The Flower Council of Holland, working with their creative agency Kingsday, has released ‘The Flower Effect’ a new online film to show the effect flowers have on people. The film is an initiative to promote fresh flowers from Holland in the UK, France, Germany and the Netherlands.
‘The Flower Effect’ is filmed by young Dutch talent Basha de Bruyn and evokes an archaic and romantic style of cinema. The film shows that walking around with a bunch of flowers provokes reactions from strangers, and effects people’s emotions. And ultimately how flowers can spread happiness. Only the two main characters, Sophie en Paul are acting, everyone else in the film are real people, their reactions are genuine.
“Switch on the news and you’ll agree it’s a pretty scary world that we live in today. With this film we wanted to return to a kinder, more naïve place with hints of French romantic cinema. ‘The Flower Effect’ is a fairy tale with a modern twist: all the reactions to the flowers in this film are real.” says Kingsday Creative Director Bram de Rooij,
The Netherlands is the world’s leading supplier of flowers; flowers from Holland make up over 50% of all sales of flowers in the UK, and 60% in Germany.
Credits Client: Flower Council of Holland Agency: Kingsday Media Agency: Universal Media Production Company: WeFilm Director: Basha de Bruijn Music: Helge Slikker
Kabuto Noodles, a food brand launching its first marketing activity this week, has bravely staged the world’s first live improvised ad break to get the cut-through required to succeed in a competitive market.
Kabuto Noodles is an upmarket noodle snack bridging the gap between good quality, healthy Asian food and instant noodles found in supermarkets. The brand was founded by Crispin Busk in 2011.
Kabuto Noodles partnered with Viacom Media to secure ad space on Comedy Central to air the live improvised ad and worked with 18 Feet & Rising to create a unique and exciting concept for a TV ad that would make its launch memorable and create a buzz for the brand.
Yesterday (Monday, June 17th), live on prime time Comedy Central to 1 million viewers, four comedians were presented with a pot of Kabuto Noodles, and given an entire ad break to improvise comedy skits, using the pot as a prop.
With comedian host Rob Carter hosting the proceedings, the comedians, from improv group Mischief Theatre, improvised comedy skits live on television and in front of a studio audience.
The live three-minute TV ad, directed by live broadcast director James Russell, aired at 9.10pm on Monday night on Comedy Central. It will be followed by 30-second cut-downs of the ad featuring individual skits.
Crispin Busk, Founder Kabuto Noodles said: “We took a risk leaving our jobs to create something new and now we're taking a risk with our first TV ad. We always wanted to do things that were fun and different so we're really excited."
Jonathan Trimble, CEO of 18 Feet & Rising, said: “Kabuto are about the tastiest noodles you can make in a moment — so trying to make an advert happen live in the same amount of time has proved hair-raising with all credit to the team at Kabuto for having the balls to go for it.”
Peter Dale, Business Development Manager for BeViacom and Comedy Central said: “More so now than ever, it’s essential for a brand’s message to stand out from the crowd. This idea brings together a daring brand alongside Comedy Central’s heritage in stand-up, to create an innovative partnership for the live advert and beyond”.
Kabuto Noodles is stocked in Waitrose, Sainsbury's, Ocado and independents across the UK. In addition Kabuto exports its products to Ireland, Holland, Germany & Russia.
It has grown from 100K in the first year to 750K in 2012, and is set to continue its growth with the introduction of marketing support throughout 2013.
Credits: Improvisation group: Mischief Theatre featuring Henry Lewis, Jonathan Burke, Dave Hearn & Nancy Wallinger Host: Rob Carter Live Broadcast Director: James Russell Creatives: Anna Carpen & Alex Delaney Concept Director: Jake Mavity for Tantrum Producer: Emily Hodgson Account Director: Adrienne Little Production Company Producer: Vicki Betihavas (Live producer @ Nineteen Fifteen) and Jeannine Mansell (Producer @ Tantrum) Production Company: Nineteen Fifteen & Tantrum Composer/Music Supervisor: Sie Medway-Smith @ The Sound Works DOP: Nick Wheeler
Washington Redskins quarterback Robert Griffiin III stars in the TV commercial for the Adidas Adizero 5 star. RGIII shines in the Adidas ad playing multiple roles, he haunts a fearful opponent, appears driving a bus driver, a trainer, a police office and the signal caller.
Adidas RGIII Do What Light Does Full Credits:
Ad Agency: 180 Los Angeles Client: Adidas Executive Creative Director: William Gelner Creative Director: Gavin Milner Creative Director: Grant Holland Executive Producer/Managing Partner: Peter Cline Director: Sam Brown Production Company: The Directors Bureau Music and Sound Design: Human Copywriter: Zac Ryder Art Director: Adam Groves
