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The trail is based around the concept of 'Stadium UK' — bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 Games. Designed to be used across all the BBC's television, radio and digital Olympic content, it features the specially commissioned music First Steps by Elbow.

BBC comes under fire recently for their animated ad promoting the 2012 Olympics for copying the Lloyds TSB ad. Ironically both promotional spots were created by the ad agency Rainey Kelly Campbell Roalfe Y&R. The BBC’s trailer features the UK as a huge stadium with athletes preparing and competing for the Games which start on July 27.

Lloyds TSB’s ‘For the Journey’ adverts are known for their animated characters and utopian landscapes set to the classical piece Eliza's Aria by Elena Kats-Chernin.

The BBC advert featured cartoon swimmers in lanes created by buoys cast out by a fisherman, a BMX rider on a cliff edge and track cyclists racing around quarries.

Here's our new London 2012 TV ad (above). The ad brings together some of the favourite characters from previous Lloyds TSB adverts and shows how we're bringing London 2012 closer to communities all across the UK.

And, the ad features a new version of Eliza Aria, the great piece of music that's become as synonymous with Lloyds TSB TV adverts as the familiar voice of Julie Walters.

BBC 2012 marketing head Louisa Fyans said: ‘Animation enabled us to deliver to this brief and helped us create something really special for the BBC's London 2012 campaign.’

It was seen by millions – as Gary Lineker and his cohorts pulled in a peak of 15.5 million, averaging 13 million for the game.

The advert — which uses the tagline ‘wherever you are, never miss a moment with the BBC’ — will be used in the title sequence for the BBC’s Olympics TV coverage.

A Rainey Kelly spokesman said: ‘It is the culmination of a lot of hard work and we are very excited to feel part of the inspiration that this summer will bring.’

This short film/advert entitled "What A Wonderful" for BBC, all set to beautiful song "What A Wonderful World" by Louis Armstrong, the lyrics and ad are narrated by David Attenborough.

Credits:
RKCR/Y&R has created a trail paying homage to David Attenborough’s final appearance on the BBC. The 2 minute spot, which was released last night after the final episode of Frozen Planet, shows clips of wildlife footage voiced over by Attenborough saying the lyrics to Louis Armstrong’s “What a Wonderful World”. The challenge was to create a trail that explicitly showcased the phenomenal content the BBC has brought, and will continue to bring, the nation and to implicitly pay homage to the legend that is Sir David Attenborough.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Creatives: Ted Heath, Paul Angus
Business Directors: Jo Bacon, Holly Smith
Account Director: Josh Harris

The little evangelist of BBC's Digital Radio, the legendary D Love is back spreading the love this Christmas in sweet new commercial simply entitle "D Love". In it the doctor of love educates a husband on what his wife really wants this year under the tree, with lines like "Can you romance a lady to the sounds of a toaster Clive?" and "it's smooth sounds will make her go weak at the knees" it wasn't hard to convince Clive to forget about that toaster.

Credits:
Client: BBC/Digital Radio
Creative Ad Agency: RKCR/Y&R London
Production: Red Bee Media and The Sweet Shop
Director: Peter Martin
Executive Creative Director: Toby Talbot
Art Director: Al Brown
Copywriter: Algy Sharman
Producer: Joanna Yeldham
Account Director: Charlie Smith
Account manager: Ben Boyles

A museum in Sweden will digitise its mummy collection in 3D to allow visitors to unwrap a real mummy in digital form.

The permanent exhibition is scheduled to open in the spring of 2014.

The curators hope it will help visitors gain a deeper understanding into the lives of ancient Egyptian people.

The museum will scan six mummies using a process called reality capture technology, where high-resolution 3D digital models can be made by compiling data from photos and X-ray scans.

Museum visitors will be able to explore the mummies in a way similar to what archaeologists do when they are looking for novel discoveries from ancient remains.

