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  • VW Golf and Target - The Way Too Helpful Neighbor

    VW Golf and Target - The Way Too Helpful Neighbor

    VOLKSWAGEN TEAMS WITH FUNNY OR DIE TO TAKE THE 2015 GOLF ON A WILD SHOPPING SPREE
    The Vehicle Launch Kicks Off with Video Starring Childrens Hospital’s Rob Huebel
    Herndon, VA (September 10, 2014) – Volkswagen of America (VWoA) today announced a collaboration with Funny Or Die to support the market introduction of the all-new 2015 Volkswagen Golf. The platform provides the leaders in automotive and humor an opportunity to come together in celebration of exceptional products and lighthearted fun.

    The collaboration kicks off with “The Way Too Helpful Neighbor,” a hilarious video showcasing just how helpful a 2015 Volkswagen Golf can be. After the hero’s girlfriend springs a surprise visit from her parents on him, a way-too helpful neighbor takes the boyfriend on a shopping spree by driving a Golf through the aisles of a Target store that is truly a one-stop-shop. This comedic video highlights the versatility of the 2015 Golf and the modern, functional style of Target’s Room Essential home décor and storage products, all through the signature sense of humor that has made Funny Or Die the go-to place for laughs online.


    The video was shot in an actual Target store in Texas and stars Rob Huebel, a Funny Or Die regular and comedic actor in TV and film. Rob starred in Alexander Payne’s Oscar winning film THE DESCENDANTS, opposite George Clooney and is currently recurring on Jill Soloway’s Amazon upcoming series TRANSPARENT and FX’s popular comedy series THE LEAGUE. Rob is known for his amazing improv comedy skills and has brought his irreverent brand of humor to one of Volkswagen’s most highly-acclaimed models.

    “The incredible versatile Golf gives our creative team free reign to come up with wild ideas,” said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America, Inc. “Funny or Die is one of the most recognized and sought after brands in comedy today so we knew they would be the perfect partner to amplify Volkswagen’s unique sense of humor.”

    “This is our first time working with Volkswagen, and this was a very exciting opportunity for our team to partner with a brand known for some of the most interesting and innovative advertising campaigns of the last half-century," said Chris Bruss, VP of Branded Entertainment, Funny or Die.

    Funny Or Die.TBS viewers will get the full scoop on the new Volkswagen Golf when “The Way Too Helpful Neighbor” airs during CONAN and TBS movie breaks beginning September 11. Twenty-second sneak peeks of the branded comedy spot will also run adjacent to Big Bang Theory and TBS movies, driving fans to Funny Or Die for more. Volkswagen will have significant digital presence with promotional drivers across TeamCoco.com, TBS.com and funnyordie.com, as well as the TBS Big Bang Theory Sync App. Turner Broadcasting Ad Sales is the exclusive representative for advertising opportunities with Funny Or Die. The strategic partnership provides brands access to premium comedic content, while offering promotional scale with Turner’s portfolio of premium brands like TBS and Adult Swim.
    The creative concept for the content was developed in collaboration with Volkswagen's creative Agency of Record, Deutsch LA, and the media partnership with Turner was established by Mediacom, Volkswagen's media Agency of Record.

  • The VW Volkswagen Beetle "Juiced Up"

    The VW Volkswagen Beetle "Juiced Up"

    THE 2012 VOLKSWAGEN BEETLE OFFERS THE SAME SMILE WITH SHARPER TEETH

    The Volkswagen Beetle has been many things over the years. But whether playing the role of the friendly, utilitarian car of the people, or a smile-on-wheels with a flower vase by the steering wheel, it’s also always been a single-minded exercise in progressive, iconic design. The latest incarnation of the Beetle is no exception. Although lurking beneath a shell that harkens back to the original is a machine that’s dedicated to performance and driving enjoyment.

    While a focus on performance is definitely a new direction for the Beetle, innovation has always been a hallmark of the car’s personality, so Volkswagen Canada and Toronto advertising agency, Red Urban, agreed that innovation must also inform the marketing effort to launch the Beetle in Canada. To this end, much of the Beetle out of home advertising in Toronto and Vancouver offers an enhanced experience, using augmented reality (AR), a technology that allows people to use mobile devices like iPhones and iPads to see animations on the advertising that are triggered by markers embedded in the ads themselves.

    The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

    “Previous Beetles have been kind of cute and friendly, but this one has a lot more attitude, so we thought the advertising better live up to that,” notes Bruce Rosen, Director, Marketing and Communications of Volkswagen Canada. Steve Carli, President of Red Urban adds, “The car is a nod to the past and the future at the same time, so using the AR overlay on a very traditional out-of-home media buy really seemed like a solid conceptual fit.”

