The Chinese mass-media did not begin to quote a word of the US president of Barack Obama about a freedom of speech and an unimpeded access in the Internet, informs Associated Press.
Internet censorship in the Peoples Republic of China
The question on Internet censorship in the Peoples Republic of China has been set to the US president who is with official visit in China, during a meeting with youth in Shanghai on Monday, on November, 16th. Obama it was limited to the short answer, having told only, that is the supporter of absence of censorship, however recognises, that in "the different states different traditions".
The authorities of China repeatedly were exposed to criticism for carried out by them to the policy of censorship on the Internet, which in the West including in the USA, perceive as infringement of a freedom of speech and the right to a private life.The conference fragment where Obama answers a question on censorship, has been shown on air of only one television channel — Shanghai TV. A number of the Chinese sites which have published full decoding of conference Obama, censorships later have removed from the text a fragment, concerning. Newspaper The People's Daily, in turn, has written only, that Obama has noted an Internet role in information distribution, having removed words about censorship.
Isolation of the Chinese Internet users
On a site of administration of the US president full audio- and conference video versions in Shanghai are laid out, however the Chinese users have no access to this resource.
Go Daddy is one of the first 2012 Super Bowl advertisers to give us a sneak peak at what they are up too. Go Daddy's Super Bowl commercials include two spots this year, "The Cloud" features Danica Patrick and The PussyCat Dolls and what seems to be some short of heavenly angel thing, which reminds me of the Axe Fallen Angel ads.
The official press release: SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Super Bowl 2012 will mark a product milestone for Go Daddy. The world’s largest provider of Web hosting, domain name registrations and net-new SSL Certificates is known for its edgy ads with smokin’ hot Go Daddy Girls, but for the first time ever, Go Daddy is using one of its two edgy new Super Bowl commercials to specifically reference its cloud-based offerings.
Go Daddy has long delivered services “in the cloud” – providing individuals and businesses more efficient and less expensive online options. Now, it’s taking its product marketing to Super Bowl viewers with fun references to Go Daddy’s innovative offerings such as 4th Generation Hosting, known as 4GH.
The 30-second ad is called The Cloud. It features Go Daddy Girl Danica Patrick and the new Pussycat Dolls, along with several core product references in a “divine” setting. The Cloud is also Go Daddy’s most ambitious production in the company’s eight-year Super Bowl history. The storyline includes a revealing moment and an extravagant set design.
“How can we produce a Super Bowl ad that’s fun, edgy, slightly inappropriate and also speak to cloud-based products?” asked Go Daddy CEO and Founder Bob Parsons. “Like only Go Daddy can … trust me, it’ll be as GoDaddy-esque as ever. Danica will surpass her most revealing Go Daddy moment, from back in 2008 when she gave us the big unzip!”
Danica recently ranked the Internet’s Most Searched Athlete and she’s also a sort of Super Bowl staple. By most observers’ count, Danica has been in more Super Bowl ads than any other celebrity, and with this year’s campaign, she will have 11 big game ads on her resume, all with Go Daddy Productions.
“Doing Go Daddy’s Super Bowl commercials is always interesting, but this year’s are epic,” Danica said. “The commercials are very funny – there’s physical humor, and in The Cloud there’s a big-time dance routine. Yes, I dance. And I’ll say this, the dance sequence is as GoDaddy-esque as it gets!”
Go Daddy’s other 2012 Super Bowl ad also features Danica, along with her Go Daddy Girl colleague and fitness guru Jillian Michaels. Like Danica, Jillian is a strong woman and successful entrepreneur.
“I like the way Bob and Go Daddy portray women as strong and successful,” Jillian said. “Yes, the commercials are edgy and hot … but the Go Daddy Girls always have the last laugh, they are the ones in control. A lot of people don’t realize this, but Bob’s executive staff is made up of more women than men.”
The 30-second ad featuring Jillian and Danica is designed to bring massive consumer attention to the.CO domain, the Internet’s most popular new domain name extension. While Go Daddy is working to keep the specifics of the storyline under wraps for now, it has said the ad features a stunning international supermodel whose world-class body drew this comment from Jillian on-set: “If I made a DVD about how to get a body like hers, I’d be a gazillionaire.”
.CO Internet S.A.S. CEO Juan Diego Calle makes a cameo appearance in the Internet-only version of the commercial, along with Bob Parsons. “Not only was filming the Super Bowl ad a fun way to spend a work day, we know it will help take dot-CO to the next level – driving more business and boosting brand awareness,” said Calle. “Last year’s Super Bowl ad helped us to finish our first year with more than one million dot-CO domain names registered by people in more than 200 countries – and made dot-CO the hottest new Web address in the world!”
