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Here comes the King in Foot Locker's new ad...Snoop Lion is king of LA in the new adidas Originals Hard Court Defenders sneakers exclusive to Foot Locker.

Credits:
Creative Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Director: Ben Newman
Creative Director: Thiago De Moraes
Creatives: Michael Jones, Adam Whitaker
Producer: Anita Sasdy
Agency Producer: Alex Lewis
Digital producer: Angela Meier
VFX: The Moving Picture Company
Photographer: Michael Ragen
Production co. producer: James Sorton
Post-production company: MPC
Production: Pulse

Snoop Lion, aka Snoop Dog, Reggae's new heavy-hitter, stars in Alex and Steffen's powerful new ad for Adidas Space Diver. Teaming up again with Creature of London, their flair for stunning effects and powerful imagery shines through, as our hero summons a pluming maned king to patrol alongside him.
Alex & Steffen's last collaboration with these sporting giants provoked an other worldly response that saw the Adidas Space Diver sell-out in only three days!After seeing this, we're expecting no different.
Credits:
Director: Alex & Steffen