"We aim to set a new standard for how museums work with 3D digitisation and interactive visualisation to make collections more accessible to other museums, researchers and museum visitors," said Thomas Rydell of the Swedish Interactive Institute.

"In this project we are working with mummies, but the same methods could of course be used on large variety of objects, such as natural history objects and other historical artefacts."

The museum visitors will be able to zoom into very high resolution to see details like carving marks on a sarcophagus. They will also be able to "unwrap" a mummy by peeling off virtual layers of the wrapping to explore the artefacts buried with the body.

"We can literately create a virtual copy of the mummy. This version could be shared with other museums, be used for research or be part of an interactive visitor experience," added Mr Rydell.

The work is a collaboration between Swedish visualisation researchers, Medelhavsmuseet in Stockholm and two technology companies, Autodesk and Faro.

"The technology will enable our visitors to gain a deeper understanding of the men and women inside the mummy wrappings," said Elna Nord, producer of the exhibition.

"Layer by layer, the visitor can unwrap the mummy and gain knowledge of the individual's sex, age, living conditions and beliefs. With help from the technology, the mummies become so much stronger mediators of knowledge of our past."

Source: BBC News Website [June 28, 2013]

The UK based Co-Operative Food launches a new Christmas advert campaign directed by Peter Cattaneo entitled "Here For You For Life". The ads are heart warming and food-a-licious focusing on typical family scenarios. Full press below.

The Co-operative Food is launching its Christmas offering in a new multi-million pound festive campaign. Unveiled today (1 November), the campaign, created by Leo Burnett, marks a change in direction for the community retailer and highlights how the Co-operative is helping families keep the show on the road this Christmas.

In a series of television ads, many of them to be screened at prime time over the next eight weeks, The Co-operative Food will focus on the quality and availability of its products in moments of family need during the festive season, using a new strapline “Here For You For Life”.

The first 30-second brand commercial, directed by Oscar-nominated Peter Cattaneo of Full Monty fame, will appear on advertising breaks tonight. The ads will set key seasonal products against a backdrop of family situations at Christmas – for example, an unexpected guest arriving for Christmas dinner or the sudden need for a forgotten present – providing viewers with instantly recognisable scenarios and highlighting the retailer’s breadth of range and convenience.

There are 27 different executions of the commercial in all and the campaign will also be backed by national print advertising.

Steve Murrells, Chief Executive of The Co-operative Food, explained: “This Christmas, more than ever, people will be looking for real value close to home and, with a food store in every UK postal area, The Co-operative is perfectly placed to deliver.”

“However, rather than simply concentrating on price and product, this campaign will bring home the essential part The Co-operative Food can play in fulfilling those needs we all have in everyday life and especially at Christmas. It also has the added benefit of stressing the longevity of, and trust in, The Co-operative.”

The campaign, represents the first fruits of the partnership between The Co-operative Group and Leo Burnett, which was appointed as lead advertising agency earlier this year.

Justin Tindall, Executive Creative Director of Leo Burnett commented: "This new campaign is all about looking through the window of British life at Christmas. Real life, relatable situations in which The Co-operative can always be depended upon to have the right product at a fair price."

Peter Cattaneo has a wide range of ad credits to his name including work for Audi, KitKat, Volkswagen, Camelot and McDonald’s. He is also the director of the award-winning BBC 2 comedy ‘Rev’ about the tribulations of a vicar running an inner city parish.

Katherine Kelly, known to Coronation Street fans as Rovers Return barmaid Becky, has done the voice over for the campaign. Kelly has also recently won rave reviews for her performance in “She Stoops to Conquer” at the National Theatre.

