To promote Eurobest 2012 (the European Advertising Festival) MOP (multimedia outdoor Portugal) had this rather seductive hot tub promo spot created for the young creatives.
The dialogue of 3 nude women, entertaining a client, drinking champagne and dipping strawberries in chocolate...
Do you want to be a creative and work in advertising?
To have creative and original ideas.
That will be a huge success.
Award winning ideas.
And still make the client happy.
Being a creative is a tough job, but someone's got to do it. Starting here: Eurobest 2012 Young creatives Portugal integrated competition.
Let's file this under the "garbage" section shall we.

Credits:
Advertising Agency: Fuel, Lisbon, Portugal
Creative Director: Marcelo Lourenço, Pedro Bexiga
Copywriter: Marcelo Lourenço
Art Director: Pedro Bexiga
Tv Producer: Pedro Silva, Rita Santos
Production Company: Show Off
Director: Alexandre Montenegro
DoP: Vitor Rebelo
Set Design: Nelso Coelho
Sound: Dizplay

Renault Visio

Don’t dream and drive. Keeps you awake.

Agency: Publicis;
Brand: Renault;
Geo: Europe, Portugal;
Advertising Agency: Publicis, Lisboa, Portugal;
Creative Director: João Braga;
Art Director: Ricardo Ferreira;
Copywriters: Leo Gomez, Ivo Machado, Roberta Batista;
Photographer: Miguel Angelo/White Lab/Corbis/Getty Images/Shutterstock;
Agency Producer: Antonio Jr.

Jason Associates is an executive search, training and development company. Using the conclave at the Vatican as inspiration, Jason Associates communicates, in an original and creative way, its services. BAR created an open letter to the cardinals meeting at the Vatican, that was published today in Público, one of the most important newspapers in Portugal. In the letter, Jason Associates showcases its experience in the selection of the best candidates for “leadership missions”. Even knowing that the decision will be, as always, “guided by the holy spirit”, the executive search company offers to share its experience and expertise with the conclave, so that the world can see white smoke rising from the chimney on top of the Sistine chapel as soon as possible.

Created by the advertising agency: Bar, Lisbon, Portugal via:

Creative digital agency Fullsix knows a thing or two about digital panel display, more specifically interactive panels of the human kind.

First they put an artist inside an outdoor. Not literally, digitally. Then they asked him to draw the passersby in real-time. But instead of paper and pencil, they gave him a Samsung Galaxy Note Tablet. And for the first time, an outdoor became a street artist.

Credits:
Creative Ad Agency: Fullsix Portugal

Creative Credits:  
Ad Agency: Fuel, Lisbon, Portugal
Creative Directors: Marcelo Lourenco, Pedro Bexiga
Copywriter: Richard Warrell
Art Director: Andre Navarro
Agency Producers: Pedro Silva, Rita Santos
Production Company: Krypton
Director: Fred Oliveira
DoP: Dani Robles
Sound: Marcelo Lourenco / Dizplay

Nothing beats an Astronaut, not a even a gorgeous hunk lifeguard who beats down a shark to save the lovely young lady. Above is the: 30 second version to air during Super Bowl XLVII and below is the one minute version airing in Portugal, same spot, but the full: 60 second spot seems feel more dramatic. Yup, the Astronaut still gets the girl.

Credits:
Ad Agency: BBH

Coca-Cola shows us we still have reasons to believe in a better world with the Rivalry Wallet campaign. Here's the story line: A wallet is planted in Portugal's Benfica Soccer club MegaStore, the wallet has a rival club's ticket inside and it's just days before a big match. What would you do?
It was nice to see that 95% of the people returned the wallet, and not only were they given a ticket to the game, but they were honored on the big jumbo tron.

Credits:
Don’t dream and drive. Renault Visio System. Keeps you awake.
Advertising Agency: Publicis, Lisboa, Portugal
Creative Director: João Braga
Art Director: Ricardo Ferreira
Copywriters: Leo Gomez, Ivo Machado, Roberta Batista
Photographer: Miguel Angelo / White Lab / Corbis / Getty Images / Shutterstock
Agency Producer: Antonio Jr.