CNN.com. Print media, which can be seen in "National Geographic," "Sports Illustrated," "Shape" and other titles, features a striking roasted-plum background and describes everyday adventures that are made better with the refined Pilot.Credits: Agency: RPA ECD: Joe Baratelli GCD: Jason Sperling CD/Art: Nathan Crow CD/Copy: Adam Lowrey Agency Executive Producer: Gary Paticoff Agency Senior Producer: Brian Donnelly Production Co: Imperial Woodpecker Director: Stacy Wall DP: Salvatore Totino Executive Producer: Doug Halbert Line Producer: Jeff McDougal Production Designer: Tony Gasparro Editorial Company: Bikini Edit Editor: Avi Oron Executive Producer: Gina Pagano Visual Effects Company: Mass Market Lead Flame Artist: Kim Stevenson Visual Effects Executive Producer: Lexi Stern Visual Effects Producer: Blythe Dalton Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
Retailer jcpenny launches the Great Futures Start Here ad campaign in support of the Boys and Girls Club featuring 21 prominent Club alumni including co-spokespersons Denzel Washington and Jennifer Lopez. Directed by Ron Howard with the video soundtrack from Beyonce's "I Was Here", written by Diane Warren.
This new ad for HSBC and Hong Kong Rugby Sevens has got it all from the The Black Keys, George Gregan, Jason Robinson, Green Army dudes, Cowboys, Mexican Wrestlers, Elves and some Disco boys all the while playing Rugby in the streets of Hong Kong.
Credits: Agency: JWT London Client: HSBC Global Creative Director: Axel Chaldecott Global Creative Director: Daniel Hennessy AD: Miles Bingham AD: Kevin Masters CW: Kevin Masters CW: Miles Bingham Agency Producer: Romila Sanassy Agency Planner: Orlando Hooper-Greenhill Media Agency: Mindshare Director: Paul Middleditch Production Company: Annex/Plaza Films Editor: Andy Packer Editor: Peter Whitmore Sound: Sam Ashwell @ 750MPH Music Artist: The Black Keys
As London hosts the 30th modern edition of the Olympic Games, Dr Craig Barker from the University's Nicholson Museum and Michelle Kiss, a Year 10 work experience student from William Carey Christian School, evoke the ancient Olympic spirit with a look at the origins of the world's oldest sporting festival that may provide parallels for the next three weeks of competition in London.
[Credit: Getty Images]
The first Olympic Games took place in 776 BC at Olympia in Greece, a sanctuary site devoted to the Greek god Zeus. The ancient Olympics were held every four years, a tradition that remains today. However, whereas cities around the world compete to host the modern games, ancient-world athletes always competed in Olympia.
Olympia boomed as the games increased in importance — a statue of Zeus was one of the Seven Wonders of the ancient world — before the games were eventually abolished by the Roman emperor Theodosius I in 394 AD, supposedly because they were reminiscent of paganism. While there is much talk of the legacy of London 2012, Olympia and its athletic stadium is an important historical and archaeological site.
In 2012, news surfaced that Australia's men's basketball team travelled to London in business class while their female equivalents languished in economy. However, during the first ancient games, gender equality in sport was even worse: women couldn't compete. Competitors were split into two groups, boys (12-18 years) and men (18+ years). Horses were also split into colts and fully grown age groups.
While the composition of the crowds of spectators is less well understood, it's likely that only males and young girls were allowed to watch.
In antiquity, a lit flame was tended throughout the celebration of the Olympics, and the idea of the fire was reintroduced in 1928 in Amsterdam. Every four years the Olympic flame is lit in front of the Temple of Hera then carried by torch to the host city. The torch relay was not an ancient practice and was introduced at the controversial 1936 Berlin Olympics.
Judges were handpicked from people living in Elis, the area surrounding Olympia. The 'Elean Judges' enforced strict rules on the competitors: fines were issued for failing to arrive on time for the training period, cheating and for cowardice.
Events in the ancient Olympics included foot races, discus, jump, javelin, boxing, pentathlon, pankration (a blend of boxing and wrestling) and chariot races. Most events, including the races, discus and javelin, took place in the Stadium of Olympia with other events taking place in the surrounding area.
