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  • British Museum acquires Trust for African Rock Art collection

    British Museum acquires Trust for African Rock Art collection

    The British Museum has acquired a digital copy of the Trust for African Rock Art (TARA) photographic archive to ensure that this important collection is preserved and made widely available, thanks to generous support from the Arcadia Fund. The 25,000 digital photographs of rock art sites from across Africa will be catalogued and made accessible through the British Museum’s online collection catalogue, drawing on documentation from TARA staff and archaeological and anthropological research. The Museum will digitise its own African pictorial collection of 19th and 20th century photographs alongside the TARA images to support the integration of this archive.

    British Museum acquires Trust for African Rock Art collection
    Engraving of two cat-like creatures sparring in Libya's Messak Sattafet (Fezzan). c. 7000 BC [Credit: British Museum]
    The Museum’s African pictorial collection contains nearly 15,000 photographs that range from negatives, gel photos, glass plates, prints, and most recently, digital photographs. These are used for research, exhibitions, training, community outreach, museum partnership programmes and publications. Pictures in this collection are from throughout the African continent and embody the early stages of the medium up to the present day. Subjects include daily life, art, portraiture, official government photographs, natural landscapes and pictures from pre-colonial, colonial and independent Africa. The collection also holds film, video and audio recordings from various time periods and regions.

    The TARA collection will be presented through the British Museum’s Collection Online and will form one of the most complete searchable databases on African rock art worldwide. Africa’s rock painting tradition is believed to date back at least 50,000 years while abstract engravings in the Cape, South Africa have been dated to 77,000 years of age.

    Today only a handful of isolated cultures still engage in rock art and a few sites are still used for rituals, such as fertility and rainmaking, showing that it is still a living form of expression. TARA’s work over the last 30 years has created one of the best and most extensive photographic surveys of African rock art. Highlights from this collection include images of sites across the Fezzan of Southwest Libya, with dates ranging from 10,000 BC to 100 AD. These include sites in the Messak Sattafet as well as in the Acacus Mountains, (part of the Tadrart-Acacus trans-frontier UNESCO World Heritage site) and depict a wide range of subjects, such as hippopotami, men in chariots and hunting scenes.
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    There is a survey of South African sites showing the different styles and subject matters of the Khoi, San and other groups from thousands of years ago to the recent past day. The collection also includes engravings and graffiti by European settlers in the late 19th and early 20th centuries. In east Africa, the TARA archive contains geometric paintings and engravings by Twa forager-hunters as well as paintings of livestock, shields and clan markings made by Maasai and Samburu pastoralists in rock shelters. In addition to these depictions there are images of rock gongs, rocks with natural resonance once used for communication and divination.

    As rock art can be susceptible to destruction by natural and man-made events, and, in most cases, is fairly inaccessible geographically, this project will allow a greater access to rock art images and research for both academic and general audiences. By integrating these images with existing African collections, the British Museum is able to offer new insights into the techniques and tools used, the subjects represented and the people that made them.

    The project will take five years and involve research by Museum staff and on-going collaboration with TARA, as well as involving African communities. Through the incorporation of this collection into the British Museum’s online database, people across the world will be able to both use and contribute to the archive and its documentation. Partnership between TARA and the Museum will help preserve and disseminate this important collection and establish it as a major academic resource. By combining a wide range of research from the Museum, TARA’s international network and colleagues in Africa, the archive will capture and preserve knowledge about rock art for future generations.

    Source: The British Museum [February 18, 2013]