    The out-of-home campaign runs from September 26 to October 30 in Vancouver, Toronto and Montreal. In addition, an online digital campaign will run from October 26-November 26. The free app can be downloaded at vwjuicedup.ca, and people can experience the AR at home through the “Volkswagen Beetle. Juiced Up.” video on the Volkswagen Canada YouTube channel.

    Credits:
    Agency: Red Urban Canada
    Creative Director: Christina Yu
    Writers: Matt Syberg-Olsen, Jon Taylor
    Art Directors: Damian Simev, Liam Johnstone
    Producers: Andrea Hull, Sam Benson
    Account Director: Nicole Milette
    Tech Consultant: Joe Dee
    Production: Pixel Pusher
    Animation/Design: Bully! Entertainment
    Video Director/Editor: Tyler Williams
    Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

  • "Closer" The Love Story of a TV Commercial for VW Tiguan

    "Closer" The Love Story of a TV Commercial for VW Tiguan

    VW goes beyond the road and creates an a touching story line in the new Volkswagen VW "Closer" TV ad.

    VW's new commercial is a deeply moving portrait of awoman's emotional journey that proves the best technology really does bring us closer together. Developed by Ogilvy Cape Town, the concept centers on a woman’s brave leap of faith to follow her heart and drive through the night to deliver a note in person.

    Credits:
    Ad Agency: Ogilvy Bouffant
    Executive Creative Director: Chris Gotz
    Creative Director: Jacques Massardo / Gareth McPherson
    Art Director: Gareth McPherson
    Copywriter: Jacques Massardo
    Agency Producer: Iris Vinnicombe
    Production Company: Bouffant
    Director: Erik Van Wyk
    Producer: Melina McDonald

  • The Bark Side 2012 Volkswagen Super Bowl Commercial Teaser

    The Bark Side 2012 Volkswagen Super Bowl Commercial Teaser

    Volkswagen,VW releases a teaser ad preview of their 2012 Super Bowl XLVI commercial with a chorus of barking dogs. A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. If you love Star Wars and Volkswagen, you can create your very own Intergalactic Invite to your Big Game party here at http://vw.com/star-wars-invite

    Credits:
    Advertising Agency: Deutsch, Los Angeles, USA

  • Volkswagen and Google Get Ready To Launch "Smileage"

    Volkswagen and Google Get Ready To Launch "Smileage"

    Last year Google started a program to partner with advertisers and agencies to re-imagine how brands tell stories in a connected world. Project Re: Brief set out to recreate some of the advertising industry’s most iconic, classic campaigns using the latest technology tools. This year Google is expanding that program to work with some of today’s most iconic brands and innovative marketers, in it's newest project: Art, Copy & Code.

    Art, Copy & Code is a series of projects and experiments to show how creativity and technology can work hand in hand. Some of these will include familiar brands like Volkswagen, Burberry and adidas—projects developed in partnership with their creative teams and agencies. Others will be creative experiments with innovative filmmakers, creative directors and technologists to explore how brands can connect with consumers through a whole range of digital tools—including ads, mobile apps and social experiences. Google's first partner project is a new social driving experience, The Volkswagen Smileage.

    Building off VW's 2012 campaign, "It’s not the miles, it’s how you live them," (video clip below if you have yet to see it) Volkswagen Smileage is a mobile app and web service that aims to add a little bit of fun to every drive, from your daily commutes to holiday road trips. The app measures the fun factor of each trip using a metric called “smileage,” based on signals like weather, traffic, location, time and social interactions (e.g., a long drive on a sunny Saturday afternoon might accumulate more smileage than a morning commute in the snow). You can use it with any car, not just Volkswagens.

    Powered by the new Google+ sign-in, you can choose to share Smileage experience with friends and family. For example, during a road trip, photos and videos taken by you and your co-passengers can be automatically added to a live interactive map. The inspiration for the service came from a recent study showing that every day, 144 million Americans on average spend 52 minutes in a car—76 percent of them alone; making that time a more shareable experience. Volkswagen Smileage will be available soon in beta.

    "It's not the miles, it's how you live them."

    via: Aman Govil, Art, Copy & Code Project Lead

  • The Elderly In China Rebel In New VW Beetle Ad

    The Elderly In China Rebel In New VW Beetle Ad

    The Volkswagen VW Beetle reminds us not to leave our fun for too late in life with their newest commercial, "Senior Rebels".

