Swedish adv agency «Volt» has shown the Kama Sutra poses in advertising of a boutique of children clothes.
"You do the future buyers, we do clothes for them", — underlines a slogan. Visual realization shows how it's possible to make the future buyers.
Ancient Hindus did not consider intimate entertainments as something indecent or sinful. For this reason they managed to create a masterpiece which remains to this day the most popular book.
The Kama Sutra allows any person to open the new world of fantastic pleasures, love joys and the unearthly pleasures. Here everyone will find modern outlook on carnal joys and desired satisfaction. Learn to love itself!
Roxy, the world’s leading women’s lifestyle company, partnered with Digital Brand Architects and ClickFire Media to ask girls around the world: are you living life to the fullest? To extend this question to Roxy’s worldwide fan base, the boutique agency and digital design studio combined their expertise to create “Dare Yourself,” a social media campaign that challenged women to push their limits and empower themselves.
The “Dare Yourself” initiative challenged customers and fans of the Roxy brand to measure their exciting lifestyles against other women across a range of social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube. Contestants participated by submitting a 150-word response along with three photos or a one-minute video demonstrating how they “Dare Themselves” every day. By entering, five women between the ages of 18-28 got a chance to win a trip of a lifetime. Additionally, contestants continue to interact with the brand via the #ROXYDARES Photo Challenge, an Instagram based gallery that invites women to submit photos of themselves completing weekly challenges. To all the ROXY girls who Dare Themselves. This is for YOU!
The global campaign, which went live simultaneously in over 40 countries and 11 different languages, received 2,500 entries and collected some 245,887 “Likes” on Facebook, bringing the total to more than 2,879,000 to date. On Twitter, the #DAREYOURSELF hashtag earned an impressive 1.6M impressions while over 6,357 users shared their submissions via the #ROXYDARES Photo Challenge on Instagram, generating over 686,000 impressions.
As part of a growing trend of user-generated campaigns, “Dare Yourself” succeeded largely through the collaboration between DBA, ClickFire Media and the Roxy brand, which generated an online strategy that engaged fans with a positive message. Digital Brand Architects collaborated closely with Roxy on the aggressive influencer outreach effort, brokering partnerships with targeted media and bloggers – including Wavelength Surf Magazine, The Contrast Magazine, among many others – to secure exposure and engagement for the campaign among targeted audiences. This strategic prowess is matched only by the campaign’s technical underpinnings. ClickFire Media’s team of technologists and developers constructed a multi-lingual Facebook experience that coordinates user uploads, submissions, and voting through a custom-made content-management system. The Facebook experience also featured a dynamic photo gallery that pulls from the ever-growing collection of #ROXYDARES-tagged photos on Instagram, and an interactive map that used Google API to track submissions from Roxy girls across the world.
The new campaign is a logical follow-up to Roxy’s wildly successful 2012 ‘Let the Sea Set You Free’ campaign. “‘Let The Sea Set You Free’ campaign proved Roxy’s fans are not only fun-loving, adventurous, and epitomizing everything the brand stands for, but were also eager to engage and share their own content with the Roxy community,” explained Digital Brand Architect’s Annabelle Smith.
Credits: Client: Roxy Campaign: “Dare Yourself”
Social Media Agency: Digital Brand Architects Digital Design/Development: ClickFire Media
A clever new promo for the new Nat Geo Wild show "Spoiled Rotten Pets" featuring Beth Stern, directed by Ian Karr of creative boutique IKA Collective, New York. The ad is a spot-on parody of the animal cruelty PSAs featuring singer Sarah Mclachlan and her song "Angel."
Animal advocate and host, Beth Stern, leads you into a world of outrageous pet pampering and shockingly over indulgent pet owners lavishing all forms of attention on their critters, from bark mitzvahs to pig spas, and pet weddings to ferret conventions. Series Premieres Saturday, April 20 natgeowild.com/spoiledrottenpets
Credits: Client: National Geographic Wild Project: "Spoiled Rotten Pets" promo Production/Post: IKA Collective, New York Director: Ian Karr Editor: Ronni Thomas