NASCAR fans attending the 2013 Brickyard 400 races are being greeted by this ad on a jumbotron at the Indianapolis Motor Speedway.
The spoof beer ad produced by the Marijuana Policy Project (http://www.mpp.org) — highlights the relative safety of marijuana compared to alcohol by characterizing marijuana as a "new 'beer'" with "no calories," "no hangovers," and "no violence" associated with its use...Big Nascar sponsors Crown Royal and Miller Lite I'm sure aren't too pleased about this ad.
Here is a new spot for SnöBar, the ad introduces us to what they claim to be the Cocktail for the 21st Century. Are we ready to embrace an alcoholic popsicle?
Credits:
Breakthrough innovations within the spirits category have been few and far between.SnöBar is changing all of that. SnöBar has successfully created a fun way to enjoy cocktails by launching gourmet, frozen alcohol-infused ice-pops and ice cream. Made with natural ingredients and premium alcohol, there’s a full cocktail in every serving, the alcohol infused desserts are guaranteed to stimulate and please even the most sophisticated palate.
Copywriter: Billy Pollina
Producers: Billy Pollina, Dave Goldberg, Ron Dumont
Executive Producer: Shannon Masjedi
Co -Director: Billy Pollina
Co-Director: Dave Goldberg
Art Director: Jason Larimer
Director of Photography: Brian Vilim
Editor: Dave Goldberg
Production Services: AZ Studios, Los Angeles
Camera: HDiablo
So Carl's Jr. and Hardee's are launching the Jim Beam Bourbon Burger with a new commercial starring Supermodel Heidi Klum. Klum takes on the iconic role of Mrs. Robinson in the new ad for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25, until then a behind the scenes clip is all we have.
Press via:
In yet another fast food first, Carl’s Jr.® and Hardee’s® will begin selling burgers with the distinctive taste of a branded, distilled spirit when they introduce the new Jim Beam® Bourbon Burger this week. A mature burger for mature tastes, the Jim Beam Bourbon Burger features rich and tangy sauce flavored with Jim Beam bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun. The Jim Beam Bourbon Burger is available now at all Hardee’s restaurants and at all Carl’s Jr. locations starting tomorrow.
“Higher-end restaurants have long served menu items flavored with branded spirits but, until now, they had yet to find their way onto fast food menus and we considered it our mission to change that,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “The sweet, smoky flavors of Jim Beam bourbon go really well with the great taste of a charbroiled burger, and the folks at Jim Beam were just as excited about the pairing as we were. While there is no residual alcohol in the sauce, that wonderful bourbon taste remains and is enhanced by the smoky flavors of bacon, the spice of pepper-Jack cheese, the salty-crunch of crispy onion straws, and fresh lettuce and tomato. And, who better to help us promote this burger for grown-up tastes than the incomparable Heidi Klum?”
The Jim Beam Bourbon Burger is available as an entrée for $3.59 or as a combo meal with fries and a drink for $6.09 at Carl’s Jr. and $5.59 at Hardee’s. Prices may vary by location.
Supermodel Heidi Klum takes on the iconic role of Mrs. Robinson in the new commercial for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25.
“For Carl's Jr. and Hardee's, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys,” said Glenn Cole, founding partner and CCO at 72andSunny. "In casting the new Mrs. Robinson, we hoped to find someone with as much savvy, sophistication and sex appeal as the original Mrs. Robinson. In Heidi Klum, we got a wildly successful producer, businesswoman, TV host and one of the most iconic supermodels of all time. Not a bad day at the office."
“The Bourbon Burger is no ordinary burger. It was truly the star of this commercial and I was proud to play the supporting role,” said Klum. “I’m not sure who had more touch-ups – me with the hair and lip gloss or the Bourbon Burger with the readjusting of the lettuce, spritzing of the tomatoes and fluffing of the bun.”