    The music is an original instrumental soundtrack by composer Nelson Can, song title, "Apple Pie".

    Credits:
    Title: 'Senior Rebels'
    Client: Volkswagen
    Product: The Beetle
    Agency: DDB GUOAN, BEIJING
    Global ECD: Jeremy Craigen
    Executive Creative Director: Greg Bray / Stephen Mui
    Art Director / Copywriter: David Mackersey
    Art Director / Copywriter: Jonathan John
    Head of TV: Christine Kastens
    Production Company: THE SWEET SHOP
    Director: Steve Ayson
    DOP: Antonio Paladino
    Executive Producer: Claire Davidson
    Producer: Maricel Ticar Santos
    Editor: Peter Sciberras (Offline; Method Studios) Barry Greaves / Nicholas Bennett (Online Compositors; SFG — TECHNICOLOR)
    Post Production: SFG — TECHNICOLOR

  • Promissory note Porsche makes 14 billion euro

  • VW Volkswagen "Princess — Seize The Moment" TV Spot

    VW Volkswagen "Princess — Seize The Moment" TV Spot

    In this new commercial for the Volkswagen Polo entitled The Princess, the bride to be seems to have a wardrobe malfunction and stumbles away, giving the opportunity for another woman to step in and face the crowd of screaming fans with her Prince. Now this is my kind of wedding.
    Credits:
    Title: Princess
    Brand: Volkswagen
    Advertiser: Volkswagen
    Ad Agency: agence.V., Paris France
    Country: France

  • New Ad Campaign For Volkswagen Proves The VW Is More Than Just A Car

    New Ad Campaign For Volkswagen Proves The VW Is More Than Just A Car

    Creative agency DDB, New Zealand creates a fun new ad campaign for Volkswagen that promotes VW vehicles features that make it more than just a car. Five: 15 second indents range from a seat warmer for your fish and chips to automatic laser reflectors.

    Credits:
    Titles — Dogs, Spell, Water Pistol, Farmer, Takeaways
    Agency: DDB Group New Zealand
    Executive Creative Director — Andy Fackrell
    Creative Directors — Natalie Knight & Gavin Siakimotu
    Creatives — Toby Morris, Simone Louis, Kevin Bachtiar, Sasha Arandelovic
    Executive TV Producer — Judy Thompson
    Agency Producer — Samantha Meehan & Rosie Grayson
    Group Account Director — Scott Wallace
    Account Director — Susie Darling
    Production Company: Exit Films
    Director — Greg Wood
    Producer — Declan Cahill
    DOP — Ian McCarroll
    Art Director — Brant Fraser
    Editor — Nathan Pickles
    Client: Volkswagen New Zealand
    National Marketing Manager — Denise Goodwin

  • VW Golf, 40 Years of Protection via DDB Brussels

    VW Golf, 40 Years of Protection via DDB Brussels

    VW and DDB avoid collision.

    To celebrate the historic birthday of the Golf, which has been on the road for 40 years now, ​​DDB Brussels made a TV ad for Volkswagen Belgium to remind people that the Golf has always made safety features standard available. In this case the Front Assist technology is standard on the GOLF VII.

    The spot tells the story of an elderly father and his son returning from a weekend in their new Golf. The son sits behind the wheel, while his father almost immediately falls asleep. The son is charmed by his sleeping father and looking at him with some pride. An instant later his father warns him for a stationary tractor, without lifting his eyelids. A brief moment later the Golf sends out an audible warning for an object further down the road. The son can therefore timely brake, avoiding a collision. A message appears: "Do you feel protected by 40 years experience. Volkswagen Golf."

    Creative Credits:
    Client: Volkswagen
    Marketing Manager: Nicolas Deturck
    Advertising Manager: Tony Peetermans
    Agency: DDB
    Creative Director: Peter Ampe
    Creative Team: Rom&John, Peter Ampe
    Strategy: Dominique Poncin & Maarten Van Daele
    Account team: Sylvie De Couvreur, Silvie Erzeel, Quentin Maryns & Pieterjan Schouppe
    TV-Producer: Brigitte Verduyckt
    Design: Ben Hiffe
    PR: Michael D'hooge
    Production company: Caviar
    Director: Jonathan Herman
    Producer: Eva Van Riet
    Music: Sonicville – Phile Bokken
    Photographer: Christophe Gilbert

  • Volkswagen VW Beetle Fender Edition Print Ads — Sorry Groupies Not Included

    Volkswagen VW Beetle Fender Edition Print Ads — Sorry Groupies Not Included

    The VW Beetle just got louder with the release of the Beetle Fender Edition. The three print ads above include tag lines: "66 Years of Rock, Now Rolling." and "Groupies Not Included".