Go Daddy partnered with.CO Internet for the first time in the 2011 Super Bowl with great success. As for its cloud-based products and services, Go Daddy has been in the cloud since before the term was coined. Not surprisingly though, most people have more awareness of Go Daddy’s commercial campaigns … that may change with this year’s advertising leap into the cloud.
For the Pussycat Dolls, featured prominently in The Cloud’s outrageous dance scene, 2012 marks their first-ever Super Bowl commercial and serves as the unofficial launch of the new Pussycat Dolls.
A man pretending to be a mind reader shocks people with specific personal details and knowledge of them only to reveal that everything he knew was simply grabbed from the internet. It's a scary video reminding us all just how vulnerable we can be if we aren't vigilant about internet security. The viral video was created for safeinternetbanking.be.
Credits: Created by the ad agency: Duval Guillaume Modem for Safe Internet Banking.
A fantastic new web film created to promote the new Google Fiber, "The Next Chapter of the Internet Starts Here" is a brilliant animated video.
The cars and model installation were built by hand, and filmed at Agua Dolce airport in Santa Clarita, CA. The installation now resides in the Fiber Space in Kansas City, which will be the first U.S city to have the super fast internet service made available too. The song and music is The Cars song "Just What I needed".
Google Fiber starts with Internet speeds 100 times faster than what most Americans have today. In this video, we see the evolution of the Internet represented in three different stages. It started with Dial-Up, grew with Broadband — and with Google Fiber, the possibilities are endless. KC residents can pre-register now at http://www.google.com/fiber
Credits: Agency: Venables Bell & Partners Client: Google ECD: Paul Venables ECD: Will McGinness CD: David Kim CD: Tom Scharpf AD: Ezra Paulekas CW: Kelly Diaz CW: Rob Calabro Director: Ben Steiger Director: Aaron Duffy Director of Photography: Will Rexer EP: Sam Penfield Producer: Leanne Amos Editing Company: Lost Planet Editor: Tyler Higgins Sound Design: 740 Sound Design & Mix Sound Designer: Eddie Kim Sound Designer: Rommel Molina Sound Design Executive Producer: Scott Ganary Music: Human Mix: Lime VFX: Liquid VFX Producer: Erica Headley
The internet web promo for Airtime, the Sean Parker startup. The Best Internet You Ever Had features the likes of Kurt Russel, Ronnie Lott, MC Hammer and Gary Vaynerchuk and stars Ian Pfaff as Buckely Rivington in his smoking jacket.
Airtime Credits
Credits: Video by Portal A Director: Kai Hasson Producers: Nate Houghteling, Nina Reyes Rosenberg DP: Gustavo Peterson Graphics: Cinesaurus
Google wants a free and open web, by raising awareness about Open Internet issues globally, today releasing a video and hashtag campaign ahead of the International Telecommunication Union (ITU) global meeting in Dubai. The call to action:Starting December 3rd, the world's governments are meeting behind closed doors at the ITU to discuss the future of the Internet. Some governments want to use this meeting in Dubai to increase censorship and regulate the Internet.
Tell the world's governments you support a free and open web at http://www.google.com/takeaction. Then spread the word with #freeandopen.It is ours and it is free.A free and open worlddepends on a free and open web.And a free and open web depends on me.
Microsoft launches another ad campaign today promoting Internet Explorer 10 with this new commercial entitled "Do You Know This Guy" along with a microsite The Browser You Love To Hate.
In other Microsoft ad spotting, check out their attack ad, Scroogled as Bing still tries to take on Google, see it HERE .
For all the Britney Spears fans still around, did you know there is a little award show that celebrates individuals who create Britney videos? Too late to submit your video to the 2012 BVA's but you can still vote here: britneyvideoawards2012. Categories range from best editing, best promo etc. to best remix, color, and even a best lip synched video category. Personally I just liked the promo video above.
From their YouTube channel...... "Britney Video Awards" is an internet voting award show, and its ALL ABOUT BRITNEY! For all fans of Britney Spears and a lot of YouTube users that are making some really amazing videos.And this is a way they get awarded for their amazing videos!
This is the 2nd annual BVAs show.And there will be a lot more in the upcoming years.Last year was a great success and I'm very thankful for everyone who worked with me on the last ones and there was about 100+ nominations,2200+ votes,and 10000 views on all the vids which is absolutely amazing!!!
