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The timeless Christmas classic tale of Ebenezer Scrooge is remade for this online film/ad campaign by Adidas, A Cautionary Tale of Ebenezer Snoop re-told by Snoop Dogg or is it Lion. The film features apperances by 2NE1, Ilie Nastase, David Beckham, Dwight Howard, Derrick Rose and a few more.

The Cautionary Tale of Ebenezer Snoop is a re-telling of a classic holiday tale, but in a very Snoop Dogg way. Watch to see if Ebenezer Snoop can find his holiday spirit, or if he will be stuck with the bahhumbizzles forever.

Adidas launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, including Snoop Lion and David Beckham. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film, offering you the opportunity to find and share your own Holiday Spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself via a truly innovative Facebook app.

Credits:
Advertising Agency: Sid Lee, USA
Creative Director: Sid Lee

Rohan Blair-Mangat’s latest piece for Adidas was shot over 3 days in the lead up to, and during a concert in front of 12,000 people featuring Snoop Dogg and Gorillaz Sound System in Fortaleza, Brazil. The spot is a clever blend of lifestyle film and commercial, focusing on Pauli "The PSM" who is the enigmatic drummer for The Gorillaz, as well as an ‘influencer’ for Adidas.
Music and Song is by Swindle, "Do The Jazz"

Adidas Originals “I Am The PSM” Credits:
Client: Adidas Originals
Title: I Am The PSM
Production Co: Stink
Director: Rohan Blair-Mangat
Producer: Tom Birmingham
Exec Producer: Edward Grann
Production Manager: Lea Campos
D.O.P: Rohan Blair-Mangat
Editor: Sam Ostrove @ Cut & Run
Post: Diego Vazquez Lozano @ Realise Studio

From the makers of Madagascar and Kung Fu Panda, Turbo is a high-velocity 3D comedy about an underdog snail who kicks into overdrive when he miraculously attains the power of super-speed. But after making fast friends with a crew of streetwise, tricked-out es-car-goes, Turbo learns that no one succeeds on their own. So he puts his heart and shell on the line to help his pals achieve their dreams, before Turbo-charging his own impossible dream: winning the Indy 500.

US Release: July 17, 2013. Starring: Ryan Reynolds, Paul Giamatti, Ken Jeong, Maya Rudolph, Ben Schwartz, Snoop Dogg, Samuel L. Jackson and Directed David Soren.