ShowBusinessMan [Search results for Finland] 

Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. 358 Helsinki has been working with Cancer Society of Finland since the inception of their agency cracking the same problem: How do they get teenagers to think critically about smoking?

This time they thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking?

Client: Cancer society of Finland;
Agency: 358 Helsinki;
Production: !noob;
Country: Finland;
Creative Director: Erkki Izarra;
Art Director: Maria Fridman;
Art Director: Ville Kovanen;
Copywriter: Jonathan Mander;
Copywriter: Valtteri Väkevä;
Copywriter: Anna Lundqvist;
Account Director: Sonja Eiramo;
Agency Producer: PEGGY PETRELL;
Agency Producer: KRISTA DURCHMAN;
Client: Virve Laivisto.

From The Aids Council of Finland and ad agency McCann Worldgroup, Helsinki come two new ads reminding us just how important using condoms are. The ad's entitled "Places for Women" and "Places for Men" begin as what surely looks to be a romantic experience with a young couple, until the pin map symbol that we've grown to love pops up with a friendly reminder of just how many people have been to the region before you.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creatives: Jyrki Poutanen, Timo Silvennoinen
Graphic designers: Kari Mikkonen, Piia Seppälä, Kim Takala
Agency Producer: Jyrki Poutanen, Yrjö Haavisto
Production company: Ragnar Jansson Productions
Producer: Ragnar Jansson
Director: Ragnar Jansson
DOP: Niklas Nyberg
Editor: Ragnar Jansson
Animation: Fake Graphics / Sami Syrjä
Music: Husky Rescue
Sound: Marko Nyberg
On-line: Post Control / Markus Johnson
Camera assistant: Erik Ericsson
Styling: Patrik Brodin
Make up: Regina Törnwall
Others: Petteri Lillberg

The immersive world of PS3 is brought to life in the fantasy fairground setting depicted in the ‘Family Day Out’ TV commercial, which sits at the heart of the new campaign.

As a family arrives and tours the entertainment stalls, different family members explore rich, interactive experiences demonstrating the proposition that PS3 provides "a world of endless family fun".

By directly referencing a variety of entertainment and gaming experiences available on the platform – from motion control games on Sports Champions 2, and HD movies on demand such as Ice Age 4, to new ways of playing on Wonderbook and games for everyone such as Little Big Planet Karting, the ad also underlines the promise that PS3 brings the family together – whatever their particular interest or taste.

The accompanying print execution invites mums to enter the world of PS3 by visiting playstation.com/family to discover and learn more about the different features the console offers. Digital creative draws on elements of both the TV and print work to further drive traffic online.

“With a world of gaming and entertainment titles, this campaign for PlayStation 3 takes a unique take on play, igniting the imagination of our audience to discover a range of new experiences as a family” says Al Moseley, Executive Creative Director at 180 Amsterdam.

The campaign began airing on December 7 in the UK where it will run until the end of the year, will also be seen in Ireland, Poland, Austria, Russia, Denmark, Finland, Norway, Sweden, Belgium and the Netherlands.

Credits:
Creative Agency: 180 Amsterdam
Creative Directors: Graeme Hall and Martin Terhart
Art Director: Robbie Graham
Copywriter: Rachel Holding
Production company: Park Pictures
Directed by: Ben Dawkins
Post-production: Glassworks, Amsterdam.

Category: Publications & media
Client: Helsingin Sanomat Oy
Agency: 358 Helsinki
Country: Finland
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Valtteri Väkevä
Copywriter: Ale Lauraéus
Agency Producer: Roosa Rudkiewicz
Agency Producer: Petra Yli-Hemminki
Photographer: Riku Pihlanto

NytBattle. One for al and all for the city.
One day. 47 tasks. Three teams threw themselves into Helsinki and made it better place to live. Results were used as a print ads for Nyt weekly supplement of Helsingin Sanomat.

Credits:
Advertising Agency: McCann, Helsinki, Finland
Creative Director: Jyrki Poutanen, Timo Silvennoinen
Graphic Designer: Hanna Kinnunen
Assistant Art Director: Kalle Oksa
Head of digital: Heikki Lehto
Senior developer: Karolina Hurmerinta, Teemu Lahti
Animation: Joni Lyytikäinen
Post production: Joni Lyytikäinen
Agency Producer: Yrjö haavisto, Jyrki Poutanen
Account Director: Petteri Lillberg
Photographer: Marko Rantanen