The show is based on internet voting.Theres about 30 categories,and nominations for each category. First you submit your videos(YOU SUBMIT VIDEOS BY FILLING OUT THE FORM,Theres a desc of the full process below this text) later the submissions are viewed by a jury consistent of 5 judges that choose nominations for every one of the categories.Nominations are announced in a video uploaded on New Years Eve.
The submitting starts December 2nd and ends December 25th.Until then you can submit your videos for each category(or someone elses video).When voting ends,the winners will be announced a week later and awarded for their work(15 subscribers and regocnition.If you win it would be a great promo for you channel and your videos!
The winners will be announced in a show(just like VMAs but much smaller,and not so popular) !
Fundawear is an innovation from Durex that allows touch to be transferred over the internet. So for the first time you can tease, tickle & tantalize even when you're apart.
Credits: Creative Agency: Havas, Sydney Music: JUST A LITTLE BIT Performed by Kids of 88
Another cool project by Google, the Chrome Web Lab created by Google Creative Lab and B-Reel.
Enter Web Lab, a series of interactive Chrome Experiments made by Google that bring the extraordinary workings of the internet to life.
A first-of-its-kind web-based exhibition live from the Science Museum in London and open to the world online at chromeweblab.com
Worldwide visitors both online and in-museum are able to make music with people across the world; trace routes across the internet's vast network and discover where images are stored; watch their portrait being processed and drawn by a robot; and travel instantly to far away places.
See the magic of the web come to life at chromeweblab.com
See the magic of the web come to life at chromeweblab.com
National Geographic Channels International has partnered with The Corner to create a global TV and print campaign for the launch of its two new series The ’80s. The Decade That Made Us and ’80s Greatest. The two series are an epic roller-coaster ride that offers an inside look at the political, technological, cultural and social revolution that created our modern world.
Using one of the most iconic puzzles of the 1980s, the Rubik’s Cube, as a storytelling device, the TV trailer highlights different images of world-changing innovations in the 80s, such as the internet, hip hop and mobile phones through the cube. In the spot, the cube is being masterfully played by UK Rubik’s Cube ‘3x3x3 One Handed’ champion Simon Crawford.
A Rubik’s Cube is also the centerpiece of a print campaign which juxtaposes 21st century and 80s images to show the evolution of the iPod and Spotify, and the fall of the Berlin Wall.
The 60-second TV ad launches this month all over the world together with an extensive multimedia campaign.
Emanuele Madeddu, Vice President of Creative and Consumer Marketing for NGCI, said: “In reacquainting viewers with the riveting moments of the 1980s, National Geographic Channel’s new series illustrate how the 80s truly shaped the way we live today – minus the shoulder pads. To capture this contemporary take on a decade that holds a unique wonder for viewers around the globe, The Corner and our in-house team developed a clean, strong concept with a clever and thoroughly modern execution.”
Tom Ewart, Founding Partner at The Corner, commented: “Sometimes the simple ideas are the best. Taking the ultimate 80s icon, the Rubik’s Cube, and using it to tell the story of ten dramatic years that changed our world, has created something wholly relevant and compelling.”
‘The ’80s. The Decade That Made Us’ airs in the UK on Sunday May 12th at 8pm on National Geographic Channel.
Credits: Client: Emanual, Madeddu, marketing director, National Geographic Channel Creative Advertising Agency: The Corner Creative Director: Tom Ewart Creative team: Tom Prendergast and Joe Stamp Designer Rob Russell Business Director: Oliver Morgan Directors: Hoku & Adam Sound design Production Company: Partizan
GE speaks the language of industry and they explain to us via there latest 2 minute web film/ad. The film tells of young boy who does not speak but beeps. As the boy grows up, he discovers that he can talk with machines, which makes them work better...“When you speak the language of industry, the conversation can change the world.”
Creative Credits: Advertising Agency: BBDO, New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Director: Michael Aimette Creative Director / Copywriter: Tim Roan Associate Creative Director / Art Director: Lance Vining Director of Integrated Production: David Rolfe Executive Producer: Diane Hill Producer: George Sholley Junior Producer: Sasha White Head of Music Production: Rani Vaz Executive Music Producer: John Melillo Worldwide Senior Account Director: Brandon Fowler Senior Account Director: Peter McCallum Account Manager: Tessa Cosenza Production Company: Park Pictures Executive Producer/Owner: Jackie Kelman Bisbee Executive Producer: MaryAnn Marino EP and Line Producer: Caroline Kousidonis Director: Lance Acord Editorial: Exile Editor: Kirk Baxter Assistant Editor: Nate Gross Executive Post Producer: CL Weaver Visual Effects Company: A52 Sound Design: Barking Owl Mix: LIME Studios Mixer: Zac Fisher Music: Beck
The US president Barack Obama has warned the American teenagers against rash use of social network Facebook.
