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  • GreenPeace To Levi's "Go Forth and Detox!"

    GreenPeace To Levi's "Go Forth and Detox!"


    Greenpeace turns the Levi's Go Forth ad campaign into their cause with "Go Forth and Detox."

    They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. That's because global fashion brands like Levi's are using hazardous chemicals and dyes to make our clothes.
    But it doesn't have to be this way.
    Thanks to global People Power, we were able to convince Zara, the world’s largest retailer, to commit to work with their suppliers and clean up their toxic water pollution.
    Levi's is the world's biggest jeans producer, but they have yet to make a credible and ambitious commitment to Detox.
    This is their time to give a damn. To be daring. To be a leader. To take a stand. To live the truth.
    Join fashion-lovers, activists, models and designers in demanding Levi's Go Forth and Detox!

    17 activists spread a thousand square meter yellow arrow banner pointing at the waste water treatment plant for Lavamex — one of Levi's suppliers in Mexico. The banner (bearing Levi's logo) reads: "LEVIS, Stop Polluting Mexico's rivers" and "Queremos Ríos Sin Tóxicos" (in Spanish). GreenPeace claims that the Lavamex facility is operating with little transparency and under weak Mexican laws, which allow them to avoid scrutiny of their manufacturing processes. Greenpeace goes to say they discovered nonylphenol (NP), a hormone disruptor during tests from a Lavamex discharge pipe.

  • Greenpeace UK Latest Ad Campaign — Street Fighter

    Greenpeace UK Latest Ad Campaign — Street Fighter

    European politicians are debating if they should make cars more efficient in the latest ad campaign for Greenpeace UK. Creative ad agency Man+Hatchet delivers this 8bit film and a one page website inspiring people to activate their politician and beat car CO2 emissions… with a Street Fighter inspired twist.

    Credits:
    Client: Greenpeace UK
    Advert Title: Europe VS CO2
    Advertising Agency: Man+Hatchet
    Producer: Simon Sanderson
    Director:Will Tribble
    Creative Director: Henry Cowling
    Creative Team:Rob Wakefield,Will Tribble
    Animators:Chris Ollis, Once Were Farmers
    Character Design: Rob Cheetham, Chris Ollis
    Sound Design and Music: Blurred Edge (Chris Green)
    Seeding: Never Say Media

  • ZARA Mannequins Revolt | GreenPeace

    ZARA Mannequins Revolt | GreenPeace

    As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theatre and conducted "mannequin" walk-outs to demand ZARA commit to eliminating the use of all hazardous chemicals throughout its supply chain.

    The participants, from Bangkok to Buenas Aires, also called on ZARA store managers to forward Greenpeace's Detox demands to their headquarters, after new research found traces of hazardous chemicals in ZARA clothing items, some of which can break down in the environment to become hormone-disrupting or even cancer-causing substances.

    Now the only question is when will the world's largest fashion retailer — which responds so swiftly to changes in fashion trends — react to this global call for toxic-free fashion?

  • Greenpeace Ad A Homeless Polar Bear in London with Jude Law and Radiohead

    Greenpeace Ad A Homeless Polar Bear in London with Jude Law and Radiohead

    New powerful advert from Greenpeace to save the Arctic features a homeless Polar Bear wandering about in London.

    Credits:
    Greenpeace, Jude Law, Radiohead and hundreds of thousands of people around the world are coming together to demand we save the Arctic from oil drilling, industrial fishing and militarization. Join us at http://www.savethearctic.org

  • Greenpeace Keeps Calm and Climbs The Shard

    Greenpeace Keeps Calm and Climbs The Shard

    Greenpeace took to scaling the Shard (Europe's tallest skyscraper) to Save the Arctic and created this "Keep Calm and Climb on the Shard" print ad to celebrate the experience.

    Credits:
    Creative Ad Agency: Tremendous Designs Studio, Bristol, UK
    Creative Director, Art Director, Copywriter, Illustrator and Photographer: Iulian Miereanu

  • The Great Barrier Reef [video]

    The Great Barrier Reef [video]
    World

    Welcome to Coal World!

    One of the biggest environmental battles Australia has ever seen is unfolding. The problem is, few are aware of it.

    "Welcome to Coal World" is the animation every Australian and anyone who cares about the future of the planet must watch. This creative masterpiece manages the perfect balance of entertainment and education.

    It could also mean the world of difference for our national treasure, the Great Barrier Reef, which is under threat from an unprecedented expansion of coal mining and exports.

    This newly-released animation is produced by award-winning film maker, Daniel Bird. Daniel won Best Animated Short at Slamdance in 2010 and a prestigious Golden Drum award in 2011. Based in the Czech Republic, he has carved up the scene in Europe and now lends his talents Downunder.

    Category: Public interest;
    Client: Greenpeace Australia Pacific;
    Agency: Daniel Bird;
    Production: Daniel Bird;
    Country: Australia;
    Director: Daniel Bird;
    Copywriter: Daniel Bird;
    Production company: Savage;
    Designer: Jaroslav Mrazek;
    Illustrator: Jaroslav Mrazek.

    The Coal Expansion