Before the start of any Olympic Games a truce would be announced, proclaiming that all wars, disputes and death penalties be put on hold until the end of the games. This truce also guaranteed athletes a safe journey to Olympia in the month leading up to the games. The truce was written on a bronze discus and placed in Olympia. The modern International Olympic Committee has revived the tradition of the truce, and all 193 United Nations member states have, for the first time, united to co-sponsor the Olympic Truce Resolution for the 2012 London Olympics.
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Rooms :ChildAdult(s)var cal = new Zapatec.Calendar.setup({firstDay: 1,weekNumbers: false,showOthers: true,electric: false,inputField: c_ARRDTHIDDENTXTID,button: c_ARRDTIMGID,ifFormat:"%d/%m/%Y",daFormat:"%d/%m/%Y",numberMonths: 1,monthsInRow: 1,dateStatusFunc: disallowDateBefore});var cal = new Zapatec.Calendar.setup ({firstDay: 1,weekNumbers: false,showOthers: true,electric: false,inputField: c_DEPTDTHIDDENTXTID,button: c_DEPTDTIMGID,ifFormat:"%d/%m/%Y",daFormat:"%d/%m/%Y",numberMonths: 1,monthsInRow: 1,dateStatusFunc: disallowDateAfter});setcurrentdate('EN');doValidation();document.getElementById("htnWidget_btnSearch").style.backgroundColor = "#EBEAEA"; Sporting controversies are not new! Famous athletes of antiquity included:
the sixth-century BC wrestler Milo of Croton, who was said to have died when he was wedged against a tree during a display of strength gone wrong and subsequently devoured by wolves
Astylos, also of Croton, who competed at Olympic Games between 488 and 480 BC, but was expelled from his home city when he agreed to compete for Syracuse, and so can lay claim to being the first free-agent in sporting history
Roman emperor Nero, who despite being thrown from his chariot in the 10-horse race at the 67 AD games, was still proclaimed the winner on the grounds that he would have won had he been able to complete the race
Four lads have their last drink (in handcuffs) in this great new advert for Tullamore Dew in their local pub just before the warden takes them off to jail. The commercial created by McCann Erickson also features the boys singing Irish True. Credits: Ad Agency: McCann Erickson, Dublin
The boys in green go rockabilly inside their very own jukebox in the newest ad for Doritos, by adding a little Mexican fun to Joan Jett's 1981 classic song I Love Rock n Roll.
Credits: Creative agency: Abbott Mead Vickers BBDO Copywriter: Thiago de Moraes, Prabs Wignarajah Art director: Mark Fairbanks, Jez Tribe Agency planner: Tom White Media agency: OMD Media planner: Dan Underwood Production company: HSI Director: Olly Williams Photographer: Felix Lamar Production company producer: Simon Monhemius Post-production company: Absolute Audio post-production: AMV LAB
Australian supermarket giant Woolworths enlisted the music and lovely voice of Gossling to sing Monday, Tuesday, Wednesday, I Love You in this new TV commercial.
Gossling is the name on the tip of everybody's tongue at the moment. "That voice" you may recognize from recent Triple J hit “Wild Love”, her performance as part of the wedding challenge on Channel 9's The Block, or perhaps from triple platinum, "Boys Like You" on which she guests with 360.
Hailing from country Victoria, Helen Croome developed her musical interests through her family and strong music culture in Albury/Wodonga. After putting her Psychology/Sociology studies on hold to concentrate on a Bachelor of Music (Composition), Croome met the musicians now joining her as Gossling.
Gossling's style is distinctive and sweet; mixing heart felt lyrics with graceful melodies. Prepare to be charmed, heart broken and delighted as Gossling enchants your ears and warms your heart.
The latest ads done by Ogilvy Cape Town for New Clorets Pure features three ten second TV stings (commercial titles: Mob, Biker and Sargent) that dramatize how Clorets Pure's intense purification power has the ability to purify just about any mouth, and whatever comes out of it.
Credits: Advertising Agency: Ogilvy, Cape Town, South Africa Executive Creative Director: Chris Gotz Creative Director: Jonathan Lang Art Directors: Jonathan Lang, Delano Chengan Copywriters: Yazeed Solomons, Matthew Blitz Agency Producer: Cathy Day Production Company: 7 Films Director: Lourens Van Rensburg Post Production: Deliverance Post
Leo Burnett launches a beautiful new ad campaign for Kellogg’s Rice Krispies, "Togetherness Time". The advert features a mother and her son simply enjoying their time together.