Project name: The Co-operative Food Christmas 2012 campaign
Client: Steve Murrells, Chief Executive The Co-operative Food
Brief: The campaign positions The Co-operative Food as helping people keep the show on the road this Christmas.
Creative agency: Leo Burnett http://www.leoburnett.co.uk/
Creative Director: Justin Tindall
Copywriter: Phillip Meyler/Darren Keff
Art director: Darren Keff/Phillip Meyler
Planner: Tom Roach
Media agency: Rocket
Media planner: Ben Harrison
Production company: Academy
Director: Peter Cattaneo
Director of Photography: Stuart Bentley
Editor: Scot Crane — The Quarry
Post-production: MPC
Music: Juri Seppa
Exposure: National television

Twofifteenmccann unleashes “An Endangered Species," new live action trailer for Xbox’s Forza Motorsport 4 Electrifying skills of award-winning stunt driver Martin Ivanov and the voice of Top Gear’s Jeremy Clarkson deliver an adrenaline-pumping film This week, twofifteenmccann debuted "An Endangered Species," a short live-action film to introduce Forza Motorsport 4 for Xbox 360.
Developed by Turn 10 and published by Microsoft Studios exclusively for Xbox 360, Forza Motorsports 4 launches worldwide on October 11. “An Endangered Species” is a rallying cry for car lovers worldwide and a visceral illustration of something many have come to realize — the real world has become an unfriendly place for those who truly love automobiles. Economic concerns, environmental regulations, clogged motorways and a myriad of other restrictions all appear to threaten the very existence of the car enthusiast.
Though the opportunities to have heart-racing experiences in the real world are becoming fewer and fewer, Forza Motorsport 4 offers a place to explore car passion freely without fear of speed traps or other impediments. twofifteenmccann brought together an elite team of automotive talent to create “An Endangered Species.”
Widely acknowledged as one of the best stunt drivers in the world, Martin Ivanov stars as lead actor and stunt driver. Ivanov’s work in such feature films as Quantum of Solace, The Bourne Supremacy and The Bourne Ultimatum contain some of the most exciting driving sequences ever put to film. Jeremy Clarkson, host of the hit BBC TV series Top Gear, provides the voiceover.

Twofifteenmccann partnered with production company MJZ and acclaimed director Nicolai Fuglsig on the project which was shot on location in Uruguay. The "An Endangered Species" trailer debuted on Monday October 3 on TopGear.com and will be seen on Xbox.com and other digital properties as well.
Other campaign elements including TV, online videos, and print will support the launch of the game as well. twofifteenmccann is a creative and strategic agency specializing in media agnostic ideas for brands.
Based in San Francisco and part of Interpublic, twofifteenmccann’s work is rooted in a philosophy of purposeful creativity. Clients include: The Coca-Cola Company, HP and Microsoft Xbox, among others. twofifteenmccann’s partnership with McCann Erickson enables the company to deliver creativity at scale
Credits:
Spot Client: Xbox
Product: Forza Motorsport 4 Spot
Title: Endangered Species
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Associate Creative
Director/Writer: Joe Rose
Art Director: Rey Andrade
Director of Integrated Production: Tom Wright
Senior Agency Producer: Kate Morrison
Business Director: Peter Goldstein
Management Supervisor: Luke Lamson
Account Executive: Stephanie Scott
Business Affairs Director: MaryBeth Barney
Production Company: MJZ
Director: Nicolai Fuglsig
DP: Ben Serensin
Executive Producer: Emma Wilcockson
Producer: Suza Horvat
Editorial Company: Final Cut
Editor: Rick Russell
Executive Producer: Saima Awan
Producer: Suzy Ramirez
Editorial Assistant: Jacob Keuhl
Visual Effects: The Mill
3D Lead Artist: Chris Bayol
2D artists: Tara DeMarco, Andy Bate, Elad Offer
Executive Producer: Sue Troyan
Producer: Sabrina Elizondo
End Titles and Animation: Imaginary Forces
Telecine: The Mill Colorist: Adam Scott
Original Music: Human
Producer: Jonathan Sanford
Sound Designers: Rohan Young @ Lime Studios Rick Russell @ Final Cut
Mix: Lime Studios
Mixer: Rohan Young
Audio Producer: Jessica Locke
via:scaryideas.com