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Who is Really Famous? Mother knows best Celebrities are everywhere these days – but which are genuinely famous, and how do we tell? Who is Really Famous?, an online game launched today by Mother London, sets to answer just that – by using mothers as a cultural barometer of real fame.
Who is Really Famous? is the creation of Feh Tarty, creative director at Mother, who explains: “Throughout my career in advertising, I’ve had the opportunity meet some famous people. But when I would share these experiences with my mom, in more cases than not, she would have no idea who a person was. I would jokingly say to friends that no one is really famous unless my mom knows who they are. So I decided to find out who actually is, according to my mom, by making a film and asking her which names or faces she recognized.”
On Who is Really Famous the films are broken down into categories such as Pop Stars, Royals and Icons & Legends. Playing the same game on the site with your mother, you are asked to select photos of at least 20 celebrities and then ask your mother whether she recognizes them. If she doesn’t recognize either their name or face, then they are not famous. End of story.
Spending time with your mother is one of the key features of the game – you have to be together to play. In making the film of the game, Feh comments “It was one of the most fun conversations I’ve had with her. I learned so much more about her values, her interests, and also some people I never guessed would be on her radar. The experience had such a positive impact on me that I wanted others to have their own experience with their moms.”
The answer and comments about the celebrities are recorded on the website creating a constantly updated poll of the least famous celebrities – will it be Pete Doherty, Kanye West or Katy Perry who will be the least well known? Or someone else? Find out and play Who is Really Famous? on www.whoisreallyfamous.com

Jeff Knapper, general manager of Budweiser Clydesdale operations, shows the baby foal the USA Today headline announcing that "Brotherhood" won the Super Bowl XLVII Ad Meter competition. Fans submitted more than 60,000 ideas via social media for naming the now-21-day-old Clydesdale, who Budweiser announced will be called "Hope." (image via: PRNewsFoto/Anheuser-Busch)

Hope just 21 days old, weighs 200 pounds and starred in an award-winning Super Bowl XLVII commercial for Budweiser seen by more than 108 million people during the broadcast and millions more online.

Last week Budweiser asked its Facebook fans and Twitter followers to send along naming suggestions. The iconic brand was awash in ideas – more than 60,000 tweets, Facebook comments, calls and direct messages. "Hope" was one of the more popular female names generated through the social media crowd-sourcing.
"We were overwhelmed with the response we got," said Lori Shambro, brand director for Budweiser. "Budweiser fans suggested a lot of great names, and it was a tough decision, but we landed on Hope as the perfect name for this friendly, slightly feisty and just perfect Budweiser Clydesdale mare. Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully."
Other popular names submitted included Landslide (after the Fleetwood Mac song in the commercial), Buddy, Star, Raven, Spirit and Stevie.
On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales appeared in a new 60-second spot, "Brotherhood," which chronicled the bond a Clydesdale foal shares with his trainer. Brotherhood ranked No. 1 on USA Today's Ad Meter, which was based on fan voting on the USA Today website via Facebook and Twitter.
Budweiser also has just released an extended version of "Brotherhood," with a running time of just under two minutes, see it below.

The commercial is the work of creative advertising agency Anomaly, USA. As powerful as the spot is, it doesn't make me want a Bud, it does however make me want a horse!