    Credits:
    Advertising Agency: DDB Tribal, Berlin, Germany
    Head of Art: Lisa Kirchner
    Art Direction: Christoph Stender
    Photographer: Nick Meek

  • VW Volkswagen Tiguan Cross Country Camping Commercial

    VW Volkswagen Tiguan Cross Country Camping Commercial

    Here is a fantastic new ad for the Volkswagen Tiguan entitled "Cross Country" created by DDB, Sydney. The spot features a couple who pull a fast one on their camping friends and couldn't have been done any better.
    Credits:
    Agency: DDB Sydney
    Client: Volkswagen Tiguan
    Executive Creative Director: Dylan Harrison
    Creative Director: Steve Wakelam
    Creative Director: Nick Pringle
    Creative: Malcolm Caldwell
    Creative: Ian Broekhuizen
    Creative: Steve Wakelam
    Creative: Nick Pringle
    Creative: Nils Eberhardt
    Creative: Steve May
    Creative: Jim Curtis
    Creative: Ryan Fitzgerald
    Digital Producer: Rob Pignone
    Digital Production: Per Thoresson
    Digital Production: Ramon Rodriguez
    Project Director: Ben Elvy
    Print Producer: John Wood
    Director: Sean Meehan
    Executive Producer: Sam McGarry
    Production House: Soma Films
    Editor: Drew Thompson
    Music: Elliott Wheeler
    Sound Design: Simon Kane @ Song Zu
    Photographer: Nick Meek
    Retouching: Layer1
    Media: Mediacom

  • The New Jetta Turbo Hybrid Has Fun With The Competition In New Ad

    The New Jetta Turbo Hybrid Has Fun With The Competition In New Ad

    Volkswagen promotes the power of the Jetta Turbo Hybrid in this new ad entitled "Passing Lane." Have you ever been stuck behind a slow car on a single mountain road? VW knows who the culprit is. In "Passing Lane", director Simon McQuoid shows off the power of the new VW Jetta Turbo Hybrid in contrast to other hybrids out there by poking fun at the lack of power those cars have.

    This woman's face is priceless, haven't we all given someone that very same look at some point? See more great VW spots HERE.

    Credits:
    Creative Ad Agency: Deutsch, LA
    Production: Imperial Woodpecker
    Country: United States of America
    Director: Simon McQuoid
    Executive Creative Director: Mark Hunter
    Creative Director: Michael Kadin
    Creative Director: Matt Ian
    Art Director: Mark Peters
    Copywriter: Brian Friedrich

  • 2013 Get Happy Volkswagen Super Bowl XLVII Commercial

    2013 Get Happy Volkswagen Super Bowl XLVII Commercial

    A man from Minnesota man with sunny disposition, and a Jamaican accent is the star of Volkswagen's 2013 Super Bowl spot, "Get Happy."
    The commercial is set in a typical office with a case of the Monday Blues. Enter Dave and his newfound sunny disposition (that manifests itself in a curious way), all thanks to the his new 2013 VW Beetle. Get in. Get happy.

    If you love the VW spots as much as we do, see more of them HERE, looking for more Super Bowl XLVII ads? See them HERE.

    Credits:
    Agency: Deutsch, LA
    Director: Tom Kuntz

  • The Most Amazing Dog Mimics A VW Gulf in Das Hund Volkswagen Spot

    The Most Amazing Dog Mimics A VW Gulf in Das Hund Volkswagen Spot

    Watch as this awesome dog mimics a Volkswagen in a brilliant new ad simply entitled "Das Hund"

    Credits:
    Ad Agency: DDB, Amsterdam
    Directed by Mattias Schut
    Music: Sizzer

  • Volkswagen: See Film Differently — Jaws, Taxi Driver, Silence of the Lambs

    Volkswagen: See Film Differently — Jaws, Taxi Driver, Silence of the Lambs

    Volkswagen continues it's relationship and support of independent film in the UK with the launch of a new poster/print campaign entitled "See Film Differently." Three posters make up the campaign that feature some nice illustrations by Noma Bar who based the work on famous film Jaws, Taxi Driver, and Silence of The Lambs. The posters will be displayed throughout theaters in the UK.