Answering questions of senior pupils, Obama has noticed, that in "a century YouTube" everything, that is written in Facebook can emerge later in a life — including rash acts. He has underlined, that many times heard that people did not take for work after the employer carried out information search about the future worker on the Internet.
The president also some times mentioned, as itself made mistakes when went to school, but in details to press did not become. Earlier he admitted, that at school smoked marihuana.
According to site research careerbuilder.com, 45% of employers use social communities for check of competitors. The basic source of the information for them is Facebook which world audience exceeds 250 million persons.
Cisco is waking up the world. #TomorrowStartsHere Explore how the Internet of Everything (IoE) will change the way we work, live, play and learn with this tease of an ad into said tomorrow.
Credits: Ad Agency: Goodby, Silverstein & Partners Client: Cisco Executive Creative Director: Rick Condos and Hunter Hindman Art Director: Tyler Magnusson Copywriter: Matt Rivitz
The card is the first on what partners and clients look at acquaintance to the representative of the company. For this reason manufacturing of cards should be carried out by professionals, and the design of cards is obliged to be harmonious and modern. Possibilities of modern digital printing of cards allow to make representation production in deadlines.
Business cards is your reputation
Printing of business cards — one of the most offered services in the market of operative polygraphy. Practically each small printing house, each print-salon include manufacturing of cards in the list of the services. Cards are that production without which any company does not manage.
The corporate style of any enterprise includes business cards. And where as not at manufacturing of business cards to clear up imaginations in a scope of various grades and kinds of papers. Printing of business cards widespread enough service among printing houses.
Online printing of business cards
Company «PsPrint» offers services in design and printing of business cards: experts of the company are ready to develop both unilateral, and the bilateral card and also to apply non-standard decisions on manufacturing of cards. As well as any production of company «PsPrint», business cards can be ordered through the Internet, that considerably will save your time.
The Diesel YUK 20th anniversary edition shoes are perfect for not doing parkour. And not doing parkour is pretty awesome.
Music is "Drumstep Mix" by Mr Matos.
Credits: Agency: SMFB Oslo Client: Diesel Creative: Pal Hoyer-Andreassen Creative: Magnus Hogberg Hansen Designer: Niklas Hellborg Web Producer: Kristoffer Lorang Dahl Strategist: Kristian Kristiansen Production Company: Acne Production Director: Anders Jedenfors Producer: Petur Mogensen Line Production: Picture Farm Line Producer: Arianne Culley Line Producer: Cris Bren Digital Production Company: Nodes Norway
Idea: The task was to demonstrate IKEA kitchens, inspire people with features and smart solutions for everyday living. Solution: We created an interactive story online where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly.
Result: In the first five months: 22,168 visitors took a dive in aquarium by transmigrating into a fish; 87,204 slept on the kitchen floor by transmigrating into a dog; 28,321 flew in the kitchen as a fly; 65,480 performed a kitchen dance; mixed 70,711 cocktails and discovered 853,614 IKEA kitchen features.
Credits: Agency: Instinct Director: Thorsten Herken Internet Agency: B-Reel Creative director: Roman Firainer, Yaroslav Orlov Digital Creative Director: Kolya Fabrika Author: Yaroslav Orlov Art director: Roman Firaine Designer Maksim Demkin Multimedia-designers/programmers: Actionfilm
The new commercial for the 2013 Hyundai Santa Fe is making the ladies sweat and showing us some sexy assets in the "Panty — by Storm Edge Design" spot.
In order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design – the so called Storm Edge design – is placed centrally. With this new design Hyundai pushes the boundaries within their communication. This is perfectly in line with their pay-off slogan: “New thinking. New possibilities.” The sensual campaign can be admired on the internet as well as television.
Credits: Ad Agency: Fitzroy Amsterdam Strategy: Jur Baart Art director: Wouter Vanhaeren Copywriter: Merlijn van Vliet Production: 100% Halal Productions
You'll watch it a few times to be sure you didn't miss anything, we did.