The 30 second ad (entitled “Still”) depicts the relationship between a young boy and his mother and is based on the childhood truth that little boys never remain still.
The little boy speeds through the film, fueled by his genuine hunger and curiosity about the world. His Mum is never too far behind and it's a constant struggle between his desire to explore and her desire to just keep an eye on him. The only time he runs towards his Mum and they actually share a moment together, is when she pours milk onto the bowl of Rice Krispies, sparking the distinct sound of snap, crackle and pop — creating a window of togetherness for mum and her child. Then finally, briefly, he is still.
Credits: Project Name: Rice Krispies ‘Still’ Brief: To encourage Mum's who are not currently buying Rice Krispies to reappraise how they think and feel about the brand. Client: Kellogg Creative Agency: Leo Burnett London Creative Director: Don Bowen Art Director: Philip Meyler and Darren Keff Copywriter: Philip Meyler and Darren Keff Director: Joanna Bailey TV Producer: Annabel Crilley Production Company: Bare Films Post-production: MPC Grade: MPC Producer: Helen Hadfield
The newest Target commercial created by Wieden+Kennedy entitled "Color Changes Everything"(filmed in Buenos Aires in la plaza de San Martin) is great, but the Target ad featuring Adele's song Rolling In The Deep sung on a school bus even better....if you like Adele, and who doesn't right now? The young lady singing is Denise from PS22 School Chorus (Staten Island, NYC). The school chorus was featured at the end of last year's Academy Awards.
Credits: Agency: Wieden + Kennedy New York Client: Target Executive Creative Director: Susan Hoffman Executive Creative Director: Mark Fitzloff
Creative Director: Ben Hughes Creative Director: Julia Leach Copywriter: Andrew Jasperson Art Director: Mathieu Zarbatany Head of Content Production: Gary Krieg Executive Producer: Temma Shoaf Producer: Alison Hill Product Producer: Jen Hundis Director of Business Affairs: Sara Jagielski Production Company: Smuggler Director: Filip Engstrom Executive Producer/COO: Lisa Rich Executive Producer: Allison Kunzman Line Producer: Tim Kerrison Director of Photography: Crille Forsberg Editorial Company: Final Cut Editor: Jeff Buchanan Post Producer: Viet-An Nguyen Post Executive Producer: Lauren Bieiweiss Editorial Assistant: Betty Jo Moore VFX Comapny: The Mill VFX Lead Flame: Iwan Zwarts VFX Supervisor: Iwan Zwarts VFX Supervisor: Adrian Hurley VFX Flame Artist: Keith Sullivan VFX Flame Artist: Melissa Graff VFX Flame Artist: Jeff Robins VFX CG Artists: Boris Ustaev VFX CG Artists: Naotaka Minami Producer: Charlotte Arnold Telecine Company: CO3 Colorist: Tim Masick Mix Company: Heard City Mixer: Philip Loeb Sound Designer: Philip Loeb Producer: Gloria Pitagorsky Song: Allouette Artist: The Delta Rhythm Boys
Credits: In every generation Volkswagen has found solutions for the mobility needs of its time. The "Think Blue. Symphony" is the brand new TV spot which illustrates in a playful way the respective milestones on this path towards „Think Blue.", being the Volkswagen company's attitude towards ecological sustainability. Volkswagen will continue these innovative successes in the future with the XL1, presented in 2011 as first 1-Liter-vehicle, as well as the Golf blue-e-motion. Ad Agency: Black Board Berlin Production: Indiana Production Music: Wouldn't it be nice by The Beach Boys Cover by: Tiziano Lamberti
What happens when a stuntman, actor/director and screenwriter walk into a Gold Coast bar? They come up with the concept for an action fantasy film that is already raising eyebrows in Hollywood no joke. Rene Perrin, Avelino `El Rico' Lescot and Susan Macguillicuddy are the trio behind The Black Sun, which recently took out the Most Ambitious Screenplay award at the 2015 International Action on Film Festival in Los Angeles.
