ShowBusinessMan [Search results for Hyundai Genesis

  • Get Ready For Whole Lot Hyundai Ads During The Oscars

    Get Ready For Whole Lot Hyundai Ads During The Oscars

    “Equus the Trailer” highlights Equus’ premium luxury features and outstanding performance and refinement. The spot mimics an action movie trailer, featuring Equus as the main character and the film’s hero. The familiar deep baritone of the voice-over actor takes the audience through the 30-second trailer, citing “critics” calling the Equus “Colossal,” “Epic” and “Astoundingly Powerful.”

    On Hollywood’s biggest night, Hyundai takes center stage for the fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast on February 24 on ABC. A total of nine ads will air: seven 30-second spots during the ceremony and two 30-second ads during pre-show coverage. The commercials highlight seven different Hyundai models and focus on Hyundai’s growing premium line up. The voice-over man is Academy Award-winner Jeff Bridges.

    Hyundai Genesis — The "Paparazzi" ad plays on another movie-star theme as paparazzi cameras frantically try to capture one of Hyundai’s big stars, the Genesis, as it races down the road.

    Hyundai Elantra — "Elevator Pitch" commercial uses the concept of pitching a big idea to a movie producer – with the big idea being the award-winning Elantra. The spot highlights Elantra’s heated front and rear seats, Bluetooth enabled features and exceptional horsepower numbers.

    Trash Talk with the Smiths | "Driving Home" and "Rehearsing", In the Kenny Smith house, it's never "just a game" the Santa Fe ads.

    Hyundai Azera | "Thanks"

    They even got into the Harlem Shake craze by celebrating the delivery of the first Veloster RE:MIX Edition.

  • Hyundai Ad Campaign — Valet Parking — Faster Acting

    Hyundai Ad Campaign — Valet Parking — Faster Acting

    Mighty director Alexander Paul recently lensed a three-spot package promoting Hyundai's Genesis R-Spec and Equus vehicles.

    Faster Acting focuses on a test driver guiding his Genesis R-Spec around a test course. As he bolts over the track in a squeal of smoke and speed, Paul shows us the car from multiple angles, including a goosebump-inducing view from behind the wheel. Valet Parking is a slow-motion spiral through the skylines and boulevards of Manhattan. As a couple gazes out the window of their Equus at the Guggenheim Museum in wonder, the valet nearly drops his client's keys watching the car roll past, and a narrator reminds viewers that J.D. Power recently ranked the ride highest in the vehicle appeal category for premium cars. Review begins with the oft-heard expression, "You can't always get what you want"; a Hyundai with a GDI engine navigates through the back roads of the Hamptons, its relaxed driver allowing his GPS navigation system to lead him pass hedgerows and summer estates as he sinks into the elegant leather interior. A final shot of the vehicle's sleek exterior proves that getting everything one wants in a car is quite possible.

    "It was a real pleasure being able to interpret Hyundai's message with a great deal of artistic freedom," stated Paul. "Visually speaking, I wanted to give all three spots a distinct look and feel, reflecting both the raw experience of the car and the landscape in which it's being driven. While the fluidity of Valet and Review convey the elegance of the models, the sharp, precise cuts Faster Acting evoke speed and performance. We made the most of all three shoots, especially Valet, when the earliest snow blizzard in New York's history called for some much-welcomed improvisation."

    "Alexander's love of cars is evident in his work," noted EP Eric Bonniot. "He treats them with a unique sense of humanity, giving them character through the stories he tells. Shooting these spots was a lot of fun for us because Hyundai is really in touch with its audience, and its new line of vehicles are an absolute knockout."

    Credits:
    Client: Hyundai
    Spot Title(s): Valet Parking, Faster Acting, Review
    Agency: Innocean
    CD: Ed Miller
    AD: Tyson Brown
    Copy: Cooper Olson, Jonathan Hum
    Prod Co: Mighty Film Co.
    Director: Alexander Paul
    DP: Stephan Von Borbely
    EP: Eric Bonniot
    Producer: Susanne Porzelt
    VFX: Liquid
    Lead VFX Artist: James Bohn
    VFX Artist: David Parker
    Producer: Terry O'Gara
    Editorial Co: Spot Welders
    EP: David Glean
    Senior Producer: Carolina Wallace
    Editor: Michael Heldman
    Asst. Editor: Patrick Murphree
    Telecine Co: New Hat
    Mixer: Bob Festa
    Shoot Location: NYC, Hamptons, Alabama

    Attribution: Written content created by TRUST: http://www.trustcollective.com
    Under Creative Commons License: Attribution Share Alike

  • The Holy Crap Sasquatch Hyundai Genesis Commercial

    The Holy Crap Sasquatch Hyundai Genesis Commercial

    Holy Crap, was that a sasquatch? Holy Crap, was that a Hyundai? Holy crap, this is one great ad for Hyundai.

    Credits:
    Advertising Agency: Innocean, Canada
    Executive Creative Director: Gary Westgate
    Creative Director: Nelson Quintal
    Art Director: Damon Crate
    Copywriters: Adrienne Annau, Joe Vu, Matt Beasant
    Agency Producers: Alina Prussky, Tony De Sousa
    VP, Account Director: Vito Greto
    Account Supervisor: Shannon Beaver
    Account Manager: Thomas Flood
    Account Executive: Vlad Kushchenko
    Production: Soft Citizen, Furlined
    Director: The Perlorian Brothers
    Director of Photography: Manel Ruiz
    Editorial: Stealing Time
    Editor: Leo Zaharatos
    Assistant Editor: Dylan Atkinson
    Colour & Post Production: Alter Ego
    Colorist: Eric Whipp
    Music: RMW Music
    Sound Design: Vapor

  • 3 Impressive Sports Car Challenges in Advertising

    3 Impressive Sports Car Challenges in Advertising

    BMW M5 — "Bullet" — High Performance Art.
    The world's fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art.

    Formula 1™ legend David Coulthard and pro-golfer Jake Shepherd set a new world record — farthest golf shot caught in a moving car — with the help of the Mercedes--Benz SLS AMG Roadster. The car caught the ball 275 metres away from the tee.

    This stunt was verified by Guinness World Records

    Can a car go faster than an arrow? Hyundai's new thinking to discover new possibilities proves it can with the Hyundai Genesis Coupe vs an Arrow.