In some respects the business world has never been smaller. Globalization, mass communication and the internet have all put new markets within reach for businesses of all sizes. But linguistic and cultural barriers still remain, and marketers need to take care when venturing across these divides.
Lost in translation There are numerous instances of companies whose message has been lost in translation. When Pepsi took their slogan “Come alive with the Pepsi Generation” to Taiwan it was mistranslated as “Pepsi brings your ancestors back from the dead” — a claim that even the staunchest of Pepsi fans might have difficulty backing up. Not to be outdone, Kentucky Fried Chicken's famous “Finger lickin' good” was translated into Chinese as “Eat your fingers off.” Companies are advised to check that their actual brand and product names give the right impression abroad. Ikea, for example, brought out a mobile work desk for kids. The name 'Fartfull' suggested speed and mobility in Swedish, but caused more of a stink elsewhere. Good quality translation is clearly essential when taking your brand abroad. This ideally means working with native speaking translators. They will not only avoid linguistic errors, but can also identify any cultural issues and nuances that might otherwise be missed. Attention to detail is obviously important in a major international marketing campaign, but the same rule should also be applied even if you are just localizing your website. Automatic translation tools such as Google Translate can be useful for getting the gist of foreign texts. But they’re prone to misunderstandings, contextual errors, and do not deal well with colloquialisms, slang, linguistic variations or commonly used acronyms and abbreviations. English might remain the single most widely used language online, but it still represents only around a quarter of total usage. Studies have shown that customers place far more trust in websites in their own language. Localization can help you break into new markets, but a badly translated site can do as much harm as good. Cultural issues There can also be issues arising from a lack of cultural understanding or foresight. As well as translating the language, consider the use of images carefully. Sexually charged images and innuendo can end up being more risky than risqué, and even images that may be considered relatively innocuous in your home market can cause grave offence in another. Even the use of color can have different connotations within different cultures. In most of the western world, for example, white is associated with weddings and purity, while in India, Japan and China it is more likely to be associated with death and mourning. In Ireland, orange can have political and religious connotations. Using an inappropriate color scheme is unlikely to cause rioting in the streets but it can set the wrong tone and trigger a negative subconscious response in viewers.
A knowledge of slang, colloquialisms and naughty words in particular can also come in handy. Like many other companies, Swedish medical suppliers Locum sent Christmas cards to their customers. It's a little touch that can mean a lot — but their seasonally loved up logo took on a different meaning in North America and the UK. The above example might have been no more than a faux pas that raised a chuckle and provided a few red faces, but some mistakes are far more serious. They can also occur not just when dealing with foreign markets but also within a single multicultural market. In 2002 the British sportswear company Umbro (which would later be bought out by Nike) was forced to withdraw its Zyklon range of running shoes and issue a hasty apology. 'Zyklon' means 'cyclone' in German, which may have been an appropriate name for a running shoe if not for some unfortunate and horrible connotations. Zyklon B was the trade name of the poison used by Nazis to murder Jews and other concentration camp victims during World War II. Dr Stephen Smith, co-founder of the Beth Shalom Holocaust Centre in Nottinghamshire, said: "Commercial appropriation of words carrying connotations of mass murder is utterly unacceptable.” It’s important to give careful thought to potential cultural oversights and misunderstandings. Native-speaking translators can again help avoid mistakes and faux pas and, at the very least, material should be tested with a sample group from the target market. Without a little attention to detail it can be relatively easy for a company to either make itself a laughing stock or, even worse, to cause serious offence and alienate a huge swathe of potential customers. About the author Christian Arno is the founder of Lingo24, a top translation service in the USA. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.
Who knew a kick to the groin could be so educational? This ad was made for a children’s science museum and surprisingly it won’t be allowed to air on television. Canadian censors deemed the script too violent for TV… good thing there’s the internet. Credits: Title: Positively Painful Brand: Science World Client: Suan Teo Date of First Appearance: August 20th, 2014
Creative Agency: Rethink Creative Directors: Ian Grais, Chris Staples, Rob Tarry Art Director: Felipe Mollica Writer: Morgan Tierney Broadcast Producer (in house): DW Account Services: Solomon Gauthier
Production Companies: OPC//FamilyStyle, Reco Director: Chris Woods Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault, Michael Haldane Director of photography: John Houtman Line Producer: Darrin Ball
Post Production House: Cycle Media Editors: Rob Doucet, Mathew Griffiths Audio House: Vapor Music Producer (Audio House): Kailee Nowosad Engineer: Andrew Harris Visual Effects: Crush via: Shannon @ GlossyInc.