The locals are hoping the added hype surrounding their screenplay will push the project into production and attract the eye of distributors. Lescot, a Gold Coast-based actor, stuntman and filmmaker who has worked on The Chronicles of Narnia: The Voyage of the Dawn Treader, Peter Pan and The Condemned, said The Black Sun incorporates several genres.
``It's enchanting and mystical,'' he said. ``It's a gypsy, action, adventure, romance, western with a strong supernatural feel that is set in the Pacific Islands, Mexico, China, New Zealand and here. ``At the moment the film industry needs something different but financially manageable and that's The Black Sun.''
He said The Black Sun's `twist ending' had helped draw attention to the project. The film follows a warrior's worldwide journey on the Matariki boat, which Lescot said is `like another star of the film'. Lescot and Perrin have an impressive international fanbase thanks to the success of their action film Among Dead Men. It won several awards for best fight choreography and generated considerable profits in DVD sales in Canada, Germany, Thailand, Cambodia, Poland, Puerto Rico, Hawaii and Hong Kong. It also grossed several times its $7000 budget in DVD sales through Walmart in the US. Perrin, who has worked as a stunt performer on films such as The Chronicles of Narnia: The Voyage of the Dawn Treader, Daybreakers, Nim's Island, Fool's Gold and Ghost Ship, said they wanted to combine their `love of action with a love of romance' in The Black Sun.
Balancing out the testosterone on the team is screenwriter Susan Macguillicuddy. Despite having worked with the likes of Cate Blanchett, Jessica Alba, Antonio Banderas and Melanie Griffiths, Macguillicuddy said working with `the boys' on The Black Sun has been her `most cherished writing experience'.
``It's like we each started at one end of the canvas and worked our way to the middle, fine-tuning the parts of the script we liked,'' she said. ``It took us about a year and hundreds of meetings but we're happy with the finished product. ``We wanted to do something very avant garde with the genre and something new. ``Getting the Most Ambitious Screenplay award means we really pushed the genre, which is what we set out to do.''
International distributors have shown interest in The Black Sun and the trio is currently in the process of looking for investors.
Black Sun of a Gun, 9 out of 10 [based on 672 votes]
Fresh from its debut screening at London Collections: Men we're delighted to share our latest film collaboration with designer Tom Lipop and director Aoife McArdle.
Inspired by the tactile and naturalistic quality of Tom Lipop's pieces, Aoife contrasts the designer's AW13 Design Forum Collection against the aftermath of an apocalypse in a short film commissioned by River Island.
The film's atmospheric and emotive narrative explores the intimate everyday moments of a lone survivor, focusing on the psychology of his solitary existence. Using clothing as a last emblem of identity and humanity, the film explores themes of heroism and the illuminating effect of unconventional friendships in a desolate environment.
Credits:
Written and Directed by Aoife McArdle Man — Tony Adams Boys — Austin & Jonathan A co-production at White Lodge, Colonel Blimp, Good Company Executive Producers — Stephen Whelan, Tamsin Glasson Executive Producers USA — Brian Welsh, Jonathan Lia Line Producer — Brian Welsh Production Supervisor — Anna Rau Director of Photography — Steve Annis Production Design and Styling — Alexis Johnson 1st AC — Robby Hart 2nd AC — Jojo Canon DIT — Eli Berg Gaffer — Nghia Khuu Key Grip — Julien Janigo Swing — Mike Prim Mixer — Justino Martinez Production Assistants — Ben Wesley, Tay Hawes, Eric Sheffield, Marc Lacso Panavision — Jennifer Kuwabara Editor — Dan Sherwen at Final Cut Telecine — Rich Fearon at MPC Music Supervision — Major Tom Additional Composition and Sound Mix — Freddie & Joe
The newest ad for Axe teaches the boys how to stay awake with AXE Rise Shower Gel and keep up with your Brainy Girl.