    Credits:
    Creative Agency: Adam & Eve/DDB
    Client: Silke Anderson
    Photographer/Illustrator: Noma Bar
    Designer: Pete Mould
    Executive creative director, VW: Jeremy Craigen

  • Volkswagen "Smiles" Commercial — It's Not The Miles It's How You Live Them

    Volkswagen "Smiles" Commercial — It's Not The Miles It's How You Live Them

    Volkswagen kicks off their "Why VW" ad campaign with a commercial full of "Smiles"
    It's not the miles, it's how you live them...watch this 2 or 3 times and i guarantee you will start laughing too, it is that contagious.

    Credits:
    Advertising Agency: Deutsch LA.

  • YouTube Blog: Ads that entertain: YouTube’s top spots of 2011

    YouTube Blog: Ads that entertain: YouTube’s top spots of 2011

    YouTube Blog: Ads that entertain: YouTube’s top spots of 2011
    We always knew people liked to watch the ads. At least some ads, like the great ones people talk about after the Super Bowl. Then YouTube came along in 2005 and brought with it the notion that ads can be great content that earn their way onto screens of all types, spread by consumers who vote, share, like, comment, blog, plus-one, or even create response videos or spoofs.

    YouTube is the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share. It’s no surprise, for example, that among the top-10 most-watched ads on YouTube in 2011 are two Super Bowl ads.

    Most watched video ads of the year (eliminating music videos and trailers):
    1. VW — The Force

    2. T-Mobile — Royal Wedding

    3. Chrysler — Imported From Detroit

    4. DC Shoes — Ken Block's Gymkhana Four: The Hollywood Megamercial

    5. smartwater — Jennifer Aniston goes viral

    6. Team Hot Wheels — The Yellow Driver's World Record Jump

    7. Old Spice — Scent Vacation

    8. Apple — Introducing Siri on iPhone 4S

    9. Samsung — Unleash Your Fingers

    10. adidas — D Rose: adiZero Rose 2 The Bull

    What is surprising is that the majority of YouTube’s top “ads” of 2011 (seems strange to call them that) never appeared on traditional TV at all.

    Videos like T-Mobile’s Royal Wedding, itself a spoof of the JK Wedding Dance, were made for the web and made to amuse, entertain, and to be passed around, as are mini-movies like DC Shoe’s Gymkhana Four, stunts like Hot Wheel’s record jump, and Old Spice’s “Scent Vacation.”

    Even the two Super Bowl ads making the list, Chrysler and Volkswagen, were part of elaborate campaigns made to live significant lives on the web. In the past, advertisers treated their Super Bowl spots like state secrets, but Volkswagen posted “The Force” on YouTube two weeks before the Super Bowl last year, and had 10 million views before the game began. Chrysler took the opposite approach, but created a video four times the length of a typical TV ad, perfect for extended watching on the web after the game.

    For brands, creating great content—advertainment, if you will—isn’t just for big TV events like the Super Bowl anymore. Increasingly, advertisers and their agencies are focusing on the content and the strategy, and letting that content distribute itself. That doesn’t mean they aren’t doing traditional advertising. Indeed all of these campaigns were backed up by significant spending to seed and promote these videos on YouTube and elsewhere. But paid media only gets you so far. In the end, it doesn’t matter if they paid $3 million for 30-seconds in the Super Bowl or much less to get the conversation started. In the end, it’s the content that counts.

  • Shark Week VW Beetle Shark Cage Teaser

    Shark Week VW Beetle Shark Cage Teaser

    Volkswagen get creative as they kick off their sponsorship of Discovery Channel's 25th Shark Week with an exclusive teaser ad showing the chassis of a VW Beetle being converted to the Beetle Shark Observation Cage, now that's cool. Shark Week begins August 12th.

    Credits:
    Ad Agency: MediaCom and Deutsch.

  • Volkswagen Beetle Convertible Mask Commercial

    Volkswagen Beetle Convertible Mask Commercial

    New ad for the VW Beetle convertible model; "Mask" is a lesson in winter driving and shopping attire.
    Now every day is a top down day in the all-new Beetle Convertible.

    Credits:
    Creative Agency: Deutsch
    Chief Creative Officer: Mark Hunter
    Group Creative Director: Michael Kadin
    Group Creative Director: Matt Ian
    Senior Art Director: Paul Oberlin
    Senior Copywriter: Matt Sherman
    Director of Integrated Production: Vic Palumbo
    Director of Content Production: Victoria Guenier
    Executive Integrated Producer: Jim Haight
    Production Company: Biscuit Filmworks
    Director: Noam Murro
    Editorial Company: Spot Welders
    Editor: Haines Hall
    Post Facility: The Mill
    Music/Composer: “Trololo” by Eduard Khil