We usually don't share commercial parody's on Great-Ads but, this parody ad for Tide and Lord of the Rings is just too good not too. Thanks to Camille and Tide with Bleach, Gandalf has never been cleaner.
Credits: Starring Camille Codirected by Ignatius Fischer Codirected by Matin Edited by David Conner Written by Matin Produced by Matin Production Sound and Boom Operator Brian Dillon
Samsung SIII previews a print ad "It Doesn't Take A Genius...The Next Big Thing Is Already Here"
...and an Apple supporters come right back with a parody ad in support of the iPhone 5.
via: Time Sears
Ad agency Risdall in Minneapolis called on the comedic and casting talents of LIMEY Director Nick Jones for its hilarious, new commercial campaign for Affinity Plus. In “laugh-out-loud” terms, the two-spot campaign outlines just how far Affinity Plus will go for clients. The 30-second spots, entitled “Surrogate Mother” and “Human Cannonball,” are currently airing regionally.
With its new commercials, Affinity Plus unabashedly takes a shot at its larger banking competitors via parody. The first spot, “Surrogate Mother,” parodies the traditional testimonial spot, opening with a “real” couple at home explaining how “their” bank goes the extra mile for them. The story takes an unexpected turn as they explain that at Affinity Plus, their banking agent goes so far to help her clients that she happily carries their baby. In “Human Cannonball,” when an Affinity Plus Account Manager asks what else he can do for his client, he finds himself stuffed into a cannon and takes flight.
Brave comedic parody from a credit union makes for great fodder for a comedy Director like LIMEY’s Nick Jones. Well-known for his stellar casting eye, Jones was able to work with JR Casting in Minneapolis to find just the right actors for this campaign, and their performances truly bring the spots to life. It was of particular concern for Director and creative team alike that the viewer got the parody. Affinity Plus as a credit union were very comfortable taking pot shots at the “big banks,” but it had to be handled just right.
“We all --agency and Production Company alike — had a great deal of fun shooting these spots together,” says Andrew Denyer, Executive Producer/Owner of LIMEY. “The scripts were particularly well crafted when we received them and Nick certainly managed to take them to the next level.”
“It was a blast!” comments LIMEY Director Nick Jones. “The scripts were a dream to receive, and even more so to get the green light to shoot them. The ideas were so strong from the outset, that it was just a real pleasure discussing how to make the films unique, original, funny and totally surprising. What could be better than discussing how to top a surrogate mother gag with a ‘pregnant man’ gag.”
According to Jones, the ‘Human Cannonball’ spot was the more intense of the two. Visual effects, stunt work, audience, dialogue, lighting changes, etc, were all incorporated into the spot, and shot in just one day. “All in all, a great agency, great fun, and we ended up with some really great commercials. I’m chuffed!” concludes the Director.
Credits:
Client: Affinity Plus
Spot Titles: “Surrogate Mother”: 30; “Human Cannonball”: 30
Ad Agency: Risdall/Minneapolis
Creative Director/Art Director: Matt Bergen
Copywriter: John Neumann -
Producer: Tammy Auel
Production Company: LIMEY
Director: Nick Jones
Executive Producer/Producer: Andrew Denyer
Director of Photography: David Schnack
Editorial Company: Schnitt, Inc
Editor: Charley Schwartz
Producer: Jill Asp Dotseth
Post Production Companies
Ring of Fire
Drive Thru
By now you've all heard about Todd Akin and Paul Ryan and legitimate rape disaster, it was just a matter of time before we got a parody ad on the situation, and this one is good, really good. Check out the Facebook page if you need to express your thoughts.
Do you suffer from Sexually Liberated Uterine Tendencies? Now there's a treatment that can help.
Credits:
EXECUTIVE PRODUCERS: Laura Napoli and Joel Silberman
STARRING: Laura Napoli
FIELD PRODUCER: Ben Rock
EDITING PRODUCER: Noah Pohl
WRITTEN BY: Laura Napoli and Joel Silberman
ANIMATOR: Mark Alkofer
COMPOSER AND SOUND DESIGNER: Jordan Bennett
STUNT COORDINATOR/STUNTS: Joshua Bradley
SOUND OPERATOR: Greg Machlin
HAIR AND LIGHTING: Clemence du Barre
LOGO DESIGNER: Alyssa Weinberger
KITKAT's Chief Breaks Officer tells us why KITKAT 4.4 is the future of confectionery.
Follow KITKAT on Google+: http://plus.google.com/+kitkat
Using an operatic narration, the spot sends up the traditional car commercial formula, from the moody car intro shot to the closing slow-motion beauty shot. There’s even a panther.
“It’s an excuse to see all the features of the new Honda Ballade, with a smile,” says Frieze Films director Tony Baggott.
One of South Africa’s most experienced car directors, Tony knows the formula backwards, having shot commercials for everyone from Mercedes to Mazda.
While the ad’s tone is humorous, the execution is anything but slapstick, earning Tony and DOP Peter Tischhauser a special mention in Ididthatad’s Monthly Ereel for July. “The lighting on the Honda spot shows real skill; it’s not small thing to light a car, let alone a moving car,” said guest judge and Net#work BBDO executive creative director Jenny Glover.
Credits:
Agency: DDB, South Africa
City & Country: Johannesburg, South Africa
Agency Producer: Rachel Andreotti
Creative Team: Simon Keeling and Emile Spies
Director: Tony Baggott
Production Co & City: Frieze Films, Johannesburg
Producer: Saskia Rosenberg
Director of Photography: Peter Tischhauser
Editor & Company: Saki Bergh, Left Post Production
In another parody/spoof ad that can be filed under better than the real ads, comes this commercial created by Cinesaurus entitled Surface vs. iPad. The parody spot is obviously favoring heavily on Microsoft's side as the Surface tablet gives the iPad a good old beating techy style.
Credits:
Produced by: Cinesaurus
Edited and VFX by: Steven Hudson
Filmed and Music arranged by: David Zimmermann
Concept by: Forest Gibson
A clever new promo for the new Nat Geo Wild show "Spoiled Rotten Pets" featuring Beth Stern, directed by Ian Karr of creative boutique IKA Collective, New York. The ad is a spot-on parody of the animal cruelty PSAs featuring singer Sarah Mclachlan and her song "Angel."
Animal advocate and host, Beth Stern, leads you into a world of outrageous pet pampering and shockingly over indulgent pet owners lavishing all forms of attention on their critters, from bark mitzvahs to pig spas, and pet weddings to ferret conventions. Series Premieres Saturday, April 20 natgeowild.com/spoiledrottenpets
Credits:
Client: National Geographic Wild
Project: "Spoiled Rotten Pets" promo
Production/Post: IKA Collective, New York
Director: Ian Karr
Editor: Ronni Thomas
