When Kobe Bryant is done playing basketball there will a music career waiting for him. Watch as Kobe plays 'Moonlight Sonata' in this ad for Lenovo.
Beethoven's Moonlight Sonata calms me down when I reach my breaking point #relaxandfocus
-Kobe Bryant
In this last NBA Finals 2013 commercial, Forever Kobe, we are mesmerized by Lakers megastar Kobe Bryant's incredible slam dunk in the 2002 Finals against the Nets. Kobe remains suspended in air, which triggers a number of iconic pop-culture moments transcending in various way — from street art to a video game avatar, to a wedding cake topper, representing the impact the NBA Finals has on the world. We arrive back to the arena to find Kobe still suspended in his heroic moment symbolizing, "Forever is BIG."
Credits:
Music by multi-Grammy Award winning hip-hop artist Mos Def, "Life in Marvelous Times."
Creative Ad Agency: Agency: Goodby Silverstein & Partners
Here's a new commercial for Turkish Airlines featuring NBA 30,000 point man Kobe Bryant and soccer star Lionel Messi. The two sporting icon get showoff their competitive spirit as they try to out do each other and win over the admiration of the kid before the stewardess wins in the end with a bowl of ice cream.
Credits to follow.
Back in January Nike and ad agency W+K, Portland created the awesome "Count on Kobe" Nike Basketball ad, but now looking back on it did they inadvertently jinx the NBA star?
"This is how the world works" are the first words we hear as the poetic voice goes on to say..."The sun shines. The grass grows. Kobe Bryant arrives to practice at 3 … the other 3" and when we get to the "Earthquakes shake. Bakers bake" line the jinx is in...just saying.
Credits:
CLIENT: Nike
Project: "Count on Kobe"
Ad Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Alberto Ponte, Ryan O'Rourke
Copywriters: Edward Harrison, Brock Kirby
Art Director: Sezay Altinok
Producer: Chris Capretto
Account Team: Jordan Muse, Rob Archibald
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Elastic
Editorial Company: Rock Paper Scissors
VFX Company: A52
Music+Sound Company: Search Party
Mix Company: Lime
We Are All Watching: Westbrook is the second in the series of NBA Playoffs 2013 commercials. This spot takes us around the world for a glimpse at fans from Buenos Aires to Beijing watching Oklahoma City Thunder's Russell Westbrook in the pivotal game 5 against the Los Angeles Lakers in the Western Conference Finals. Tied at 70 in the third quarter, Westbrook intercepts a pass to Kobe Bryant then races down the court. Westbrook is fouled and he puts up a spectacular shot which was the catalyst to win the series.
Credits:
AGENCY: Goodby Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Director: Nick Klinkert
Creative Director: Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Manager: Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
PRODUCTION COMPANY: Biscuit Filmworks
Director: Christopher Riggert
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Line Producer: Rick Jarjoura
Director of Photography: Tim Hudson
Production Designer: Seba Serra
EDITORIAL: Spot Welders
Editor: Brad Waskewich
Assistant Editor: Kai Yu
Executive Producer: Joanne Ferraro
Producer: Ellen Lavery
VISUAL EFFECTS: Method
VFX Supervisor: Ben Walsh
Executive Producer: Stephanie Gilgar
Producer: Pip Malone
Co-ordinator: Zack Whitley
Lead Flame: Matt Trivan
Flame: Mike Plescia
Paint: Pam Gonzales
Roto: Scott Crafford, Daniel Linger
MIX: Lime
Sound Engineer: Rohan Young
Executive Producer: Jessica Locke
MUSIC: Human
With the NBA season set to Tip-Off the 2012 season October 30th, actually that's the KIA Tip-Off, ad agency Goodby Silverstein & Partners created the commercial "Countdown".
The ad features NBA stars Andre Iguodala, Andrew Bynum, Kobe Bryant, Kevin Garnett, Stephen Curry, Joakim Noah, and Blake Griffin as they gear up for the roar of the crowd and the start of another season.
Credits:
Agency: Goodby Silverstein & Partners
Co-Chairman/ Creative Director: Jeff Goodby
Creative Director: Marty Senn
Creative Director: Nick Klinkert
Copywriter: Zac Spector
Copywriter: Dave Bird
Art Director: Michael Gurman
Executive Producer: Tod Pucket
Producer: Timothy Plain
Production Company: Bob Industries
Director: Spencer Susser
Executive Producers: TK Knowles, John O’Grady, Chuck Ryant
Production Supervisor: Rachel Slayback
Production Manager: Bart Lipton
Editorial Company: Arcade Edit
Editor: Kim Bica
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Denice Hutton