Credits: Agency: BBH London Client: Axe Director: Tim Godsall Global Brand Director: Giovanni Valentini CW: David Kolbusz Prod. Co.: Biscuit Filmworks UK CW: Simon Pearse CW: Dan Morris AD: Emmanuel Saint M'leux AD: Charlene Chandrasekaran AD: Rob Ellis CD: David Kolbusz Producer: Rachel Hough Team Director: Nic Manser Strategy Director: Tim Jones Production Company: Biscuit Filmworks Director: Tim Godsall Producer: Rick Jarjoura DOP: Stephen Keith-Roach Post Production: Framestore Editor/Editing House: Work Post Sound: Factory Studios
The Strategic Milk Alliance, a new joint venture created by proud dairy farmers across Canada, is pouring out a new communications campaign, titled ‘Milk Every Moment” that reconnects teens and adults to drinking milk. The evocative and heart-warming creative is an ode to childhood that highlights some of the fun yet nonsensical activities people seem to have outgrown, while revealing milk as a timeless pleasure that can be enjoyed at any age.
“Not everything we did when we were kids made sense, but one thing that did make sense was pairing milk with foods such as cookies and grilled cheese sandwiches,” says Dean Lee, executive creative director, DDB Canada. “This campaign is designed to remind people that drinking milk with their favourite foods was great during their childhood and it still tastes just as good now.”
Developed by the integrated groups of DDB Canada’s Vancouver office, the comprehensive national campaign kicks off with a 60-second cinema spot, “Fun” that portrays all the amusing and occasionally illogical activities children would do purely for enjoyment’s sake. The cinema spot depicts familiar moments from childhood when cardboard boxes became hideouts and frosted posts tempted tongues, all by way of reminding viewers of the time when ‘fun’ governed their decision-making. From the ad’s nostalgic illustration of a young girl wearing rubber gloves for shoes to young boys throwing wet paper balls to the ceiling, the ad’s evocative voice-over helps narrate each scene.
All of the young actors are filmed in scenes to portray eras of the 70s, 80s and 90s, which targets and prompts people of all ages to recall their own history of playful antics. Ending the spot is a universal yet calming reassurance: “While not everything we did when we were kids made sense, drinking milk did, and still does.”
“People, as they move into adulthood, are likely to replace milk with other beverages,” says Katherine Loughlin, Manager, Market Development with Alberta Milk. “With the goal of increasing adult and teen milk consumption across Canada, the new campaign reminds people how great milk pairs with certain foods – something they would have known as kids and may have forgotten over the years.”
Three 30-second TV spots, “Fun,” “Heart” and “Curiosity” help to underpin the message, reinforcing the idea that milk used to and can still be the perfect sidekick. Each spot ends with a call to visit www.MilkEveryMoment.ca, where people are encouraged to share content such as favourite milk pairings, recipes, photos and videos.
The website further ignites users’ passion and excitement for milk through contests and community engagement. The first social contest to launch on June 17 will invite Canadians to post and share content of themselves or their children engaging in memorable childhood moments, such as the ones portrayed in the broadcast spots. The content can be shared directly on the website or via Facebook, Twitter, Google+ and Pinterest. Through a series of public voting and editorial considerations, the six-week contest will determine four winners in total: three of them will take home a Polaroid digital camera and one grand prize winner will receive a DSLR digital camera.
Digital, social, print, outdoor, public relations, experiential and shopper marketing round out this integrated campaign by driving traffic to MilkEveryMoment.ca. Each program element creates conversation and interest surrounding milk. This campaign is the first for the Strategic Milk Alliance since forming and signing DDB Canada as its agency of record in July 2012.
Milk Every Moment was launched earlier this week and will run throughout the year with OMD Canada responsible for the media plan.
If you’re talking about Australia’s heavy music scene there’s really only one name you need to be discussing; Parkway Drive. The Byron Bay boys have had a hectic past 12 months, touring everywhere from Guatemala to Kolkata. I spoke to drummer Ben «Gaz» Gordon ahead of their gigs at the 20th Big Day Out and, naturally, I asked him the tough questions like `what are your favourite movies of all time?’ Here’s what he said:
“I’m a bad person to ask about movies because I mainly like to watch documentaries. I guess my favourite series would have to be the Die Hard movies. (I tell him there’s going to be a fifth Die Hard movie) No way, that’s awesome. I reckon he’s going to die in this one. Bruce Willis is a legend.
Besides that I haven’t watched many movies in the past 10 years. I’m a terrible person to watch movies with because I’m very judgemental of the Hollywood system. My favourite documentaries are The Human Planet, it’s the best, and Frozen Planet. Also anything that David Attenborough has touched or is involved with is awesome.”
Parkway Drive have a new concert DVD and album scheduled for release in 2012.
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