  • The Cigarette That Saved Lives — The DNA Project

    The Cigarette That Saved Lives — The DNA Project

    An interesting take on cigarettes showcased here in a new commercial for the "DNA Project" entitled The Cigarette That Saved Lives.
    The DNA Project had the following to say about the ad campaign:
    Egg Films’ Bruno Bossi recently directed The Cigarette That Saved Lives, a controversial commercial for The DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science with the invaluable support of The Change a Life Trust. “It came as a surprise, as it does to most people, that we do not have the legislative framework in place to more fully use DNA profiling for crime scene investigation in our country,” says Bruno. In South Africa, the National DNA Database only has about 133 000 DNA profiles and there are only two South African Police Services labs that can perform DNA profiling on forensic samples.
    Conceptualised by Fox P2, The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict. The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies. “The wonderful thing about this ad is that it creates conversation,” says The DNA Project founder Vanessa Lynch. “Egg and Fox P2 have done a brilliant job.” Everyone involved with the shoot worked pro bono, from the crew to the rental houses. “This project struck me as one of the more worthwhile causes in our country,” says Bruno. The DNA Project would also like to thank the Change A Life Trust for helping by sponsoring this advert.
    Vanessa set up The DNA Project after her father’s murderers went free because DNA evidence left at the crime scene was discarded, destroyed and not properly collected. “There was only one chance to collect and preserve that evidence, and it was lost,” says Vanessa. “We can never go back, so that crucial link to my father’s killers was lost with it.”
    The Cigarette That Saved Lives is currently screening on local broadcasters as part of the 16 Days of Activism for No Violence Against Women and Children between 25 November (International Day for the Elimination of Violence Against Women) and 10 December 2011 (International Human Rights Day). “Awareness is one of our biggest problems,” says Vanessa. “You can have the laws and systems in place but you only have once chance to gather the evidence before it’s lost forever.”
    Credits:
    Advertising Agency: FoxP2, Cape Town, South Africa
    Agency Producer: Katherine Tripp
    Executive Creative Director: Justin Gomes
    Copywriter: Gavin Williams
    Art Director: Michael Lees-Rolfe
    Director: Bruno Bossi
    Director of Photography: Paul Gilpin
    Producer: Kirsten Clarence
    Post Production Company: Black Ginger
    Editing Company: Priest
    Editor: Matthew Swanepoel
    Music: Marc Algranti
    Music Publisher: Pulse Music NY

  • Make Your Dog's Day — Jungle-Fetch Ad

    Make Your Dog's Day — Jungle-Fetch Ad

    New Jungle — Fetch ad, South African commercials director Rob Malpage shows you how to make your dog's day by creating the ultimate game of fetch.

    Credits:
    Title: Jungle Energy Bars “Fetch”
    Client: Tiger Brands — Jungle
    Agency: TBWA\Hunt\Lascaris
    City & Country: Johannesburg, South Africa
    Agency Producer: Lebo Mokwena
    Executive Creative Directors: Matthew Brink & Adam Levine
    Group Creative Head: Kamogelo Sesing
    Creative Director: Mike Groenewald
    Director: Rob Malpage
    Production Co & City: Frieze Films Johannesburg
    Producer: Cat Lindsay
    Director of Photography: Rob Malpage
    Editor & Company: James Hosking, Left Post Production

  • END7 PSA "How to Shock a Celebrity" and The Rest Of Us

    END7 PSA "How to Shock a Celebrity" and The Rest Of Us

    END7 asked celebrities including Emily Blunt, Eddie Redmayne and Priyanka Chopra to watch a powerful new video. See how they reacted to people suffering from neglected tropical diseases. The Public Awareness (PSA) ad campaign, called "How to Shock a Celebrity" begins by showing us the reactions of famous actors and musicians watching video of tropical-disease sufferers, the clip then turns us viewers to watch.

    Most people have never heard of these seven diseases, but as you'll see on the video, NTDs can be horrific and are a major reason why poor communities stay trapped in poverty. It costs just 50 pence to treat and protect one person for an entire year. Visit http://www.end7.org/ to take action today. We would love for you to join us on the journey to 2020 — together we can see the end!

    END7 aims to raise the public awareness and funding required to cover the cost of distributing medicine and setting up treatment programs for NTDs. A big problem is that NTDs affect neglected communities — the world's poorest people. So END7 is about providing them with a voice to help address a big problem. Emily Blunt ("Salmon Fishing in the Yemen," "Devil Wears Prada"); Eddie Redmayne ("Les Miserables," "My Week with Marilyn"); Tom Felton ("Harry Potter" series); Yvonne Chaka Chaka (South African pop star); Tom Hollander ("Pirates of the Caribbean," "Pride and Prejudice"); and Priyanka Chopra (leading Bollywood actress and international recording artist) are featured in the video and are END7 supporters. Visit http://www.end7.org/ to join the fight.